Closely associated with PowerPoint, SlideShare is actually a free social network for content publishing. 

In this post, we will better understand how the platform works and how you can use it to promote your business and attract leads.

What is SlideShare for?

With approximately 80 million unique users per month, SlideShare is the most popular presentation sharing site out there today. 

Through this tool, the user can publish content in different formats such as PDF, PowerPoint, videos, documents, among others, in slide shape.

The history of SlideShare began in 2006 when it was created with the aim of helping professionals share PowerPoint presentations online. 

In 2010, it became one of the largest professional content sharing platforms in the world, with millions of presentations and documents available.

Thanks to this rapid growth, in 2012, LinkedIn acquired SlideShare as a strategy to integrate more professional content on its network.

SlideShare continued to grow and in 2020 it was sold to Scribd, a digital library subscription service. 

Currently, the platform continues as a separate service, operating as usual and helping to leverage Scribd’s infrastructure for content delivery.

One of the great attractions of SlideShare, responsible for attracting so many users over the years, is the possibility of uploading various file formats (e.g. PowerPoint, PDF, Keynote), as well as having tools to embed content on websites and social media platforms.

To improve, the platform also introduced analytics for users, lead generation tools for businesses, and SEO optimization features for content visibility.

All of this makes Slideshare very popular among professionals and companies looking to share information and gain knowledge in the form of presentations.

– How to Create a Great PowerPoint Presentation

How to use SlideShare to promote your business

SlideShare is an excellent platform to promote your business as it provides a space for sharing valuable content in a visually engaging format. 

Presentations, infographics, and documents can be used to explain your products or services, demonstrate authority, and showcase studies or success stories. 

With millions of professionals browsing the platform each month, your content has a high chance of reaching a large audience and attracting leads.

Such is its notoriety that if a presentation is accessed enough to gain prominence on the main page, it becomes viral, drastically increasing the visibility of the user or company that produced the content.

Compatible with mobile devices, the content you publish can be viewed and shared by anyone, which, in addition to increasing your visibility, helps generate traffic to your website.

To explain a little more about how this social network works, see below how you can use it to attract more leads to your business.

– How to generate leads

Improve the SEO of your website

Creating and publishing relevant content It’s the best way to get noticed by Google and other search engines. 

By incorporating relevant keywords into the titles, descriptions, and tags of your SlideShare content, you can attract organic traffic not only to your page within the platform, but also to your website if you include links in your presentation. 

SlideShare’s high authority makes it easier for your content to appear in search results, improving your site’s overall SEO performance.

The platform also helps generate valuable backlinks for your website, which is a crucial factor in improving domain authority.

– Link building: 5 strategies that deliver results

You can include hyperlinks to your website in your presentations, directing users to your blog and product/service pages. 

Embedding SlideShare presentations in blog posts is a great idea to make your content more interactive and keep visitors on your pages for longer.

This helps to reduce your bounce rate and improve engagement metrics, positive signals for search engines. 

In short, by consistently providing SlideShare content, you encourage users to explore your site further, improving your SEO and attracting leads.

TIP: SlideShares also appear in image search, showing the presentation header slide, which is very useful for attracting more visitors.

– SEO for Beginners

Take advantage of the content on your Blog

If you maintain a blog, all you have to do is take the content you’ve already written and organize it into a shorter, more concise form, preferably in topics. 

Start with a quick synopsis, create an index to facilitate understanding and searching, and move on to slides with topics and illustrative images. 

Keep simple, but don’t forget to put your logo and website address on each page.

– How to use your Blog as a marketing tool

Build authority and credibility

Presentations at SlideShare work as a showcase of your experience. You are sharing what you know.

This immediately provides a certain level of authority and credibility in the viewer’s mind.

Not every presentation needs to be extensive, the important thing is to share quality content consistently.

You can create a slide deck minor talking about trends in your industry, best practices, news, and so on.

Presentations that offer solutions to common problems, analyze market data or teach something position you as an authority in your niche, being a great tool for those selling online courses.

Over time, you build credibility and trust, and viewers come to associate your brand with high-quality information.

– How to sell courses online

Take care of your presentations

Well-produced material conveys professionalism.

Use images related to the content and a clear and informative title.

Include a description short and concise with your main keywords to assist SEO. 

Use tags to assist in searches. Put links that lead to pages on your website with related content. 

Include calls to actions (CTAs) in your presentations, driving viewers to visit your website, sign up for your email list, or download a resource.

Finally, an important tip: create a visual identity for your SlideShare presentations. This helps establish your brand and makes you easily recognized.

– 5 steps to create a visual identity for your brand

Attract more followers on social media

The more links to your website and blog within the presentation, the better, and the more publicity of the presentation through your website, blog and social networks, even better. 

SlideShare presentations can be easily shared on social media platforms and even embedded into blogs. 

Furthermore, SlideShare integrates directly with LinkedIn, allowing users to seamlessly share presentations with their professional network. 

There are a few main ways your SlideShares can help you build a following on social media:

• Place links to your social networks at the end of your presentations.  
• Put your username next to your domain or logo on your slides so people can search for it. 
• Share your SlideShares on social media to attract more audience.

Share every presentation you create several times to attract as much attention as possible and convert social media followers (low value) into leads you can communicate with directly (high value).

Create content for YouTube

SlideShare presentations can be easily transformed into videos for YouTube.

Some ways to do this are:

• Record your screen while you add narration to your presentation.
• Record a video of yourself explaining the content of the presentation. 
• Use the content of the slides as a script for recording videos.

– 14 Strategies to get views on YouTube 

Use SlideShare to grow your business

Using SlideShare to attract more leads to your business involves sharing valuable content.

Focus on producing presentations, infographics, or documents that offer insights, tips, or solutions to your target audience’s problems. 

Make your content educational, data-driven, and visually compelling to capture and maintain attention. 

When viewers see the depth and relevance of your content, they are more likely to trust your brand and purchase what you are offering.

Very easy to use, SlideShare is an excellent marketing tool to help promote your company and drive more traffic to your website.

As a bonus, you can use this material to enrich your online course, in addition to being able to use material from the course itself to produce content for the slides.

Complete eLearning platform, Coursify.me It is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving companies and professionals in more than 60 countries, Coursify.me is a Learning Management System (LMS) dynamic, intuitive and customizable.

– Whats is a Learning Management System (LMS)

To learn more, visit our website, test the platform and see why we are the best option for your online courses.

The post What is SlideShare? appeared first on Blog Coursify.me.

That said, there are several paid ways to attract a greater number of people to your website, such as ads and sponsored links, but for sustainable growth, the ideal is to be able to increase organic traffic, that is, attract visitors in a spontaneous way.

As social networks are important channels of marketing and relationship with the public, in this article we will focus on how to increase your organic traffic on Facebook in order to generate more sales for your business.

Why does Facebook deserve your attention?

Creating a relationship with the public should be the main strategy of any online business that wants to stand out and, to leverage this mission, nothing better than making use of social media.

For years holding the title of the world’s largest social network, Facebook continues to be an attractive online marketing channel for many brands. 

Just to give you an idea, the network attracts 2.29 billion daily active users and hosts around 40 million small business pages. 

If that doesn’t convince you, take a look at the data below:

• Facebook Messenger has over a billion active users
• Facebook is the social media that sends more traffic to websites
• The average user spends about 50 minutes a day on Facebook
• 38.6 % of the world’s population uses Facebook
• 500,000 new users are added to Facebook every day (6 new profiles per second)

These (pretty impressive) numbers are why you should invest time and effort into driving more organic traffic to your Facebook page.

There are several marketing tactics and types of content you can create to grow your audience, such as:

• Posts with text, photo or video content
• Short videos on Stories and Reels
• Create groups 
• Conduct prize draws and giveaways
• Use chatbots or autoresponders of Facebook Messenger to attend customers
• Close partnerships with influencers
• Go live

– How to create Facebook groups

Tips to understand Facebook and increase your organic traffic

To increase organic traffic to your website, blog or page, you need a digital marketing strategy, focusing on content marketing. In other words, it is necessary to generate content that interests and attracts the user.

Millions of unique users access social media platforms across multiple devices every day for a significant amount of time.

A giant in the middle, Facebook is the social network with the highest number of hits and, despite having been launched for a long time, it continues to grow and conquer new users. 

However, achieving results through Facebook is not an easy task as it may seem. In addition to the need for updating with qualified content, which takes time and work, the organic reach of business pages has dropped a lot.

– Benefits of Content Marketing for your company

It happens that in recent years, Facebook has undergone a series of changes in its algorithm (a factor that determines the content that will be viewed by each user) and in its policies for positioning news on the users feed. 

The platform started to offer more options for paid advertising and started to limit the space and organic reach of companies. 

One way out of this is to try to understand which factors the algorithm considers relevant and try to apply this in your publications.

The only problem is that, as with Google, no one knows exactly how the social network determines what is relevant to its users and what is not. 

What we currently know comes from the experience of several companies that use Facebook. It was based on this knowledge that we have listed the following tips to help improve your organic traffic on the platform. 

Post quality content

We’re all tired of saying this, but as a first fundamental rule, it’s always important to repeat. 

Pages that publish qualified information and add some value to people’s lives, teaching, informing or even entertaining, gain a greater chance of appearing on the users’ news feed.

When in doubt, follow the rule of thirds: one third of your content is your ideas/stories, one third is direct interaction with your audience, and the last third is promotional content.

Don’t overdo it

Keep your page updated, but be moderate. Nobody likes companies that overwhelm their audience with information and ads and end up hogging their feed. 

Especially when the content is promotional, it irritates both the user and Facebook, and can end up taking down your organic traffic for good. 

While there aren’t an exact number of posts that would be interesting to do, many social media professionalsdo n’t recommend more than three a day in the feed. If you want to go beyond that, opt for quick posts in Stories.

– How to Create Promotional Videos for Your Online Course

Post during off-peak hours

It sounds strange, but the logic is simple: on off-peak times you’ll get less competition. With fewer people posting, your content is more likely to stand out. 

It is also important to do an analysis via the Audience Insights about the times that your audience usually accesses your publications. 

To further improve your performance, run tests and establish a publication schedule based on your audience’s browsing routine.

Use and abuse of Facebook Insights

As mentioned above, Facebook Insights is an excellent tool created by Facebook itself that allows you to monitor and evaluate the results of your work.

Through a simple analysis it is possible to verify what is working, which posts your audience likes the most and thus change your strategy and actions to achieve more effective results.

Go live 

Facebook has made a big investment in its live video tool, encouraging and giving greater visibility to pages that use this feature.

Live video gets 4-7 times more engagement than other Facebook posts. Many brands have already registered up to 10 times the engagement.

Q&A is one of the most effective live video formats for B2B companies. For B2B and B2C, try demo videos, introducing and explaining how to use your product.

– Streaming Live Video: 5 Ways to Monetize

Use compelling images

Having visually compelling content is essential to standing out in people’s increasingly crowded feeds. 

Research has already shown that Facebook posts with images get 2-3 times more engagement than those without images. This is important because the more engagement, the more the algorithm understands that content is relevant and favors organic traffic to the page that publishes it.

However, posting low quality images and videos can make you look unprofessional and end up discouraging the visitor, so be careful with your Facebook post template.

Install Meta Pixel (formerly Facebook Pixel)

Meta Pixel is a small code installed on your website to enable tracking, testing, targeting and analysis of Facebook and Instagram posts. 

This analytics tool lets you measure the effectiveness of your ads based on the actions people take on your site.

At Coursify.me you can add Facebook Pixel to your account on Google Tag Manager and then register the Google Tag Manager container ID in the Resources -> Integrations -> Google Tag Manager menu and it will work. See how easy it is:

https://support.coursify.me/hc/en-us/articles/360016206819–How-do-I-add-the-Facebook-Pixel-javascript-on-Coursify-me-

You only need to configure it once per site.

Mix your post formats

Audiences like novelty, so give it to them in as many ways as you can, including varying the type of media used in your posts. 

If you mainly post images and your reach is low, try creating some videos and see if that changes the amount of organic traffic your page has been getting. 

Experimenting with new types of media will keep your content stream fresh and engaging for your audience. Also, you may find that there are post formats that perform better than the ones you usually use.

Importantly, while Facebook has never officially confirmed it, many marketers believe that prioritizing posts in new formats in the news feed results in more reach. 

Experimenting with newly invented post types like 360 ​​video or Facebook Stories can add benefit to your organic traffic if the algorithm prefers new formats.

– 10 Ideas for Creating Content for Social Media

Increase your organic traffic and sell more

Organic traffic for brands on Facebook is like water in the desert: it’s essential, but it’s hard to get.

There are no wrong answers here. Apply the tips above and track reach metrics to understand what is working best.

Keep trying new tactics, testing your strategy and putting out great content, and you’ll see the results show. 

The important thing is to maintain consistency and a good publication schedule.

Complete and optimized eLearning platform for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

With perfect integration with the main social networks and content platforms, with Coursify.me you are already halfway through the work of positioning yourself well in search engines and attracting customers.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post How to grow your organic traffic on Facebook appeared first on Blog Coursify.me.

However, despite having the same purpose, these two marketing strategies work quite differently, which can raise the question: which is more efficient? Which one is the right option for my business?

To try to reach a conclusion, let’s first understand the differences between them.

What is SEO?

SEO involves optimizing your website and content so that it appears in a top position on the search engine results page (SERP). It is a set of techniques that aim to make your website more attractive to search engines. 

Despite being a more time-consuming job, when applying SEO techniques to your page, you make it more relevant to searches, which improves its positioning in organic results, that is, you don’t pay to reach a better position.

To help your page rank better you should use optimization techniques such as keyword usage and internal links. The better ranked, the more will be seen, which means more conversions and sales for your business.

Google determines your ranking based on a variety of factors, including:

• Keywords: To help your business rank in the correct search results, you need to choose keywords relevant to your business. For example, if you offer an online math course, think about terms your customers would search for you, like math course, math for beginners, etc. 

– How to define keywords for your SEO strategy

• Quality of content: Google aims to direct users to a page that offers high quality content on the subject they are looking for, so when your site offers informative content, it is more likely to get better rankings. Likewise, quality content will keep users on your site longer, increasing engagement and sending Google positive signals about your page.

• Site Security: The security and privacy of personal information is a growing concern for users, and Google knows it, so it ranks sites better SSL certified. 

• User experience (UX): Search engines promote sites that offer a positive visitor experience. Some features that improve usability include easy navigation, titles and bookmarks in content, and attractive images and videos.

• Mobile compatibility: Due to the increase in mobile browsing, responsive design has become paramount. A few years ago, Google switched to an indexing system that prioritizes mobile devices, so it’s important to have a mobile-friendly website to rank well in search results.

• Page speed: users want fast information; therefore, if you have a slow loading site, you won’t rank as well. Your site needs to load quickly, or users will likely leave your page before you have a chance to convince them to stay.

An SEO campaign allows you to increase your webpage’s experience, authority and trust through content creation, optimization and improved user experience.

– 12 practical SEO tips for beginners

What is Google Ads?

Google AdWords, known as Google Ads, is pay-per-click (PPC) advertising that allows marketers to reach leads faster.

PPC ads appear in a variety of ways, including:

• Search ads: These text ads appear at the top of SERPs, above organic listings. While these ads are similar to organic search listings, they are tagged “ad” to help differentiate them from other results displayed.

• Google Shopping ads: These ads are displayed in a carousel format at the top of SERPs with images of products from different brands. These lists also include prices so users can compare values.

• Local service ads: These are for service companies, such as plumbers and electricians, who want to attract more local leads. These ads are similar to the Shopping ads with the carousel format, but list the company’s service information.

With PPC, you only pay when users click your ad, which makes Google Ads a more cost-effective option than most traditional advertising methods such as radio, television or newspaper.

PPC ads operate on a bidding system. You set bids for keywords you want to use and the bid amount you want to pay when someone clicks your ad.

When you bid for a keyword, your ad appears in the search results for that keyword. Its placement is influenced by your bid amount and quality score, while how often your ad appears depends on your budget.

– How to reduce costs with Google Ads

SEO X Google Ads: which offers the most benefits for my business?

SEO and Google Ads focus on helping you increase relevant traffic to your website and gain more leads that convert.

In spite of these two tools having their general mechanism of very different operation, the motor of the two is the same: keywords. 

In Google Ads, the rule of thumb for your ad to appear is to win a keyword auction. In SEO, the way to make your website more attractive to search engines is through the use of keywords.

You might be asking yourself: if both strategies are based on the right choice of keywords, then what else serves as a parameter to differentiate the two tools and tell me which one is best for my business? Well, we can mention a few more differences to help:

Scope:

• SEO: placement only in search results.
• Google Ads: your ads are displayed on Google and partner platforms. They may also appear within partner sites.

Durability

• SEO: generate traffic continuously.
• Google Ads: generate traffic only for the duration of the campaign.

Keyword 

• SEO: works for short and long tail keywords.
• Google Ads: works for short and long tail keywords.

Costs

• SEO: cost of the team involved in planning, implementing and maintaining the strategy. Or, just cost personal time for content development and publishing.
• Google Ads: team cost plus the cost of each ad campaign (cost per ad click).

Results

• SEO: it takes time to generate qualified traffic and attract leads to your company’s website. 
• Google Ads: brings faster results.

Metrics

• SEO: Tracking and ROI analysis take time. More elements to consider when measuring results.
• Google Ads: track analytics and ROI instantly.

Ultimately, we can say that Google Ads works best for companies that focus on leads and sales. This strategy is ideal for those who want to see quick results and be able to monitor them as soon as a campaign is launched.

SEO works best if you want to generate a steady stream of traffic over time or increase brand recognition. This strategy helps more people find your business and learn about it. 

– Copywriting tips

How do SEO and Google Ads work together?

While SEO X PPC often generates heated debate when it comes to deciding which is best for the business, the truth is, it’s better to use both strategies together.

Both methods increase your visibility in SERP’s, so use them in your digital marketing strategy to maximize the online potential of your brand.

By using SEO and PPC ads together, you can:

• Increase your brand’s visibility: Combining organic and paid results helps increase your page’s visibility and, consequently, the number of opportunities users have to find it.

• Increase traffic: Google Ads helps you quickly gain traffic by attracting leads as soon as your ad is launched. By adding SEO you will start to attract long term traffic. Using both strategies allows you to win either way.

• Use PPC Keywords to Optimize SEO: Using Google Ads to bid on the same keywords you target with SEO means more exposure for your site. Also, testing keywords using PPC ads can help you figure out which ones will be most effective for your SEO campaign.

Still have questions about which tool is more efficient? This is normal, because both are essential for any business that wants to leverage its results on search engines. 

Our tip: start investing in your website’s SEO, making it more relevant through qualified content, and then start an Adwords campaign to leverage your image on the internet.

In addition, selecting a platform optimized for SEO to host your business is certainly halfway there to a good positioning in search engines.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and promote courses on the internet. With complete optimization for SEO, allows integration with your social networks and content platforms like Vimeo and Youtube, all to improve the visibility of your page.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

To learn more, visit our website, take a test and understand why we are the best option for your online course.

The post SEO X GOOGLE ADS: WHAT is the BEST strategy for my business? appeared first on Blog Coursify.me.

When it comes to digital marketing, the emphasis goes to the content production, after all, it is through it that search tools located and elect the relevance of the site at the time of delivering results for the user.

However, today we will focus on a parallel marketing strategy: the monitoring of content.

How content monitoring can help your digital marketing strategy

A complete digital marketing strategy addresses and uses multiple channels and tools of communication with the public.

It is no news that the internet provides a more direct contact with the customer, besides providing features that enable the segmentation of the audience, offering companies the chance to send its contents for those who really have an interest.

But we must remember that these resources are within reach of all, which makes the fiercest competition and the race for presenting new ideas and updates, increasingly frenetic. For this reason, monitor what your competitors are doing is essential to try to always keep a step forward.

If you are still in doubt about whether it is worth spending energy with the monitoring of content, check five reasons for you to begin to include this activity in your digital marketing strategy:

Content marketing

As mentioned earlier, the main focus of the digital marketing is to attract and engage customers through relevant content.

For this varied tools are used such as blogs, videos, e-books, email marketing, among many other forms of communication with the public that, if properly harnessed, transform the company in a reference to its stakeholders.

With the quantity of materials launched in the market daily it is important that the marketing team learn what the competitors are doing, in addition to being an opportunity for prospecting potential partnerships with other brands, the so-called co-marketing, to launch new materials and do email campaigns to increase the base of qualified leads.

Relationship on social networks

If your digital marketing team is aware of all the news and features that involve your segment, in addition to always be updated and able to suggest new insights that can enhance your product, they also remain prepared to conversations with the consumer.

Demonstrate deep knowledge about the area in which you operate is essential to conquer the image of authority on the subject and turning into reference. Through tools that generate a direct communication with the public, such as social networks, the marketing team can offer and share information that are relevant to the user, creating a relationship of trust which works as a great means for obtain the customer loyalty.

Link building

Whoever knows a little about SEO (Search Engine Optimization) knows that one of the major factors of ranking occurs through the link building.

The link building consists in place internal and external links within the page of your website or blog article, for example, that direct the user to other pages that bring information related to the subject sought, offering more options for the reader to find the knowledge that demand.

The use of this feature is very well seen by Google, which uses it as a topic of relevance to SEO. Therefore, do not miss the opportunity to select some portals to make partnership, linking your article to them.

Through these partnerships you can also monitor if the results are positive or not by the increase of the number of visitors on your site.

Brand monitoring

Monitor what is being said about your own brand is essential to always be with your digital marketing strategy updated and assertive.

In the case of negative news or feedback published about your company, be aware of what was said with the maximum speed, which allows you to anticipate, producing a positive response to your customers, preventing the issue increase of size and make more noise.

Positive news should be recorded and reinforcement. They can give great feedback and insights for the sector of communication and marketing, also they are good material for the press department.

Marketing of opportunity

As the name says, this is the marketing that takes the opportunity. Thanks to a reality that is increasingly interactive in that events appear in internet almost in real time, the fastest has the chance to take advantage of a news that has already gained notoriety to create a campaign that relate to your product.

Through content monitoring the company can use the marketing of opportunity, which when well drafted, is capable of attracting a great buzz for the brand, and the best, with a low cost.

But this strategy demands agility, because the faster you create your response and more creative it is, the more effective will be the campaign.

In short note, the tip of the day is: stay tuned! The number of information related to your market is huge, and you always need to be updated for being able to communicate well and keep ahead of the competition with a strategy of digital marketing well formulated.

Coursify.me is an online platform for creation and hosting of online courses. With many features, the software allows you to create all your materials and page the way you prefer, applying your own visual identity and working your content to optimize the search. If you are in the online education market, give a hello to us through the e-mail hello@coursify.me and leverage your results!

The post Content monitoring for digital marketing strategy appeared first on Blog Coursify.me.

Throughout the past year we dedicate ourselves to help and encourage you to create your online course, win a new source of income and realize the dream of having your own business. If you have successfully, congratulations! If is in process, do not worry, we are still here and we will teach you a little bit about how to build a landing page, a simple and efficient sale tool.

How to optimize the sale of your online course using a landing page

A landing page is a page of entry, a page which takes the user directly to that he seeks. For example, when you click on a sponsored link or in a banner that is doing promotion of a shoe and is redirected to a page that takes you exactly to the announcement and shows how to buy it, this is the landing page.

The logic is that when you click on a link to a campaign, the customer should be directly routed to that proclamation offered, instead of being sent to a homepage, where will be hard to find what you are looking for.

Landing pages are sale pages and must be worked in an optimized way to achieve the expected result, sell your online course. Otherwise can mean the loss of potential customers.

In general, there are six fundamental elements on a successful Landing Page to sell online courses:

Sale proposal

• The main call: main idea of page (course name, theme of course, etc);
• Support call: text of support to the main call, an additional information (outbreak of course, how many modules have, promotional price, etc);
• Call of reinforcement: mentions the advantage, differential of course, information that proves your results;
• Closing argument: idea, sentence of impact in the end of the page.

Image or video

Use images, videos or some other multimedia element to show the customer a little bit of the course. Efficient resource to attract and give a clearer idea of what the student can expect, which is the content and potential of the course. Use image or video also helps to break the monotony of texts and leave the page more attractive.

Advantages

• General advantage: why the student must opt for your course.
• Detailed list of advantages: important for the customer to have total concept of what he will receive when hiring your course.

Social Proof

Data that generate credibility, as:

• Testimonies: portrays the opinion of students who have done the course and is one of the best ways to influence new students to subscribe;
• Quantity of enrolled students: passes credibility regarding the quality of the course and confidence in the hour of purchase;
• Average assessment of the course: a percentage that show how is the rate of approval by the students.

Call to Action (CTA)

Indispensable, is where you want the visitor click. An action button, this possibly will be the Registration button.

Relevant Information

Organize clearly all relevant information for the customer to know how to proceed, as:

• Forms of payment;
• Form of contact for more information;
• Information about the company;
• FAQ (Frequently Asked Questions).

Follow this guide and you will have an organized and efficient landing page, ideal for not losing the customer at the time he is interest and with intention to purchase.

To ensure the total success of your online course, host it on a platform easy to access and safe as Coursify. Send an email to hello@coursify.me and start 2016 with full energy!

The post Create a landing page to sell your online course appeared first on Blog Coursify.me.

Online courses are a solution increasingly sought by people who want to improve and expand their knowledge. Flexibility of time, place and time of learning are some of the factors attractive about distance education that is gaining more and more students, whether by reason of professional improvement as mentioned above or by some more good reasons that we will discuss here.

Take an online course and invest in you

First, a computer and internet access is all you need. Invest in yourself can cost much less than you think. Classes are expensive, everyone understands, and in addition to the monthly subscription, cost time, gas, material and a list that can be increasingly costly. This could even be a good excuse to stop study a few years ago, but the time is other and now all knowledge can be acquired from your living room.

Many companies already have taken advantage of this form of learning and offer online training for their employees, investing in skilled labor without having great costs with infrastructure and payment of overtime.

But if your company has not yet joined this practice, don’t wait seated and get left behind, invest in your self-development to ensure your place in the labor market. After all, having specialization courses in the curriculum is a great differential and increases the chances of realization, a new job or a promotion.

Online Courses are also a convenient, cost-effective way to learn and improve other areas of interest, in addition to the profession that you already have. It is possible to find on the internet courses in the most varied areas such as photography, cooking, writing, programming, mechanical, among many other knowledge that can help you learn more about something that you always liked and who knows, in the future, move from a simple hobby to a new career opportunity. An online course can give you the chance to work with something you have always dreamed of or at least create an extra source of income.

For those who have not yet decide what to do professionally, online courses offer a unique opportunity to learn a little about subjects that pique your interest, without the cost of a monthly university fee. Do a search, there are free courses and many others in various price ranges, choose, try, after all, the best way to find out if we like something is experiencing.

In short, our tips for anyone who is thinking about taking an online course are quite simple, however effective:

• Be disciplined and take seriously as if you were in a classroom.
• Do all the exercises, ask questions, take advantage of everything that the course has to offer.
• Do not rush, do the course in your own time, create the routine of studies that is best for you.
• Choose a course with practical applications, “get your hands dirty” is the best way to learn.
• Keep your certificates; they are valid for your curriculum and above all, for your personal satisfaction. After all, everything that is done with effort and dedication deserves recognition.

Coursify was created with the goal of helping professionals who are looking for an effective and secure platform to host their content and to serve as a means to provide online courses for those who seek knowledge. If you fall into any of these categories, send an e-mail to hello@coursify.me and discover how easy it is to join us.

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Now, there is a new way to save and share files, it is the so-called cloud storage. Explaining in a simple way, the term “in the cloud” indicates that the information will be saved online, available through a series of servers and offered by the internet. This new method of storage is convenient and efficient, because it is not subjected to failures in electronic equipment and allows your files are always available, no matter where you are. The first service to make this system of cloud storage available to the public was the Dropbox.

 How to use Dropbox

Easy to access and use, the Dropbox is a virtual file folder that can be synchronized between multiple computers, mobile devices, and also on the web. To get started just enter the site of Dropbox and do a quick registration.

To register the user gains up to 2 GB of free storage space. If you want more, you can indicate the service for friends to win 500 MB per indication accepts, it being possible to acquire up to 16GB in this way. There is also the possibility of sign plans ranging from 50 GB to packages above 1 TB.

The service provides the option to upload and download files by the browser itself or then install the Dropbox on your computer. After the installation, you only have to choose a folder on your computer to synchronize with the service servers. Thus, every time a file is created or suffer any changes, these changes will be synchronized in all devices that have access to the folder.

To make it even easier, the Dropbox allows you to share files between users. If you want your colleagues or customers have access to something stored in your Dropbox, all you have to do is choose which folders or files you want to share and send an e-mail to the person concerned. Since then the recipient will be able to view and edit the information which it has received access and if an error occurs simply revert the file to a previous version. Another advantage is that if the computers are on the same network, users can detect and transfer files without need to connect to the internet.

If still remains some doubt, watch this video that explains how it works the Dropbox in a very simple way:

https://youtu.be/OFb0NaeRmdg

In short, the Dropbox can be used by the following means:

Web

The Dropbox can be used through its main site normally. Using the tool through web user can create folders and subfolders, send files, move, copy, download and enjoy all its other features.

Mobiles

Dropbox app is available for iPhone, iPad, Android and Blackberry. The user only needs to have a register on the website of the service and access using your login and password. This is an efficient and free way to have your files at your fingertips regardless the place you are.

PC/Notebook

When you install the Dropbox on your computer it will create a folder in the location chosen. From then every file that is saved there and all modifications it suffer will be automatically updated and synchronized between all devices in that the application is installed.

Hosting your content in Coursify you can use Dropbox to upload your material and keep it updated. The two services integrate and are practical and efficient to make your job easier. Send an e-mail to hello@coursify.me and learn more about how to host your content online.

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What are and how to choose keywords

For organic traffic in your page increase, you need to create content that is relevant to someone. Here comes the first question: how did these people find my page? The answer is simple: through keywords that they use to do the search.

When doing a search, the user is searching through words that are related with the doubt, service or product that they are looking for. Then the best way to begin to determine what words are more effective to associate with your business is to understand your target audience. After all, once you know the profile and objectives of your public, predict what terms they use to search for your service is much simpler.

A second way is to do a keyword search to find the best opportunities for your niche. This can be done through a few simple tools that can be downloaded from the Internet, such as the Keyword Planner of Google, SEMRush and Keywordtool.io.

But before we talk more about these tools, it is important to explain a little about the two main types of keywords:

Head tail / Fat head keyword

The head tail keywords are the keywords that have the highest volume of monthly searches for a given area. An example of this type of key-word is “Education”, with thousands of hits per month in the search engines.

If your business involves education, this is certainly a word that you meant to emphasize in your content, but if the demand is great, the competition is also. The competition would be thousands of web sites, blogs, and all kinds of material possible ranking for a word extremely comprehensive.

Therefore, the volume of traffic is much higher, but the competition is also. This creates a need to produce content well developed and complete. The need for monitoring and updates is also constant and it should take into account that, in spite of the large volume of organic traffic, it is less qualified, since any person seeking by this term can stop on your page.

Long tail keyword

Keywords long tail is longer, much more specific and also more effective.

For example, to create a post about online education, if your keyword is only “education” (head tail) the volume of searches will be enormous. If you change the key-word for “online education” the organic traffic drops, but the conversions increase, because now it is easier than a qualified audience reach to your page.

With this information in mind, it’s time to build your keyword search

• Set the theme: If your business is the sale of online courses, the theme focus can be Online Courses.
• Choose tools: There are several tools of SEO available on the Internet. Here we will indicate the Keyword Planner of Google, SEMRush and Keywordtool.io. All three are for search, identification and analysis of terms that may represent good opportunities for the theme chosen.
• After done the analysis of the theme in each tool, simply organize the results of each one and draw up a small report with the best results and opportunities found. These words are the ones that will bring you greater return on leads.

Ready, now you know how to find and define what are the best words to draw attention in the competitive online marketplace and lead your customer to you. Everything you need is to host your online content to make it available in an easy and safe way. Contact the Coursify through the email hello@coursify.me that we take care this for you. The rest, it’s just a matter of dedication and use the right words.

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The internet became a channel to access the professional and personal life of everybody and is there that companies and professionals search for information and references when it’s time to contracting. Therefore, to work its personal marketing in the online world became essential.

The importance of online personal marketing

In spite of recognizing the importance of the online personal marketing, many find that this must occur in a spontaneous and intuitive way. All good to be spontaneous, after all a personal brand must be genuine to create credibility. However, the part of the “intuitive” could not be more wrong.

Any action that it aims long term results, before everything, needs a good planning. And as any strategy of marketing, in this case it could not be different.

Personal marketing needs planning

Planning is essential. The online marketing is made in several different channels and there is no pointy in create isolated actions in each one. The trick is in creating a synergy between them and for that you need to think up a plan of action. To help, starts answering the following questions:

• Which are the goals of your online presence?
• How much time do you have to dedicate to that activity?
• Which will be the digital channels that you will be going to use?
• What skills will be necessary?

That part can seem boring, but is essential to know how go on and to start to work with security.

Commitment and interaction

Social nets are the first step that many people and companies give to communicate its presence in the online world. Nowadays, to create a profile in the Facebook, Twitter and LinkedIn left of being only a way of communicating itself informally to become a very valued and efficient contact channel with the public.

However, it is not enough to create a profile or fanpage, this is only the first phase of the process. The personal marketing is made through an operating and engaged presence in these nets. It is through the interaction with the other users, discussion in groups of subjects related with your area of performance that you firm your presence and show your qualifications.

Taken care with promoting yourself

This is an aspect in which many people usually commit mistakes. Personal marketing is a process accomplished with calm and intelligence, takes time, but the results will be going to turn up solid and genuine

A great mistake is to use the personal marketing as a merchandising machine and to go too far in the self-promotion. The one who does that does not take much time up to losing the credibility and being ignored. The right thing to do is to show your qualifications and accomplishments in a natural way.

To contribute before receiving

Before picking the fruits, you must plant them. That also applies to personal marketing. The best strategy is to create laces, to contribute, to become related. To become a reference, first you have to expose yours ideas, to collaborate with colleagues, to participate of discussions and to supply information. All that produces the credibility and distinction that are the objectives of the personal marketing.

Who only uses the social nets and online channels to ask for indications or to demand recognition many times is seen as opportunist and finishes depreciating the own image.

A good digital positioning can really help your career. To acquire credibility in the virtual world can help you to prospect new business and opportunities, but for that it is important that your strategy of personal marketing is well planned and executed with tenacity.

Coursify is an online platform that helps you putting your content online and it still makes possible to maintained your personal mark, guaranteeing that the good results of your personal marketing keep on being gathered and recognized. Get in touch with us through the email hello@coursify.me, we will be happy to help you.

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