How to use digital marketing to sell more

A great advantage that the internet and digital marketing have brought to beginning entrepreneurs, is being able to compete on a better level of equality with large companies.

The online release of a brand, product or service costs much less than the dissemination via traditional media, and with the right strategy, you can achieve excellent results and reach a large number of people.

At the present time, increasing sales with digital marketing is the best choice. To a lesser or greater degree, your persona is probably online. Although there is no exact manual on how to do this, there is a list of actions and strategies that are fundamental. Check out!

– How to create buyer personas for my business

1. Transform likes into sales with Instagram Shopping 

Instagram Shopping is a feature that allows brands to create a virtual showcase within the social network, where followers can explore and even buy products without leaving the channel.

After setting up a business profile on Instagram and uploading a product catalog on Facebook (Instagram’s parent company), you are eligible to tag your products in your feed and stories. Thus, users who view your content and are interested, no longer need to browse to your website if they want to make a purchase; instead, they can simply click on the product to be directed to the sales page corresponding.

Basically, what makes social selling such a strong digital marketing tactic is the elimination of friction. By allowing your followers to make effortless purchases, Instagram effectively brought the power of search to social media.

– 6 ways to sell on social networks

2. Optimize your website based on SEO

A website has to be attractive and informative, since these are basic requirements to involve the user. However, to generate traffic, it is necessary to work on optimization based on SEO standards. 

This work aims to make adjustments that make a website more suited to what search engine algorithms – such as Google – require. As a result, you will get a better ranking, with your website appearing at the top of the SERPs.

Everyone knows that when doing a search on Google, it is natural that we are more likely to visit sites that appear on the first page, especially those at the top. In general, 75% of users do not access the second page of results.

An optimized website has a better ranking, appears on this first page and is more visible to the eyes of those who did the research. The chances of receiving clicks are greater, generating more traffic and conversion.

– 12 practical SEO tips for beginners

3. Start a content marketing strategy

Developing a Content Marketing strategy  is an excellent way to increase sales with digital marketing.

Blog posts have a great ability to generate traffic to a website, increase consumer interest and engage. But in order to achieve this, you need to produce high quality content that is relevant to your target audience.

– How to use your Blog as a marketing tool

Users are interested in educational posts, but not too generalist. Many of these people also want to know more about a particular product or service. Therefore, a content strategy must provide posts for all levels of the sales funnel.

– Understand How the Sales Funnel Works

In addition to blog posts, you can use periodic communication through newsletter and social networks. And don’t forget the videos! Launching video content via the YouTube channel, posting stories and making live streams are an excellent way to engage audiences today.

Optimized for SEO, these posts can attract the right leads, educate them and generate the knowledge needed to make a purchase decision.

4. Bet on customer reviews

You started using Instagram Shopping, made sponsored ads on Google and Facebook, invested in content and things are going well, in the sense that they are driving a substantial amount of traffic to your site, but they’re also doing poorly, in the sense that views aren’t converting at a high rate. 

This is the time to bet on social proof, or, in other words, on comments made by customers.

Online consumers tend to be more cautious before closing a purchase, as they are not seeing the product / service and have no proof that it really works. Therefore, the opinion of others is so important that it ends up becoming an important digital marketing action.

Putting reviews and comments on your sales pages is a simple and proven way to turn more visitors into customers.

– Tips to get more Reviews for your course

5. Use the referral marketing

Referral marketing can turn the enthusiasm of your most loyal customers in a steady stream of new business.

The idea is to identify satisfied and loyal customers to your brand and, through some type of reward, encourage them to recommend your business to their own network of relationships.

The triumph of this strategy is that your potential customers are much more likely to trust referrals from friends and family than ads. 

This digital marketing tactic is very similar to using customer testimonials; the main difference is that it is more direct, since it is the famous mouth-to-mouth marketing.  

6. Automate and track your email marketing campaigns 

Email marketing is one of the most effective digital marketing methods, and also one of the simplest. Email messages result in 66% of consumers making a purchase.

These emails should contain information about products, discounts, content offers, discount coupons, among other things. The idea is to bring your brand closer to the customer and create a lasting relationship with them.

Automation is the feature that allows you to send emails to a wide base of contacts, standardizing messages and increasing your chances of reaching them. It also makes it possible to track the reception and how the leads were engaged.

From this strategy, it is possible to feed these leads and take them to the most advanced stages of the sales funnel. In this way, the results are, in addition to engagement, the increase in conversions.

An important fact to note is that email marketing is not used for the primary purpose of generating new leads. Your real mission is to nurture leads that have already shown some interest in your brand. 

– How to create an email marketing campaign

7. Join an affiliate program

One of the great advantages of digital marketing is the possibility of scaling sales in a way that was previously unimaginable. And it is in this aspect that an Affiliate Program is unique.

Affiliate marketing is the process by which an affiliate earns a commission to advertise products of another person or company. To do this, the affiliate simply looks for a product / service he likes, makes it known, and gets a share of the profit from each sale he makes or leads won. Sales are tracked through affiliate links from one website to another.

This is an excellent tool to boost the sale of online courses, since hundreds of people start to publicize your course without you having to set aside a budget to pay for it and, as in referral marketing, a product recommended by someone else has a greater chance of conversion.

Working in partnership with affiliates, making your product attractive, with good commissions and awards to provide to your Top Affiliate base, your chances of increasing sales are much greater, because, in addition to applying all sales strategies to your product, you will also have other experts doing the same.

– How to use Affiliate Marketing

8. Increase your sales game with pop-ups

Another way to boost your digital marketing strategy is with pop-ups: the windows that temporarily occupy the screens of websites to present offers or news.

You can use pop-ups to attract a potential buyer with a discount offer, launch notice or to indicate a product complementary to what he is buying.

Pop-ups do not have the best reputation in the world, but there is a reason they are still in use today: they work! Especially when used to present legitimately relevant offers to people, such as a limited time discount, a pre-sale with unmissable conditions, etc.

Use them correctly and they can generate a ton of additional revenue for your business.

– Tips for organizing the pre-sale of your online course

Sell ​​more online courses using digital marketing

No online business can succeed in a scenario in which the competition is increasingly fierce without innovative ideas for marketing and a well-designed and implemented dissemination strategy. 

Digital marketing is the marketing of the present and the future. In addition to all the benefits it brings to your business, you can track the results of your efforts with incredible precision, which means that it is easy to see which strategies are producing profitable results and which need revision.

Tools like Google Analytics allow you to check these results in detail. In addition, many marketing automation software can also help you.

– How to use Google Analytics

For those who create online courses, this is an excellent way to attract and retain students.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

With perfect integration with the main social networks and content platforms, with Coursify.me you are already halfway through the job of positioning yourself well in search engines and attracting customers.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

To know more, visit our website, test the platform and see how easy it is to profit by doing what you love.

The post 8 digital marketing tips to sell more on the internet appeared first on Blog Coursify.me.

Benefits of applying a satisfaction survey in online courses 

The satisfaction survey is an excellent tool for anyone who creates and sells online courses. 

– Learn how to sell courses online

By discovering what your students think and expect from your courses, you can develop more focused teaching material, correct errors and make adjustments based on concrete data.

A good online course meets your students’ expectations, which is good. But, an excellent online course exceeds students’ expectations, and that’s great. 

After all, when something offers an above average result, people tend to comment about it and this is the most economical and effective form of advertising that exists.

A well-qualified course is also an excellent business opportunity. 

If your material pleased, you can take the opportunity to offer complementary courses to the same students who have already had a good experience with your brand and will certainly feel more secure and interested in purchasing another product of yours.

– Benefits of Recurring Payment for Online Courses

Then the question arises: how to identify the level of satisfaction of my students? Very simple: ask them! 

Conducting a satisfaction survey is relatively simple, as long as it is applied correctly, with well-defined purposes and committed to improving services, aiming at the real satisfaction of your customers.

For a satisfaction survey to bring results, it does not need to start from a complex, full of elaborate and time-consuming analyzes. Even because it needs to be easy to understand.

Keep in mind that no one will want to take a few minutes to complete your survey if it is long and, moreover, complex.

If you’re asking someone for something, do your best to make that person’s life easier.

Ways to apply a satisfaction survey

The next question that often arises is: how to apply a satisfaction survey?

Where to find people interesting for your business and willing to respond? Well, we can say that the Internet makes this task a little simpler today, considering that a few years ago it was necessary to go to the streets to approach people.

The social networks, for example, facilitate the meeting between consumers and businesses.

– 6 ways to sell on social networks

It is also quite simple to send questionnaires by email, WhatsApp, SMS, websites, forums, chats and other online media, so that your students can respond when they can, stressing that the purpose of the research is to improve the quality of the course.

Net Promoter Score

A very efficient methodology used as a student satisfaction survey is the Net Promoter Score (NPS). 

– NPS as a marketing strategy for online courses

This methodology is based on a simple question: 

“On a scale of 0 to 10, how much would you recommend this course to a friend?”

This single question allows you to quickly measure the customer’s feeling towards the company, after all, there is no greater indication of satisfaction for a company than being indicated.

Since the customer shows a high possibility of referencing your business, he certainly trusts the structure offered by your company and the way it delivers the product or service.

For the calculation of the NPS, passive assessments are disregarded (score 7 or 8). Then take the percentage of promoting customers (score 9 or 10) and subtract the percentage of detrimental customers (score 0 to 6).

The formula for calculation is as follows:

% PROMOTING CLIENTS – % DETRACTING CLIENTS = NPS

The result is a number that ranges from -100 to 100. For example, if you get 20 responses, 12 promoters (60% of the response, or 0.6) 4 liabilities and 4 detractors (20% of the answer, or 0.2), for the account we have:

0.6 – 0.2 = 0.4 (40%)

If your score is low, it means that you have many detrimental clients / liabilities, indicating that improvements are needed in your course. 

Among the various benefits of NPS, the following stand out:

• Simplicity
• Agility in analysis
• Planning tool
• Long-term measurement
• Increase in the number of students

The success of any business depends on the satisfaction of its customers. Offer your students the best possible course and stay tuned to what they have to say. 

Use feedback positive and negative in favor of your business, always improving.

4 Tips to prepare a satisfaction survey for online courses

A satisfaction survey is a direct and efficient channel of communication with your audience. 

This tool offers an opportunity for the student to leave his opinion, express his dissatisfaction with something that did not meet his expectations and also praise what exceeded.

Some of the information that a satisfaction survey for online courses can offer are:

• Understanding the audience’s perception of the classes;
• Collect suggestions for improvements, comments and opinions;
• Assess the quality of the material / content.

Important tool for the instructor to improve his courses more and more, and in this way to retain students, check out some tips for developing an effective satisfaction survey:

– Strategies for retaining students

General evaluation

Brief and effective method of evaluation, request a general note for your course. Remember that no one likes to spend a lot of time answering questions, so to make it easier, use a numerical scale for the guest to determine the overall score. For example, from 1 to 5, with 5 being the maximum score.

Evaluation of the main aspects of the course

Determine the main aspects of your online course and ask questions for the participants to evaluate each one of them separately. It is important to maintain the same scoring mode, so if you have already used the numerical scale method, continue with it. In addition to making it easier for the interviewee, it is easier to compare the items and understand what they liked more and less.

Open questions

Always leave a space for the interviewee to write whatever they want. Compliments, suggestions or complaints, all of these explanations are important and can help you obtain relevant information to improve your online course.

Indication

Here we return to the Net Promoter Score method. An excellent way to measure satisfaction with the course is to ask if the person would refer you to others and if they would do a next module, for example. These are recurring questions in satisfaction surveys and will also indicate whether customers were satisfied with your course or not.

Analysis of results

To assess the result of your satisfaction survey, analyze the overall score and the number of people who said they would refer you and return to the next module. 

If most of the answers are negative, it is necessary to review the evaluation of each item individually and find out what is not pleasing. 

However, if the vast majority of responses are positive, it means that your online course has had good results and you are on the right track.

The analysis of the results of each question can be done by adding the positive results and the negative results. Questions that have a greater number of negative responses need more attention.

Finally, prepare a report with all the results obtained to guide you during the planning of the next classes, ensuring that your quality is even higher.

Use the right platform to improve your students’ satisfaction

There are many different resources you can use to make your online courses a sales success.

But, for that, you need to host your content on a platform that provides all the tools necessary for virtual learning.

Elearning platform, Coursify.me has integration with content platforms such as YouTube and Vimeo. In addition, the user can upload videos, texts, images, audios and any other material that is hosted on Dropbox or on his own computer.

Soon, Coursify.me will launch a new feature, which will allow the creation of questionnaires, quizzes and tests. 

– New features of Coursify.me

This new resource will help in the development of even better and more complete online courses, and may even contribute to the application of a satisfaction survey.

Attending schools, companies and professionals in more than 60 countries, Coursify.me is a dynamic Learning Management System, ready to serve you. 

– Whats is a Learning Management System

To learn more, visit our website, test the platform and start now to create and sell online courses.

The post How to make a satisfaction survey for online courses appeared first on Blog Coursify.me.

If the only thing missing is to understand a little bit more about copywriting, this post is for you.

Why Copywriting is Important to Sell Online Courses

In summary, Copywriting is the production of texts (articles, slogans, whitepapers, ebooks, posts, etc.) with the purpose of making a sale.

It is true that everybody knows how to write, but developing a text capable to sell online courses is something else.

– How to sell online course

Those who create courses usually devote so much time and energy to producing content that when it finally comes to an end, the thought is, “Now I just have to put some words describing my course and I can go sleep!”.

Big mistake. The sales page is your greatest opportunity to show your audience why your course is so valuable and life changing.

A well done copywriting can paint your online course as the solution that your students sought and the tool that will solve their problems.

But if writing is not your best hability and you are afraid of not being persuasive enough to sell online courses, do not worry, you are not alone.

Even skilled bloggers or content marketers tend to go wrong in copywriting  when they do not focus on their purpose.

– Content Marketing to Sell Online Courses

An article for blog or newsletter, for example, does not have the same type of content that should go to a sales page.

When writing a blog post, the goal is to provide information about a subject and in turn get new subscribers and more traffic to your website.

– How to use your blog as a marketing tool

With  copywriting, however, you expect to get people to dump their money and commit to a solution you’re offering.

That means that to sell online courses using copywriting, you need to convey two things: the value of your product and the urgency of acquiring it now.

Basically your message begins with “Choose my product because it will make your life easier,” and ends with “But run because the offer is for a limited time”.

Learn How to Use Copywriting to Sell Online Courses

To successfully sell online courses, you need to adopt an effective marketing strategy to ensure that you are headed in the right direction.

Copywriting is critical in creating and executing this strategy and has a direct impact on the sales potential of your course.

– How to generate leads

So, stay tuned to the tips we prepared about how to use Copywriting to sell online courses.

1. Make a great sales page

When designing your landing page, you must take into account a few factors to ensure that no visitors leave the page without reading what you have to say.

• Use brief and punctual titles

A good landing page should have a header at the beginning with bold, large text that gives visitors an idea of ​​what they will find on your page.

So keep in mind that for a sales page, using only the title of your course will not be enough.

A better approach is to briefly inform the benefits your potential student will receive upon enrollment in the course.

This specific text, although short, should predispose the reader positively based on their needs and desires, as well as promise an interesting result if he lingers a little longer and read what comes next.

• Put important information at the top of the page

People on the internet have short attention span and tend to focus on what they see first on a page. Only if that information captures their interest they will go through the rest of the content.

So your best chance is to put all the important data about your course and services at the top of your landing page so that everyone can see it as soon as the page starts loading.

• Use simple and straightforward language

When creating your course description, it is important to keep your speech simple, brief, concise, accessible and easy to understand to all.

Remember that this text is an opportunity for you to begin to relate to your audience by letting them know how you can help them reach their goals and desires.

• Use action words and phrases

When visitors enter your landing page, they need to feel engaged, excited and attracted to your speech, otherwise, goodbye.

Your best friends at this time are words and action phrases that can spark or boost their motivation to learn.

Words like “discovering”, “getting” and “exploring” are bound to make them feel like they are part of the learning experience you are offering.

• Present social proofs

Since what you are selling is digital, and it is not something that the customer can see and touch, it is necessary to prove that you are a trusted authority in your segment and what you say is true.

For this, you’ll have to make use of social proofs, that is, testimonials and evaluations of people who have already tried your product.

– How to get more Reviews to sell Online Courses

You can get this content through multiple channels, such as emails, tweets, posts, comments on social networks, etc.

Whenever a customer speaks positively about your courses, you definitely want to add that comment to your sales page.

2. Follow the step by step of professional writing

Using copywriting to attract more potential clients and sell online courses is undoubtedly a challenging task.

Many people find it difficult to write a message when it comes to promoting a product or service.

However, this assignment may be easier if you follow the three phases of writing: Pre-Writing, In-Writing and Post-Writing.

• Pre-Writing

Before writing your sales text, you should practice and improve your writing skills. The pre-writing phase involves the following steps:

• Research: Be aware and always look for new ideas and resources that you can use to get inspired later.
• Planning: Organize your copywriting strategy using a content script to always be aware of the progress of your work.
• Reading: Read other material and content relevant to your work on a daily basis and stay updated.
• Writing: Make a commitment to practice writing regularly, not only to gain more practice, but also to connect your thoughts with your words and ways of expressing them.

Finally, focus on a key idea and make your proposal focused on meeting the needs of your readers.

Gathering information about your audience and understanding their tastes and preferences is important to help you create content that retains customer attention.

– Learn what their personas seek and attract leads

• In-Writing

The second phase deals with some of the text-building elements that you need to take into account when writing.

• Title: Create an attractive title that summarizes the information that the rest of the text contains.
• First sentence: Both the title and the first sentence should guide readers to the main point of the text.
• Introduction: Create a brief and engaging presentation.
• Stay Focused: Always keep in mind what is the point of your message. This is important to help you stay consistent and avoid confusing your audience.
• Show, not say: Readers want details, examples, arguments, and stories to support everything you’re saying. It is always better to show what you can do for them than to say.
• Appeal to Emotion: Online purchases most of the time are not logic-driven and that’s exactly why you need to put emotion into your text. The needs and desires of your students may agree well with what you are proposing.
• Speak their language: Determine the profile of your target audience, who your potential students are, and choose your vocabulary accordingly.
• Conclusion: Summarize your key points and underline the ways your visitors can benefit from the information you provided.

And for last but not least, have fun!

Strict, serious writing creates an unnecessary distance between you and your audience.

The best thing you can do is to avoid boring text, so try to enjoy and have fun with what you are doing and channel it into your copywriting.

• Post-Writing

When you finish your copywriting with focus on selling online courses, you will need to go back to the beginning, review and re-evaluate your work.

More specifically, you should do the following:

• Ask for feedback: Have friends, colleagues, and people you trust read what you write and take their comments into account when reviewing the document.
• Edit: Write first and check back later. Your first attempt at writing will probably end up as a rough draft, because good content never comes out the first time.

Now, with a killer text ready, you’re one big step closer to sell online courses and profiting by doing what you like.

With a well-planned and aligned strategy, you’ll soon have your first students.

– 5 tips to attract students

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet without having to invest to start your own business.

Attending companies and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

In addition, we have three options for you to decide what best suits your needs and the good news is that the Beginner Plan is free!

Visit our website, test the platform and start to sell online courses right now.

The post Copywriting Tips to Sell Online Courses appeared first on Blog Coursify.me.

While it’s hard to get the user to take a few minutes to write these reviews, with the right strategy you can achieve much better results.

Why is important to get more Reviews and Testimonials about your Business

A survey with more than 600 online shoppers has revealed that 77.3% of people say that reviews affect their decision to make a purchase.

Most companies and professionals who own an online business already understand the importance of reviews for their marketing and sales strategy.  

These customer reviews and testimonials are important to everyone as they impact directly on SEO and consequently on brand visibility.

But here’s a tip, it’s important to get more reviews and let them show on your own site, rather than just hosting them on third-party sites such as Google, Yelp, Facebook, etc.

Why? Because of SEO of course.

With this content you improve the position of your site or page in search engines, generating traffic to your business instead of other sites.

And know that review traffic is super valuable.

Yotpo data show that the review traffic is the most engaged, with customers staying for longer on the site.

This traffic also has a lower bounce rate and higher page views than traffic coming from Google, Facebook and Twitter.

Plus, owning your content ensures that you have full control over the comments.

You can protect the authenticity of your reviews, use the content in your marketing actions and respond to negative comments.

How to get more Reviews for your Business

With few people leaving testimonials, many companies end up concluding that their customers simply do not want to write reviews.

While it is true that today’s consumers have notoriously short attention spans, they want to share their experiences and if you know how to ask them correctly, you can definitely get more reviews and build a stronger relationship with your customers in the process.

Your customers want to write reviews. You’re just not asking the right way.

Check out five basic tips on how to get more reviews for your business.

1. Make it possible

It may seem obvious, but for customers to leave their comments, you need to make it possible for them to be able to do this.

That means highlighting the calls-to-action and “pointing” exactly where they should go.

If they have to search or the process is complicated, forget it. Only very disgruntled customers will care that much, and it is precisely the ones you do not want.

See how Etsy makes it easy for customers to leave their opinion, for example.

Just below the photo and description of the product are all reviews published on that item.

In addition, the valuation rate is presented as soon as the consumer opens the product sales page, showing without wasting time what those who have already bought think.

2. Ask!

Asking your client for a review is not difficult, but many companies forget to do so.

Remind your buyers to leave your comments every time they purchase a product or service.

Researches points out that the best way to get more reviews is to ask what the customer’s assessment is by email, after he has received what he has bought.

– How to Create a Successful Email Marketing Campaign

Look at how Expedia asks for reviews after customers have booked a trip.

Another common strategy is to request reviews for buyers who have had a question answered by the Customer Service.

That way, you show that your customer is a priority and you care about what he thinks.

3. Seize the right time

Many professionals wonder what is the most effective way to encourage consumers to write reviews.

The trick is to make it super easy and quick to do, no matter where people are or what they are doing.

To do this, make sure your review request process is tailored to mobile devices.

Many companies are quick to make sure that their product pages and checkouts are responsive, but they fail to make a difference when it comes to the part of testimonials.

Keep in mind that people are happy to contribute with content when you take away all their work.

Do not make them click on multiple pages and do not ask them to log in.

Customer reviews, whether positive or negative, are usually triggered by a moment of passion or inspiration.

To take advantage of this moment, make sure that the review process is not overloaded with details and multiple steps.

Many companies have more customer ratings simply because their platform make it easy to do so.

A follow-up email takes advantage of the post-purchase moment, when a customer’s opinion on the product and experience with your brand is fresh in their mind.

Tip: Make sure your message is personalized. Keep your tone warm and carefree and seize the opportunity to build a stronger relationship with your client.

4. Focus on expensive products

If someone makes a purchase of several products, on which of them should you ask for opinions?

Many brands choose to do this randomly.

However, data show that expensive products get more ratings, so it may be more advantageous to ask for reviews on the higher-cost item.

The Yotpo chart demonstrates that review rates increase as the product gets more expensive, with products that cost $ 100 or more getting the most reviews.

5. Offer rewards

If you need to get more reviews for your business, there is no more effective strategy than offering rewards.

People are more likely to participate when there is an incentive. So give that final push by offering them a reward for writing a comment.

We have found, for example, that discount coupons are really effective. You can offer one for the client to write a comment and another to share it on social networks.

– How to use Discount Coupons on your Online Business

In addition, they help you retain customer loyalty once they return to your store to use the coupon.

– How to Retain Customers

Encourage participation by creating personalized competitions and campaigns that are fueled by your customers’ ratings.

For example, post a photo of your product on Facebook with some specific questions and ask for opinions.

The easy-to-access social platform, combined with direct questions, will encourage responses from people who would otherwise not be reached.

It’s not necessarily about what you ask, but where and how you ask.

Use negative reviews in your favor

No company wants to receive an unfavorable analysis, but the good news is that the display of negative ratings actually improves customer confidence.

Negative reviews shown alongside positives emphasize their authenticity and prove to the consumer that they have not been manipulated.

Reviews also provide a unique marketing opportunity when worked properly.

– Digital marketing to promote online courses

Make sure you respond promptly to a poor review with a personalized answer that addresses the complaint directly and cite specific details so it does not look standardized.

Offer a sincere apology, propose a solution and ask for a second chance, giving the customer a unique advantage as a potential incentive for him to buy with you again.

Once the error is corrected, ask the buyer to write another review of his experience.

This will show potential customers that you are willing to go far to take care of their needs.

Use negative reviews to investigate any faults and test improvements that could make your product or service better.

Important: Unless there is inappropriate language, never delete a comment!

Deleting comments shows unpreparedness and can seriously undermine your credibility, which leads to customer loss and consequent money loss.

Use Reviews to sell more Online Courses

To get more reviews is the first step in a marketing and sales strategy focused on social proofing, a known persuasion technique.

The more popular it is perceived to be a behavior, the greater will be the tendency for someone to behave in the same way.

This supplies the human being’s need to know that he is not alone.

Selling online courses using persuasion techniques is to guide the consumer to think in a certain way, to make the decision you want.

– Learn how to sell online courses

After all, persuasion is nothing more than the ability to convince someone.

Show number of subscribers, number of visits, number of people enrolled in the course, testimonials of students and any other data that helps to create credibility and confidence.

Always post reviews that you received, as this encourages other users to also share their impressions.

It is necessary to keep this testimonials space active and updated, with answers whenever there are complaints and thanks to the positive comments.

Complete eLearning platform, Coursify.me allows you to disclose student testimonials on the page of your course.

In addition, we have the Student Area, where students can interact, sharing their doubts and impressions.

Ideal solution for those who want to create, sell and publish courses on the Internet without having to invest to start your own business, Coursify.me is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

Visit our website, test the platform and see how easy it is to profit by doing what you love.

The post How to get more Reviews for your Online Course appeared first on Blog Coursify.me.

Benefits of Content Marketing

Content marketing is today one of the most effective and practical marketing strategies.

With people tired of so much advertising on the Internet, the use of ad-blocking software increased by 30%  worldwide.

This means that this popular method that brands use to drive sales is no longer as effective as it used to be.

So, if your company does not invest in a strategy that offers value content to your target audience, it will lose more and more relevance and positioning in the search engines.

Providing informative and educational content, with topics related to your business, you create authority and gain the trust of your audience.

Content marketing uses varied tools such as blogs, videos, e-books, email marketing, among so many other forms of online communication.

Check out five key benefits of content marketing to boost your business and sell more online courses.

– How to sell online course

1. Supports SEO

All SEO gurus agree that content is vital to SEO efforts.

– SEO X Google Adwords

If we think about it, we have to agree. After all, do you have any idea how to optimize your website for searchers without content?

By creating relevant content using keywords, you accelerate your SEO efforts.

• Generating Backlinks (Link Baits)

The backlinks are one of the most important ranking factors.

For those unfamiliar with the term, backlinks are strategically placed links in a text to guide the reader to your blog page or website that has relevant and complementary content to what he is reading.

The more high quality backlinks your site has, the more chances it will have to achieve better position in the search engines.

Creating useful content is the most effective way to get these link baits.

• Increasing traffic

When you regularly publish useful content on a blog, for example, you offer your audience a reason to visit your site again.

The biggest advantage of having a blog is that it allows you to convert unique visitors to recurring users.

– How to use your Blog as a marketing tool

It has been observed that websites that update their blogs experience an increase in traffic.

Another good tip is to create quizzes and contests to attract attention and new visitors to your site.

– Apps to create online quizzes

2. Promotes Social Engagement

According to the Content Marketing Institute, 93% of B2B marketers consider social media as one of the top five content marketing tactics.

– 5 tips to sell online courses using social media

• Interesting content

To harness the true power of social media, you need to share useful and engaging content daily.

If you have a well-crafted content marketing campaign, you do not have to worry about producing random posts to social networks.

You can take advantage of the material you have already developed for your blog, for example, and only adapt the content to the media format in question.

• Increasing fans/followers

It’s simple, the more you post, the more followers you’ll have.

However, to engage with your fans/followers, you need to share useful and informative content.

In his Forbes article, Sujan Patel says that “Building a brand requires a lot of effort and should be treated as a job. Every day, you must share and produce content. Adjust frequency and content types based on audience presence”.

Content marketing provide tons of useful content that you can use to post on social media.

3. Establish Authority

One of the many benefits of content marketing is that it establishes you as an authority in your area of ​​business.

In addition, content marketing turns your business into a brand that cares about your audience.

To stand out from the competition today, brands must start to care with something other than themselves.

How can your brand be considerate?

Educating and helping your potential customers make informed decisions.

• Build the brand

By sharing useful content daily, you create a clear identity and gain visibility.

A successful content marketing professional creates content for every step of the customer journey – awareness, consideration and decision.

– Tips to create a Customer Journey Map

This helps the customer and brings recognition to your brand.

• Gives credibility

Specialist in conversion rate optimization and growth marketing, Sujan Patel says ‘content is a way to demonstrate the integrity of your brand and in turn helps your audience to trust you.’

When you educate your audience through content to make the right decisions, you help people. This naturally creates confidence.

• Generates affinity

According to a Conductor survey, people who consume educational content from a brand are 131% more likely to buy from it.

In addition, consumers are 48% more likely to purchase a product/service from a company after a week reading its content.

• Proof of authority

A thought leader is someone who analyzes industry trends and shares best practices with the public.

By regularly creating explanatory videos, online seminars, writing ebooks and guides, you will become a valuable source of information for your audience.

To prove your authority and knowledge of the subject, you should speak clearly to a defined audience, create consistent content, be active in social media, and focus on SEO.

4. Supports other Types of Marketing

The biggest benefit of content marketing is that you can integrate it easily with other types of marketing.

• Inbound Marketing

If you are a fan of Inbound Marketing and understand its key concepts, you agree that you need to have a lot of content to run it.

There are four steps in Inbound Marketing: Attract, Convert, Close and Delight. Without useful informational content, can you attract your potential customers?

– How to use Inbound Marketing

• Influence Marketing

Content is the basis of influence campaigns.

It is practically impossible to develop strategies of influence without first developing a strong brand.

Dominique Jackson, who is an expert in professional and inbound marketing, reports in his article: “By 2018, your influence marketing campaigns should be much less like generic ads and much more like content marketing. “

5. Reduce Costs

Content marketing is not only highly effective but it also helps you save a lot of money.

• Excellent cost-effectiveness

Compared to other strategies, content marketing is highly profitable.

As your business helps buyers make informed decisions, you create a targeted, engaged audience.

It’s not like showing ads to drive fast sales.

• It is recyclable

One of the most important benefits of content marketing is its reusability.

Did you create some blog posts on a certain subject? Join everyone, make some tweaks and you’re done, you have an ebook.

Subsequently, turn your ebook into a checklist, posts to social media, and so on.

• Long-Term advantages

Unlike most advertising strategies, the advantages of content marketing are long-term.

Well-crafted content lasts forever. Just update it when needed and it’s still there, attracting leads.

Knowledge is never too much and will always have someone wanting to learn.

The godfather of modern marketing, Seth Godin, once said that “content marketing is the only marketing left.”

And it’s true.

People have become averse to traditional marketing and are using blocking software to keep ads under control.

The best way to reach your audience is to offer them something that naturally arouses their interest.

Content Marketing to Sell Online Courses

Content marketing is an economical and highly effective marketing tool.

Well-designed campaigns support SEO, boost social networking, create a buzz and increase traffic and growth of your site.

Keeping your customers interested is an essential part of any effective marketing campaign.

– Digital marketing to promote online courses

To achieve this, instead of creating ads promoting products, your campaign should promote content.

A good idea is to combine content marketing with inbound marketing to create a powerful advertising strategy.

That way, you convince your target audience to come to you, making you an assiduous consumer and a potential lead.  

By using this strategy you create more opportunities for the consumer to enter and advance into your sales funnel while building your relationship with it.

For those who create online courses, this is a great way to capture and retain students.

– 5 tips to attract students

With a well-planned and aligned strategy, you will soon have your first students.

Complete hosting platform for online courses, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet without having to invest to start their own business.

Serving companies and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

Visit our website, test the platform and see how easy it is to profit by doing what you like.

The post Content Marketing: why this strategy is essential for your business appeared first on Blog Coursify.me.

If you have your own business, know that this is a great channel to find and attract potential leads.

Facebook groups: why participate?

With more than 1 billion active users per day, Facebook is undoubtedly the most used social network at the moment and not to lose that leadership, the investment in updates and news does not stop.

Last year, fueled by the success of the groups, the social network introduced new resources for groups to build communities, a trend that is steady and strong this year.

Facebook groups have considerable advantages over business pages when it comes to promoting a business.

– 7 Ways to increase your social media authority

The pages are intended for public figures, companies and other entities. A page is public by default and serves primarily to keep your audience or your followers informed about your business.

Facebook groups have different dynamics when compared to a page and are better suited for building a brand.

A group is created with the intention of encouraging communication among a small core of people.

It serves as a place where they can share their common interests and express their opinion.

Groups allow individuals to come together with a common cause and thus promote a high level of engagement.

This means that if you join Facebook groups related to your business, you have a better chance of identifying and interacting with your target audience.

This is a great way to find out what your audience wants and, therefore, what you have to offer.

Considering that the main purpose of a company is to have a highly segmented audience to facilitate conversion, Facebook groups are the right mean for this.

Facebook Groups: advantages to your business

As explained, when it comes to expanding your business, Facebook groups offer some very valuable resources, such as:

Community

Creating a group is a great way to get together and interact with a set of individuals with similar ideas.

If you make it a habit to engage in a healthy discussion with your group members, they will often participate to take advantage of the content you are offering.

High level of engagement

People want to interact with a person and not with a company or brand. That’s why business pages do not get the expected level of engagement.

If you have a group for your business, you should be the face of it. Your audience will feel more comfortable sharing their wants and needs with someone they can identify.

Relationship

By interacting frequently with your audience, they will feel more connected to you.

By answering their questions and solving their problems, you will be perceived as an expert and therefore the best candidate when they need help.

This creates trust, which is the basis of all business transactions. Participating in a group allows you to demonstrate your experience and help people, thereby creating a strong relationship with them.

Fast feedback

Who owns a business constantly needs feedback on their products and services.

Through Facebook groups you can conduct surveys, ask questions and receive feedback in a short period of time.

Facebook Groups: how to set one up for your business

Before making a group, it’s best to create a page for your business if you do not already have one.

Facebook does not have the option to publicly promote groups. This is where your business page will be useful.

But let’s start with the step by step you need to follow to create Facebook groups.

1. Open Create Group window

Open your profile and click the drop-down menu in the right corner of the menu bar. Then click Create Group.

If you have a business page, the Create group option is available in the lower left corner of the cover photo.

2. Choose a name

Choose without fear, you can change it later if you do not like your first choice.  

When choosing a name, make sure it provides a clear picture of what the group is. Preferably give the name of your business or product.

3. Set privacy settings

When you create a group, Facebook lets you choose from three privacy settings: Public, Closed and Secret.

It is important for you to know that for a small group, the administrator can change the privacy settings by going to the Edit – Group Settings menu.

However, for a group with more than 5000 members, you can only change the privacy to a more restrictive setting (Public to Closed or Closed to Secret).

4. Customize your image

Your group is created, now it’s time to make it attractive.

Add a cover photo, description, tags and location. Choose an image that fits your group, it does not necessarily have to be your brand or company.

5. Start posting content

Time to start sending content. The key is to follow a schedule and post regularly. Always keep your group active.

You’ll see more involvement in each post and everything starts to develop naturally.

Facebook Groups: tips for increasing engagement

Once your group is up and running, it’s the things you do on a day-to-day basis that will make a difference.

Here are some tips to help increase engagement.

1. Be there

Initially, your group will have only a few members. This means that it is up to you to start the discussions and interactions.

Be sure to comment on all posts and answer the questions. It is important for people to know that you are there when they need help.

2. Set guidelines

To create a healthy community, you need to keep the group free of spam.

To avoid this, you can create a post that clearly explains the Rules and Guidelines that members must follow to be part of the group.

3. Promote your group

No matter how good your content is, it will have no value if you do not make people notice it. The same goes for Facebook groups.

A group has the potential to grow much faster than a page. But that does not happen overnight. This requires you to invest a significant amount of time and resources in the process.

There are many ways to promote your group, such as:

• Disclose in other groups

You can search on Facebook for groups similar to yours.

Before you start releasing, though, it’s best to introduce yourself to the administrator and understand the rules of the group. You do not want to look like a spammer and end up being blocked.

Spend some time in the group and be a valuable contributor. Once you gain credibility, you can start promoting your content and your group more naturally.

• Encourage influential people to participate

A simple way to attract the attention of those you consider influential is to share their content (what you find useful) with your group members.

When you do this, be sure to bookmark the person to let them know that you are promoting their content.

This often encourages them to join your group on their own, without you having to push yourself too hard.

• Use paid ads

It is true that there is no option to promote Facebook groups through paid ads, but that is why you have a page.

Copy the link to your group with a short and relevant description and post it on your page.

Then you can promote the post to reach more people and attract new members.

Facebook Groups to promote Online Courses

With all this information, you are officially prepared to create a group for your business and eventually expand it to attract more people who are looking for what you have to offer.

If you want to see concrete results, then treat your group as a priority and put your time and heart into it.

For those who create online courses, Facebook groups are a perfect place to meet potential students, people who have an interest in your content and want to learn more.

– How to generate leads

With a brief survey on the social network you will soon find several communities that approach the same theme of your course, and it will be easy to interact and call attention, considering that you are an expert on the subject.

Take advantage to prove your authority, create relationships and slowly bring these people into your own group.

Remember that everyone is potential customers and your best chance of conversion.

Creating these bonds takes time, patience and constant nurturing to see results.

But it can also be fun. Take every step of the process and focus on creating a valuable asset for your company.

Complete hosting platform for online courses, Coursify.me allows integration with social networks, helping to promote your course.

– 5 tips to sell online courses using social media

Serving companies and professionals in more than 60 countries, Coursify.me presents pleasant and easy to use interface, ideal for those who want to start their own business without investing anything for it.

Perfect solution to create, sell and advertise courses on the internet, visit our website, test the platform and know why we are the best option for you.

The post How to use Facebook Groups to attract leads to your Online Course appeared first on Blog Coursify.me.

Its premise is to deliver content and attract the public to the product, instead of focusing on promote it directly.

What says the largest research about Inbound Marketing

The Inbound Marketing is a direct result of the change in consumer habits caused by the internet.

Thanks to technology changes occur fast and how the consumer relates to brands and decide what to buy for sure is not the same as ten years ago.

This transformation in the behavior of the public impacts directly on how companies conduct the disclosure of your products and services, which gave rise to the Inbound Marketing.

To follow this trend, the HubSpot has developed the report State of Inbound. 

The research covers the key challenges for marketing and sales professionals today, as well as ideas on market trends and the channels that soon will affect the way we all do business.

State of Inbound 2017: highlights

According to the report, keeping the growth of contacts/leads and conversion is still the main concern of companies.

Check out what the biggest marketing difficulties cited by professionals:

• Generate traffic and leads: 66%
• Prove the ROI of marketing activities: 37%
• Identify the right technologies: 32%
• Ensuring sufficient budget: 29%
• Manage site: 28%

As for innovation and tools used, the marketing professionals interviewed are increasingly considering the visual content.

When questioned about which channels of content distribution would add over the next twelve months, these were the results:

• YouTube: 56%
• Facebook Video: 50%
• Instagram: 42%
• Messages Apps: 33%
• Snapchat: 18%
• Podcast: 15%

When it comes to sales, following the precepts of Inbound Marketing, the report points out  that salespeople must take note of customers who shop through social networks, live on their mobile device, and research products on their own.

Regarding what is more difficult to do in sales compared with two to three years ago, the responses were as follows:

• Closing the deal: 42%
• Receive response from prospects: 35%
• Identify good leads: 33%
• Involve multiple decision makers: 28%
• Avoid discounts: 23%

What has been observed is that consumer buying habits are quickly evolving, and it is necessary that professionals be aware of these changes to plan better marketing and sales strategies.

The big advantage of Inbound Marketing is that it allows the use of creativity to attract consumer attention.

Who creates online courses can develop content and use means to engage with your audience that cost little and have a good result.

SEO, Content Marketing and Social Media Strategy, are the three pillars of Inbound and make it clear that its focus is the delivery of content and creating a relationship with the customer.

To download and read the full report click the link: State of Inbound 2017 

Complete eLearning platform, the Coursify.me helps you create and promote your course on the internet.

Visit our website, test the platform and start your own business.

The post What you need to know about Inbound Marketing appeared first on Blog Coursify.me.

How to promote online courses

Learn how to promote online courses is an issue almost as important as knowing how to develop the content of the course itself. It is useless to have a quality material if people can’t get to it.

Therefore, we have prepared three strategies that we consider the most efficient to promote online courses. Check out!

Create an email campaign

When you go to launch a product, there are three different moments in which you can disclose this news: before, during and after the launch. With an email marketing campaign well prepared, you can explore the three.

Pre-launch

If your online course is not ready yet, now is the time to talk about it to your audience. Be sure to ask questions about what they are most interested in learning, what they expect regarding the content and other questions that can guide the production according to the needs of your audience.

As more information you get to develop a successful online course, at the same time is created an expectation around it and at the time of its release, your audience will be excited to know the product.

Launch

When your course is ready to be launched, don’t forget to send an e-mail stating the release date for your list of contacts and subscribers. With 91% of people checking their e-mail boxes daily and 74% stating that they prefer receive communications via electronic mail, you need to make sure that you will not leave aside this important strategy to promote online courses.

Make it clear in the e-mail message what the person will receive when accessing your online course. What will she learn, how and what are the benefits of the course. Motivate your audience and don’t forget to include call to action buttons and link to the course.

Post-launch

One week after the launch, check the performance of your launch e-mail to see how many people opened and how many clicked the button. Done this analysis, prepare a new e-mail for people who do not have opened the first and one for those who have opened but not clicked the link or button. And of course, don’t forget to send a thanks message to those who signed up, followed by a request for feedback, making it clear that you are available in case of any doubt or suggestion.

For those who have not opened up, consider how you can change the subject and message of the email, creating a more attractive call. The same goes for those who opened but did not perform any action. Consider differentiated strategies, like change the time of dispatch, the location of the button and, especially, the message.

Share on Social Networks and boost with paid ads

If you have a business, we assume that you have already created pages about your product in all social networks and is producing content to promote online courses, attract and communicate with your audience. If you have not already done so, start now!

Now, if you are preparing for the launch of your online course and have done all this, define the best way to communicate this event through each channel. For example:

• LinkedIn: give greater emphasis on the benefits of your product. LinkedIn allows for paid advertising, and also offers the Pulse, platform own blog that allows you to publish posts related to your business.
• Facebook: short text, good image and link to further information, in this case, the page of your course. Paid Advertising is necessary in this social network that cut drastically the organic reach of publications made by companies. The good news is that Facebook lets you segment the audience to which your ad will be displayed, allowing your investment to be more accurate.
• Instagram: image or video, short text and many hashtags related to the subject of the post. Acquired by Facebook, Instagram also began to control the organic reach of business publications, although still not as severe. One of the social networks most visited, it is worth investing in paid ads here too.
• Snapchat, Facebook, Instagram History, YouTube: and of course, videos! Everyone loves a video, so if you can prepare a brief video presentation of your material, guaranteed success! Even if it is just to say hello and show a little of your day to day and from production of the course, the social networks that rely on short videos grow in number of users every day.

Place advertisement on your website and blog

To promote online courses and gain an audience, having a web site (or a landing page) and a blog is essential. These are the first pages that you will be able to use to promote your product.

Create action buttons, registration forms, electronic banners of different shapes, and include in your blog and page. If you want you can use the same banners in Google Ads.

To ensure that your ad will not appear as spam, the place where you put them must have relation with the subject displayed. For example, if your course is about programming, instead of simply putting an advertisement on the sides of your website and blog you can create more relevance and attract more audience to promote your course at a post that explains about some programming language.

If writing is not your best talent, don’t worry, invest in short phrases and images and make a tutorial, for example. The important is working well the keywords related to your product and some SEO techniques.

If you need some writing tips, check out our post about it and start your first lines without fear!

Depending on your company and practice area, you can find other ways to promote online courses, and this is great! These three strategies are just a few suggestions among the numerous possibilities of disclosure of an online product. 

By hosting your course with the Coursify.me you have access to a complete eLearning platform, with all necessary resources to host and help you promote online courses. And the best, for free! Visit Coursify.me and find out why we are the best option for your business.

The post 3 ways to promote online courses appeared first on Blog Coursify.me.