Tag Archive For "commercial strategies"
Digital marketing glossary: everything you need to know to promote your online business
Is defined as digital marketing communication actions carried out through the Internet, cell phones and other digital media that can be used to advertise and market products and businesses, attract and win customers and increase your network. To head into this world and successfully promote your online course, check out a list of terms and …
6 tips to make your online courses even better
Do you create GREAT online courses or just good enough? With the eLearning market going through a phase of strong expansion, competition has increased significantly, and it is not time to play around. Strategies to improve your online courses and attract more students The COVID-19 pandemic closed schools and highlighted distance education as the only …
How to create buyer personas for your business
Buyer personas are semi-fictional representations of your ideal customers based on data and research. The definition of these characters helps your company to focus its time on qualified customers, guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your ideal …
Recurring revenue: why this is a good idea for online courses
A common doubt for most people who are starting their own business, is how to charge for their services. Many professionals who are launching online courses simply don’t know how to create a business model that generates recurring revenue, which they can count on every month. It’s at this point that is worth looking at …
SEO for beginners: a guide for digital entrepreneurs
Fundamental for those who have an online business and want to gain visibility in search results, check out this guide SEO for beginners that we have prepared to help you navigate the digital world. Seo for beginners: what is Search Engine Optimization and why it is important SEO (Search Engine Optimization) is a set of …
Live online classes: advantages of live streaming your classes
One of the biggest advantages that the Internet has brought is the possibility of receiving information about all kinds of events in real time. Nowadays, with the help of smartphones anyone can create a video and publish in the virtual world, sharing live news with the rest of the world. The same goes for online …
Email Marketing: How to Create a Successful Email Campaign
Want to build customer loyalty and increase sales? Invest in email marketing. Best way to communicate with your audience, email campaigns are a powerful marketing strategy. What is email marketing? Email marketing is an email sent from a company to one or more potential customers. While everything in the digital world seems to change fast, …
How to use Video Marketing to sell online courses
Video marketing is another feature of the arsenal of tools that you can use to sell courses online, but, let’s be fair, this is “The” feature. If you are remotely aware of the way people consume content on the internet today, you already know that videos are the big favorites of the moment. Not sure? …
How to retain customers for your online courses
Retain customers and ensure a stable student base for your online course is ideal to have more peace of mind and guarantee a recurring income. Why retain customers is better than acquiring new ones? Although the focus of a company always seems to be on winning new customers, the truth is that keeping the current …
