Closely associated with PowerPoint, SlideShare is actually a free social network for content publishing. 

In this post, we will better understand how the platform works and how you can use it to promote your business and attract leads.

What is SlideShare for?

With approximately 80 million unique users per month, SlideShare is the most popular presentation sharing site out there today. 

Through this tool, the user can publish content in different formats such as PDF, PowerPoint, videos, documents, among others, in slide shape.

The history of SlideShare began in 2006 when it was created with the aim of helping professionals share PowerPoint presentations online. 

In 2010, it became one of the largest professional content sharing platforms in the world, with millions of presentations and documents available.

Thanks to this rapid growth, in 2012, LinkedIn acquired SlideShare as a strategy to integrate more professional content on its network.

SlideShare continued to grow and in 2020 it was sold to Scribd, a digital library subscription service. 

Currently, the platform continues as a separate service, operating as usual and helping to leverage Scribd’s infrastructure for content delivery.

One of the great attractions of SlideShare, responsible for attracting so many users over the years, is the possibility of uploading various file formats (e.g. PowerPoint, PDF, Keynote), as well as having tools to embed content on websites and social media platforms.

To improve, the platform also introduced analytics for users, lead generation tools for businesses, and SEO optimization features for content visibility.

All of this makes Slideshare very popular among professionals and companies looking to share information and gain knowledge in the form of presentations.

– How to Create a Great PowerPoint Presentation

How to use SlideShare to promote your business

SlideShare is an excellent platform to promote your business as it provides a space for sharing valuable content in a visually engaging format. 

Presentations, infographics, and documents can be used to explain your products or services, demonstrate authority, and showcase studies or success stories. 

With millions of professionals browsing the platform each month, your content has a high chance of reaching a large audience and attracting leads.

Such is its notoriety that if a presentation is accessed enough to gain prominence on the main page, it becomes viral, drastically increasing the visibility of the user or company that produced the content.

Compatible with mobile devices, the content you publish can be viewed and shared by anyone, which, in addition to increasing your visibility, helps generate traffic to your website.

To explain a little more about how this social network works, see below how you can use it to attract more leads to your business.

– How to generate leads

Improve the SEO of your website

Creating and publishing relevant content It’s the best way to get noticed by Google and other search engines. 

By incorporating relevant keywords into the titles, descriptions, and tags of your SlideShare content, you can attract organic traffic not only to your page within the platform, but also to your website if you include links in your presentation. 

SlideShare’s high authority makes it easier for your content to appear in search results, improving your site’s overall SEO performance.

The platform also helps generate valuable backlinks for your website, which is a crucial factor in improving domain authority.

– Link building: 5 strategies that deliver results

You can include hyperlinks to your website in your presentations, directing users to your blog and product/service pages. 

Embedding SlideShare presentations in blog posts is a great idea to make your content more interactive and keep visitors on your pages for longer.

This helps to reduce your bounce rate and improve engagement metrics, positive signals for search engines. 

In short, by consistently providing SlideShare content, you encourage users to explore your site further, improving your SEO and attracting leads.

TIP: SlideShares also appear in image search, showing the presentation header slide, which is very useful for attracting more visitors.

– SEO for Beginners

Take advantage of the content on your Blog

If you maintain a blog, all you have to do is take the content you’ve already written and organize it into a shorter, more concise form, preferably in topics. 

Start with a quick synopsis, create an index to facilitate understanding and searching, and move on to slides with topics and illustrative images. 

Keep simple, but don’t forget to put your logo and website address on each page.

– How to use your Blog as a marketing tool

Build authority and credibility

Presentations at SlideShare work as a showcase of your experience. You are sharing what you know.

This immediately provides a certain level of authority and credibility in the viewer’s mind.

Not every presentation needs to be extensive, the important thing is to share quality content consistently.

You can create a slide deck minor talking about trends in your industry, best practices, news, and so on.

Presentations that offer solutions to common problems, analyze market data or teach something position you as an authority in your niche, being a great tool for those selling online courses.

Over time, you build credibility and trust, and viewers come to associate your brand with high-quality information.

– How to sell courses online

Take care of your presentations

Well-produced material conveys professionalism.

Use images related to the content and a clear and informative title.

Include a description short and concise with your main keywords to assist SEO. 

Use tags to assist in searches. Put links that lead to pages on your website with related content. 

Include calls to actions (CTAs) in your presentations, driving viewers to visit your website, sign up for your email list, or download a resource.

Finally, an important tip: create a visual identity for your SlideShare presentations. This helps establish your brand and makes you easily recognized.

– 5 steps to create a visual identity for your brand

Attract more followers on social media

The more links to your website and blog within the presentation, the better, and the more publicity of the presentation through your website, blog and social networks, even better. 

SlideShare presentations can be easily shared on social media platforms and even embedded into blogs. 

Furthermore, SlideShare integrates directly with LinkedIn, allowing users to seamlessly share presentations with their professional network. 

There are a few main ways your SlideShares can help you build a following on social media:

• Place links to your social networks at the end of your presentations.  
• Put your username next to your domain or logo on your slides so people can search for it. 
• Share your SlideShares on social media to attract more audience.

Share every presentation you create several times to attract as much attention as possible and convert social media followers (low value) into leads you can communicate with directly (high value).

Create content for YouTube

SlideShare presentations can be easily transformed into videos for YouTube.

Some ways to do this are:

• Record your screen while you add narration to your presentation.
• Record a video of yourself explaining the content of the presentation. 
• Use the content of the slides as a script for recording videos.

– 14 Strategies to get views on YouTube 

Use SlideShare to grow your business

Using SlideShare to attract more leads to your business involves sharing valuable content.

Focus on producing presentations, infographics, or documents that offer insights, tips, or solutions to your target audience’s problems. 

Make your content educational, data-driven, and visually compelling to capture and maintain attention. 

When viewers see the depth and relevance of your content, they are more likely to trust your brand and purchase what you are offering.

Very easy to use, SlideShare is an excellent marketing tool to help promote your company and drive more traffic to your website.

As a bonus, you can use this material to enrich your online course, in addition to being able to use material from the course itself to produce content for the slides.

Complete eLearning platform, Coursify.me It is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving companies and professionals in more than 60 countries, Coursify.me is a Learning Management System (LMS) dynamic, intuitive and customizable.

– Whats is a Learning Management System (LMS)

To learn more, visit our website, test the platform and see why we are the best option for your online courses.

The post What is SlideShare? appeared first on Blog Coursify.me.

Simple to access through any electronic device, the virtual book has revolutionized not only the literary market, but also the eLearning market.

Why Create an eBook for Your Business

Two factors make an eBook a great investment: cost and accessibility. 

Regarding the price, this is justified due to the low cost of production that is practically nil since there is no expense on paper, printing, shipping, storage and all the logistics involved in marketing a physical product. 

In the online world, creating and selling an eBook has minimal costs, allowing the manufacturer to market it for a lower price and even afford a higher profit margin.

Accessibility is another big advantage, as well as being delivered instantly and without geographic barriers, it gives the buyer access to the book whenever and wherever they want. Just have a tablet or even a smartphone.

In addition to being simple to create an eBook to promote your business or to improve your online course, the digital reader loves this facility.

In the United States, eBooks maintained a constant reading rate among adults over the past five years:

And if they keep the pace, eBooks should be the favorite digital material to be used in the coming years:

*The Dismal of digital publications revenue in the United States from 2017 to 2018 provides a forecast until 2022, broken down by type.

But before you get too excited, you have to learn how to create an attractive eBook for someone to decide to download it.

And that’s where the work begins.

To begin with, here are two important things to remember before you start to create an eBook.

1. Cover is important

Don’t judge a book by its cover? No one obeys this. Everyone judges a book by its cover, especially on the internet.

Having a killer cover for your ebook is one of the easiest ways to make it appealing to your audience.

This creates a great first impression and gives the message that there is value and quality there. 

To make a great cover, be aware of the following factors:

• Make sure your headline is appealing.
• Make sure the font is readable.
• Communicate how much the customer will get in the title.
• Use an image only if it really adds something to the cover (sometimes less is more). 

Adding a subtitle is also something to think about. Include if you believe it can communicate value without overwhelming the reader.

2. An eBook can be saved in different formats

When you are finished creating an eBook, there are several formats in which you can save it, so it is important to choose the best option for your target audience.

Here are the three most popular formats:

• If your audience is using a Kindle, you will need to save your eBook as a file AZW. It was made specifically for Kindle users, but it also works on computers, smartphones and tablets.
• If you want your eBook to adapt to a wide range of devices, it is recommended that you save it as an EPUB file. This format automatically adapts your eBook to a variety of electronic devices such as smartphones and tablets. 
• The most obvious format for saving your eBook is in PDF. This format is great for reading using a computer. Practical solution for B2B companies that are using eBooks as lead magnets.

– How to Use your Blog as a Marketing Tool

How to Create an eBook

With so many amazing and free tools on the market today, like Canva, there’s no excuse for creating a badly designed eBook.

Remember, this is a great way to grow your audience and drive more conversions for your business.

– How to generate leads

For those who never thought about creating an eBook, the idea may seem rather complicated, but it’s actually simpler than you think. 

Take a look at the walkthrough we have prepared to help you create a killer eBook: 

Define a theme

If you already have an online course ready, this step is simple, just pick a subtopic of your course or take a general look at the subject, such as a summary that the student can refer to. For those just interested in the idea, our advice is also simple: talk about what you understand. Just try to teach what you know, a subject about which you have deep knowledge. Shallow and poorly designed materials can erode your credibility and this is hard to win back, so don’t risk it.

– To do list to create online courses

Organize the structure of the eBook

Planning is the key to success. Structure the unfolding of your book into topics. Decide on the most important subthemes to explain the theme you have chosen. Sketch each one and arrange it so that it is coherent and comprehensive. Substantiate your ideas with safe sources to avoid doubts about the veracity of the content.

Use pictures to add, not to disrupt

The use of pictures always helps to attract the attention and leaves the content more interesting and easy to read. But be careful not to overdo it, you are not producing a comic book. To avoid copyright issues we recommend using images from your personal archive or free downloadable stock images, where you can find quality images at an affordable price for the small size you will need (and even free ones). Graphics and other illustrations that underlie the content are also welcome as they help give the material more credibility.

Do a great job diagramming

The book is digital, but that doesn’t mean you don’t have to put it in the format of an ordinary book. Diagramming is a fundamental part of the work, after all, something well done is always more attractive to the public. Invest in formatting to create quality, professional-looking material. If you find this job complicated, you can always hire someone to do it. Be sure to create a cover, index, and any other appendices you find necessary. An eBook only differs from a printed book by its delivery format, the configuration is the same.

Read, reread, and have someone else to do the same

Correction is critical. When you are finished creating an eBook, carefully read through all the material to ensure that the content follows a logical order and enables understanding. Ask someone else to do the same, because the creator is never the one who values ​​best. You need fresh eyes and head. Make sure that all content is explained clearly, following a logical sequence and that it fulfills its purpose of teaching on a particular topic. If you think there is something that can be removed or added, this is the time.

Choose the best format for your audience

As mentioned earlier, when your eBook is ready you will have to choose a format in which to publish it. The most used are PDF or Epub. The big difference between them is in their adaptation to the reader’s screen. An Epub format eBook adapts content to the size of the screen on which it was opened, while PDF files always retain the same configuration.

Never stop promoting it

EBook ready and online, now is the time to spread the word. Use social networking, blogging, email marketing, whatever you can to promote your work and attract customers. Partner with sites that offer content related to yours and be willing to contribute with articles about it. Participate in discussion forums, webinars, podcasts, and any other channels that help you spread your material. Do serious and focused work and it will bring results.

– How to create a successful e-mail marketing campaign

3 Tips To Get The Most Out Of Your eBook

Not satisfied with creating an amazing looking eBook?

We don’t think so. So we prepared these 3 tips on how to make your eBook stand out from the crowd.

1. Make a pleasant eBook

It’s one thing to create an eBook that looks great, but for people to read it, you also need to make your text enjoyable and thought-provoking.

Here are some tips to make sure your words are really read:

• Use flashy keywords on the cover. Expectational words such as “unmissable” or “impressive” can make your cover more attractive.
• When possible, use a bulleted list or any other formatting tool, such as bold, italic, or underline. Small changes to the text make reading easier and highlight the important points of your content.
• Facilite the reader’s life. Make sure the font size, images and overall flow are easily readable.

2. Maintain your brand pattern

It seems obvious, but you should approach the design of your eBook with the same brand colors you use on your site.

If you only use three main colors on the site, don’t make your eBook 20 different colors. Instead, try diving into your brand’s secondary color palette.

This is important so that when reading your eBook, the user associates the content with your brand and later, if they want more information, remember you.

– 5 Steps to Create a Visual Identity to Your Brand

3. Use your eBook to attract leads

If you’ve bothered to create an ebook, you know this is a good way to showcase your knowledge and attract new customers. 

You should use it to convert as many people as possible to download it. And that means including a call to action (CTA) whenever there is an opportunity.

– Copywriting Tips

It can be anything from asking readers for a review to subscribing to your email list.

Anything that can drive more traffic to your business is a win at the end of the day. 

Create the perfect eBook and sell more online courses

To create an eBook you no longer have to hire a designer or spending on expensive software.

With tools like Canva, InDesign and even Word, anyone can create a worthwhile eBook.

But remember, you still need to follow a basic step by step planning to get a good result.

Make sure you are using quality images and readable fonts and are exporting your ebook to a file type that meets the expectations of your audience.

More important, make sure the content is worth reading.

Then simply export your material to your eLearning hosting platform and make it accessible to your students and leads.

With a platform like Coursify.me, you can easily import text and videos into your page.

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

Coursify.me offers three plan options for you to decide which best suits your needs and the good news is that the Beginner Plan is free!

To learn more, visit our website, test the platform and understand why we are the best choice for your online course.

The post How to Create an eBook to Sell More Online Courses  appeared first on Blog Coursify.me.

Now, how to maintain this growth? Is it possible to continue to profit indefinitely with the same material?

To answer these questions, let’s understand a little more about the online courses market and how to refine your strategy so you can sell even more.

An analysis of the eLearning market 

As predicted in previous reviews, the eLearning market it has grown considerably in recent years and continues to expand in many countries around the world.

For example, recently Forbes magazine presented data showing that the US online courses market will hit the incredible $ 325 billion mark by 2025.

A Global Market Insights survey, which began in 2017 and was updated in February this year (2019) brings recent data and predictions about the worldwide eLearning market proving its uninterrupted growth. 

– Simple Guide for Creating and Selling Online Courses

While this data encourages the creation of online courses, it also builds a more challenging scenario that has the following characteristics:

• With increased supply, the market is much more competitive.
• Consumer attention is fragmented. Since there are so many online course options available today, it is becoming increasingly difficult to make potential buyers aware of your specific course.
• Basic economic principles dictate that as supply increases, prices fall, which decreases your profit potential.

How to act in this scenario

We definitely don’t want to discourage anyone from creating online courses, but the crux of any good business strategy is understanding and correctly diagnosing your situation, and the above facts are critical to anyone who hopes to succeed in selling.

– 10 profitable niches for online courses

The main factor is that we reach a point where online courses sellers need to act as successful entrepreneurs like in any other mature market.

Yes, it is still possible to make a lot of profit – as it is in most companies – but for that you will have to work hard, create a high quality offer, provide excellent customer service and above all differentiate yourself from the competition. In addition, you need to:

• Invest heavily in building an audience that values ​​what you do. This means not only collecting email addresses (as important as that is), but constantly interacting with your followers, listening to what they want and need, and incorporating it into the product you offer.
• Recognize that the course alone is not enough to draw people to you. You need to produce a variety of free, high-quality content (Inbound Marketing) that clearly demonstrates the value you have to offer while building your brand.
• Do not underestimate what is unique about your course: you (or your company / organization) as the course source.
• Strive to create learning experiences that truly deliver great results for your students. There is no better way to generate positive (and free!) word of mouth and make sure your customers come back to buy more. 

– Content marketing to sell online courses

Finally, for most entrepreneurs, online courses are probably only part of a portfolio of offerings. 

You are much more likely to profit more if your portfolio of products/services offered delivers a diverse and complete consumer solution. 

So if you haven’t already, diversify your offer! Put at least a few “real-time” components to complement your courses, such as training sessions and live webinars.

– 5 Tips for Selling Courses Using Webinar

Let’s look at some more ideas on how to profit from your online courses below.

Strategies to Profit More From Online Courses

There are several business methods and strategies that can help you attract new leads, keep your existing customers engaged, and make your business more profitable. 

– How to generate leads

Start by thinking about what you can offer your customer who generates a differentiator. Adding value to your product is adding value to your pocket.

First and foremost, it is important to understand that your clients are different people and may have a variety of reasons to purchase your course. 

You need to consider that the different characteristics and needs of your target audience are good reasons why you can and should have varying prices and options. For example:

• Differentiated Income: While for many people two hundred dollars may be what they spend in a restaurant in one night, for others it may be critical to pay the bills of the month. This is not to say that the second profile would not be willing to pay the value of your course if they felt that they would benefit greatly from the results.
• Business: Many companies buy online courses to provide training for their employees. When the material is intended for a business, it is unlikely that the buyer will be very concerned about price compared to the benefits it can bring to the organization.
• Goal: Your course may be extra knowledge that someone will learn on a weekend by hobby, or it may be an extra item in the curriculum of some professional who will charge more for his services because of this specialization he is acquiring.

The reason each person will buy your course can be quite varied, so why set only one price?

– How to price online courses

We consider three prices options ​​the ideal. By having two prices available, the customer usually chooses the lowest. But by including an intermediate value, it becomes much more attractive. But here comes the question: what can I offer to justify the difference between prices?

Here are some options:

Personalized consulting

Distance learning does not necessarily mean learning on your own. To make your classes more stimulating and give students confidence, you can use features such as chats and hangouts to discuss content and answer questions.

Many students don’t mind paying a little more for extra help. Offer one hour of online consulting daily or weekly. 

Keep in mind that the more time you are willing to devote to your students, the more you may charge.

Subscription

For those who constantly update their material, this is a great way to earn more money. You can offer access to all your content for a month, a year, and even for unlimited time. 

This is the case with selling subscriptions, rather than the entire course at a single price. A profitable and smart method of keeping customers always active. 

If you are willing to offer updates and new courses or modules for your course, don’t think twice!

– Benefits of Recurring Payment for Online Courses

Extra downloadable resources

Any background material that can help your student achieve their goals faster or aid their learning can be sold as an extra. 

Offer the basic course for a price, the course plus a handout of related projects for an extra price, and so on. 

As we pointed out earlier, methods that deliver better results for your customer are the best way to increase your revenue.

Free course

We know that giving something away for free escapes the idea of ​​making more money, but in this case we are talking about something that serves as a snack, a bait to entice the consumer.

It can be an online mini course or even a first module of your course. To improve, make the customer register his email to access it, this increases your potential lead base.

– Step by Step to Creating an Online Mini Course

Free courses are a great way to get customer attention and show your audience the quality of your work.

– Free online courses as a strategy to attract students

Selling courses online with Coursify.me

These are just a few suggestions that can help you design a new business strategy. 

The important thing to remember is that the course is yours and you know its potential better than anyone else, so use your creativity to come up with new ideas about what it can offer to increase the interest of your audience and generate sales strategies that reflect positively on your business and your pocket. 

Getting started is not easy for anyone, but you should make every effort to stay positive in good and hard times while solidifying your sales techniques and refining the process.

– How to sell online courses

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet without having to invest to start their own business.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

That means you do not even need to invest in building your own website. The Coursify.me is ready for you to enter your course and create a completely customized sales page for your business.

We have three choices of plans for you to decide which best suits your needs, and the good news is that the Beginner Plan is free!

Visit our website, test the platform and start selling online courses right now.

The post How to make more money from selling online courses appeared first on Blog Coursify.me.

Informations on the Elearning Market in Brazil

In a previous analysis of the Elearning market in Brazil and worldwide, data already appointed a growth scenario.

Now, a more recent survey by the Censo EAD.BR brings updated information.

See below a summary of key information presented in the survey.

Student Profile  

The students profile is a reliable indicator of the inclusiveness of the elearning market in Brazil.

A large portion of those enrolled are “workers who study” and not “working students”.

In addition, another defining characteristic of distance education is the highest proportion of women among students.

From 2016 to 2017 a new profile of distance learning students began to appear more: high school graduates.

This students began to consider distance learning courses as a natural choice to continue to university education.

This breaks up  historical notion that Distance Education attend only excluded from natural schooling cycle.

Age group

The highest concentration of students in distance learning courses is between 26 and 30 years and between 31 and 40 years.

It was observed that 29% of fully distance regulated courses and 33% of blended courses have an average age of students between 26 and 30 years.

In other hand, 37% of fully distance regulated courses and 16% of blended courses have an average age between 31 and 40 years.

This high incidence of students after the typical graduation age is significantly higher in distance education that in classrooms.

Among the free courses, both corporate and noncorporate, the highest incidence of students is in the range between 31 and 40 years.

These numbers reinforce the potential of distance education for continuing education.

Courses Offer

The offer of distance learning courses, both corporate and noncorporate, says a lot about the practical vocation of online learning.

Were reported 1,233 offers of free courses in corporate operational training area.

Among noncorporate courses, the highest number is on the refresher courses.

The survey notice that companies emphasize training to meet their specific needs.

However, refresher courses serve as a good option for those looking to expand their educational horizons, regardless of the demands of the companies.

The professional training also has a significant offer in the elearning market in Brazil.

In terms of areas of knowledge, the courses offer focuses on the humanities and social sciences.

It was found that only the military has no fully distance courses, but does offer blended courses.

Enrollment

Analysis of enrollments in distance education courses separated by knowledge area, showed a higher concentration in the humanities and social and applied sciences, with 61,316 and 58,584 students, respectively.

Regarding the free courses it can be seen that the highest concentration of students is on professional training classes.

The category also includes very significant number in the noncorporate free courses.

This proves that online courses are being sought as way to acquire new skills and improve the curriculum for the labor market.

Content

The survey found that video classes and digital texts that are not characterized as books, are the most frequent type of content in the elearning market in Brazil.

The distance learning courses also excel in offering innovative features that are coming now to the education market, such as electronic games (18%), online simulations (10%) and adaptive resources (11%).

The leadership in innovation and variety of content goes to fully distance regulated courses.

Among the free courses, the greatest content diversity was observed in the noncorporate ones.

This probably because they compete for free membership of their students and have to further strive for the quality of content.

Content Distribution

The distance learning courses are distributed primarily through virtual learning environments such as Coursify.me.

It was observed that 91% of public agencies, 88% of municipal public institutions, 78% of private profit institutions and 76% of non-profit use this feature.

The other tools adopted for the distribution of content include email, social networks, chat groups and blogs.

Distance courses fully regulated and noncorporate free courses are the ones that use more virtual learning environments.

The survey conducted by the Censo EAD.BR is quite complete and provides important information to those interested in entering the elearning market in Brazil.

To access its full content, please visit the following link: Censo EAD.BR 2016/2017

Complete elearning platform, the Coursify.me is the right choice for those who want to offer the best distance education experience for their students.

Visit our site, test our platform and start to profit with one of the fastest growing markets.

The post Elearning market in Brazil – update datas appeared first on Blog Coursify.me.

Coursify.me was officially launched on June 3 and already has its first users.

Our customers have won the opportunity to disclose their first online course for free, taking the chance to test the product before they decide whether or not to invest in new courses.

Until now the feedback obtained are fairly positive and all received suggestions have already been added to the software, but even now our development team is not with arms crossed. We continue working with exclusive focus on leave your experience with Coursify.me even better.

For those who are in doubt about what will find and whether or not bet on our platform for hosting your online school, see below an explanation on the usability of Coursify.me and check out why it is a solution that is simple to use, easy to understand and still offers all the features that you may need.

How to create your online school on Coursify.me

The first thing to do is to access the site of Coursify.me at address https://coursify.me/.

Our site allows navigation in Portuguese or English and asks you to register (or log in if you already owns a register) before starting to use the platform.

Once you do this, you will automatically be redirected to the page that allows you to start creating your school.

The step by step is quite simple and intuitive and allows you to add all relevant information about your school, making easy for your students to find it. After that, it goes to the part of customization.

Coursify.me allows you to customize your school with your logo, images and color, maintaining its own visual identity. Thus, it is as if you had your own website and your students may find you more easily.

The next step is to set with what other platforms you would like your school make integration.

Our platform allows integration with Dropbox, YouTube and Vimeo for you to upload directly to our system content saved on these platforms. In this part you choose to enable the integration with these channels. But do not worry, when creating your course will be available also the option to upload material saved on your computer.

To wrap up, set the form of payment.

Coursify.me has integration with PayPal for you to receive payments in dollar or real, as you prefer.

Done this definition, voilà, your school is configured and ready for you to enter your first course.

Even after you made the initial settings, if you do not like something you can go on “Edit Information” to change text, image and whatever you wish. You can also add your social networks to facilitate the disclose of your school.  

The next step is to create your first course. Once you click on the button indicated, the following screen will appear:

Here you enter the key information about the course, such as name, description and category to which it belongs. To exemplify, we created a school of Copywriting within the category Communication and Marketing, done that, the course page is automatically created.

With the page ready, it is time to enter your content. All you have to do is click on the button “Add Section” to appoint what will be the first subject to be taught.

Done that, go to “Add lecture” to upload content regarding your first class.

Here you select the option that is hosted your material. Can be one of the platforms that you selected for integration (Dropbox, Vimeo or YouTube) or your own computer. After your contents have already loaded, a new screen will appear to add the additional information.

And ready, your first class is on! If you want to add more sections or lectures, simply repeat the same procedure.

For that you have complete control over your course, students enrolled, access and other management information, click on “Dashboard” button that appears in the menu.

Accompanying the other buttons on the menu, you can click on “My school” to have an overview of the courses that you have enrolled.

For detailed information about your course, click on “Courses”.

Coursify.me also allows you register one or more instructors, making clear to your students who are and what is the curriculum of each teacher responsible for contents offered. Click on the “Instructors” button to add this information.

As you can see, the Coursify.me allows any user to create schools and online courses in a very easy way.

Our system is intuitive and simple to navigate, and everything you need to use it is an electronic device with access to the internet.

Fast, pleasant and efficient, the Coursify.me is a complete solution for online education. Give us a hello through the e-mail hello@coursify.me or visit our website to learn more about what we have to offer and what are our plans of signature. But before that, if you prefer, register a course in our platform completely free and see for yourself why Coursify.me is exactly what you were looking for.

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Bett Brazil Educar has provided an outstanding framework for discussing education in Brazil, with Bett’s 30 years of experience in education technology in London, and Educar’s reputation for aiding the development of teachers within the domestic education market.

Bett Brazil Educar combines the best in products and services for education with a selection of International Congresses and Seminars always ministered by leading experts, making it the perfect place to highlight the brand of your business.

Coursify will be at the event to expose our platform of online education and learn even more with the best professionals in the segment.

Bett Brazil Educar 2016

Educar has over 20 years’ experience in the education industry and has become renowned as the must-attend event for those in education. Educar is recognised as a major meeting point for educators, entrepreneurs and distributors of education products and services from across Brazil and Latin America, attracting around 15,000 attendees every year.

Congress

The congress agenda count with more than 165 lectures, table debates, interviews, courses, panels and 230 lecturers.

In this edition the theme will be “Better Education, Better Society” and the programming was organised in five axs:

• Profession and Teacher Training;
• The School Practices;
• Educational Policy and Curriculum Innovation;
• Learning: Life Cycles and School Cycles;
• Management and Social Quality.

The event will bring together the best and most qualified speakers, panelists and speakers around this challenging theme and inspiration: Better Education, Better Society. It aims to contribute to the professional training of teachers, inspire them and provide subsidies that improve their performances and practices in order to improve education and improve society.

Show

From principals, vice chancellors and IT directors, through to heads of business strategy, library services and pedagogical leaders, exhibiting at the event means new business and oportunities.

The event attracts Latin America’s highest level buyers and decision makers in the public and private education systems, all on the lookout for the latest products and solutions from across the world.

The highly international range of exhibitors at Bett Brazil Educar will span:

• Content and tools for teaching and learning;
• Data tools for leaders and administrators;
• Devices, equipment and infrastructure;
• End-to-end solutions for education decision-makers.

Brazilian educational institutions already understood that innovate their business is no longer a choice, it is a matter of survival.

The one thing that they still need to understand is that innovation includes technologies, but is not limited to it. That way, any institution can search for solutions to innovate and improve their activities, regardless of their investment potential, size or structure.

Coursify

Bett Brazil Educar, in partnership with Educare, features a unique space that will bring together the most innovative and impactful startups on the Brazilian scene. The event it will present a different, open and inviting format that will help people to network, engage in dialogue and interact with startups.

Coursify will be present in this space with interactive exhibitions and product demonstrations. Do not miss the opportunity to visit us and learn about new technologies that can meet the needs of your company or your customers. We look forward to your visit!

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If it is a new idea or opportunity you are looking for, a difficult economic period may serve you better than you can imagine. This is because in times of crisis the education market, online courses, professionalizing and technicians, grows. With the difficulty in finding employment many people invest in a course to prepare themselves better to be more competitive in the labor market.

Tips to help create and sell your online course

Create and sell your online course is more simple than you think and can be your great chance to grow professionally and achieve a good source of income working in your own time and with a single boss, you.

The first step is to make a good market research. Define who your public is and what you can offer. For example, you worked years in the administrative sector of a company and know Excel as nobody; you even have a few good hints to facilitate the life of who is beginning to use the tool. Great! Plan how you are going to teach this and put into practice in a way that is not too costly, because it may take a little until you get a good financial return.

For this reason, unless you have too much money left to invest, start small. A great advantage of an online course is to allow the submission of didactic material in various formats. If there is still no money to create a video class well produced, with the assistance of a professional team of shooting, relax, opt for slides, easy tutorials, make activities available to assist the learning, make videoconferences to answer questions, use chats, etc. Not lacking resources for you to give their best and help his student to learn.

Done this initial planning of what will be the focus of your online course, follow some simple tips on how to bring your plan ahead:

• Organize your course in learning steps, modules that facilitate understanding and through which you can keep up with the evolution of the student. This helps the teacher and the students to organize themselves and you can sell your course in parts, increasing your gains.
• Dissemination at full steam. Use social networks, email, blog and any other online channel that offer a good contact with the public. Online media cost more time and effort than money, it is worth it.
• Offer a free sample to attract the first customers. Some free lessons are always a good way to draw the attention of potential interested, convince with the quality of your online course and conquer paying customers.
• Create a certificate for your course. In addition to delight your students, with this you also creates a new opportunity to publicity, because the chances of them exhibit their certificates in social networks or show them to other colleagues are large.
• Continue, prepare your next course. After gain your first customers you will have already obtained sufficient information about what they liked or not. Learn, enhance your product and proceed to a next idea. With the right dedication online courses can become a profitable activity and your future exclusive job.

After all this your students will be your best publicity and, in addition to return to next courses will bring along new customers. Therefore, make you best. Even if your classroom at the beginning is not sophisticated, give the best of yourself to make your students learn and your effort will be recognized.

Liked the idea and need help to organize and host your online course? Give a hello to Coursify through the email hello@coursify.me, it will be our pleasure to help your course to be successful!

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However, of a thousand new companies incorporated to the economy annually, only few are successful and reach the fifth year of life. Most of entrepreneurs open their business motivated by resignation in employment, but they are not prepared, they don’t have the necessary knowledge to plan and manage their own business.

To start this journey with chance of success is necessary to study and planning, build a strong brand in the market using strategies of entrepreneurship and marketing.

How online courses can help your business succeed

Open a small business can be easy; so, many new entrepreneurs are investing all their resources to have their own business. But despite the capital and will, they are failing to do an adequate preparation and planning. What many don’t know, is that acquire the knowledge to mount marketing and management strategy is much easier than they imagine.

Today, through online courses, it is possible to invest little and learn a lot. Online platforms as Coursify offer courses with the most varied themes, easy to access and understand by smaller investment than a classroom instruction. In addition to all this, there is still the indisputable advantage of flexibility for the user to learn where and when they want and in time they have available.

Marketing and Sales courses, such as Digital Marketing, Personal Marketing, Social Marketing, Strategic Planning, Advertising and Marketing, Professional Success, Sales and even Telemarketing contain all of the necessary knowledge to new entrepreneurs and are available for whoever wants, you only have to access the internet and make a quick search.

These and many others related courses feature content of undeniable value for the path and success of any entrepreneur. They guide and help to disclose and strengthen your brand in the market, winning the public and customers for your business.

Everyone can have innovative ideas for products and companies that can achieve success, but few have any concrete concept on how to make it real, how to become an entrepreneur. For this reason a course of entrepreneurship before starting is essential. In it you learn how to make a business plan, identify the best niches, the step by step to open a company, all taxes levied on it and how to search for the correct investor.

Take advantage of the flexibility that online courses offer and before open your company, study. At home, at work, on the beach, in the lunch hour or on weekends, where and in which time you can. This simple effort can make all the difference in your professional future.

Want have your own business and be part of the successful entrepreneurs team? Enjoy, has never been so easy to acquire the necessary training like nowadays, when new online courses are available daily. If you are looking for or looking to host your own course, send an email to hello@coursify.me and find out what we can do for your business.

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Online courses are a solution increasingly sought by people who want to improve and expand their knowledge. Flexibility of time, place and time of learning are some of the factors attractive about distance education that is gaining more and more students, whether by reason of professional improvement as mentioned above or by some more good reasons that we will discuss here.

Take an online course and invest in you

First, a computer and internet access is all you need. Invest in yourself can cost much less than you think. Classes are expensive, everyone understands, and in addition to the monthly subscription, cost time, gas, material and a list that can be increasingly costly. This could even be a good excuse to stop study a few years ago, but the time is other and now all knowledge can be acquired from your living room.

Many companies already have taken advantage of this form of learning and offer online training for their employees, investing in skilled labor without having great costs with infrastructure and payment of overtime.

But if your company has not yet joined this practice, don’t wait seated and get left behind, invest in your self-development to ensure your place in the labor market. After all, having specialization courses in the curriculum is a great differential and increases the chances of realization, a new job or a promotion.

Online Courses are also a convenient, cost-effective way to learn and improve other areas of interest, in addition to the profession that you already have. It is possible to find on the internet courses in the most varied areas such as photography, cooking, writing, programming, mechanical, among many other knowledge that can help you learn more about something that you always liked and who knows, in the future, move from a simple hobby to a new career opportunity. An online course can give you the chance to work with something you have always dreamed of or at least create an extra source of income.

For those who have not yet decide what to do professionally, online courses offer a unique opportunity to learn a little about subjects that pique your interest, without the cost of a monthly university fee. Do a search, there are free courses and many others in various price ranges, choose, try, after all, the best way to find out if we like something is experiencing.

In short, our tips for anyone who is thinking about taking an online course are quite simple, however effective:

• Be disciplined and take seriously as if you were in a classroom.
• Do all the exercises, ask questions, take advantage of everything that the course has to offer.
• Do not rush, do the course in your own time, create the routine of studies that is best for you.
• Choose a course with practical applications, “get your hands dirty” is the best way to learn.
• Keep your certificates; they are valid for your curriculum and above all, for your personal satisfaction. After all, everything that is done with effort and dedication deserves recognition.

Coursify was created with the goal of helping professionals who are looking for an effective and secure platform to host their content and to serve as a means to provide online courses for those who seek knowledge. If you fall into any of these categories, send an e-mail to hello@coursify.me and discover how easy it is to join us.

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What are and how to choose keywords

For organic traffic in your page increase, you need to create content that is relevant to someone. Here comes the first question: how did these people find my page? The answer is simple: through keywords that they use to do the search.

When doing a search, the user is searching through words that are related with the doubt, service or product that they are looking for. Then the best way to begin to determine what words are more effective to associate with your business is to understand your target audience. After all, once you know the profile and objectives of your public, predict what terms they use to search for your service is much simpler.

A second way is to do a keyword search to find the best opportunities for your niche. This can be done through a few simple tools that can be downloaded from the Internet, such as the Keyword Planner of Google, SEMRush and Keywordtool.io.

But before we talk more about these tools, it is important to explain a little about the two main types of keywords:

Head tail / Fat head keyword

The head tail keywords are the keywords that have the highest volume of monthly searches for a given area. An example of this type of key-word is “Education”, with thousands of hits per month in the search engines.

If your business involves education, this is certainly a word that you meant to emphasize in your content, but if the demand is great, the competition is also. The competition would be thousands of web sites, blogs, and all kinds of material possible ranking for a word extremely comprehensive.

Therefore, the volume of traffic is much higher, but the competition is also. This creates a need to produce content well developed and complete. The need for monitoring and updates is also constant and it should take into account that, in spite of the large volume of organic traffic, it is less qualified, since any person seeking by this term can stop on your page.

Long tail keyword

Keywords long tail is longer, much more specific and also more effective.

For example, to create a post about online education, if your keyword is only “education” (head tail) the volume of searches will be enormous. If you change the key-word for “online education” the organic traffic drops, but the conversions increase, because now it is easier than a qualified audience reach to your page.

With this information in mind, it’s time to build your keyword search

• Set the theme: If your business is the sale of online courses, the theme focus can be Online Courses.
• Choose tools: There are several tools of SEO available on the Internet. Here we will indicate the Keyword Planner of Google, SEMRush and Keywordtool.io. All three are for search, identification and analysis of terms that may represent good opportunities for the theme chosen.
• After done the analysis of the theme in each tool, simply organize the results of each one and draw up a small report with the best results and opportunities found. These words are the ones that will bring you greater return on leads.

Ready, now you know how to find and define what are the best words to draw attention in the competitive online marketplace and lead your customer to you. Everything you need is to host your online content to make it available in an easy and safe way. Contact the Coursify through the email hello@coursify.me that we take care this for you. The rest, it’s just a matter of dedication and use the right words.

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