A teaching method highly appreciated by those seeking Distance Education, investing in video production is a good way to create more interactive online classes and attract students.

In this article, we will show you a complete step-by-step guide with tips for producing video classes, even on a limited budget. 

Read on and find out how to transform your knowledge into engaging and professional lessons.

Why invest in producing video lessons?

With the growth of elearning market, video lessons have become the preferred format for many students. 

They are practical, visual and allow students to follow the content at their own pace more easily.

Furthermore, producing video classes offers advantages such as:

• Increase the reach and scalability of your course;

• Improved content retention;

• Creation of a durable and reusable material;

• Easy adaptation to different platforms;

• It makes it easier to connect with the teacher.
  

Even if you’re starting out with few resources, with the right strategies you can produce video lessons that will make you proud.

Well produced videos increase student engagement, reinforce your authority as an expert and make the content more dynamic and accessible.

– 5 ways to sell online courses using videos

Step by step to produce video lessons

To produce video lessons you need a greater investment of time and resources, especially if you are looking for a professional-looking result.

But don’t worry, with a little creativity and the right tools, you can produce excellent video classes while spending little.

After all, the popularization of high-quality amateur videos posted on YouTube and social media these days proves that anyone with a smartphone and the right editing app can get the job done.

So, the first thing you should keep in mind is that making videos is possible.

There are great free recording apps on the internet, including AI features that make everything even simpler and faster.

Producing video classes brings several advantages to your online course and is worth the investment.

To help, we have listed a simple step-by-step that you can check out to guide you on this task.

– 8 AI Tools for Video Creation

Planning: the basis of success

Before you hit the “record” button, define a clear script for your video lessons.

Create a script, structure your class into topics and organize the content logically, with a beginning, middle and end.

This avoids unnecessary improvisation and makes the video class more objective and engaging.

SEO Tip: Use keywords related to the topic of the class in the script as well — this will help if the video is published on platforms like YouTube.

– 7 tips for creating a quality video script

Image: light and stability

The image quality depends on the camera, but you probably already have that, considering that the vast majority of smartphones sold today records videos in high definition (HD or Full HD).

However, pay attention to the lighting in the room, because if there is little light, the camera reduces the video quality to compensate, which can make your recording “grainy”.

Basically, the secret to a good image is in the lighting and stability. That’s why:

• Use a tripod or improvise a firm support for your cell phone.

• Always shoot with a clean lens.

• Position the camera at eye level.

– How to choose the right camera for recording videos

Lighting: the secret to sharp video

Lighting directly impacts the visual quality of video lessons, so, pay attention to this aspect.

Dark environments can make the recording look grainy or blurry, that’s why it’s best to record during the day, with natural light coming from the front.

If you must use artificial light, position lamps or fixtures so that they illuminate your face without casting harsh shadows.

Yes, strategically placed household lamps can do the trick. Just arrange them so that they project spotlights onto items that are part of the scene.

When in doubt, do tests and check the result until you get it right.

Avoid backlighting (against the camera) as this will darken your image.

– How to set up a studio to record videos at home

Scenario: is all about credibility

The setting (everything that appears in the video) is important to convey a professional image.

One organized scenario consistent with the theme of the class gives you more credibility.

You don’t need to rent any special rooms, but be careful of your surroundings.

• Remove personal items and clutter from the background.

• Add elements related to the subject (books, painting, discreet plant).

• Opt for neutral backgrounds, such as a light wall or plain curtain.

When in doubt, opt for a decoration that resembles a clean and well-lit classroom, nice to see.

Remember that the environment in which you will produce video lessons also has a direct impact on the sound quality. 

Look for a place where there is the least possible noise, away from the constant flow of people.

It is important to note that very empty environments generate echoes, another reason to think carefully about decoration.

Audio: consider using a microphone

Considered by many to be an aspect even more important than the image, the audio makes all the difference in creating quality video lessons.

Bad sound, with noise or low volume, can make the student give up on the class even if what he sees is good.

Therefore, avoid using only the internal microphone of your cell phone. Despite having good cameras, smartphones are not made for a professional audio capture.

For your message to reach your student clearly, the ideal is to invest in a lapel microphone, which costs little and greatly improves capture.

Plus, most of these devices can be connected directly to your smartphone, saving you from having to worry about syncing audio when editing.

Other than that, always remember to record in as quiet an environment as possible, without echo and away from noise distractions such as traffic or the TV on.

– 8 Common Problems When Recording Audio and How to Fix Them

Editing: final polishing of the video lesson

Video editing helps make your online class “round”.

At this stage, you can correct errors and insert visual elements that make the content more dynamic and professional-looking, such as transitions, intros and captions.

Even without experience, you can use simple editors how:

• CapCut (free and easy to use);

• iMovie (for Apple users);
  

• Shotcut or DaVinci Resolve (more advanced and free).
  

When editing, take the opportunity to:

• Cut long breaks;

• Insert captions and titles;

• Add your vignette, branding or other elements of your visual identity.

Those effects add to teaching and “stamp” your video classes with your personal brand.

– Basic Video Editing Techniques

Hosting and Publishing: choose the right platform

Content ready, it’s time to publish and share your video lessons, for this, the next step is to choose where it will be hosted.

The ideal is to use a secure and complete elearning platform, like Coursify.me, which offers features such as:

• HD video hosting;

• Student area with login and password;

• Integrated payment options;

• Customizing your course page.

Coursify.me allows you to create, host and sell your online courses with complete autonomy.

You can use your own domain, set up your virtual school and advertise your classes in a professional manner.

– How to Choose the Right Video Hosting Platform

Produce video lessons and boost your online courses

To know how to produce video lessons is essential for anyone who wants to create competitive and attractive online courses.

And, as you’ve seen, it’s completely possible to start with just a few resources, as long as you pay attention to details like audio, lighting and content organization.

Remember: the key to success is delivering clear, educational and well-presented material.

Give your students a great learning experience and the results will come.

Video lessons ready, just upload them to an e-learning platform, where your students can purchase your online course and watch your classes.

Elearning platform (LMS), Coursify.me has all the necessary features for you to import and integrate content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos into any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website, take a test and enjoy all the features of our platform fo rcreate and sell quality online courses.

The post How to Produce Video Lessons: A Practical Guide for Beginners appeared first on Blog Coursify.me.

10 tips for producing quality video lessons

The possibility of seeing and listening to the teacher, gives the class a more dynamic character and makes it easier for the student to create a bond with the instructor. 

Many people testify that they are easier to learn by listening than just reading, and feel more confident when a teacher is present.

Thanks to the numerous video and audio editing programs available on the internet today, recording video lessons is not a difficult task, and with a few simple tips you can get a very high quality material.

– How to create videos for online courses

Check out 10 tips that we have prepared to help take your online course to another level and, thus, attract more students.

1. Set realistic expectations 

Before you start shooting, consider the tools you have to use and the results you want to achieve. For example, shooting in 4K will create images of incredible quality, but this can be at the expense of the frame rate, and the resolution will be very demanding on your editing hardware, which can make the process frustrating if you don’t have the right computer.  

On the other hand, a 1080p video and low resolution can end up damaging your message and the image of your course. Therefore, assess the strength of your hardware and software and define specific requirements for the final product.

Our suggestion is that you do small recording tests to determine the result that you like, before worrying too much about it and investing in equipment that is not so necessary.

–  Learn how to record videos at home

2. Obey rule 321

Saving your project frequently is essential. But, what happens if your hard drive gives up and your recording is lost forever? 

Backup experts determine rule 321 to be followed: three copies, in at least two different places, one of which is outside the workplace. Ok, it may seem a little to much, but don’t give up saving your video lessons in at least two physical units and send your project regularly to the backup location.

An online service like Google Drive can be that location, although you will probably need to invest a little to have more space, considering the size of most videos.

3. Choose the right tools

When choosing a video editor, it all comes down to what you want to do. Do you need something simple that allows you to join just a few clips and add subtitles? IMovie,Windows Movie Maker or YouTube video editor make the job.

However, if you want something a little more elaborate, that allows you to create layers of videos, insert effects and other visual and sound details, options like Adobe Premiere Pro, Camtasia, Final Cut Pro and Movavi Software are better choices. 

However, remember that there is a learning curve for these editors. Sometimes, it is good to start with a simpler tool first and, as you gain experience, move on to more sophisticated software. 

– Basic Video Editing Techniques

4. Simplicity is your friend

Effects and transitions are exciting, right? Well, not always. Before you get too excited and feel like Steven Spielberg, think about the viewer and what kind of content you’re trying to present. 

If you are skipping between classes, there is generally no need for a transition, when a simple cut would be sufficient.

Use the effects when they really make sense. A dissolution of the image can mean the passage of time or a change of location, while a fade to black (or even white) is a good way to end a scene definitively. 

5. Record the ambient sound

To record video lessons with quality you need a peaceful environment and the most noise free as possible. Even so, it is important to keep in mind that no matter how controlled this space is, there will still be sounds almost imperceptible to your ears, but which are easily picked up by the microphone. 

For this reason, before starting, capture 30 to 60 seconds of “ambient sound”, or the basic sound of the room. Just plug in the microphone and let it record.

This sound will be used in the audio editing process to fill in gaps and smooth the transitions from one track to the next.

If you are looking to add a bit more atmosphere to your recordings, you can find great options of background audio and videos online, to give your video lessons a more calming and immersive feel, for example.

6. Use a second source to capture sound

You will always get clearer audio with equipment other than the camera. If possible, record audio with a good microphone and separate recording system. 

Find a microphone (such as a lapel) that can be connected directly to the camera. This is a quick fix for a better result.

If you have access to someone who makes live sound, ask them to record the audio separately and synchronize with the video later. Adobe Premiere CC currently offers a very good synchronization function.

– 4 Great Voice Recorders for your Business

7. Keep your mouse still

Tip especially important when recording a screencast.

For those unfamiliar with the term, screencasts are videos shot from the computer screen. It is a very effective method of producing tutorial-style video lessons for a very low cost, without the need for any type of studio or special equipment.

– Meet the best free screen recorders

But be aware, if you are going to record a screencast, it is important to remember to leave the mouse immobile between the various steps in the lesson. This makes it much easier to cut and edit frames, since the cursor will always be at the same location on the screen when a scene change occurs.

– Record video tutorials: tips for getting the best result

8. Make smooth audio transitions with Cross-Fading

Sometimes there may be a transition between scenes in your video lessons where there will be no need for a complete break, just a slight transition from one image to another. 

For this break not to occur also in the audio, which would require filling with ambient sound, use a feature called crossfading, or gradual transition.

Most video editing programs allow you to do this in one or two ways:

• Drag the beginning / end of a scene over the end / beginning of another.
• Align two scenes and then apply the gradual transition effect.

9. Vary your angles

Another important thing to consider when editing video lessons is to keep the content visually interesting.

Instead of using the same still image for the entire video, try to shake things up at more interesting angles. This can be done as simply as recording your lesson with two cameras and switching between them.

However, it is important to use these cuts sparingly. Do not do this every two seconds. A good rule of thumb to keep in mind is to make cuts based on the different subjects covered during a class or during breaks, such as to answer questions or propose exercises.

10. Compress your video files after exporting them to HD

The reason for this tip is obvious: the higher the resolution, the larger the file size and the better the connection has to be for those who want to watch or download the material in a reasonable time period.

To make life easier for your future students without giving up the quality of your video lessons, export your file in the highest resolution possible and then compress it. This means that the download will be done in much less time.

There are several free programs to compress files available on the internet, just choose yours.

Video lessons for online courses on Coursify.me

Now, on Coursify.me, you can upload files up to 5GB. 

Thanks to this new resource, you have space to publish video classes with a much higher resolution and duration, guaranteeing the joy of your students and the quality of your material.

Each Coursify.me plan has an individual file upload limit, which are as follows:

• Starter Plan: File upload up to 300 MB
• Pro Plan: File upload up to 1GB
• Business Plan: File upload up to 5GB

This means that each file sent to the platform can be at most the size mentioned above, according to your subscription plan.

You can also upload your video file in .mp4, .webm or .ogv formats. Our system makes the immediate optimization so that it works well on any type of device.

This solution adapts the video to the viewer’s internet speed, allowing him to watch the content with the best possible resolution. 

If the student is browsing on a 3G network, for example, with a weak internet signal, we can reduce the image quality automatically, so that he can watch the video in the best way.

It also means that if a student is browsing with a very good internet, we can present your video in 4K quality.

Elearning platform, Coursify.me has all the necessary features for you to integrate and import content from channels such as Vimeo and YouTube.

– How to Choose the Right Video Hosting Platform

Instructors can embed their hosted videos in any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website and take advantage of all the features of our platform to make tutorial videos and create quality online courses.

The post Tips to make editing video lessons easier appeared first on Blog Coursify.me.

So we’ve put together some tips in this handy guide that will help you record quality videos at home.

How to record videos at home with professional quality 

Learning how to record videos at home is a good start for those who are starting in the e-Learning market. 

Online courses that include videos are preferred by the public and therefore are more valued and sell easier.

– How to create videos for online courses

For those who never went far beyond recording videos on their cell phones to post on social networks, the production of videos with professional presentation can seem complicated. But with today’s technology, we can say that this is not true. 

If a few years ago it was necessary to invest in expensive cameras to have a good result, nowadays most smartphones have built-in cameras capable of recording in high quality and resolution.

In addition, there are several free software on the internet that assist in editing the material and inserting additional resources to make the result even better.

You can produce videos in which you appear explaining the content, which is great to help you create a connection with the student, as well as tutorial videos, using programs that allow you to record your computer screen.

– Record video tutorials: tips for getting the best result

All of this helps to make your online course interesting and effective with minimal investment.

Following some basic tips, it is possible to record videos at home with equipment you already own, such as a computer and smartphone. 

– Meet the best free screen recorders

10 practical tips to record videos at home 

Check out 10 tips to achieve a good result saving and without having to leave the house.

1. Film with your computer / smartphone

Most people have a cell phone and a computer, or at least have a friend who has one of these devices to borrow. 

If you choose your smartphone, remember that the rear camera has better quality, has a higher resolution and offers more features in the app. 

2. Film with your phone horizontally or laptop vertically

When recording videos at home with equipment positioned in this way, you will create a widescreen video, so no one will even notice that you shot with your own equipment in the comfort of your home.

If using a laptop, make sure you are shooting with the camera at a 90° angle. If it is tilted it can distort the image a little.

3. Use a tripod or elevate your computer

You will want the camera lens to be well stabilized and at the height of your face, as this creates a better angle and favors your image. 

If using a smartphone, buy a small tripod. If it’s a computer, improvise and place it on a pile of books and whatever else is needed to reach the ideal height.

4. Never record with zoom

When you want to get a close view of something, it is tempting to press the zoom button on your camera. But, most devices only offer digital zoom, which can degrade the quality of your image.

So, to get a greater focus on your face or other element you want to present, instead of zooming, get closer to the camera. 

5. Film at 24 frames per second

Using this setting to record videos at home ensures smooth image flow.

A lower definition can leave the image with a slightly lower quality and, even if few people realize it, there is no reason to compromise the quality of your material for a simple matter of configuration.

6. Use one device to record video and another to record audio

This makes things a little more complicated than using the microphone on the device you are already using, but it makes a big difference in the audio quality of your video. 

Place a cell phone / computer in front of you to record the image and position another smartphone (if you have a microphone, better) closer to your face to capture a clearer sound. Later, in the editing process, you will be able to combine audio and image.

– Tips for speaking well on video

7. Clap your hands to mark the beginning of a new scene

What? Why? To replace the famous clapperboard? That’s right! Hit your hands hard before starting a new scene. This will create a noise that will appear as a peak volume when editing. 

The loud sound generated will act as a reference for you to be able to synchronize the images from one camera with the audio captured by the other, when editing the material.

8. Use a sheet in the background

To record professional looking home videos, creating a backdrop with a neutral background is a good idea in most cases.

Just lay out a white or black sheet so that it covers the entire background of the scene that appears in the video. Tip: black works better than white, especially if you use bright lights.

9. Use soft objects to avoid the echo

Noise that can compromise the quality of your video, the echo is generated when recording the sound in large rooms, empty spaces or even because you removed furniture to create a studio. 

A simple solution is to use pillows, rugs, and anything else that absorbs this unwanted noise. 

10. Enjoy natural light

The best solution to record videos at home without spending on lighting equipment? Shoot near a window and enjoy natural light. 

If you think you need more light, use light fixtures and whatever else you have at home that can provide support. The important thing is to ensure that your face is well lit and without shadows.

Now, related to the recording location, there are some more tips that can contribute to the quality of your video.

Record videos at home: how to set up a home recording studio

Having your own studio to record videos at home offers two main advantages:

• Low cost and high return
• Semi-permanence

For those who create online courses, recording videos is a path of no return and, even if you only start with equipment you already own, don’t be surprised if you decide to invest in a tripod, microphone and so on in a short time.

Once you start buying more professional equipment, you can consider using part of your work area or some space in your home as a permanent studio or one easy to put together when you need it.

That’s the beauty of these DIY studios. You have the option of leaving everything installed or simply taking it apart until you want to use it again.

Interested in the idea? We have organized a list of the main equipment for recording videos at home that will make a difference in the quality of your video and, consequently, can bring greater return on your investment.

Microphone

It is true that hanging a smartphone from the ceiling using a fishing line is a good way to improvise a microphone. But even better is to use a real microphone and take your video quality to the next level. 

There are several brands of microphones and voice recorders that you can use. Features and values ​​vary from model to model, so we recommend that you do a good research of what best suits your needs before purchasing one. 

– 4 Great Voice Recorders for your Business

Clip-on Lamp

To make the studio lighting, we keep our tip that using natural light is always the best choice. However, if you live in a place that gets low light, a lamp is a great option. 

It is possible to find lamps to buy anywhere for a very affordable price, but give preference to those that have a clip system and can be attached to table corners and other types of support.

Remember that you will need the light to be positioned at a 45 ° angle to the object / person being filmed.

To complement and improve the result, place another light source in the background to get rid of the shadows.

TIP: If you bought lamps especially for lighting your studio, it is not necessary to open the windows. Rather than helping, in this case natural light can hinder the effect you have created with the strategically placed lamps. 

Camera

Buying a camera is the obvious next step to record videos at home with the best possible quality.

As well as microphones, there are many camera options that you can purchase, such as those from Canon or Nikon. 

Do your research and find the one with the best cost benefit for your goals. When you buy the camera, don’t miss the chance to buy the corresponding tripod.

These are the main equipment to raise the level of your video production and create quality content for your online course.

If you decide that you want to invest in even better equipment, the next items we recommend are the following:

• Professional background: the famous green screen opens up a new world of possibilities for you to record videos at home.
• Sound panels: to ensure greater clarity of the sound, buying and installing some sound panels to muffle noise is a good option.
• Even better cameras: the most expensive investment, but the one with the highest return.

Video editing

Serious editing requires knowledge and practice, but a little basic editing can help make your videos more professional.

With the help of some free editing softwares, you can remove unwanted parts from your video clips. In addition, these tools allow you to merge multiple clips and photos, add soundtrack, video filters and create mini-movies that are worth sharing.

Stopping the beginning and end of a clip generally enhances the result, as well as share a longer clip into several shorters.This is especially true for something you want to share online.

– Basic Video Editing Techniques

Host video lessons on Coursify.me

You now know what you need to create videos compelling, professional-looking.

Ready-made material, get feedback from some friends, make the necessary improvements and when everything is perfect, upload it to video platforms or go straight to your online school at Coursify.me.

– How to Choose the Right Video Hosting Platform

ELearning platform (LMS), Coursify.me has all the necessary features for you to integrate and import content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System (LMS)

Instructors can embed their hosted videos in any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website and take advantage of all the features of our platform to make tutorial videos and create quality online courses.

The post Learn how to record videos at home appeared first on Blog Coursify.me.

If you are remotely aware of the way people consume content on the internet today, you already know that videos are the big favorites of the moment. 

Not sure? Think for a moment: how many videos do you usually watch daily?

Why to use Video Marketing

Video marketing is all about marketing through audiovisual content. It uses videos to publicize a product or a service and to attract, convert and retain customers.

Why videos? Just to give you an idea, 90 percent of consumers reported that video helps them to make buying decisions, while 64 percent say that seeing a video makes them more likely to buy.

Much of this result is due to the social networks, which gave a new impetus to the transformation of consumption habits caused by the internet.

Currently it is proven that the video dominates the public’s preference. It is the type of media most watched on social networks and not just on YouTube.

– How to use YouTube to promote your business

In fact, four of the top six channels that global consumers use to watch videos are social channels.

And it’s not like things are slowing down: the technology conglomerate Cisco, reports that 82% of all consumer traffic on the Internet will be video by 2021.

What does all this mean?

In short, companies need to make video marketing an integral part of their business strategy or risk falling behind.

The power of video marketing 

As Facebook’s director of engineering, Srinivas Narayanan, said: “If a picture is worth a thousand words, a video is a library.”

Videos are consumers’ favorite content for viewing a brand on social media and, to help, modern targeting techniques allow video marketing to be highly relevant to individual consumers.

Adapting video content to your target audience can increase your retention rate by 35%. And since 71% of consumers consider sponsored videos to be relevant or highly relevant, it is definitely worth investing in a paid campaign to ensure your videos are seen by the right eyes.

Video marketing is not only good for capturing attention and entertaining, but it is also an effective tool that you can use to get consumers through your sales funnel.

– Hot to create a sales funnel

For example, a study by Eyeview Digital found that using video on landing pages can increase conversions by 80%.

In other words, video marketing should not be something that companies do occasionally to increase brand awareness.

Instead, videos should be employed for a variety of purposes at all stages of the customer’s journey.

– How to create a Customer Journey Map

Another interesting fact is that, according to HubSpot Research, consumers prefer an “authentic” video of inferior quality to a high quality video that seems inauthentic and artificial.

Simply put, viewers prefer raw authenticity to super manufactured production.

That means you don’t need a huge budget or production studio to create your video marketing. Especially considering that nowadays it is possible to record high quality HD and 4K videos with smartphones.

–  Learn how to record videos at home

In short, videos are an attractive and powerful tool, accessible to companies of all sizes. 

13 types of Video Marketing 

Video marketing can be very versatile and you can you can carry this strategy out in different channels and formats.

To help, we’ve listed thirteen types of video marketing that you can use to grow your business.

1. Brand videos 

These types of videos are often used as advertisements on social media to generate brand awareness and increase traffic.

They aim to communicate the personality, culture, mission and vision of the brand, or products and services.

A good example is the video that Emirates airline produced with actress Jennifer Aniston, presenting its services and brand quality.

2. News and updates videos

Another type of video marketing ideal for attracting the attention of your audience and consolidating your authority in your field.

Record videos commenting on recent news on a subject related to your product or service. Give your opinion, make an analysis, encourage debate. In addition to stimulating interest, it helps you create a connection with your audience.

3. Tutorial videos

Type of video marketing used to explain how something works, step by step. 

Through a detailed demonstration, the video teaches the viewer how to use a product or service, or perform a task. 

– Record tutorial videos: tips to get the best result

In the video below, Think Media shows how to Make YouTube Videos on Your Phone through a simple tutorial. Notice that anyone can record this type of video marketing without even leaving home.

4. Event videos

Does your company hold or participate in events? Showing this to your audience helps to boost your brand’s authority.

Event videos are a great way for companies and professionals to document their experiences and produce footage with highlights.

5. Live videos

All major social networks allow users to broadcast live videos – whether on YouTube, Instagram, Twitter or Facebook Live.

Broadcasting to the public allows you to engage viewers in real time. It also provides a unique creative opportunity that allows brands to promote interviews, presentations, events and more.

– Live video streaming: 5 ways to make money

6. Stories

Everyone remembers that Snapchat was a pioneer in the video format that stays online for a period of time and then disappears. Since everything that works is copied, it didn’t take long for Instagram and Facebook to launch the same feature called “Stories”.

Videos that disappear can add a great deal of urgency, which helps to capture the attention of your target audience. In addition, the format itself inspires brands to be more creative and bold with their content ideas.

Vans, for example, is a brand that uses this feature to promote its products and its live events!

7. Making of videos

Another effective way to create a connection with your audience and create interesting promotional material is to record some scenes from the making of your course as video marketing.

While this may not be appropriate for everyone, adding a little humor and reality to your promotional material can bring expressive results.

8. Educational videos

Use this video marketing format to teach your target audience something they want to know. 

In the case of online courses, to make the content even more interesting, you can address something very specific, which is a general curiosity. A math teacher, for example, can create a video in which he solves a complicated problem, or proposes a riddle to be deciphered. 

– How to create videos for online courses

9. Demo videos

Demo videos are focused on presenting your product / service. While tutorial videos tend to stay at the top of the sales funnel, attracting leads and introducing people to your brand, demo videos go deeper.

They aim to highlight all the main benefits of your product or service and usually include a call to action to encourage viewers to make a purchase.

GoPro has the best examples of this kind of video marketing.

10. Interviews with experts videos

Interviewing experts and influencers is a fantastic way to add value to your promotional material and your audience.

In addition, this type of video marketing helps you to position yourself as an authority in your niche and build confidence in your target market, harnessing the power of social proof.

11. Customer testimonials videos

Disclosing someone speaking well about your online course is an idea that always brings good results, because, as mentioned above, this type of video marketing also acts as social proof.

Besides giving your opinion on the content, your guest can talk about your method of teaching and advantages, which helps influence your audience to move further into the sales funnel.

– How to Get More Reviews for Your Business

12. Animated videos 

Animation allows total creative freedom. For this reason, it can be the perfect format for explaining difficult or abstract concepts related to the content of your online course.

In addition, animations can be extremely attractive and fun. With software like Animaker, anyone can achieve high quality results.

Coca-Cola is an example of a brand that uses this type of video marketing to capture the attention of the audience through animated stories focused on a bigger message.

13. Sales videos

This type of video is focused on telling the customer what they will gain by purchasing your course, inducing the person to act and make the purchase. 

The sales pitch should tell a story and end with a call to action. For this, the content must have emotional appeal, which requires you to know what your target audience needs and wants.

– How to sell online course

Video Marketing to sell courses online

After publishing your video marketing campaign, check back periodically to evaluate its performance.

Also, look for ways to improve it and take this into account when creating your next video.

Finally, don’t worry!

Remember that viewers really prefer videos that are more authentic than those with a rehearsed and advertising-looking presentation.

Ready-made material, get feedback from some friends, make the necessary improvements and when everything is perfect, upload it to video platforms or go straight to your online school at Coursify.me.

– How to Choose the Right Video Hosting Platform

ELearning platform (LMS), Coursify.me has all the necessary features for you to integrate and import content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos in any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website and take advantage of all the features of our platform to make tutorial videos and create quality online courses.

The post How to use Video Marketing to sell online courses appeared first on Blog Coursify.me.

Although the intention is good, there is still a lot of doubt about what equipment to use and how to produce videos of good quality, without it being necessary to hire help.

Equipment to produce videos – Interview with Nizar Escandar

To talk a little bit about what are the best equipments to produce videos, we invited Nizar Escandar, owner of eMania, online store specializing in cameras and equipment for photo, video and movie. 

With extensive knowledge on the subject and years of experience in this market, Nizar answers the most frequent questions regarding equipment for video recording and gives good tips for those who are new or amateur in the subject and wants to know how to produce a good material. Check out:

Which cameras you recommend for who wants to start to produce videos at home and have little or no experience? And microphones?

The camera more recommended to produce videos is the Canon T5i. There are already more advanced models like the T6i, which adopted a body more robust and professional, however, controls can be complicated for those who do not have experience with DSLR cameras (cameras with professional quality).

The Canon EOS Rebel T5i has entrance to microphones so there is no need, for example, for audio recordings with external recorders and post-editing. In addition, it has silent and automatic focus system, which lets you focus on objects and people without the need of others. The retractable LCD also facilitates the monitoring of the recording by the cameraman.

There are compact models or versions prior to this, or even DSLR cameras from other brands as Nikon D3200, which also provide professional results, but Canon has assistance in national territory, greater ease of finding compatible accessories, in addition to have the best prices.

When it comes to the capture of images, which are the best cameras on the market? In your opinion, what would be the best of more affordable price?

To capture a good image with DSLR cameras it takes more than having a good camera. For this reason, it is not possible to indicate a list of cameras that are better or worse, because when it comes to capture image with quality, the important is the lens that is being used along with your DSLR camera.

To capture quality images the photographer must have an idea of composition, it is crucial that he knows what he want to capture and seek appropriate lenses for this, in addition to having a basic understanding of ISO, aperture and focus – the basics.

The cameras most recommended for amateurs to develop this idea are the cameras semiprofessionals of line rebel from Canon, as the Canon EOS T5, which is geared for beginners and allows exchanging lenses, or the Camera Nikon D5500, Sony Alpha SLT-A77 or the line Sony Nex. With time and experience, the photographer can opt for professional models with more tools and facilities.

What are the main equipment needed to produce videos with quality?

To produce videos with quality it is essential, in addition to the camera, that the cameraman has control over the lighting of the environment, being of the utmost importance a good source of light. Windows and light bulbs are not enough.

The Softbox is a box of tissue that stores in its interior Led lights and folds it light for the object (focus of recording), allowing direct it or spread it, according to the recording environment. The Softbox for studio is an essential piece for those who are looking for produce videos with quality, because it allows controlling the basic lighting in simple production and assists in the composition for more professional results.

Tripods for camera and accessories from photo and video also are critical. With the tripods you stabilizes the image, softbox and other accessories that may assist your work, but you will need at least that the camera has its own tripod and preferably avoid let her loose on tables and surfaces that can generate results unpleasant and very amateur.

Finally the microphone, be it lapel pins, shotgun, hand or any other model, the audio is fundamental to produce videos with quality.

What equipment are needed to build a studio video production at home?

Are the same listed above. The difference is that in a studio you need accessories that are more specific. For a studio, in addition to the basic equipment, it is recommended to use background for professional results in closed environments, such as the residential. It is easy to apply and you can “close” your studio after you finish the recordings.

Other than that, it is impossible to indicate with greater precision equipment for studio, since they vary according to the need and type of recording that will be made.

There are microphones with a more affordable cost that you would recommend to record audio? Is there any software or application that can help in this process?

The same here applies to cameras. There are various microphones models (Shotgun, directional, lapel pins, hand), each one facing a specific type of recording. Currently on the market, the microphone Rode VideoMic has gained more space to be compact and capture directional audio. It is not a model totally professional, but produces a good result and helps those who have no knowledge in this area.

Link: http://www.emania.com.br/microfone-shotgun-rode-videomic

Could you give some general tips on how to make a good recording and capture of audio?

The first step to produce videos is to verify how the recording will be made. For example, in a recording in a closed area, where there is nobody else, a lapel microphone is a better choice. But in an open place or in the case of a footage that involves a lot of action, directional microphones can be the best option, but the lapel pins wireless also would work.

When choosing the recording location, or the type of footage that will be done with more frequency, seek a microphone facing for that environment can help a lot, but only buy the microphone and put in the camera does not solve everything. It is also necessary to understand a little about the type of microphone purchased. Find out about the range, sensitivity, the amount of noise reduction it provides, among other information on the appliance, can help record best audios.

There isn’t a software that helps to improve the audio capture with microphone, this usually is most often found in digital recorders, in the case of cameras that do not have a microphone input. Monitor the quality of audio being captured requires professional equipment for wireless transmission and a little more knowledge.

In summary, always seek to understand more about the recording process and equipment being used to produce videos, only in practice the problems will arise for which the cameraman find out what needs improvement and what equipment will meet these needs.

Reference in the market of products for photo, video and movie, visit the eMania website and find equipment to produce videos and much more:

http://www.emania.com.br/

Free platform for hosting online courses, the Coursify.me has all the features that you need to provide the best eLearning experience to your students.

Visit the Coursify.me website, know all the tools that are at your disposal, register your course and start to conquer students and make a profit doing what you like.

The post Learn what equipment to use to produce videos for your online course appeared first on Blog Coursify.me.

In short, the Snapchat is an application that allows users to share their photos and videos, keeping them visible for no more than 10 seconds – after that, the image or the film disappears and cannot be seen again.

Seems silly? Well, the application has more than 100 million active users daily, with a mark of 10 billion video views every day. Regardless of what you think about the apps function, these certainly are not data that can simply be ignored by your company.

How to use Snapchat to promote your brand and attract customers

To begin, download the application on your smartphone (remembering that the app is only available for iOS and Android so far). Yes, The Snapchat can only be used through a smartphone.

Sign up using your e-mail and creating a password. Remember not to choose a personal password if you are going to share the use of the application with more people from your team.

Then add a photo/image for your avatar and adjust the privacy settings. As an avatar photo choose an image that represents your business, as the company logo. This is important so that your customers recognize your brand quickly.

Time to add your friends and contacts. Be sure to search for people who enjoy your product and are aligned with the persona set for your business. You can search for users of the Snapchat by their register name, Snapcode or even for location.

Everything set, the time has come to start creating content! The Snapchat allows the division of everything that is produced in two main categories: Snaps and Stories.

Snaps

Snaps are messages containing videos or pictures, which will auto destroy after being viewed by certain users. The main difference compared  to the Stories is that the Snaps sent may not be viewed by all your followers, only by those you select, allowing only an one time view.

To send a Snap, simply take your picture, or record your video, using the center button on the camera display on the phone. To leave the game more fun, the application offers several features that can be applied both in the images and videos, such as lenses, filters, legends, stickers, geofilters (more information below) and drafts. Just select what you prefer, apply, and so that your image is ready, click in the bottom on the left corner and select the users you want to receive that snap in particular.

Ten seconds that can never be visualized again is a great way to let someone curious and very aware of what is being displayed. Want to send a teaser of a product and leave the user interested? The Snap is perfect for this!

Stories

The Stories allow you to send pictures or videos to a mini-timeline that is tied to your user. Unlike the Snaps, messages sent to Stories are available for 24 hours and can be viewed countless times.

Do you realize the great value of this tool? Through short videos, recorded and released without costs, you can show your company’s products, their features, a little of your everyday life, work environment and other content that helps to create a relationship with your audience. 

Everyone loves a good story and with a little creativity you can transform your Stories into a true addiction for the buyer persona of your business. Another tip: nowadays many companies use the Stories to make coupons valid for only 24 hours. Imagine the conversion rate!

Geofilters

The Geofilter, or geographic filter, is a filter defined by the location of your GPS. The cell phone reads your coordinates as soon as you open the Snapchat, carrying the preexisting local filters.

Did not understand? Make an attempt: take a picture with the GPS active, and swipe your finger to the side of the image. Filters with the name of the city, and even in the neighborhood, may be chosen for your photo.

This is a great resource to be used in events, because the Snapchat accepts the submission of custom filters for your company or event, which can be used by clients that are nearby the venue.

But having a custom geofilter has a cost. If you are interested, you need to prepare an art by following the guidelines of the Snapchat and submit for evaluation. The prices for the inclusion of custom geofilter will vary depending on the scope and time in which it will be available. But, for events, is a excellent option, after all, the more people use, the greater will be the extent of your brand.

And this is just a little of what Snapchat can do for the disclosure of your brand. Stay tuned, soon we’ll teach some ways to improve the use of this application as a strategy of digital marketing.

If you are client of Coursify.me and are looking for a simple and free way to disclose your online courses, attract and engage students, Snapchat is your solution. If you are still in the phase of finding an online platform to host your school, Coursify.me is your solution. Send an email to hello@coursify.me, it will be a pleasure to have you with us.

The post Snapchat for business: create content and attract customers appeared first on Blog Coursify.me.