Current scenario of online education in schools

The crisis generated by COVID-19, which caused the closure of schools and put the world in quarantine, launched a new look at the digital market and distance education.

Projections prior to the crisis already showed that spending on e-learning initiatives was already on track to reach $ 325 billion in the next five years, as educators seek to leverage the growing impact of digital education.

– E-Learning Market Growth

What has changed is the inclusion of elementary and high schools in this scenario, since distance learning was more concentrated in universities and free courses.

The coronavirus crisis is expected to be an opportunity to bring more technology to the classroom, just as it has been in China, where around 200 million students have started using distance learning since February 9 and only will return to the classrooms in early April.

“It will be a meeting of a generation of children and teenagers who are already very digital with teachers who are still stuck in an analog teaching model,” says Mário Ghio, CEO of Somos, in an exclusive interview with EXAME magazine.

The biggest concern of schools is trying to avoid losing the school year, considering that they usually have a mandatory number of teaching days to complete.

For schools that are beginning their journey towards digital learning initiatives, there is no rule that describes the ideal processes for implementing and adopting this method of education. Which makes the challenge even greater, as significant planning and preparation are required to ensure that online education is effective.

“We are seeing a great commitment from everyone who works with education to face this crisis. Everyone will leave with a different mentality of this experience.” says Mário Ghio.

Online education as mean to provide a deeper learning 

The crisis of the new coronavirus has affected the entire world almost simultaneously, which is why online education in schools is being debated by the vast majority of countries, who present their impressions and experiences.

According to the North Carolina e-Learning educational initiative, E-learning is “utilizing electronic technologies to access educational curriculum outside of a traditional classroom”.

“I have real faith and confidence in the future of electronic education,” says Jessica Millstone, co-organizer of the New York EdTech MeetUp, which facilitates industry discussion about what’s working and what needs work in education. “It’s useful for our entire lives, and there’s going to be a hybrid moment where all the technology we’re developing for consumer and business experience will become part of e-learning as well.”

But, Millstone notes, “the most successful versions of e-learning revolve around a split classroom. While some assignments are completed online, there’s also a certain amount of content acquisition — teachers then explore it more deeply in the classroom.”

– Blended learning: how your school can combine online and offline teaching

The result? Online education in schools is not a single service model. Instead, it is a dual-purpose approach that offers:

• Problem solving: Physical school infrastructure is not always accessible. As a result, some schools adopt digital learning days to allow instruction to continue during adverse weather conditions or amid serious disease outbreaks.
• Practical supplementation: Emerging technologies, such as augmented and virtual reality, “provide a trajectory in which e-learning is integrating real-world experiences to provide deeper and more concrete learning,” says Millstone. With proper technological support, classrooms can be “incredible labs” that complement digital learning initiatives.

Millstone points to the advantage of a multimodal approach. In her experience, “the least effective model is to tell students ‘go learn this by yourself’.” Instead, she suggests starting with an independent technology platform, like Coursify.me, which allows teachers to connect with students inside and outside the school’s walls.

– What is an e-Learning platform

Advantages and difficulties of online education 

Both in online education as teaching in conventional classrooms, there are two types of students: assets, focused on learning as much as possible, and liabilities that do not show so much concentration or enthusiasm.

In both classes the task of promoting some change in this passive behavior and arousing the student’s attention and interest is largely up to the teacher. 

– Content for online courses

The good news is that when it comes to online education, there are several tools that can be used to achieve this goal.

– Tips for using eLearning in school education

To help make your online classes more interesting, we have listed four strategies that can make all the difference:

• Create an interactive virtual environment: create a forum or group on any social network that can be accessed by all the students. This generates a feeling of “class” that encourages interaction and helps teaching in a more relaxed way, eliminating that “obligation” character of the classroom.
• Allow the student to control his learning time: use tools that allow the student to pause the lesson and resume it from the same point whenever he wants. Providing flexibility for the user to access the material at the time that is most convenient for them is a great advantage of online education.
• Show that you are present: the figure of a teacher is very important for the student to feel supported and confident in learning something new. Make use of recorded videos or live streaming so that your students can see you and continue the relationship they have in the classroom.
• Encourage evolution: create a competition, a scoring system for those who finish each stage of the online class. Build a ranking. By transforming the learning process into something similar to going through the stages of a game, you make your lessons more fun and attractive.

Many people believe that when it comes to gamification in education, it is related to the complex task of developing a game. 

In fact, it is much more about taking advantage of some elements of this universe and applying them in the learning process, such as:

• Establishing missions and challenges;
• Scoring for each phase won;
• Ranking according to the score;
• Prizes: both at the end and throughout the game.

– How to implement gamification in eLearning

Currently, it is easy to connect the school to the universe of young people, as they are used to systems of ranking and distribution of rewards, present in the environment of games and digital media.

By promoting experiences that involve students, gamification helps to gain greater engagement compared to traditional teaching models.

Barriers to online education

For online education to happen, administrators need to think about the types of systems and devices needed for virtual learning.

It is essential to analyze and consider whether the student has the necessary technological infrastructure. For example, if not everyone has good access to the internet, schools may be better served by resources that have offline components or that require minimal connective bandwidth.

It is also necessary to verify that everyone has computers through which they can access classes, so as not to hinder the progress of any student.

Importance of the Online Education Platform

In order to effectively offer the benefits of online education to students, it is important that digital learning technologies work every time students try to access them.

“Reliability is as important as relevance,” Millstone says. “Teachers will try something once, and if it doesn’t work, they won’t try it again. A great product isn’t enough if it doesn’t work properly.”

For schools that want to successfully implement e-learning initiatives and learning management systems, this means carefully evaluating potential suppliers and products before closing any partnership.

Ask the following questions: Are they reliable? Do they have all the features I need? What kind of support do they offer? How quickly do they respond?

Attending schools, businesses and professionals in more than 60 countries, the Coursify.me is a dynamic Learning Management System, ready to serve you.

– Whats is a Learning Management System

With all the necessary resources to enable and facilitate online learning, the platform has a friendly and fully customizable interface, allowing each school to maintain its visual identity, facilitating recognition by part of the student.

The Coursify.me features integration with other content platforms such as YouTube and Vimeo, which is ideal for teachers who want to provide lessons in videos.

–  Learn how to record videos at home

In addition, users can upload videos, texts, images, audios and any other material that is hosted on Dropbox or on their own computer.

There is no limit on the number of students allowed, and the school has full control over who has access to the classes, being able to monitor each student, to find out who registered, attended the classes and fulfilled the activities sent.

Visit our website, test the platform and bet on online education to continue teaching your students in the best possible way. 

The post How online education can support classroom education appeared first on Blog Coursify.me.

To help, in this post we will talk about the step by step you must take to accomplish this mission.

Setting up an online course: educational entrepreneurs

Before start setting up an online course, let’s talk about why this is a good idea.

According to a 2017 industry report, the Global E-learning Market is expected to reach at $275.10 billion by 2022.

Its expansion is due the benefits that e-learning offers ranging from more flexibility in the learning process, lower costs, easy accessibility and increased effectiveness by animated learning.

The rise of this market also provide an opportunity to entrepreneurs who want to share and monetize their knowledge.

– Global eLearning market

Called “edupreneur”, the term refers to an educational entrepreneur, someone who plans, open and successfully operates an educational service.

The job of an edupreneur is to educate the public, teaching a specific subject and helping them to develop a specific skill.

As many established edupreneurs say, online courses are more fun and rewarding than starting other businesses.

Furthermore, all agree that it is a more economical, easy and profitable venture, and offer the best business model.

Another great advantage is that you do not need any credentials or certification to create a course.

All it needs is some experience, passion and knowledge about the subject you want to teach.

However, when thinking about setting up an online course, you will have to define what is the purpose of your course and how it will add value to the public.

By doing this, you achieve the dream of many: work doing what you like and selling something you are proud of.

Setting up an online course: step by step

A good online course requires planning which, combined with effort and strategy, turns into a profitable business and a powerful leads generator.

This is the case of Lili Balfour, a financial advisor for startups. In an interview for Forbes, she says that she created six online courses for entrepreneurs, some within thirty minutes but most lasting 2-3 hours. The price range varies between 47 and 197 dollars.

“The goal is to help entrepreneurs understand finance in a fun way,” says Lili.

On setting up an online course and how long it takes, the consultant says that in her opinion is about the same time that you need to write a book.

“Of course, if you’ve already written a book and are doing a course about it, it takes a fraction of that time. If somebody is coming in with their own content, such as blogs and workshops they’ve already created, they can probably sit down in one weekend and create a 2-3 hour course.”

If you already have some stuff ready or will start from scratch, in both cases you need to know exactly what your next step and budget.

To help you, we prepared a five-step process for you to go from planning to publication of your course.

Step 1: Idea

Your online course should be in your area of expertise and experience, but decide which specific topic to address can be trickier.

In this case, the tip is look for inspiration in your daily routine and ask the following questions:

• Have you solved a problem that others are struggling for?
• Do you friends, customers and colleagues ask for your help in a specific thing that you are considered an expert?
• Are you an expert on a software or a method that other want to use?

You can set an online course on anything that people are looking for advice, since relationships to car maintenance tools, for example.

Step 2: Course Outline

Time to let your creativity run free. Make a brainstorm and think about all the things you would like to address in your course.

Write everything down and then start to think about how to setting up an online course from what you wrote.

You must put all the ideas in a logical order and then decide how your content will be organized.

Two easy ways to get your student understand and follow your course are:

• Course divided by subjects;
• Course divided by difficulty level: basic module to advanced, for example.

Before define how the material will be made available, it is easier to decide what content will be covered in each lesson or module of the course.

Step 3: Research

As many people say, when in doubt “ask master Google.”

To have a clear idea of how to build an effective online course that suits your audience, go to the online world and search for competitors.

Find out who else works with similar content to yours, how their classes are set, what their students think and what makes them successful or not.

– Three ways to validate your online course idea

That will help you update your brainstorming ideas, include more information and find information that will add to your own knowledge.

Also stay tuned for the case of no competitors, this can be an alert for an area in which few people are interested in investing money.

If so, expand your search, define your target audience and find out about what they would be interested on learn.

If that happens, no panic, you are still in the planning phase, which means that there is time to review your ideas without prejudice.

Go back to Google and search on what is working and what people are interested in knowing and there’s still little competition.

And remember that teaching requires constant research and updates. Search for materials similar to the subject you teach will help to develop your own content.

Step 4: Content

The first thing you should understand about setting up an online course, is that you must write your content.

No matter what resources you will use to teach, such as videos, quizzes or audio, you still need to put in lines what you will say.

Here is where you are combining your course outline with the collected information into an actual course.

If you are starting your first course, the easiest way to begin is using content that you’ve created previously.

Search your computer files for documents, articles, notes, videos and any other material that you can reuse. Even books kept in a drawer may be useful.

You’ll probably find something that can be great to use in your online course and will help you save time.

We have listed some examples of what you can look and that can even serve as inspiration to create your own classes:

• Videos (screencasts, webinars, etc.)
• eBooks and PDF files
• Presentations and Slides
• Quizzes
• Blog Posts
• Audio Files (podcasts, interviews, etc. .)

Content organized, it’s time to define how your classes will be (videos, tutorials, handouts, etc.) and finally start to shape your course.

– Different types of content for online courses

If you are a little insecure, start using the tool that you’re more familiar with, as PowerPoint for example, which is great to create beautiful and animated presentations.

There are several free software on the Internet for those who want to record video and screen capture tutorials.

– Tips for creating online courses

With a little time and dedication you will learn to use the tools and will soon be setting up an online course with professional look.

Step 5: Upload

Now that you have learned how to setting up an online course, you need to understand how to make it available to your audience.

Unless you have your own website, with capacity to store videos and tools needed for teaching online, you will need the help of a LMS (Learning Management System).

• What is a Learning Management System

A LMS is an online platform like Coursify.me, whose goal is enable teaching and learning online.

Software developed specifically for distance education, it has a list of features that allow teachers and students to interact in the virtual world.

Some of the features you find in Coursify.me, for example, are:

• Customization: customize the look of the course identity;
• Hosting: safe and reliable environment;
• Modular courses: possibility to organize courses in modules with sections and lessons;
• Integration: integrate and import content from other platforms (Dropbox, Vimeo, YouTube);
• Online payment: receipt of payments via PayPal or PagSeguro;
• Growth charts: charts showing the number of sales;
• Student management: accompany the progress and performance of each student;
• Chat: space to talk and interact with the student;
• Responsive: optimized support for desktop, tablets and mobile.

Out all these features, the platform has a user friendly design and intuitive navigation system, which ensures that its use is easy for all audiences.

Is no need to be expert in computing to use Coursify.me and within minutes anyone can create and register your course.

Setting up an online course: video tips

When we think about the technical side of how to setting up an online course, we think of tools such as text editor, slides templates, video editing software, among others.

For text, there are several options, but the best is that you choose what suits your computer such as Word for Windows, Pages for Mac, OpenOffice for Linux and for those who prefer work in the cloud, Google Docs or Office 365.

However, when it comes to video, choose one of the various programs available online can be a mystery.

– How to create better video classes

To help, we’ve listed some that are considered the best and/or easier to use:

1 – Camtasia

Powerful tool for video editing that allows you to record your screen and edit the final material.

2 – Screencast-O-Matic

Free and easy to use, the software enables recording of multiple screen sizes and, in the end, you can send the material direct to YouTube if you want.

3 – Stone Screen Recorder

Application for Windows light and fairly easy, it is ideal for recording tutorials, reviews and informational materials.

4 – Ezvid

Ezvid is a screen recording program that comes with a built in video editor, which you can divide recordings and add text between two clips.

5 – Adobe Premiere

The most professional option, Adobe Premiere is a powerful video editor capable of creating professional quality materials, however, is a bit harder to use.

Preference among the public, provide video lessons is a good way to attract more audience for your course.

The best thing to do, however, is vary the resources used, providing lessons and support materials in different formats to make the most dynamic and interesting content to the user.

– Design and video editing tips

Now that you already know everything you need about how to setting up an online course, it’s time to start.

Do not let uncertainty stand in your way. Here in Coursify.me we have several successful cases of professionals who have created their first courses and today only work with it.

Complete elearning platform, the Coursify.me is used by over 450 users and serves businesses and professionals in more than 60 countries.

Visit our website, test the platform and see how easy it is to create, sell and advertise your online course.

The post Setting up an online course appeared first on Blog Coursify.me.

Understand what is and how Remarketing works

Remarketing is a tool that allows the display of content and ads to anyone who has had contact with your site.

As its name implies, remarketing means making marketing again to the same person.

Did not understand? Let’s take an example and soon you will realize that not only do you know what it is as you are a common “target” of this marketing strategy.

Example: You google search for some  sneakers. Soon, several shoes websites appear in search options. You visit some, purchase, or give up, and ten minutes later forget about it and enter a new search for dog food. The interesting part of this new search, is that in addition to dog food, another product is flashing on a side of the page. What? The sneakers! You leave the site and go to Instagram. What appears as a sponsored ad? Yeaph, the sneakers. Then you think that Skynet is in action, we are being watched by the machines and domination is near. It could be that, but it is actually only remarketing.

Native function of Google Adwords, Remarketing works by taggins. When a visitor accesses a website, he is “tagged” by a cookie that is saved on his computer.

– SEO X Google Adwords

This cookie works by increasing the number of advertisements that appear when the user visits other sites displaying Google ads.

Who advertise on Google Adwords can choose to display its publication in two different networks: Search and Display.

The search network are the results pages that appear when someone does a search. The display network are all the sites, blogs and social networks that provide space for the Adwords ads.

As you can see, it is almost impossible to escape the remarketing, which makes it a killer strategy.

How to use the Remarketing

Although it seems a simple strategy to implement, is necessary a planning for effective results.

Your remarketing ads can appear on any site that accepts Google advertising, but you can choose so that they appear only on specific sites.

Like other digital marketing strategies, your plan needs to be designed to reach consumers who are in different stages of the sales funnel.

– Digital marketing to promote online courses

For this, use the remarketing lists system, something similar to the segmentation of email marketing.

Remarketing lists

This lists aim to separate your site visitors based on the type of action that they performed.

For example, who bought something, who searched for a product category, who entered something into the cart and abandoned, etc.  

To guide your remarketing actions, see some examples of lists you can create:

• Who visited your site;
• Who visited more than three pages of your site;
• Who bought more than US $ 100;
• Who signed your newsletter;
• Who clicked the link in your profile on social networks;
• Who have downloaded an e-book or other material.

Lists and plan created, it’s time to start implementing your strategy, and that’s where cookies come in.

Functioning as a kind of “flag” cookies are stored on the visitor’s computer, linked to a tag inserted in your site code.

The remarketing tag tells AdWords to save visitors to your “known category list.” When people access this page, the cookie ID is added to the remarketing list.

Then, when the visitor access other sites, Google will identify the cookie and display ads that you have determined when creating the campaign.

For your investment to be successful, it is important ensure that: a) the ad is highly relevant to your target audience; b) contains something attractive to encourage them to come back to your site, for example, a special offer.

Ways to do remarketing with Google AdWords

As already mentioned, the remarketing was created by Google Adwords and the options for using this tool are not few.

Here are some ways to apply its strategy according to Google:

• Standard remarketing: show ads to previous visitors as they browse other sites and apps in the Display Network.
• Dynamic Remarketing: improve your results with Dynamic Remarketing, which focuses on adverts for products or services that people have seen your site or application.
• Remarketing lists for ads on the Search Network: show ads to previous visitors as they continue their searches on Google.
• Video remarketing: Show ads to people who interacted with your videos or your YouTube channel.
• Customer remarketing list: with a customer segmentation list, you can upload data lists provided by your customers. When these people are connected to Google, your ads will appear.

Most remarketing ads are produced in text and / or image and are managed by AdWords. Currently, animated banners with videos and gifs are gaining popularity.

There are a number of standard sizes to create these ads, and it is recommended that companies produce at least four or five in the most common formats.

The size and design options are determined by the space allocated to sites that accept advertising on the display network.

These publications allow further elaboration, such as the use of images and effects and therefore are more striking and attractive to the user.  

On other hand, the remarketing on the search network is focused on the search that the visitor is doing, ie their willingness to click is higher.

What are the advantages of Remarketing?

Much more focused than a traditional campaign ads, remarketing drives and displays your ads only to those who came to your site.

It’s for this reason that the remarketing conversion rate tends to be higher than the rate of ads campaigns in general.

Another advantage is that the frequency of display is much higher, so the consumer does not forget so easy from your website and offer.

In the case of visitors who abandoned the cart, for example, remarketing can give the push that was missing for them to return and finalize the purchase.

Among all the benefits of this strategy, we can highlight:

• Access to people at the right time: you reach people who have interacted with your company when they are doing research and are likely to buy.
• High power targeting: create remarketing lists for specific cases. For example, a list for people who added something to their shopping cart but did not complete the transaction.
• Range widely: your ads are displayed on more than two million websites and mobile apps.
• Facility to create ads: create free image ads, text and video with Google Adwords Ad gallery.
• Campaign statistics: access to performance reports, information on where the ads are displayed and how much is being paid.

Now if you are wondering how Google promotes remarketing on such a large network of sites, know that this is because the search giant has ties to thousands of websites that participate in its affiliate program worldwide.

These sites give space to display ads, and in return, receive a value for each click (Display Network).

Of course that Google tries to optimize the most your results, so he seeks place ads on sites that have a theme related to your product / service.

In case if you are advertising a clothing item, it will display your advertisement in clothing stores, shoes and fashion in general.

Thus, in addition to promoting the advertiser, the seeker tries to give the user something he really has interest, which greatly increases the chances of conversion.

Facebook also has tools for remarketing and works much like Google.

The difference is that the Facebook lists are made from the user ID, phone numbers or emails.

Google Remarketing changes in 2018

There were two major changes in the remarketing this year, both of which give people more control over the ads they see.

First, Google is starting the implementation of a feature by which users can silence remarketing ads for 90 days, if they considered them very repetitive or irrelevant.

Second, a recent version of Apple’s operating system (MacOS 11) introduced a feature called Intelligent Tracking Prevention.

As the name suggests, people who use the Safari browser will have all the tracking cookies off after just 24 hours. The only way to be reactivated a cookie is if the user makes a new visit to the site.

This raised the following question by companies: “How will we be able to tell if someone sees our ad and makes a purchase after the first 24 hours?”

In response, Google has said it is updating cookies AdWords for everything (ie ‘conversion attribution’) function normally.

However, companies will notice a good drop of activity due to lack of tracking Safari users.

To get an idea, almost half of mobile users use Safari because of the iPhone, and over half of all traffic is now mobile.

How integrate remarketing with your inbound marketing strategy

You can combine remarketing with inbound marketing to create a very powerful disclosure strategy.

Basically, instead of creating ads promoting products, your campaign must promote content.

– How to use Inbound Marketing

So you convince your audience to come to you, making it one assiduous consumer and a potential lead.  

Remarketing can even be combined with the techniques of landing page to capture audience and generate leads.

Using this strategy you create more opportunities for the consumer enter and advance in your sales funnel, while building your relationship with him.

For those who create online courses, this is a great way of capturing and retaining students.

– 5 tips to attract students

While remarketing is ideal to present your course and attract new visitors to your page, inbound actions focus on keeping consumers interested in your product / service.

With a well planned strategy in a short time you will have your first students.

Complete elearning platform, Coursify.me is the ideal solution for those who want to create, sell and promote courses on the Internet, without having to invest to start their own business.

Attending companies and professionals in more than 60 countries, Coursify.me is a dynamic and customizable learning management system.

– Whats is a Learning Management System

Visit our website, test the platform and see how easy it’s to profit by doing what you love.

The post Remarketing: What is and how it can boost your sales appeared first on Blog Coursify.me.

Deliver content to the consumer is the basis of Inbound Marketing, unlike traditional marketing, it is focused on creating a relationship with the customer.

How to get students with free online courses and Inbound Marketing

Capturing students is a challenge to every professional who is starting to sell online courses.

– Learn how to sell online courses

There are several forms of dissemination and ways to communicate with your target audience, but for results, you need to know and study different marketing strategies.

– Digital Marketing and SEO

Currently, there are two ways to prospect new clients: passively, through inbound marketing, and actively, with outbound marketing.

As mentioned earlier, Inbound Marketing is to make the customer come to you, luring him with content of interest. Here some examples of how this can be done:

• blog posts;
• free online courses;
• webinars;
• eBooks, among others.

Outbound Marketing focuses on a direct approach, which is to identify your audience, go to them and offer your product. Some Outbound approaches are:

• billboards;
• banners on websites;
• television and radio advertisements;
• contact by phone, among others.

To get a better sense of other differences between the strategies, see the following diagram.

Source: BioStrata

In summary, while with inbound you create mechanisms to attract potential customers, with outbound you identify who has potential to become a client and makes an approach.

Both strategies have value, but you must remember that the Outbound Marketing uses means that require greater investment and therefore are not as accessible to a beginner.

Inbound Marketing, on another hand, is accessible to all, as the largest investment required is time and knowledge.

Direct result of the consumer habits change brought by the Internet, the also called Attraction Marketing is the market response to an increasingly digital society.

By offering the consumer something in which he has interest, such as free online courses, you attract it to your business and earn the opportunity to show your product/service.

From there, it is easier to present your solutions and turn them into customers and even promoters of your brand.

Advantages of Inbound Marketing to promote and sell online courses

Inbound Marketing is, above all, a friendly approach. Focusing on giving something of value, before asking anything, it seeks to approach and create a relationship with the customer.

This strategy does not interrupt the consumer but delivers a message and waits for him go to those who created.

Balanced way to attract potential customers, Inbound search lasting results, which generates many benefits for your business, be it big or small, B2B or B2C.

Method that has everything it takes to build a strong brand and increase sales, check out some of its advantages.

Qualified audience

When it comes to relevant content production, we mean just that: relevant content for your target audience.

This means that if you are launching a course on English Literature, for example, and create posts on the topic, people who reach your blog have done a search on the subject, ie, have every interest in what you have to say.

These people are considered leads with high potential for conversion because they are searching for what you offer.

According to Content Trends 2017, companies that adopt content marketing reach 2.2 times more visits compared to those that don’t.

Proving what we mean by qualified audience, the same survey showed that these companies also generate 3.2 times more leads than those that do not apply similar strategy.

Confidence and Credibility

There is a big difference between offering and pushing a product/service, especially when it comes to consumer perception.

For example, if you offer it free online courses with quality content despite you not be paying anything for it, plus the confidence that it generates, it is normal that the customer feel grateful and indebted to you.

This is a first major step in building a relationship of partnership with its audience, and very important for the sustainability of your business.

From this successful interaction, even if the customer is not ready to make a purchase, you ensure a potential lead, and continues to work yours relationship by delivering other types of content.

This is how you will gain more credibility and authority to your customers that also become promoters of your brand.

Short sales cycle

Sales cycle is the time taken from initial customer contact to closing the sale, considering all stages of the journey.

– Tips do make a Customer Journey Map

This is a very important aspect to consider when adopting a marketing strategy, because the higher the cycle, more costly it becomes.

According to Martech 2017 survey, 50.4% of technology companies that adopt Inbound Marketing have a sales cycle that lasts less than 30 days. Only 29.5% of those who use Outbound methods have this performance.

This is due to relevant and personalized content delivered to the lead, which accelerates their movement by the sales funnel to the decision making.

A shorter sales cycle is a great advantage for those who have little capital investment and need to attract new customers faster.

Reduced costs

Inbound means provide content to the consumer and, therefore, initially you only need internet and dedication.

Offer free online courses, for example, is a way to use inbound to promote and sell your course with little investing.

After all, what cost to you? Research time, preparation of the material and lodging in an online platform like Coursify.me. Only.

The same is true when writing articles for a blog, participate in webinars, podcasts, update your social networks, etc. Means for content production are available to all, and the vast majority, is free.

It is not necessary invest large sums in ads in newspapers and TV, as in outbound marketing, which generates a greater economy of resources for you to invest in more assertive and focused strategies.

Real time measurement results

Successful marketing is always results oriented, and for that we need to draw metrics to monitor the effectiveness of the implemented actions.

– How monitoring content can help your digital marketing strategy

According to HubSpot, 72% of organizations that calculate the return on investment say that their marketing strategy is effective.

With most of the actions of Inbound being held in the virtual world, there are several tools that enable the measurement of results.

In the case of blogs, for example, there is the Google Analytics, when it comes to social networks, the platform itself usually keep charts with access data, YouTube shows the number of views, and so on.

Monitor carefully the data from each of your strategies, and do not be afraid to try other approaches if the results are not going as expected.

Free online courses: how to use it in your marketing strategy

We already hit this button, but to prove that offer free online courses works, we brought a successful case of our own platform.

Rachelle-Ann Louear is a professional that has been building businesses for over eight years and is very passionate about assisting women to use their natural giftings to advance their careers or businesses.

https://unlock-the-you-within.coursify.me/

To disclose her course she released a first free module, and the results could not be better.

With the audience conquered, soon Raquel released a second lesson, which became a bestseller.

And this is not our only case, so trust us, free online courses as strategy to attract students work out!

Free online courses as complement to classroom lessons

Another idea we witnessed here that works, is the case of classroom teachers who decided to use the Coursify.me to host support materials for their students.

The concept is simple: provide content that could serve as an aid to study at home.

With this, the teacher has gained more credibility and recognition, and soon his students began to disclose its course to others.

The success was so great that the business quickly climbed to complete online video lessons, marketed by varying values.

Note that all started slowly with the teacher using material that he already owned and disclosing for whom it was his client.

Currently, much of the disclosure statement is made by the students themselves and the business continues to grow.

Free online courses in Coursify.me

The conclusion we reached is that the buying habits are changing and purchase products and services online grows in preference between the current consumer.

In this scenario, the great advantage of inbound marketing is that it allows creativity to attract consumer attention and differentiate a brand from others.

SEO, Content Marketing and Social Media are the three pillars of Inbound and make it clear that its focus is the delivery of content and creating a relationship with the customer.  

Complete elearning platform (LMS), the Coursify.me is optimized for SEO and is fully integrated with social networks.

The software also allows you to create free online courses without you have to pay anything for it.

The Coursify.me is the ideal solution for those who want to create, sell and publish courses on the Internet, investing only time and effort to start their own business.

Visit our website,  test the platform and realize how easy it is to profit working with what you love.

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