Fortunately, for those who have difficulty producing content, it is now possible to rely on good artificial intelligence software to create messages with quality and speed.

In this post, we’ve gathered eight great AI options for writing emails in less time and with more conversion potential.

8 Best AI Tools to Write Emails

An AI email writer is any tool that allows generating email content using artificial intelligence.

These tools help entrepreneurs and marketing professionals to write engaging emails with greater agility, being of great help especially for those who do not have great skills of writing and copywriting. 

The AI ​​tools that are available today use Open AI’s GPT language model to power writing, so the results you can generate are relatively similar.

However, there are large differences in user interface, in the features and prices that may make a specific tool more or less suited to your needs.

See some of the best options on the market and choose yours!

– 3 Copywriting tips to sell more

1. Copy.ai

Copy.ai is an email writer built around a chatbot. 

It uses natural language processing (NLP) algorithms to generate text for a variety of purposes, such as writing emails, articles, product descriptions, ads, social media posts, and more.

A big advantage of Copy.ai is being able to search the web to use updated information, something that ChatGPT does not yet do.

Another difference is that it has several models of specific prompts for email marketing that you can adapt to your needs.

The tool also allows you to adjust the style, tone and length of the text, as well as having the option to review and edit the suggestions generated.

It is also capable of analyzing your existing content and creating new content with this style, further streamlining your email production.

Regarding the cost:

• Free to generate up to 2,000 words
• Paid plans start at $49

2. Flowrite

Inbox always full? Count with Flowrite to help you write emails quickly.

After installing the plugin, the tool is able to read your emails and generate multiple responses which you can paste and send or edit.

Of course, if you are going to use it to respond to customers, you need to avoid generic responses, which is why it is recommended to provide information to the AI to write more personalized emails.

You can also create templates to respond to specific types of emails you receive most frequently. For example, if you launched a course and are receiving a lot of messages asking about prices or what the classes will be like, create a response template and use it to respond to all these emails with just one click.

Regarding the cost:

• Free trial for 14 days
• Paid plans start at €5

3. Lavender

Lavender is a tool designed to write emails with sales purposes.

Its big difference is that its focus is on analyzing your existing emails and providing suggestions to improve them.

So, if your problem isn’t necessarily writing emails, but writing great emails, this is the perfect solution for you.

The software analyzes your messages and highlights issues such as generic and repeated terms, words and phrases that can trigger spam filters, and grammar or tone issues.

It searches the web for information about the recipient and his/her company, so you can personalize your emails quickly, which definitely saves you a lot of work time.

Note, however, that Lavender’s focus is on sales emails, and not messages more focused on informative content and customer relationships, such as those used in newsletters.

Regarding the cost:

• Free trial for 7 days
• Free plan to analyze 5 emails per month
• Paid plans start at $29

– 7 tips for writing emails that sell

4. Jasper

Formerly known as Conversion, Jasper.ai is a full writing assistant which can help you with email marketing campaigns and much more.

It offers features such as automatic creation of headlines, paragraphs, product descriptions, video scripts, among others.

The software also includes SEO tools to optimize content for search engines.

To write emails, it has a pre-built subject line generator and you can use your own prompts to create message content.

Simply provide data such as your company name, what your product does and the context to be included in the email, and the software will generate an entire email using this information.

One of the best in the industry, the tool also has a Chrome plugin so you can use it on any website.

This means you can generate content with AI while writing your email in Google Docs, Gmail or even in the editor of your email marketing tool.

Intuitive and easy to navigate, Jasper is one of the most feature-rich AI tools available, but it is also one of the most expensive. 

Regarding the cost:

• Free trial for 7 days
• No free plan
• Paid plans start at $39

5. Lyne

With focus in generating highly personalized subject lines for email campaigns, Lyne is capable of creating hundreds of opening lines at once using your prospects’ LinkedIn profile or email address.

Simply upload a list of contacts and the tool uses content from the internet, such as social media profiles, podcast appearances, blogs, case studies or company websites, to meet leads and write content based on that information.

For example, it will analyze the lead’s LinkedIn profile and create intros and messages based on the school the person attended, their location, or awards they’ve won.

Once the tool creates this custom content, you can download it as a CSV file or send it to your email tool with one of the pre-built integrations.

AI created to help companies, it focuses on sales and is capable of sending personalized emails at scale. 

Regarding the cost:

• Prepaid plan starts at $6
• Custom plans starting at $120

6. SmartWriter.ai

SmartWriter is a tool for content automation.

With a similar objective to Lyne, it creates personalized, high-quality content at scale.

The software is capable of searching the web and using publicly available prospect data from news stories, LinkedIn profiles, case studies, and more to write emails with sales purpose.

Their templates include subject lines, cold emails, LinkedIn outreach messages, and backlink request emails.

It can also be used to produce blog posts, social media posts, advertisements, etc.

Regarding the cost:

• Paid plans start at $49

– How to write SEO-optimized blog posts

7. Phrasee

Phrasee is an artificial intelligence platform focused on creation and optimization of emails.

Its main function is to help companies improve their email marketing campaigns, increasing opening rates, clicks and conversions.

The platform uses advanced algorithms to analyze large data sets and identify language patterns that are most likely to generate engagement.

Based on this analysis, Phrasee automatically generates subject line variations, preview lines, and email body to help businesses find the most effective message.

In addition to automatic content generation, it also offers A/B testing capabilities so you can try different variations of emails and determine which generates the best results.

Regarding the cost:

• Not published. You need to get in touch to find out about the plans.

– 6 email marketing tips for small businesses

8. ChatGPT

We couldn’t finish our list without mentioning the first of all.

With an already widely known interface, using the ChatGPT to write emails is simple (as well as free), since the user has plenty of control over the prompts used to achieve the expected results.

At the same time, it is necessary to offer the right guidance, that is, to enter the appropriate commands to obtain high-quality content, something that not everyone knows how to do.

This makes the other tools on this list a little more friendly for those who want to write emails and don’t know where to start.

Another point to be considered is that because it is popular and free, ChatGPT frequently reaches server capacity, during which it is unavailable to users without paid plans.

Regarding the cost:

• Free (GPT 3.5 technology) at times when capacity is not full
• US$20 for the Plus plan (GPT 4 technology)

– How to use ChatGPT to create online courses

Write emails with great quality and sell more online courses

Far beyond writing emails, AI tools are of great help in creating and optimizing email marketing campaigns.

With powerful customer analytics, data tracking, and predictive analytics capabilities, it is possible to create more effective campaigns with higher conversion rates.

AI can quickly analyze consumer behaviors, identify new use cases and offer actionable insights for better strategy, making your message more persuasive and reaching the right audience.

For anyone who wants to sell online courses, email is one of the most recommended tools for relating to your audience and gaining loyal customers.

With the help of AI, it’s easier than ever to use this channel to promote and grow your business.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post 8 Great AI Tools to Write Emails Faster and Better appeared first on Blog Coursify.me.

See what you need to know to create messages with high conversion potential and to maintain your brand’s loyal customer.

Email Marketing Principles

Despite what many believe, e-mail remains a powerful tool for companies and professionals to communicate with their audience.

Research shows that 4.03 billion people around the world use email. Experts expect that number to increase to 4.48 billion in 2024.

One of the most important goals of email marketing campaigns is to maintain customer relationships, preventing the contact from going cold and ensuring that the recipient remains with your brand in mind.

On the other hand, filling the inbox of your leads or customers can be a shot in the foot, so communication must be planned to be assertive and relevant for the recipient.

The most important principles in any email marketing campaign are:

Email List 

To put an email marketing strategy into practice, you first need to have an email list.

There are a few ways to accomplish this, the most common being to offer something in exchange for the person’s email address.

For example, you can create an ebook, a video lesson, a discount coupon, among other materials that are of interest to your audience, which people would be willing to provide their email address to access.

So, little by little, you build a qualified contact list who have great potential to become customers.

– Best practices for building an email list

List Segmentation

The next step is to divide this contact list into groups with similar characteristics, such as interests, purchasing behavior or stage in the sales funnel.

This allows you to send messages that make sense to each group, increasing the chance of engagement and sales.

For example, you will not send an email offering a new module of your online course for those who have not yet enrolled in your course, in the same way that you will not send a discount coupon for new subscribers to those who are already your student. 

In practice, different types of audiences require different messages and strategies.

– Understand how the sales funnel works

Personalization

Another principle of email marketing, as well as an effective method to help write emails that sell, is to use the name of the recipient and other information that applies to he or she to give the impression that the content was written especially considering their wishes and needs.

To facilitate this mission, the vast majority of email marketing automation tools already have variable fields, in which you can write the body of the email and, when triggered, it arrives with the name of the recipient, without having to do it manually – which leads us to the next principle.

Automation

It is not viable or sustainable to maintain an email campaign without the use of an automation tool.

Use software like MailChimp, for example, to create an automated email sequence based on specific triggers such as opting-in to a list, filling out forms, customer birthday, shopping cart abandonment, and more.

This allows you to send messages at the right time, with assertive content and high conversion power.

Plan a sales strategy for each case, such as a discount coupon for birthdays, upselling in case of purchase confirmation email, reminders in case of cart abandonment and so on.

– How to create email campaigns with MailChimp

Drip Campaigns Or Nutrition Campaigns

Send a series of emails scheduled at specific intervals to nurture leads over time, educating them about your products/services is another important principle to keep your audience on their toes about your brand.

Do not forget that the main objective of email marketing is to maintain a relationship with the customer, so that he remembers you whenever he searches for the product or service you have to offer.

A/B Testing

This principle consists of performing A/B tests with different elements of emails, such as subject lines, CTAs (calls to action), images or layouts, to identify which version gets better performance and thus write emails that sell more and improve future campaigns.

Again, the main email marketing automation tools have this functionality and, after the campaign is closed, they make the data available so that you can measure the performance of messages sent.

– How to Create a Successful Email Marketing Campaign

Responsive Design

With so many different devices in use (computers, cell phones, tablets and even smart watches), it’s important to ensure that emails are optimized for different machines.

Consider that many people read emails on their cell phones these days and their attention span is dwindling.

If your contacts have the slightest difficulty reading your message, they will definitely send it straight to the trash and, if they do that too many times, you end up in the spam folder.

Clear And Attractive Call-to-Action (CTA)

Use persuasive CTAs to encourage recipients to take the desired action, like making a purchase, signing up for a webinar, or downloading an eBook.

An unquestionable point in all emails that sell is the presence of good copy combined with well-positioned and eye-catching CTAs.

Monitoring And Analysis

As important as creating email marketing strategies is tracking email marketing metrics, such as open rates, bounce rates, CTR, clicks and conversions.

From the simplest email to the most sophisticated campaign, only data monitoring allows you to identify what is working and what needs improvement, guaranteeing results for your efforts.

After all, how do you write emails that sell?

Now that you know the basics of email marketing, it’s time to get to know the copywriting best practices to create emails that generate conversions and sales.

It is worth remembering that, many times, the purpose of an email is not necessarily to generate a sale, but to move the customer through the sales funnel.

Copywriting techniques for email marketing that excel at improving conversion rates involve the ability to create persuasive messages that encourage recipients to take action.

– 3 Copywriting Tips to Sell More

Here’s how to write emails that sell:

1. Impactful subject line

The subject line is the first contact recipients have with the email. It must be short, relevant and pique interest or curiosity to increase the chances of opening.

If the subject is not interesting, a super message in the body of the email is useless, as it will not even be opened.

When the email has a low open rate, the problem is probably in this section. Be sure to entice your reader to open it, but without overly teasing and burning your brand image.

– 9 tips for creating compelling email subject lines

2. Clear and concise message

Convey the main message right at the beginning of the email in a clear and direct way, avoiding excess text. Focus on making reading easy and enjoyable.

Emails need to be objective. People have busy routines and little patience for long readings, even more so when the message comes from a company.

Be sure to get straight to the point without giving your reader the feeling of wasting their time on irrelevant information.

3. Focus on benefits

Highlighting the benefits your product or service offers, showing how it can solve problems or satisfy specific needs is one way to write emails that sell.

This can serve both for conversion and for nurturing your lead base. But in addition to the benefits, you can also relate your product/service to cases and how your company impacts people’s lives.

Don’t forget: readers don’t want to open emails to find out about your company. They want to open emails to find out how your business can make their lives easier!

4. Sense of urgency

If your goal is to make sales or some other type of conversion, don’t forget to use mental persuasion triggers.

One of the triggers that make users act almost instinctively is the urgency trigger.

That is, be sure to include elements that encourage immediate action, such as limited time offers or reduced stock to increase the recipients’ motivation to make the purchase.

5. Strong call-to-action (CTA)

Call-to-Action is literally called to action. This is the action you want the reader to take.

Don’t let the message be implied, your reader needs to know exactly what they should do to advance in the purchase journey.

Use clear, compelling, and specific CTAs that indicate the action the recipient is expected to take, such as “Buy now”, “Sign up now” or “Download the ebook for free”.

6. Use testimonials and reviews when possible

Using testimonials from satisfied customers or positive product/service reviews to increase recipients’ trust on the brand is a way to increase its credibility and make the benefit of your product more tangible.

In this way, the reader can observe, in practice, how it can also be shocked when choosing your company or product.

– How to get more Reviews for your business

7. Persuasive ending

At the end of the email, reinforce the offer and CTA by summarizing the key benefits and stressing the importance of the action.

Don’t get attached to filling your email with visual elements, simple bold words and some emojis are enough to draw attention to important points.

Focus on creating a connection with the reader and convince him how unmissable your offer is.

Write great emails and sell more online courses

After applying all these tips, it is essential to track performance metrics of email marketing campaigns, such as open rates, clicks and conversions.

Analyzing this data allows you to assess the effectiveness of the copywriting techniques applied and make adjustments to continually improve results.

With the practice and improvement of these techniques, it is possible to create emails that sell more and generate greater engagement, boosting the success of your business.

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Serving companies and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System (LMS)

To know more, visit our site, test the platform and understand why we are the best option for your online course. 

The post 7 Tips for Writing Emails That Sell More appeared first on Blog Coursify.me.

The best email marketing campaign can yield little results if you fail to create compelling subject lines, and this post is all about how to do that.

What is email subject?

The subject line of an email is the text that people see before opening the message.

Basically, in your inbox appears the name of the person who sent the email and its subject. Whether you open that message or not, among so many others, depends on whether the subject caught your attention.

Because of the impact it has on open rates, writing catchy headlines is an important part of crafting email marketing.

So how do you come up with a compelling email subject line? It may seem simple, but the truth is that there are several factors and strategies to consider.

You should also clearly know what your campaign’s goal is and what kind of audience you’re writing for.

–  6 email marketing tips for small businesses

9 tips for creating compelling email subject lines

This is the moment when every word counts, and knowing which ones to use is what separates your campaign from having good results or not.

Check out these 9 tips for creating email subject lines that will positively impact open rates.

1. Get personal

When you read articles and watch videos of marketing gurus saying that using the recipient’s name in the subject lines it’s important, believe them.

The impact this has on open rates has been debated before, and the consensus is that it’s positive.

One analysis conducted by MailChimp found that personalized subject lines, that is, that contain the person’s first and last name, actually increase open rates.

Maybe the person is scared, maybe impressed, but the truth is that it brings results.

– How to create email campaigns with MailChimp

2. “Free” is not for everyone

Contrary to what many think (and practice), including the word “free” in the email subject to attract readers does not always give the expected result.

The graph below shows that while the impact of using “free” on a subject has been positive and statistically significant for certain segments, for others the opposite happened.

People in the medical, retail, and travel industries should avoid using the word “free,” but the dining and entertainment industries can certainly benefit from it.

The tip is to use the word “freebie”, which showed good results for all.

3. Sense of urgency 

The famous “FOMO”, Fear Of Missing Out, continues to work its magic.

Words that awaken a sense of urgency in the reader work as a mental trigger and they do lead to higher open rates.

Therefore, terms like “urgent”, “last chance”, “today only”, are useful to create powerful email subjects.

However, remember that with great power comes great responsibility, so use these headlines wisely so you don’t end up irritating the reader, losing credibility and ending up in the spam folder.

Only appeal to a sense of urgency when you really have one limited time opportunity, do not advertise falsely.

4. Announcements and invitations

Everyone likes to be invited to something, even if they have no intention of attending, so since your goal is to get your message read, don’t think twice about using this strategy.

Announcement of a release, for example, might come with an invitation for the reader to visit your website to learn more about the new product.

You can write in the email subject “Special invitation for (name of person)”, to draw attention to a new course you are launching, making those who received it feel curious and special for having been remembered first.

– 5 Steps to pre-launch online courses

5. Words that work well (or not) together

Sometimes two words can provide context that a single word cannot convey, and they end up having more impact together.

Research conducted by MailChimp found that, first and foremost, people love to be thanked. Then, starting an email subject with a “thank you” has a good chance of attracting attention.

It has also become evident that titles that mention current events, such as natural disasters and political issues, have higher open rates than usual. A good tip for creating informative content used in newsletters, for example.

And finally, a rather obvious finding: people don’t like to be asked to sign up for anything – and they really don’t like being told they’re missing out on their last chance to get something they already got an email about. So, avoid sentences like “last call”, “apply now” and things like that.

When coming up with your email subject, don’t test your audience’s patience. Focus on offering something, do not ask.

6. All CAPS, to be or not to be

A common doubt when preparing the email subject is whether we should give in to the impulse to write the message in all caps, in the hope that it will attract more attention from the reader and convince him to open it.

The answer is no. In addition to irritating the recipient, this damages the credibility of your business and you could end up being punished by spam filters.

If you only want to capitalize one word, that’s another story. Used sparingly and tastefully, this strategy can work.

7. Numbers for good

Numerical data and percentages have a special power over people, as they offer accurate information on a particular subject.

If your target audience is made up of more pragmatic and analytical people, avoid an email title with vague content and use clear and direct information.

You can use numbers to address some topic of interest to your audience, like a piece of data that came up in a new survey, a specific discount for a product, or pointing out the numerical benefit of a specific feature you’re providing — like “Recommended by 500+ people on Google reviews!”.

8. Curiosity is the key

We’ve come this far without mentioning the word Copywriting, but know that it is omnipresent when it comes to writing something with a focus on attracting and convincing people.

Combining creativity and a good notion of copy, it is possible to create email subject lines that simply make the recipient curious, making it almost impossible for him not to open the message to find out what it is about.

Writing something provoking, as a question, can yes result in higher open rates.

If you are selling an online astrology course, for example, you can put something like this in the subject of the email: “Do you know how the position of the stars influences your mood?”.

But make sure the subject line, while cryptic, is still aligned with your brand. Something too obscure could end up being seen as spam.

– 3 Copywriting Tips to Sell More

9. On time

Sending an email at the right time with the right subject line makes a big difference in open and click rate. 

A prime example? When it’s getting close to the end of the day on Friday and you send an email saying “best drinks to make at home”.

For those who work with the sale of subscription plans, sending an “Oh no, your subscription is ending” two weeks before the recipient needs to renew is also a wise decision.

It’s all about timing and strategy. Is there a commemorative date related to your business coming up? Don’t miss the chance to create an email and focus on the subject to boost engagement.

Hit the email subject line and get more clicks

Lots of these tips can be applied to email marketing campaigns directly, like:

• Use names to personalize the message
• Create sense of urgency
• Ask questions
• Thank your recipients

The content of your message it’s really what determines what words you use, but with so few words in an email subject line, each one matters a lot.

– Advantages of Content Marketing for your business

Be sure to test and make the necessary adjustments to achieve the best results.

Test not just email subject lines, but your content, CTAs, and even custom metrics that reflect the purpose of your email, such as page views and enrollment in your course.

Also be sure to provide easy unsubscribe options and manage email preferences. This will allow you to focus your efforts on truly engaged users.

Complete hosting platform for online courses, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Serving companies and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

To learn more, visit our site, test the platform and understand why we are the best option for your online course.

The post Email subject: 9 tips to create catchy lines and increase the open rate appeared first on Blog Coursify.me.

With this feature, you can configure emails to be automatically sent to your subscribers when they sign up for your list or when they take a specific action.

Valuable tool for capturing and retaining customers, in this post we are going to talk about how email automation works and the best ways to use it.

What is email automation?

Automated email is any message sent automatically from your email service provider in direct response to specific actions by a user.

A simple example of this is when you enroll in an online course and receive an enrollment confirmation email. Or when you leave an item in your shopping cart and receive an email from the store reminding you to complete your order.

Among the main benefits that sending these individual messages in real time brings to your business, the following stand out:

• Loyalty: E-mail is a powerful tool to communicate with the customer, which favors the creation of a relationship. By submitting relevant content that helps and informs the reader in some way, they are more likely to be satisfied, buy from you and recommend your brand to others.

• Retention: Everyone likes to feel seen and valued, which is why brands that offer personalized communication and assistance have a higher rate of customer retention. 

• Action: One of the reasons automated email is so powerful is that it targets people who have already engaged with your website or app. This means they are further down the sales funnel and more likely to take action.

Even though it is a valuable strategy, many companies still seem to have doubts about its implementation.

However, starting a automated email marketing campaign is simpler than you might think.

–  6 Email Marketing Tips for Small Businesses

Email Automation Overview

Here’s an overview of how email automation works:

• A user fills in the signup form on your website, providing his email address;
• An email is automatically sent to the user to confirm the entered address;
• Once the email is confirmed, the user’s details are added to a predefined list along with other data such as the subscription source, the reason the user subscribed, etc;
• A ‘Welcome Email’ is automatically sent to the subscriber, along with what was requested in exchange for signing up (if any), such as a free download, discount coupon, etc.

This entire process is performed automatically and in a few minutes. From that point, the user becomes part of your email list.

– How to build an email list for your business

You can then choose to enroll them in one or more email automation tasks (events) based on various parameters such as:

• The date they subscribed to your list
• Whether they opened a specific email campaign or not
• A product they purchased from your store
• Specific pages they visited on your website
• Specific actions they took on your website like adding a product to their cart, clicking on a button, etc
• Personal and Demographic Data

Email Automation Events

The next step is to create messages for each of the listed parameters. 

Each message type corresponds to an email automation event, the most common and effective are:

• Double Opt-in: Email verification message sent to a user when they subscribe to your list. 

• Welcome email: Sending a welcome email to the registered user after double opt-in.

• Cart abandonment email: A very effective sales strategy, it refers to sending an email reminding the user to complete an order that they left open on the website. 

• Feedback/Comments: Excellent for improving your operation and generating social proof for your business. You can schedule an email to be sent X days after the user completes a purchase and remind them to add a comment or provide feedback.

• Cross-Sell and Up-Sell: Two classic email types to increase sales, they are planned based on the customer’s purchase history. Its content focuses on the indication of a product that is a new version or upgrade of the one that he has already acquired, or complementary items to the one acquired.

• Subscription renewal reminders: Very useful for those who sell online courses on a monthly basis or run a SaaS business, this email is automatically sent to remind users to renew their subscription when it is close to expiry.

• Win customers back: If a customer doesn’t renew their subscription, you can automate emails with discounts and new offers to win them back.

It’s a lot, but it’s still little compared to the huge list of opportunities that email automation offers. Let’s continue to take a look at what else it can do for your company.

Email Sales Funnels 

In addition to the automation tasks mentioned above, which are easy to implement with the help of an email server, you can also implement email sales funnels.

– Understand How the Sales Funnel Works

These funnels are known as autoresponders and are very effective in scaling sales.

Here’s an overview of how a funnel works:

• A visitor signs up to your list, confirms their email and receives the welcome email;
• Two days after subscribing, you send an email with your best content;
• You wait a day and send more personalized content to those who opened your previous email.

Based on this strategy, you can create even more complete funnels. Suppose, for example, that someone subscribed to your list in exchange for downloading an ebook:

• Thevisitor confirms his e-mail address;
• You send the welcome email with the free download link;
• Two days later, you submit more valuable content, related to the ebook;
• Three days later, you send the person who opened your previous email a personal email with more information about your company and products;
• Two days later, you send the person who opened your previous email a sales email with a CTA (call to action).

The opportunities are endless. You can use the user data you have at your disposal (personal, demographic, purchase history, email open history, etc) to create an email sales funnel that works best for you.

The best way to start is by segmenting your list. Divide your subscribers into different groups, mainly taking into account their interests to ensure you send content that really appeals to them. 

Keep in mind that not everyone subscribed to your list for the same reason.

This segmentation is very important not only to design a more effective email automation strategy, but also because it shows respect for the customer.

Nobody likes getting tons of promotional emails, especially when they have nothing to do with what they’re looking for.

The first step is always to try to capture their interest with valuable content, and only then present your products or services.

Another good idea is following DMARC reports to ensure that email deliverability is high and your messages will reach email recipients’ inboxes.

– Benefits of Content Marketing

Email List Segmentation

If you still have questions about how to segment your email list, ask your audience.

For example, if you have an online crochet course, you can send an email to your list asking a question and offering options:

What kind of messages do you want to receive from us:

• Launching new course modules

• Tips for beginners

• How to Make Bags 

• How to Make Apparel Items

• Everything

Anyone who clicks on Everything will get all your emails, but those who click on How to Make Bags, probably don’t care about Tips for Beginners, because they are already at a level more advanced.

A second type of segmentation indicated is focusing on the group of people who did not open your first email.

You can segment this group and create the “Resend to those who didn’t open” email automation task. 

It’s normal for not all people to open your emails, don’t worry. Often just changing the title is enough to convince them. Make tests!

How does automated email sending work?

Doing email automation is a lot easier than it sounds, thanks to email marketing apps like MailChimp and so many others on the market today.

The process is simple: create a campaign and set up a trigger (a predefined event) that will activate automatic sending when the event happens.

To illustrate better, let’s consider a welcome email automation. Its configuration must be done according to the following steps:

1. Install an email marketing tool: MailChimp, Hubspot Email Marketing, LeadLovers, ConvertKit, etc.
2. Create and segment your email list. 
3. Configure an automation trigger. A trigger is an event or condition that will trigger the automated campaign (course enrollment, newsletter signup, abandoned cart, among others).
4. Create email campaigns: craft email content using text, images, CTAs, your logo, contact details, etc.
5. Activate automation: choose the time to send the campaign and activate it. Monitor performance to find opportunities for improvement.

With the right tool, setting up email automation is simple even for beginners. Do a search on the internet and see which ones are most recommended for your type of business.

For those who produce online courses and create content, for example, ConvertKit is a good option (although it pays). It even has courses to teach you how to use all the resources it offers. 

The most time-consuming task is creating the content of the emails. Remember to do your copywriting right. 

– How to create email campaigns with MailChimp

Use Email Automation to Sell More Online Courses

If you want to enjoy all the benefits that email marketing offers, you will need to use email automation.

Most email marketing platforms have box workflows that you can start using right away.

Automated messages like cart abandonment, follow-ups, upselling and cross-selling emails are easy to set up and don’t take a lot of time.

What takes the most time and effort is crafting the right messages to address your audience. 

– 3 Copywriting Tips to Sell More

Make sure you test (and then test again) for the best results.

Test subject lines, content, CTAs, timing, and even custom metrics that reflect the purpose of your email, like page views and enrollments in your course.

Also be sure to provide easy unsubscribe options and email preference management. This will allow you to focus your efforts on truly engaged users.

The good news is that once you figure out the best workflows to use, you can leave your campaigns running automatically and focus on other tasks to grow your business. That’s the beauty of email automation.

Complete eLearning platform optimized for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post Email automation: how to use it in your marketing campaigns appeared first on Blog Coursify.me.

With the right planning, you can implement an effective email marketing strategy with a low investment cost.

Steps to build your email marketing strategy

Email marketing is often cited as the most profitable form of digital marketing, with an ROI of 4,400%. And the good news is that this massive ROI is not just reserved for big companies. Even entrepreneurs with lean budgets can profit substantially from this strategy.

– 8 digital marketing tips to sell more

So if you are interested in growing your business, we have listed three simple steps for you to start putting together your own:

1. Build your contact list

Before you start sending emails, you need to have a mailing, that is, contacts for whom to send that content.

To do this, the first step is to create a registration form and place it on your website, social media and any other relationship channel with your audience. 

Make sure to include compelling text that explains what users are signing up for and what the benefits are. Remember that they are exchanging their data for the promise of something of value, which, in this case, is exclusive interest content.

2. Define a content agenda

Now that you have started to grow your contact list, it is time to define a content agenda that your emails will address.

Some examples of topics can be:

• Promotional emails, with special offers or discount coupons;
• Seasonal messages (for holidays or special events);
• Loyalty programs to reward your most dedicated customers;
• Content of interest to your audience, such as industry news or new product launches.

3. Create a layout 

No hype. You want the content of your message to be clear, along with the action you want subscribers to take.

When thinking about your design, be sure to add an attractive call-to-action (CTA) button that matches the topic covered in the email and shows readers what you want them to do.

CTA is usually a button that directs a subscriber to your website to:

• Read an article on your blog
• Get to know a new product
• Buy the product advertised in the email

Whatever you are promoting, make sure you have a flashy CTA, and avoid using more than one. This can be confusing to readers. 

Your emails should also be instantly recognizable and associated with your company. This means applying your visual identity to the layout.

You can (and should) use elements similar to your website design, like the navigation bar, to make your emails even more friendly and consistent with your brand.

– Copywriting Tips

6 email marketing tips for small businesses 

When creating email marketing campaigns, routine is the enemy. You must always be aware of trends and news that can promote more engagement by the public.

Your contacts are receiving more and more emails from other companies and competitors. So you will have to fight for attention.

Here are 6 email marketing tips to help you beat the inbox competition.

1. Quality over quantity

One of the keys to engagement is the quality of your email content. Forget the number of emails you send. Nobody likes to be bombarded with constant promotional messages.

Instead, focus on writing something that your subscribers really want to read. This is certainly the best way to not end up in the trash and end up being listed as spam.

2. Use a built-in signup form instead of a link in your menu

Many websites still use a link when asking people to sign up for their email list. But, why use a link when you can simply insert a form directly on your page?

Simply replacing a link with a direct registration form can increase your subscription fee by 20 to 50%! The reason is that you save your visitors the click and extra effort. Moral of the story: make your application process as easy and fast as possible.

3. Make your emails compatible with mobile devices 

More than 50% of online users are reading emails on their smartphones, so make sure they are responsive to mobile devices. What does that mean? That the design of your email must adapt to the type of screen (desktop, tablet, smartphone) that your reader is using and render accordingly, to provide the best experience.

The last thing you want is for your subscribers to have a hard time reading your emails. Nowadays, a negative experience is enough for a consumer to lose confidence in a brand. What’s more, people are not only reading emails on their phones – they are also shopping. Make sure that all of your web pages are also responsive so you don’t lose business.

– How to create a sales page

4. Segment your contact list

The best way to write assertive content that moves your lead into the sales funnel is to segment your contacts into smaller lists.

The ideal is to group people with similar needs or interests. You can separate them in the following ways:

• Demographic data (gender preference, age group, geography)
• Previous purchase behavior 
• Brand loyalty (new leads, old customers, VIPs)
• Email engagement (customers who click on all of your emails vs. those who never opened one)

After dividing your contacts into small groups like this, it’s much easier to create a message that resonates with your audience and generates more engagement.

If you have repeat customers or subscribers who are already interacting with your emails, for example, this is a fantastic opportunity to increase sales. These subscribers have shown a deeper level of interest in your business and these relationships must be cultivated.

A great way to do this is to create a specific email list for them, making sure those are with valid email addresses. Thus, you can send special offers to encourage them to make new purchases.

– Understand How the Sales Funnel Works

5. Send automated emails

Once your email marketing flow has been created, it’s time to schedule your sending. Automated emails save a lot of time and do wonders for growing customer relationships. You can use email sequence software for an effective email campaign.

To get started, you can set up an automated welcome email for new subscribers. This will start your relationship on the right foot and build trust between your brand and your new contacts.

You can also set up automated emails based on a contact’s past behavior. For example, if the person has completed a purchase, send an email thanking them and suggesting another complementary item. Or, if a subscriber viewed a product on your site but didn’t take it, send an automatic email the next day, reminding them of their purchase wish.

6. Convince new subscribers to add you to their contact list

Want a way to increase your chances of appearing in the subscriber’s inbox? Convince him to put it in his address book!

When sending a welcome email to new contacts, include a text asking them to add your address to the contact list. This email marketing tip will improve your deliverability, because contacts are essentially telling the email service they want to receive news from you.

Another tip to increase your open rates for subscribers using Gmail: ask them to move your email from the ‘Promotions’ tab to the ‘Main’ tab.

However, be careful not to ask too much and deliver too little. People are much more cautious about what they subscribe to, and don’t think twice about canceling their subscription if the content becomes irrelevant.

To retain your subscribers keep your promise about content and frequency of delivery. If you promise a monthly email about news from the programming world, send this content religiously on a certain day every month.

Use email marketing to sell more online courses 

Now you already know how to launch your email marketing strategy, even if you are a beginner entrepreneur.  

Our next advice is to look for email software to create, manage and send your campaigns, like MailChimp.

– How to create email campaigns with MailChimp

An excellent resource to advertise business online, MailChimp is an extremely attractive option for those who are starting an email marketing strategy.  

Developed to make it possible to send emails to thousands of addresses at the same time, the tool allows free sending to up to 2000 subscribers.

Simple to use, MailChimp makes it very easy to start building an email list and execute marketing campaigns without prior knowledge. You can create email templates in HTML without any coding. And, to improve, the service integrates very well with various platforms, such as WordPress.

The entire user interface is intuitive and well-documented, designed so that anyone can send professional looking emails.

Complete eLearning platform optimized for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post Email marketing: strategies and tips for small business appeared first on Blog Coursify.me.

Importance of having a qualified email list

Those who want to sell online know that they need to gain an audience. After all, the best product in the world will not be sold if no one knows it exists.

Among the various strategies known to reach an audience, having a sales page (landing page) and producing content are among the most acclaimed. But the truth is that a landing page alone will achieve a conversion of around 5%, which means that you lose 95% of potential sales. 

– How to create a sales page

And what about those people who are considering buying your product, but have not yet made a decision?

Instead of simply directing an interested customer to a sales page and risking losing their attention, you can add them to your mailing list and continue the conversation, sending relevant content about your product, engaging him and, finally, convincing him to buy.

The key to sales success is building an email list made up of potential customers (leads).

– How to generate leads

But what is an email list anyway?

An email list is the set of e-mail addresses you get when someone signs up for your newsletter, blog or webpage.

However, when it comes to sales, it is much more than that. A popular marketing saying says “The money is in the list”.

Engaged customers can generate a lot of money for your business. At the same time, if the contacts you have are not relevant, your sales may stagnate.

The main purpose of growing your email list is to increase the number of potential leads. 

The two main conditions for building a successful list are as follows:

1. Having traffic on your website
2. Providing attractive registration forms

There are some methods easy to implement to achieve results that can be seen in a short time, but first, let’s cover some basic principles.

Best practices for creating an email list

We have separated three tips that you should keep in mind when creating your email list:

1. Get an email service provider

Before you begin, it is important that you get one email marketing provider that works well with your business model, like Mailchimp.

– How to create email campaigns with MailChimp

We recommend that you check that the chosen provider offers the following features:

• ability to send subscriptions to different lists
• ability to segment your subscribers based on various behaviors
• ability to send automated messages based on these lists and segments

With this, you will have everything you need to start building an effective list.

2. Keep your list healthy

A healthy email list means that you approach people who know you, are interested in your brand and have signed up in some way on your website. Only this type of contact results in high conversion and generates results. 

In addition, many people change their email address, so you should delete inactive addresses regularly. At least once a year. Focus on quality, not quantity.

3. NEVER buy an email list

There are many people who sell email lists with thousands of “quality” contacts.

The truth is, most likely, this list is a big spam trap that will ruin your sender’s reputation.  With enough spam complaints, your service provider will close your account.

If you want to end your email marketing career before you even start, go ahead and buy a list.

However, if you prefer to adopt a smart strategy, see our tips below. 

5 Email List Building Tactics

We’ve listed five proven tactics on how to build a clean email list from scratch.

1. Develop qualified content

The first thing you must create is content that interests your audience and convince them to subscribe to your list to receive more.

– Advantages of Content Marketing for your business

Do not panic if dozens of people do not sign up, the more targeted your content, the more restricted the number of interested parties, however, all registered addresses will be of potential customers.

Include with the content a button to receive new updates via email and a button to share. 

Well-crafted materials engage readers who have the potential to share them with others, increasing their reach. 

2. Host your content on conversion pages

When your visitor reads your content, you don’t want them to leave without subscribing to your list.

The best way to fully get your attention is to host your content on an attractive conversion page, a landing page.

These pages usually come in two forms:

• Squeeze Page – the idea of ​​this type of page is to exchange email addresses for content.
• Tell Me More Page – the page delivers content and asks for the user’s email in exchange for more free content.

A Squeeze Page is famous for achieving a high conversion rate and, Tell Me More Page, for gaining a continuous flow of subscribers to your email list.

Remember that your landing page must communicate very clearly to who the product is, what the user is going to win and the action button for email registration.

It is important to note that sales pages serve exactly this purpose, taking the customer to action. However, you will still need to host your product on a website or platform to make it available to the public.

– Copywriting Tips

3. Don’t underestimate a surprise pop up

Although the registration form is important, it is still quite passive. You expect your visitors to subscribe to your email list willingly.

Pop-up forms are dynamic in nature. You can configure them to appear at certain times or at certain events.

This feature is a great lead generation magnet and there are several ways to use it. For example, you can show the pop-up after a certain number of seconds, after the user visits a certain number of pages, or when they are about to leave your page (exit pop-up).

Our advice is that you test some of these options and see which one works best for your business. 

4. Offer an incentive

If you want visitors to provide their email addresses, you need to give something in return. Something they consider relevant.

The most common incentive is to offer a discount, sale or free shipping for a limited time. In the case of online courses, you can offer a free mini-course or a discounted package.

– Step by step to create an online mini course

You can also simply offer visitors access to your newsletter, through which they will receive relevant information periodically.

The incentive options are numerous and, if you know your target audience well (as you should), it will not be difficult to have good ideas.

5. Bet on a referral program

Similar to using incentives to grow your email list, with a referral program you use your current subscribers to get new ones. 

This is a tactic that has helped giants like Uber, PayPal, Dropbox and Hotmail to become leaders in their segments.

With referral programs, you convince your subscribers to share your offers with friends, family and colleagues.

There are free ways to get referrals, like adding a button to share your newsletters and other content with others.

– How to create a Newsletter that converts

This feature works, but it may not be attractive enough. Instead, try to give something valuable in exchange for a referral.

This can be free shipping, a discount coupon, or even a free module or your course.

At the end of the day, the important thing is to have a specific strategy and be consistent in your communications for acquiring and retaining customers.

A long, good quality email list will allow you to move your leads further down the sales funnel and convert them from new subscribers to loyal customers. And that is the main objective of the entire list building process.

Remember, “the money is in the list”.

Engage your audience and sell more online courses 

Forming an email list may seem like just the beginning, but if worked well, it is the key to success to grow your business. 

With a list of potential customers in hand, focus on producing qualified content to keep the conversation going with your audience, offering material of interest until sales occurs.

Excellent resource to advertise business online, MailChimp is an extremely attractive option for those who are starting their email marketing strategy.  

– How to create a successful email marketing campaign

Besides being very accessible and simple to use, the tool also makes it very easy to start building an email list and running marketing campaigns without prior knowledge.

The entire user interface is intuitive and well documented, designed so that anyone can send professional looking emails.

Complete eLearning platform optimized for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post How to build an email list for your business appeared first on Blog Coursify.me.

Best way to communicate with your audience, email campaigns are a powerful marketing strategy.

What is email marketing?

Email marketing is an email sent from a company to one or more potential customers.

While everything in the digital world seems to change fast, the use of email remains unwavering.

An article on why email marketing isn’t dead reveals that 90% of adults and 74% of teenagers still use email regularly.

This makes email marketing the perfect tool for creating a customer relationship, generating leads, and increasing sales.

– How to Generate Leads

But before you run a successful email marketing campaign, you need planning and preparation. Here’s a step-by-step guide on how to do this.

1. Define your Goals

The first thing to do is set goals.

To get started, think about what you want to achieve with your emails, such as:

• Getting new subscribers to generate leads;
• Nurture existing leads by providing something they value;
• Convince inactive customers to buy with you again;
• Target your audience so you can send more focused and assertive proposals and offers.

An email marketing campaign is usually conducted in stages, with different content, but the ultimate goal is always the conversion.

2. Know the Different Types of Email

It is important to know what types of email you can send.

The most common, with which we are all familiar, are the promotional emails, which talk about offers, products and services.

Then there are relationship emails that focus on giving something of value to the subscriber, such as a newsletter, a gift, relevant information they can use, and so on.

– How to create a newsletter that converts

There are also transactional emails, which include:

• Subscriber registration confirmation;
• Welcome message;
• Confirmation of purchase;
• Request for review;
• Validation of changes to subscriber information.

Generally, transactional emails are triggered automatically by the actions of users subscribed to your website.

3. Use Technology Wisely

The best email marketing services are implemented through tools developed for this function, such as MailChimp.

– How to create email campaigns with MailChimp

When choosing a software to create your campaign, see if it offers features like:

• Easy creation and automation of campaigns, including templates and workflows.
• Integrations with software you already use, such as WordPress and OptinMonster.
• Ways to segment your audience.
• Performance analysis tools.

Features like the MailChimp automations illustrated below will help you schedule transactional emails, blog-driven updates, respond quickly to customers, and create and deliver promotional and relational emails.

4. Create Great Optins

In summary, “Optins” is the necessary authorization, given by an individual, to receive e-mail communications from a particular company.

For this to happen, you’ll need to create attractive, attention-grabbing signature forms, and encourage people to sign up.

Try different types of forms on different parts of your site, including:

• Welcome pop-up, which appear when people arrive at your site.
• Pop-ups that can appear on any page and temporarily blank out the rest of the content to focus on optin.
• Banners on the sides of the site.
• Exit intent pop-ups, which appear when people are about to leave the site.

For best results, place optins in multiple places and determine rules for them to appear and targeting criteria.

This reduces the level of annoyance while maintaining effectiveness.

5. Plan a Schedule

Many companies receive new subscribers with a small series of emails to help them get to know your products and services.

This sequence is usually as follows:

1. Welcome.
2. Products/services that the company offers.
3. Company news.
4. Some offer or advantage to encourage the reader to take action.

Do not overload your subscribers by sending emails too often. This will send them directly to the spam box.

Inserting a button so the user can unsubscribe, if desired, is also important as it demonstrates respect for the customer and builds trust.

Once you outline your email marketing plan, it’s time to start writing.

6. Make your Best in Subject Line

The subject line plays a crucial role in getting people to open and click on your emails.

As the title of a blog post, the subject of the email needs to draw attention so people want to go further.

Data Campaign Monitor show that the subject lines that most converts have between 41 to 50 characters.

Some tips for creating good topics are:

• Telling people what they will receive when they open your email;
• Add personalization, such as including people’s names in the subject line;
• Avoid spam trigger words so your emails make it to the inbox.

7. Prepare the Copywriting

It’s finally time to write the text of your email marketing. Time to create an engaging and effective copywriting.

– Copywriting Tips

For best results, in the beginning, keep the text short, clear and avoid launching your offer too soon. You want people to feel comfortable first.

Greet subscribers by name. Personalized emails are more successful.

Other ideas for improving your copywriting are:

• Develop a personal story. This makes the reader create an emotional connection with your brand.
• Offer something of value to your readers. It can be content, some useful information or special offer.
• The use of GIF or video keeps readers more involved.
• Create attention-grabbing signature.

Lastly, the last part of your email marketing copywriting is the call to action (CTA).

Your CTA is what you want people to do when they read your email and it can appear more than once during the text.

8. Focus on Design

The layout is a fundamental part of a successful email marketing campaign.

It reflects the image of your company and therefore determines the impression your reader will have of your brand.

With more people than ever reading emails on mobile devices, it ‘s important to use a responsive template so your email is automatically resized.

Another factor to watch out for is that, while images are more attractive, many people turn off their viewing in emails.

For this reason, it is important to invest more in the text than in the use of images.

Our tip: Remember to use alt tags to describe the images used, so the people who disabled them will know what’s there.

9. Test and Follow Up

And when you think that now you just have to send it, it’s not really so easy.

This is only the first step, the first test.

To create a truly effective email marketing campaign, you need to test and collect data.

That means sending and seeing how everything works: design, copywriting, subject lines, and calls-to-action.

You’ll also need to monitor email analytics from your service provider relating to opens, clicks, unsubscribes and forwards.

This will allow you to discover what is working and what is not.

Another problem to be monitored is your sender reputation, which affects email deliverability.

Use the Sender’s Score to see if there are red signs that might prevent your emails from reaching your subscribers’ inboxes.

Finally, manage your subscriber list by trying to reengage inactive subscribers and removing them if your attempts fail.

It is best for email marketers to have higher opening and clickthrough rates with fewer active subscribers, than keeping a large number of inactive ones.

Why use MailChimp in your Email Marketing Campaign

Excellent resource for promoting online business, MailChimp is an extremely attractive option for anyone who is starting their email marketing strategy.  

Developed to enable sending email to thousands of addresses at the same time, the tool allows free sending to up to 2000 subscribers.

Easy to use, you can create HTML email templates without any coding. And to improve, the service integrates nicely with various platforms, such as WordPress.

Among the features and advantages that MailChimp offers, we can mention:

• Sending email to an unlimited number of recipients at once;
• Higher deliverability;
• Privacy laws;
• Professional layout;
• Compatible with multiple readers and devices;
• Seamless integration with other applications and services;
• Performance analysis.

Simple and intuitive, those who create online courses and do not understand anything about design do not have to worry.

Just choose a template and then define the layout and text using the drag-and-drop resource.

The software provides a variety of basic templates to get you started.

MailChimp also allows you to easily organize your subscribers through lists, which are the basis of every email marketing campaign.

That way you can get in touch and develop a relationship with your students by maintaining a professional look and a sending schedule, which strengthens your Inbound strategy.

– How to use Inbound Marketing

With a well-planned and aligned email marketing campaign, you will soon have your first students.

– 5 Tips to Attract Students

Coursify.me is a completely dynamic and customizable eLearning platform that assists and makes available features that make it even easier for those who want to sell online courses.

Present in over 60 countries, Coursify.me is the perfect solution for anyone who wants to own their own business without having to invest anything to get started.

Visit our website, test the platform and know why we are the best option for you.

The post Email Marketing: How to Create a Successful Email Campaign appeared first on Blog Coursify.me.