That said, there are several paid ways to attract a greater number of people to your website, such as ads and sponsored links, but for sustainable growth, the ideal is to be able to increase organic traffic, that is, attract visitors in a spontaneous way.

As social networks are important channels of marketing and relationship with the public, in this article we will focus on how to increase your organic traffic on Facebook in order to generate more sales for your business.

Why does Facebook deserve your attention?

Creating a relationship with the public should be the main strategy of any online business that wants to stand out and, to leverage this mission, nothing better than making use of social media.

For years holding the title of the world’s largest social network, Facebook continues to be an attractive online marketing channel for many brands. 

Just to give you an idea, the network attracts 2.29 billion daily active users and hosts around 40 million small business pages. 

If that doesn’t convince you, take a look at the data below:

• Facebook Messenger has over a billion active users
• Facebook is the social media that sends more traffic to websites
• The average user spends about 50 minutes a day on Facebook
• 38.6 % of the world’s population uses Facebook
• 500,000 new users are added to Facebook every day (6 new profiles per second)

These (pretty impressive) numbers are why you should invest time and effort into driving more organic traffic to your Facebook page.

There are several marketing tactics and types of content you can create to grow your audience, such as:

• Posts with text, photo or video content
• Short videos on Stories and Reels
• Create groups 
• Conduct prize draws and giveaways
• Use chatbots or autoresponders of Facebook Messenger to attend customers
• Close partnerships with influencers
• Go live

– How to create Facebook groups

Tips to understand Facebook and increase your organic traffic

To increase organic traffic to your website, blog or page, you need a digital marketing strategy, focusing on content marketing. In other words, it is necessary to generate content that interests and attracts the user.

Millions of unique users access social media platforms across multiple devices every day for a significant amount of time.

A giant in the middle, Facebook is the social network with the highest number of hits and, despite having been launched for a long time, it continues to grow and conquer new users. 

However, achieving results through Facebook is not an easy task as it may seem. In addition to the need for updating with qualified content, which takes time and work, the organic reach of business pages has dropped a lot.

– Benefits of Content Marketing for your company

It happens that in recent years, Facebook has undergone a series of changes in its algorithm (a factor that determines the content that will be viewed by each user) and in its policies for positioning news on the users feed. 

The platform started to offer more options for paid advertising and started to limit the space and organic reach of companies. 

One way out of this is to try to understand which factors the algorithm considers relevant and try to apply this in your publications.

The only problem is that, as with Google, no one knows exactly how the social network determines what is relevant to its users and what is not. 

What we currently know comes from the experience of several companies that use Facebook. It was based on this knowledge that we have listed the following tips to help improve your organic traffic on the platform. 

Post quality content

We’re all tired of saying this, but as a first fundamental rule, it’s always important to repeat. 

Pages that publish qualified information and add some value to people’s lives, teaching, informing or even entertaining, gain a greater chance of appearing on the users’ news feed.

When in doubt, follow the rule of thirds: one third of your content is your ideas/stories, one third is direct interaction with your audience, and the last third is promotional content.

Don’t overdo it

Keep your page updated, but be moderate. Nobody likes companies that overwhelm their audience with information and ads and end up hogging their feed. 

Especially when the content is promotional, it irritates both the user and Facebook, and can end up taking down your organic traffic for good. 

While there aren’t an exact number of posts that would be interesting to do, many social media professionalsdo n’t recommend more than three a day in the feed. If you want to go beyond that, opt for quick posts in Stories.

– How to Create Promotional Videos for Your Online Course

Post during off-peak hours

It sounds strange, but the logic is simple: on off-peak times you’ll get less competition. With fewer people posting, your content is more likely to stand out. 

It is also important to do an analysis via the Audience Insights about the times that your audience usually accesses your publications. 

To further improve your performance, run tests and establish a publication schedule based on your audience’s browsing routine.

Use and abuse of Facebook Insights

As mentioned above, Facebook Insights is an excellent tool created by Facebook itself that allows you to monitor and evaluate the results of your work.

Through a simple analysis it is possible to verify what is working, which posts your audience likes the most and thus change your strategy and actions to achieve more effective results.

Go live 

Facebook has made a big investment in its live video tool, encouraging and giving greater visibility to pages that use this feature.

Live video gets 4-7 times more engagement than other Facebook posts. Many brands have already registered up to 10 times the engagement.

Q&A is one of the most effective live video formats for B2B companies. For B2B and B2C, try demo videos, introducing and explaining how to use your product.

– Streaming Live Video: 5 Ways to Monetize

Use compelling images

Having visually compelling content is essential to standing out in people’s increasingly crowded feeds. 

Research has already shown that Facebook posts with images get 2-3 times more engagement than those without images. This is important because the more engagement, the more the algorithm understands that content is relevant and favors organic traffic to the page that publishes it.

However, posting low quality images and videos can make you look unprofessional and end up discouraging the visitor, so be careful with your Facebook post template.

Install Meta Pixel (formerly Facebook Pixel)

Meta Pixel is a small code installed on your website to enable tracking, testing, targeting and analysis of Facebook and Instagram posts. 

This analytics tool lets you measure the effectiveness of your ads based on the actions people take on your site.

At Coursify.me you can add Facebook Pixel to your account on Google Tag Manager and then register the Google Tag Manager container ID in the Resources -> Integrations -> Google Tag Manager menu and it will work. See how easy it is:

https://support.coursify.me/hc/en-us/articles/360016206819–How-do-I-add-the-Facebook-Pixel-javascript-on-Coursify-me-

You only need to configure it once per site.

Mix your post formats

Audiences like novelty, so give it to them in as many ways as you can, including varying the type of media used in your posts. 

If you mainly post images and your reach is low, try creating some videos and see if that changes the amount of organic traffic your page has been getting. 

Experimenting with new types of media will keep your content stream fresh and engaging for your audience. Also, you may find that there are post formats that perform better than the ones you usually use.

Importantly, while Facebook has never officially confirmed it, many marketers believe that prioritizing posts in new formats in the news feed results in more reach. 

Experimenting with newly invented post types like 360 ​​video or Facebook Stories can add benefit to your organic traffic if the algorithm prefers new formats.

– 10 Ideas for Creating Content for Social Media

Increase your organic traffic and sell more

Organic traffic for brands on Facebook is like water in the desert: it’s essential, but it’s hard to get.

There are no wrong answers here. Apply the tips above and track reach metrics to understand what is working best.

Keep trying new tactics, testing your strategy and putting out great content, and you’ll see the results show. 

The important thing is to maintain consistency and a good publication schedule.

Complete and optimized eLearning platform for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

With perfect integration with the main social networks and content platforms, with Coursify.me you are already halfway through the work of positioning yourself well in search engines and attracting customers.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post How to grow your organic traffic on Facebook appeared first on Blog Coursify.me.

With more than 6.7 billion people in the world using smartphones, let’s see how to apply this strategy to your business to increase sales.

Advantages of Mobile Marketing to Sell Online

According to the State of Mobile 2022, in 2021, people spent a third of their waking hours browsing their phones. There are 4.8 hours of navigation per day, on average.

Numbers like these prove that investing in mobile marketing is essential for any company that wants to stand out in the market, as well as an efficient tool for those who want to sell online courses.

– A Practical Guide to Creating and Selling Online Courses

The good news is that the days when mobile marketing was dominated only by big brands are gone. Currently, research indicates that more than 70% of small businesses optimize their marketing efforts for mobile devices.

With the rise in smartphone usage and the availability of broadband cellular networks, more advertisers are choosing to invest in mobile ads each year.

Mobile ad achieved a 23% annual growth in 2021 and is expected to exceed $330 billion by the end of 2022.

With clear advantages for customers and companies, see below some of the reasons that make mobile marketing a good investment.

Immediate Access

Mobile marketing allows you to reach your target audience anytime, anywhere. 

With people spending a record 3.8 trillion hours on mobile in 2021 alone, your message is seen instantly, particularly in the case of SMS marketing.

According to the latest statistics, SMS marketing has an open rate of 82%. That means your target market is likely to consume your message as soon as they receive it.

Multiple Marketing Strategies

Another benefit of mobile marketing is its versatility. 

Businesses and professionals have the option to choose from various types of strategies such as SMS marketing, QR codes and mobile apps. 

These strategies help improve brand awareness, communicate offers and opportunities to customers more quickly, and make shopping more convenient.

Personal Connection

Mobile marketing facilitates the creation of a personal connection with customers, as contact is made through their personal devices, such as smartphones, smartwatches or tablets. 

By sending a message via SMS or in your social media feed, mixed with your friends and family, you are entering the daily lives of your target audience, and accessing them when they are most comfortable and receptive to new information.

With consistent communication, in a short time your brand becomes part of the consumer’s routine, who starts to see you as someone trustworthy.

– 5 tips to sell courses using social networks

Low Cost

All marketing strategies cost something, whether your time or money to a greater or lesser extent. 

But a big advantage of digital marketing is that you can optimize your budget by choosing the right strategies, and mobile marketing is even better for that.

Clicks from a mobile device cost 24% less than those from a desktop, making this channel a great choice for small companies looking to save money.

5 Most Popular Mobile Marketing Strategies

Mobile marketing has come a long way since the first mobile ad was shared via SMS in the year 2000. 

Since then, the strategy has expanded to include websites, MMS (Multimedia Messaging Service), social media and even email.

The latest mobile marketing trends now also include the widespread use of augmented reality and user-generated content.

At the moment, according to a Salesforce survey, the most popular types of mobile marketing are:

• 83% Social Publishing/Advertising
• 79% Display/Banner Ads
• 72% Mobile App
• 69% Mobile Messaging

Important to note that the types of strategies used vary by the platforms on which they appear and the technologies on which they are based.

Some of these types of mobile marketing are paid, while others are free (organic).

Check out some of the most used mobile marketing strategies today.  

SMS Marketing

Sending text messages may seem a little outdated, but it’s still one of the most successful strategies.  

A big advantage is that you can send SMS to any cell phone, regardless of whether it has an internet connection or not.

By sending a message, it is possible not only to advertise a product, but also to create a relationship with the customer, whether to inform them about the status of orders, promotions, launches, carry out a satisfaction survey, among others.

The main advantage of SMS Marketing is that it has a very high message opening rate, approaching 82% as mentioned above.

It’s an impressive number, especially when compared to the open rate of email marketing campaigns, which is around 20%. Certainly an advantage to consider when designing your strategy to sell online courses.

Social Media Marketing

Major social media platforms have billions of users, and are accessed most of the time through mobile devices.

The Pew Research Center shows that globally, Facebook and WhatsApp are extremely popular, used by 62% and 47% of people respectively. 

There’s no question that these channels make it easy to connect with customers through comments and messages. Plus, they offer a powerful sales feature that is social proof.

It is already more than proven that comments and evaluations left by other customers have great weight in the purchase decision of online consumers, which is why influencer marketing keeps growing.

In addition to the periodic publication of content, it is increasingly common to use paid social media advertising to reach customers. 

Some of the options include:

• Facebook Ads or Promoted Posts 
• Promoted Tweets on Twitter
• Buyable or Promoted Pins on Pinterest
• Sponsored Posts/Stories on Instagram

Typically, this mobile marketing strategy allows you to target an audience with demographic information and set goals, budgets and campaign durations.

– How do paid ads work in digital marketing?

Location-based Marketing

Mobile marketing allows for location-based targeting.

Widely used in mobile marketing campaigns, Google reports that the number of queries that include terms like “where to shop” and “near me” is constantly growing.

This is because people carry their phones everywhere and expect to be able to count on them wherever they are.

So you can leverage a customer’s location to deliver relevant, personalized ads or offers. This can improve click rates and conversion rates.

You can also use this strategy through geofencing. This involves using GPS and IP addresses to set up a virtual fence around a location. Thus, users who cross the virtual fence receive relevant and location-specific advertisements. 

Another option is geographic targeting. For example, if you sell sports equipment and accessories, you can use geo-targeting to send push notifications to the devices of people who have recently been to the gym.

Mobile Commerce Marketing

Another widely used type of mobile marketing is mobile commerce, a crucial strategy if your business is sales-based.

Mobile commerce has been booming for years, but the pandemic has made it explode. Forecasts indicate that time spent in app shopping will increase by 40% by 2025 (Source: App Annie).

In order not to miss this opportunity to sell more, one of the best things you can do is create an app for your business that makes the experience of using and buying easier. Also, don’t forget to invest in your app marketing strategies to attract new users and maximize conversions. 

Another thing you should take advantage of is social commerce. Currently, the main social media networks (Facebook, Instagram, TikTok) have features that allow you to buy online without having to leave the platform. 

Using Instagram Shopping, for example, you can create shoppable ads that can even be displayed in video format, a preference among the vast majority of online users.

In-App Marketing

Did you know that users spend 92% of their time on some type of app? 

As we said earlier, developing an app for your business is a great idea, but that doesn’t mean it’s your only option to take advantage of this feature.

The truth is, you can simply advertise on existing apps. This is a form of paid mobile marketing.

In-app advertising is made possible thanks to mobile ad networks like Google Ads, Facebook, Instagram and many others that place ads in third-party apps.

Ads that appear in mobile apps can come in a variety of formats, such as banners, video interstitials (full screen), and rewarded video ads.

If you are going to adopt this mobile marketing strategy, keep in mind that users prefer to engage with dynamic ads rather than static ad formats.

– 12 Apps to Record Quality Video

Use the Right Strategies and Sell More Online Courses

Mobile marketing is an effective complement to any outreach strategy, especially for companies looking for new ways to engage with their customers. 

It can also be a useful tool to provide better customer service and convert more of your target market into paying customers. 

If you sell online courses, you can count on Coursify.me to take the first step in your mobile strategy.

Mobile friendly eLearning platform, you can upload content through your computer or other platforms such as YouTube, Dropbox and Vimeo.

With an interface optimized for SEO, Coursify.me also has perfect integration with the main social networks, facilitating the dissemination of your business.

– Resources of a eLearning platform

Serving companies and professionals in more than 60 countries, it is the ideal solution for those who want to create, sell and promote courses on the internet.

To learn more, visit our website, test the platform and learn about the best way to profit doing what you love.

The post Mobile marketing as a strategy to sell online courses appeared first on Blog Coursify.me.

After all, bosses and employees need to work according to the same guidelines, recycling their knowledge periodically to ensure the company’s growth and the delivery of better results.

Importance of online education for corporate training

It is very common for companies that scam qualified labor, do not find prepared professionals, at the height of the challenges of everyday business.

Hence the need for training courses, which serve both to teach new skills and to inform employees about company policies and guidelines.

Online teaching meets this business need in an excellent way, serving as a means for information to reach all employees in an easy way, without the need to interrupt the work routine and for a much lower cost than that required for face-to-face classes. 

Face-to-face training requires infrastructure such as classrooms, teaching material and teachers. In addition to demanding time and displacement of employees.

As a more economical and practical solution, online courses have become the “apple of the eye” for entrepreneurs. 

Currently the market has several eLearning platforms in the SaaS model, such as Coursify.me. Ready to use, these platforms allow anyone to create their own course and use the platform and its resources to host the content.

– 7 frequently asked questions about SaaS

Thus, it is easy and economical for companies to make training material available for everyone to access, anytime, anywhere.

Another great advantage is security, since only registered users and released by the company have access to the content.

Benefits of online education for corporate training

If you are still not convinced to invest in online courses to empower your team, here are some more good reasons to start now.

Competitiveness

Move ahead of the competition. Whoever takes the lead takes advantage.

Several companies have already discovered the advantages of online teaching and are using this feature to enable and update their employees. After all, this method of corporate training does not require the entire company to move around and work overtime.

With eLearning platforms just update the content and you’re done. Through a simple email, everyone will know about the update and will be able to access the material without causing any inconvenience to their work routine.

A qualified and well-informed team is more productive in less time, which puts your company ahead of the rest in excellence in providing services.

Efficiency

According to the Research Institute of America, online learning increases information retention by more than 60%.

This is because this form of teaching eliminates some disadvantages of classroom teaching, such as:

• Interrupting the student/employee during some activity that he/she would like/should be developing, impairing the attention paid to both activities;
• Distraction caused by other colleagues or side conversations, common in group activities;
• It allows the student/employee to be discouraged by a boring teacher or with those they do not cultivate good relations. 

Economy

Forget inconvenience and costly investments with room rental, hiring teachers, teaching material, overtime and all the necessary equipment to set up a classroom. You already have the content, so all you need to do is host it in a Learning Management System.

A LMS is software, a program that hosts educational content and allows you to share it with anyone you want. 

– Whats is a Learning Management System

Practical, safe and easy to use, this is the solution that Coursify.me offers for you and your business.

With Coursify.me, you just have to upload the content on the platform and that’s it, instantly it will be available for you to share with your students. Safe environment, you provide access password only to whoever you want and still use several other resources, such as:

• Creating, managing and selling courses;
• Student management;
• Upload videos up to 4K quality;
• Online payment management (via PayPal, PagSeguro and Stripe);
• Monitoring of student performance;
• Interaction tool with the student.

– Quick guide to online payment systems

Teaching methods for corporate training

For everything to go as planned and online education to be used for corporate training, it is necessary for managers to make their employees aware of the importance and benefits of this training. 

Arousing student interest is always the first step towards successful teaching.

One way to achieve this goal is to make organizational models less and less formal, facilitating interaction and communication between leaders, employees and staff in general. 

When communication and corporate education in companies are well done, there is greater efficiency in decision making, better management of internal conflicts and increased productivity.

The good news is that the virtual world is full of features that make learning more enjoyable, dynamic and interesting. 

– How to measure the effectiveness of your online business training

Entrepreneurs looking for innovative methods to train their employees can find different technological means of passing on knowledge, choosing a platform that corresponds to their expectations.

We’ve put together three corporate training trends relating to technology and innovation:

Gamification

The gamification is an online teaching method that makes use of game design elements and mechanics in the educational context, using its interactive and visual appeal to teach.

This is a method that hitchhikes in the attraction that the games cause, motivating employees to learn through challenges, feedback, rewards and recognition for good performance during the activities that are proposed to them. 

Teaching through games is recognized for attracting attention, motivating and teaching in a fun way.

Mobile Learning

Take advantage of the increasingly connected reality in which we live in favor of education.

Today almost everyone has a smartphone with internet access, so developers of educational programs should be aware of the creation of a responsive interface, which adapts to different devices, with varying screen sizes.

The great advantage of this type of learning is that it can be “carried” anywhere and allow access to the user at the time that suits him better.

Simulators

Technology in expansion, the use of simulators for educational purposes has already occurred on some occasions, for example, in driving lessons, where future drivers experience the sensation of driving a car through the virtual process. 

Some companies in the aerospace industry already offer personalized training through simulators in which the professional uses equipment similar to the real one, combining 3D modeling, education and simulation platforms.

An effective means of education, we will pay attention to more accessible options for the use of simulators that will certainly arrive soon.

As we can see, online teaching applied to corporate training is a reality that is gaining more and more space. 

Why use an eLearning platform

In general, corporate training has advantages for both parties. Because, in addition to investing in training aimed at the specific needs and objectives of the company, offering courses is also an excellent way to engage employees, encourage socialization and create a more participatory environment. 

To make the training available online, a Learning Management System is required, a LMS platform that has several features to make learning easier and more effective.

– Everything you need to know about a LMS Platform

Through these virtual learning software, it is possible to monitor student performance through reports provided by the platform itself. In this way, the person in charge will be able to know which people accessed the course, completed their modules, had better performance, among other data.

With the information presented by these reports, the managers will be able to plan promotions, job changes, bonuses, check if there are difficulties, etc.

Another advantage is the easy updating of the content. Just change the material online, adding or editing information, and that’s it, the whole team has access to the changes without printing and having other costs for the company.

To improve learning, several functionalities can be used, such as forums to expose comments and doubts, chats, videoconference, assessments, certificates and whatever else is considered necessary.

It is worth remembering that in addition to facilitating learning, these resources promote greater interaction between the team, who have the chance to learn and discuss the subject together.

It is possible to find distance learning platforms on the market that can help in the implementation of these corporate training programs. This is exactly the solution that Coursify.me offers.

Through a friendly, intuitive and simple to navigate interface, the software provides several means by which the company can upload content safely and effectively. 

The Coursify.me is a Learning Management System completely dynamic and customizable, providing all the features you might need.

Present in more than 60 countries, Coursify.me is the perfect solution for companies that want to host online corporate training courses.

We offer three plan options for you to decide which one best suits your needs.

Developed for companies, with the Business Plan you customize your own domain and remove the Coursify.me brand from all your pages and courses.

In addition, we have an online support team ready to assist you and help you with any difficulty.

To know more, visit our website, test the platform and understand why we are the best option for your company.

The post Corporate training and online education appeared first on Blog Coursify.me.

Strategies to Sell Online Courses

There is no miracle to sell online courses. As any other product that you want to sell in a competitive market, it is necessary to invest in disclosure.

With the growth of the online market and e-commerce, the main marketing actions drawn up by companies currently have the internet as a focus.

Consumers in the digital age in which we live, search for a product or service first on the internet, and tends not to give credibility to a brand that does not have a solid online presence.

This reality is an advantage for those who want to sell online courses, since the communication and marketing through internet is much more cheaper. But, at the same time, makes competition fierce, and to stand out in the midst of thousands of search results, the seller must go to the customer.

To guide your strategy, check out three practical tips of how to promote and sell online courses.

1. Use the tools at your disposal

Yes, social networks are important channels of contact with the public and should be used to sell online courses. We talked about how to use social media in the best way here.

In addition, create and deliver content for your product or service is critical to improve its positioning in the search engines, attract and help you develop a relationship with your target audience.

All this can be done through the following channels:

• YouTube: Share videos about your course and even some lessons for free to increase the curiosity of the student and create credibility;
• Blog: create content that interests your target audience and attract visitors to your website;
• Email Marketing: develop a segmented strategy for e-mail marketing according to the sales funnel;
• Social Networks: work social networks in an integrated way and promote your online course on Facebook, Twitter, Instagram, Snapchat, LinkedIn and Google+;
• Sponsored Links: Google Adwords and Facebook Ads are tools that bring results in little time.

A digital marketing planning well done works all these channels in an integrated manner, focusing only on selling online courses.

2. Customize your material

Even if you develop your online course alone, when it is ready you will need a place to host it, so your students can access it.

This place is called eLearning platform (LMS). An online platform for distance education courses as the Coursify.me offers space and all the resources that the user needs to sell online courses, such forms of conduct financial transactions and receive payments.

In addition, the Coursify.me allows each instructor to has his own domain and customize page, keeping your visual identity.

This is very important for the online school stand out among the others and the student has a strong reference image, gaining more confidence in the product that is being offered.

3. E-commerce to sell online courses

Have a well structured sales page is essential to sell online courses.

The e-commerce is a more viable option and has a better cost for professionals and companies market products, because the high investment needed to open and maintain a physical store it’s not necessary.

In addition, there are several types of integrations that are effective and of utmost importance for the student experience, and this makes the difference at the time of hire.

The Coursify.me offers integration with the main tools of online payment, such as PayPal and PagSeguro, allowing financial transactions over the internet be done safely, easily and efficiently.

Complete platform for those who want to create and sell online courses, the Coursify.me has everything you need to put your course on the market right now, and the best, it’s free!

Visit our site, learn about our platform and know why Coursify.me is the best option for your business.

The post 3 Tips to Sell Online Courses appeared first on Blog Coursify.me.

Create Online Courses: Practical Guide

The first thing you need to do to create online courses is to start. Many people lose too much time worrying about details and how to solve difficulties which have not yet exist, and end up “killing” the idea even before it happens.

Like any new project, it is necessary to make a plan, but focus on the basics, what you need to take the first steps and make your course take shape.

Don’t waste time worrying about what might happen, solve every thing on its time. And believe me, everything can work better that you think.

So, put your mind on what you want to teach and begin to work, it is time to start to create online courses.

1. Use what you already have

If you are going to teach about something, it is because there is a subject that you really like, i.e., you surely already have a lot of material on it.

Time to search into drawers and folders on your computer. From material from other courses until printed content such as books, journals, articles written by you or third parties, videos, among others, can be leveraged to help you format the content of your course.

But don’t forget, all content must be adapted to the digital environment and the context of your course. Think about the language, design and other relevant points for the design of a didactic material.

2. Choose tools that are easy and available online

Thanks to technology, you no longer need expensive or complex tools to create online courses. There are several software simple to use and for free on the internet to help anyone to develop a course.

Who is starting and want to test possibilities can opt for the classic PowerPoint to create presentations, or record simple tutorial videos using the camera and features of your own computer.

There are also excellent exclusive tools to create online courses for an affordable cost, such as Adobe Captivate, iSpring and Elucidat. Research, test, find the best option for you.

3. Take advantage of ready templates

Another wonder of the internet for those who want to create online courses: beautiful and ready templates. You do not need to be a designer or hire one to start giving a pleasing and professional appearance to your course. 

Most of the tools already has ready templates, with layout, color palette and other related elements of creation. Everything already pre set for you enter your content.

Investing in a custom design is always a good option. But if there is no money in the beginning, don’t worry, the templates are easy to update and a LMS platform as the Coursify.me provides resources for you to customize your page as you prefer.

4. Offer support materials

Supporting materials attract students and give a lot less work than you think. They are a good option to create online courses more interactive and attractive.

A Storytelling is a great strategy to engage students and offer a differential for your course. Through a simple story that can be recorded by yourself, you can explain the content in an amusing way .

In addition, you can also create infographics using simple tools as Canvas, create a forum for discussion and to suggest links to research sources and other materials related to the theme of your course.

5. Do tutorials with screen capture

If all you have to start is a computer, great, started well! Videos are the big favorites of online education and it is possible to create one easily using screen capture apps.

Want to teach your students how to do something? Nothing better than recording a video tutorial that shows the process step by step.

With tools like Screenr and CamStudio, you can record everything that is happening on your screen, facilitating the learning and enriching your online course.

Following these five basic tips you have everything you need to begin to create online courses. If you want to dig deeper, browse our blog and learn how to record video at home, how to develop a storyboard, marketing strategies and much more.

Course ready, now host it for free on Coursify.me! Complete eLearning platform, Coursify.me has all the features you need to create your school and start selling courses right now. Visit our site and learn why we are the best option for your business.

The post 5 tips to create online courses appeared first on Blog Coursify.me.

What is Copywriting

Promote online business is something that takes time, work and investment, and first of all, you must know the tools and ways of doing this.

Copywriting is the process of producing texts in order to promote a person, company, product, opinion or idea. 

In other words, is to write a text which misleads the reader to take action, to buy something. For this reason, the copywriter, writes and edits the content carefully, selecting words and constructing sentences that lead the reader to take a specific decision.

The work is continuous, and the texts produced does not always have to make a sale, but influence the audience to perform an action, such as signing a newsletter, visit a website, send an email to the seller, among others.

How to use Copywriting  to promote online business

In the eagerness to use this strategy to promote online business without the due knowledge, many professionals produce poor texts, which fail to attract and hold the reader’s attention.

Despite having conversion as goal, the content produced should be beneficial for both you and your reader.

To help copywriters that are starting, we prepare five tips on how to produce texts to promote online business, at the same time that you create a good relationship with visitors to your website or blog. 

1. Keywords Repetition

Those who have read our posts about keywords and SEO techniques knows that the repetition of words related to the service or product is quite effective, both to influence the reader as to attract the attention of Google and other search engines.  

There is a limit, of course, but working the text correctly, the repetition of keywords reinforces your message and transmits confidence.

2. Present Solutions

To promote online business, as in any other business, you must determine the profile of your target audience, their needs and desires and show how your product or service is the solution they need.

The idea is to provoke, pointing out the problem, then to provide the answer for it to be solved.

3. Forecasts

This tip applies especially when we talk about the sale of online courses. The aim is to show the potential customer everything that he can win by purchasing your product, designing a successful future.

Through an engaging copywriting, take the reader to anticipate what he can achieve by doing your course, how his future can be transformed.

4. Anticipate to Objections

By defining your target audience, you are able to predict what objections they will do to your product. There is an old saying, “the attack is the best defense”. Formulate your copywriting intelligently, responding and resolving these objections.  

To promote online business efficiently, it is necessary to anticipate the customer, offering a practical and irrefutable solution.

5. Storytelling

Content that is quite successfully with the audience, the storytelling is to tell a real or convincing story, with which people can identify and be able to connect.

This copywriting strategy has the potential to tell the reader what he should do or think without being bossy, also giving freedom for him to draw its own conclusions.

Copywriting goes side by side with the Content Marketing and Digital Marketing in its task to promote online business.

Learn and practice its techniques in the content production for your website or blog has a direct impact on the increase in the number of visitors, leads and conversions.

With the Coursify.me, in addition to host your online course, you create a custom page for your course in which you can enter all information you find relevant in the way that you prefer.

Complete eLearning platform (LMS) to create and sell online courses, Coursify.me has everything you need for free! Visit our site and learn why we are the best option for your business.

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This new reality puts Distance Education in focus, both as a learning opportunity as business opportunity. In addition to individuals interested in a more practical way to learn, companies are using online courses as a way to train employees and professionals as form of entrepreneurship, transforming knowledge in a new business.

Online Courses: advantages

Although for many years the online education has been the target of prejudice, this reality has been changing fast, and the online courses market in Brazil and in the world experiences continuous growth. What is not surprising, after all, we can easily list some of its advantages:

• No displacement required.
• Make it possible for the student to adapt his study hours with the rest of his routine.
• Make it possible the learning at you own pace, going faster in subjects that are easier and spending more time in the difficult ones.
• Enables the learning of several subjects.
• It facilitates the specialization and professional improvement.
• Eliminate distances.
• With discipline and dedication, ensure a quality education with less costs and bigger flexibility.

Online courses are a solution increasingly sought by people who want to improve and expand their knowledge. Flexibility of schedule, place and time of learning are some of the most attractive factors about Distance Learning.

Online courses and corporate training

Several companies already notice the benefits of online training and are using online courses to train and keep their staff update.

A great advantage of this way of learning is the ease of updating content. There are no costs with printing, waste of time and unnecessary displacement. Through a simple email all team will know about any change and will be able to access the information without any disruption.

A qualify and well inform team accomplish more in less time, what puts your company at the head of others in excellence in providing services.

You can find in the market eLearning platforms (LMS) that can help in the implementation of these training programs.

Coursify.me: eLearning platform

In fast lines, an online platform is a software, a program that hosts your content and allow you to share it with anyone you want. Practical, safe and easy to use, this solution is exactly what Coursify.me offers to you and your business.

With Coursify.me all you have to do is to upload your content through your computer, Dropbox or YouTube (private videos) and that’s it, it all be online to share with your students.

Safe, you give the access password only for who you wish to and still have right to a lot of benefits, such as:

• 100% Web system in cloud;
• Responsive system with support for desktop, tablets and mobile;
• Easy customization of the visual identity of the school and online courses;
• Creation of courses with videos, audios, images, text and files;
• Integration with Dropbox, YouTube, Vimeo, PayPal and PagSeguro;
• Payment receipt via PayPal and PagSeguro;
• Discussion forum for students to broaden their knowledge and networking;
• Management of students and course enrollments;
• Creation of courses organized in modules;
• School and courses optimized for SEO (Search Engine Optimization);
• Share courses in social networks such as Facebook, Twitter and other;
• Monitoring graphics of courses enrollments.

The Distance Learning market grows every year and many professionals seeking for a new source of income, or companies that want to empower their employees in a practical way, are creating online courses and collaborating to that learning is increasingly accessible.

The reality is that any person who dominate a subject can teach it to anyone who wants to learn, without leaving the comfort of your home.

By hosting your course with the Coursify.me you have access to a complete eLearning platform, with all necessary resources to host and help you promote online courses. And the best, for free! Visit Coursify.me and find out why we are the best option for your business.

The post Why Invest In Online Courses appeared first on Blog Coursify.me.

We talked here about the Distance Education market in Brazil and its excellent levels of growth, investment and commitment by an increasing number of students, teachers, universities and companies.

It is no wonder that with access to the internet increasingly facilitated, learning online will be the teaching method more sought by those who do not have time, financial conditions or easy access to educational institutions. But what about the e-Learning International market? How distance education is seen in the rest of the world?

E-Learning International Market: data and trends

A report on e-Learning Market Trends and Forecast 2014 – 2016 released by Docebo, provides a detailed segmentation on business opportunities in Africa, Asia, Australia, Europe, North America and South America.

The research is backed up with facts and figures top trends, topics and predictions for each area, and gives a comprehensive overview on the e-Learning international market:

The adoption of the SaaS (software as service) model is playing a pivotal role in reshaping the entire industry and has a huge influence on increasing the e-Learning market size. Analyst reports show evidence of SaaS Industry growth and this trend will continue for at least the next three years.

There are 3 main reasons for seeing this upswing in SaaS:

• Speed of implementation
• Savings on capital expenditures
• Savings on operational expenses

The online education is done through platforms that operate in SaaS model. These platforms, known as LMS, Learning Management System, are responsible for hosting courses and schools online and offer all necessary resources for the teaching and learning within virtual world.

Major trends in the e-Learning international market

According to the LMS technology become more and more sophisticated, the e-Learning international market changes, evolves and presents the trends that gradually reflect on distance education in different regions of the globe. Check out some of the top e-Learning trends in 2016:

Mobile Learning

Mobile learning, or mLearning, is one of the main reasons company owners launch learning management systems. These leaders want their employees to have the luxury of accessing training resources on any device, at any time, from any place. It’s estimated that the mobile learning industry alone will grow to over $37 billion by 2020.

Gamification

Of all the eLearning trends, gamification is perhaps the most fun. After all, who wouldn’t want to spend time gaming? It offers a welcome break from the hectic day. At the same time, gamification in the workplace promotes training and knowledge retention; and it does a great job of bringing elements of entertainment and relaxation to any type of online training.

Video-class

There is an estimate that, nowadays, people spend more than five hours per day watching videos. Data indicate that the traffic dedicated to the consumption of online videos will reach 80% in 2019. In this reality, there is no doubt that use videos in online classes is an idea that is sure to attract many students.

Big Data

According to an article published by Learnnovators, Big Data (as it relates to eLearning) is defined as “the data produced by learners interacting with the learning content”. This data is collected through Learning Management System and other media. This year, Big Data has been a big trend in e-Learning international market, and it will continue to be one as time passes.

Competency-Based Learning

Employers and employees alike are becoming enthusiastic about competency-based training. This is because it helps employees get promoted quickly. The opportunity to self-assess, determine skill sets, and what skills will be needed to advance one’s career provides motivation for the learner, and greater value for the organization whose learners are more engaged in training and developing demonstrable skills.

As you can see, the e-Learning international market keep growing with optimism, already well established even in the corporate middle.

SaaS for hosting online courses, the Coursify.me is a complete platform for teaching and learning online and already counts with various professionals and students enrolled. In a market in full expansion, the return on investment and success is promising and expected in a short time. Contact us via email help@coursify.me and host your online course with whom it is a reference in the area.

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The video classes are one of the main teaching resources in the distance education. Effective tool, use video classes in  distance learning is a clear and dynamic way to teach , and usually very pleasing to students.

Video classes consist in video recording of educational content. Increasingly used in online educational institutions and in companies that work the corporate education, the quality level of this material has increased considerably.

Why create video classes in distance learning

Today, 20% of the digital time of Brazilians is to watch videos. In 2020, it is estimated that 75% of data traffic on the internet will be for videos. Only in Facebook, daily are assisted 100 million hours of videos.

There are over 1 billion active users on YouTube, and every minute about 400 hours of video content are loaded on this platform. Mobile devices contribute with these numbers, via mobile, the average time spent on YouTube is 40 minutes.

This is proof that videos have a great appeal, attract the user’s attention and are preferably among the other types of media.

The segment of online education recognizes the great advantage of using video classes in distance learning, indicating as a method of interactive learning and a trend that should not be overlooked by those who produce online courses.

If you still have doubts, here are some good reasons why use video classes in distance learning:

• Videos are more efficient in capturing and keeping the attention of the student than reading materials, for example;
•  Through demonstration, this tool is able to make easier the comprehension of a complex concept;
• Creates a greater commitment on the part of the student, contributing to the debate and assimilation of the content;
• Through the use of image and sound, vide classes contribute to building a better relationship between teacher and students.

The use of video classes in distance learning, offers many benefits for the student and contribute to an effective learning. In addition, video is a trend and will continue for years to come, along with other resources such as the micro learning, storytelling and games.

Tips to create video classes in distance learning

Video production requires certain knowledge and skill. If you are not confident in doing alone and have condition to pay a professional help, better, otherwise, study and make attempts until achieve a satisfactory result. To help, check out some tips on how to produce good video classes in distance learning:

Give preference to short videos

As well as any class of long duration, long videos tend to become dull and lose the attention of the student. The assimilation of the information becomes easier when the video is less than five minutes in length.

Long videos should be more interactive

If you need a long video to explain the content properly, try to make it as interactive as possible. Bet on activities among the lessons, propose questions that encourage the reasoning and debate, offer quick summaries and if possible divide the content into modules so that the student can organize rest breaks between lessons.

Use a transcription

One of the advantages that online courses and  video classes in distance learning offer is the possibility of being fully inclusive. In addition to not require that the student move, using subtitles, audio and images, it is possible to meet people with limitations and different abilities.

Be careful with the size of the file

Watch out to not to lose the interest of the student for the waiting time required for your video upload. Consider the creation of a separate version to play at low bandwidths. The material should also be the most responsive as possible, adaptable to any type of device.

Well produced, a video classes in distance learning has great appeal and can be the difference that makes the student chooses your online course. Along with video classes  offer materials that complement what the student has seen in the videos.

Using the Coursify.me to host your online course, you can upload your content directly from platforms like Vimeo and YouTube into our platform. Give a hello to us via e-mail help@coursify.me and learn why we are the best option to host your online course.

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Coursify.me has launched its platform of online education and our first instructors and students are already browsing and experimenting with our interface and its functionality.

In order to offer a solution ever better and more complete for who produces and search for online courses, the development team of Coursify.me is listening to feedback and launches periodic updates on the platform.

In the most recent update, the software has received four new features and now our customers can add the following features to your online courses:

Do you want to know how this all leaves the page of your course even better? Check out the example of who is already successful in Coursify.me:

https://ninja-do-excel.coursify.me/courses/curso-de-excel-basico

Edson Cavalcante, the Excel ninja, has over 8 years of experience in Excel training and have taught more than 5,000 students in Brazil and in the world. About his method of teaching tested and approved, Edson says:

“I seek to always be direct and objective in all my classes, always encouraging the student to learn in practice. In this course, you will have lessons well explained and with exercises for fixing”.

Tool essential in all companies, both small, medium or large, the Excel course has workload of only eight hours and is an excellent opportunity for professionals who seek for qualification and for companies that want to train their staff.

Make the registration in the course is quite simple, just click on the link bellow:

https://ninja-do-excel.coursify.me/courses/curso-de-excel-basico

Anyone who wants to learn more about our platform, courses and resources that it offers can browse the site https://coursify.me/ or send e-mail to help@coursify.me.

Create online courses is a great chance to grow professionally teaching what you like. Register your online course in Coursify.me right now. We are expecting you!

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