But let’s be honest, creating and launching a video podcast isn’t the easiest thing. Between juggling the technical and creative parts, you might even find yourself wondering if it’s all worth it. 

Also, with over 100,000 podcasts on Spotify alone, it’s easy to feel like a small fish in a big pond. But don’t worry. Today’s guide will cover everything you need to know about video podcast recording and how to launch your newest content. 

What Is a Video Podcast? 

Put simply, a video podcast is a podcast with audio and video elements. 

The video element could be as simple as a slideshow, or it could be a full-blown production with fancy editing, or somewhere in between. Here’s a nice example from the Higher Learning podcast: 

Just like traditional podcasts that are purely in audio form, you can host video podcasts on major podcasting platforms—Spotify, Apple Music, and so on. For example, the podcast above came from Spotify.

– How to set up a home studio to record videos

Why create a video podcast?

People generally prefer consuming visual content. Why do you think visuals like infographics and, of course, video content are an integral part of most B2C and essential B2B strategies? It’s because they work. 

The same applies to video podcasts — the first reason you should care is that podcast audiences love them. In fact, 46% of podcast listeners prefer to watch video podcasts. 

It’s not hard to see why. 

The video adds another layer of engagement, allowing them to see the host(s) and guests, their expressions, and body language. This can make the experience more personal and engaging for the audience. 

But the benefit doesn’t stop there; it’s also easier to repurpose your video podcasts for different content marketing channels. 

You can easily chop up your video podcast into shorter clips for social media. You can even convert it into audio formats to please the traditional podcast purists. 

The point is that you can squeeze more mileage out of your content and reach a wider audience across different platforms.

– 10 ideas to create social media content

How to Record and Launch a Video Podcast

Ready to give video podcast recording a try? Here are some tips to follow:

1. Determine the podcast format to use and topic

The first step in video podcast recording is deciding on a format that works for you. 

There are four popular formats to consider, each with its upsides and downsides: interviews, co-hosting, solo, and static video podcasts. 

An interview podcast is more like a Q&A session, where you ask guests different questions on your chosen topic.  

This format is an excellent way to bring diverse perspectives into every episode. but it does require a lot of guest follow-ups, coordination, and scheduling.

The second format involves talking to a co-host.  So, you can bounce ideas off each other and offer different perspectives to your audience. 

The key here is finding a co-host you have great chemistry with. While this format encourages natural conversation, be prepared for potential disagreements.

Keep in mind that you can record interviews and co-hosted podcasts in person or remotely. 

In-studio recordings offer deeper connections but require investments in equipment, lighting, and location. On the other hand, remote interviews and co-hosting offer flexibility and cost savings, but be mindful of potential network issues. 

So, it’s up to you to choose the option that aligns best with your budget and desired level of connection with your audience.

If you’re comfortable being the center of attention, the solo video recording format is just for you. It lets you share your knowledge and expertise directly with your audience. A good example is Off the Record podcast by DJ Akademiks.

While you retain control over your content and delivery, your content might also lack the variety other formats offer. 

The final format is static video. This format features pre-recorded audio with a static image or slideshow accompanying it. Here’s an example from the John Robbins podcast: 

Static video is the easiest to create so far. You don’t need much editing, and it can be a good starting point for beginners. Mind you, it’s also the least engaging format.

So, go ahead and weigh the upsides and downsides of each format to pick the right format for you. 

Regardless of the format you’ve chosen, the most important thing is talking about a topic you’re comfortable delivering on. That’s the only way your enthusiasm will shine through. 

For example, if you’re passionate about SEO, you could cover topics like choosing a SaaS link building agency or mastering SEO on a shoestring budget.

– Tips for creating a video script

2. Record your video and audio

Once you’ve settled on a format and topic, you may then proceed to the recording process. 

Start by creating a script that outlines the major sections, questions, and talking points. This ensures that you don’t leave any stone unturned. 

If you’ll be having a guest, it’s important to share this script with them as well to keep everyone on the same page. 

That aside, here’s a rundown of the basic recording equipment you’ll need:

• Camera
• Microphone
• Headphones
• Computer
• Editing Software

For remote recording, you’ll also need podcast recording software. Wavepad and Riverside are great examples. But if you’re recording in person, a tripod, microphone stands, and extra lighting are important to enhance your setup.

When it comes to recording, choose a well-lit and quiet space. 

In addition, it’s always a good idea to capture a separate audio recording alongside your video. There are two reasons for this. 

First up, most video editing software solutions don’t offer the same level of audio fine-tuning as dedicated audio editing programs. And you know audio quality matters in podcasts.

Having separate audio and video files also comes in handy when uploading to platforms like Spotify, which may require that you upload them separately. 

Additionally, converting audio to text is also helpful for generating transcripts of your content. This converts your audience into getting along easily and allows for reusing the blog posts in writing articles or social media updates.

Most video podcast recording software solutions allow you to access the video and audio in separate files. But if you’re recording in-studio, set up an external microphone for a separate audio recording. Then, start both recordings simultaneously for easier syncing post-production. 

Also, for those looking to boost their content creation, consider using a text to video AI tool. This AI technology can convert written text into engaging video content, making it easier to repurpose blog posts or social media updates into visually appealing videos. With text-to-video AI, you can efficiently expand your content formats and reach a broader audience.

– Meet 4 Voice Recorder Models for your Business

 3. Create a customized thumbnail 

Your thumbnail is the first impression you leave on your audience even before they hit the play button. So, if it looks sloppy and unprofessional, it might discourage them from listening to your podcast. 

When creating a thumbnail, you should keep a few things in mind. First, don’t clutter it with too much text or complex visuals. Always aim for clear, concise messages that convey the episode’s theme. 

Also, make sure it’s catchy enough with bright visuals, high-quality images, and engaging graphics.

The text matters, too. So, include a concise, attention-grabbing title that accurately reflects the episode’s content. 

The good thing is you don’t need to be a design expert to create a thumbnail. 

Tools like CapCut, Canva, and Filmora offer templates that you can easily customize. See Canva ‘s templates above, for instance.

4. Start editing, include intro and outro

You don’t want to abruptly jump into your recorded section in the final video, it can be jarring for listeners. That’s where intros come in handy.

Audio podcast intros are usually short upbeat music or sound at the start, which helps with pacing. 

You can use such sounds with your video podcasts, too. But this time, since this is a video podcast, you need visuals to accompany them. This could be motion graphics or a captivating snippet from the episode. 

Your intro should also include your shot title, episodes, and maybe quotes to keep your audience excited about what’s to come. 

Ideally, your intro also shouldn’t exceed five to ten seconds. Plus, you need to keep it consistent across your podcast videos for recognizability.

When people see your intro, they should immediately associate it with your podcast.

As for your outro, you can use similar visual elements used for the intro. But for the music part, you need something less upbeat to ease your audience out. 

Also, your focus in your outro should be recapping what the podcast was about or including a call-to-action (CTA) to encourage audience engagement. 

Your CTA doesn’t have to promote a product. It could also be inviting them to subscribe, leave a comment, or connect with you on social media.

When editing your video to accommodate the accompanying visuals to your outro, intro, and polish your other visuals, all the tools mentioned in the previous section can help, but they have limited features. 

So, if you’re willing to dedicate some time to learning, check out more advanced tools like Adobe Premiere, After Effects, and DaVinci Resolve. 

As for your audio editing, you can use software platforms like Adobe Podcast, GarageBand, or Audacity.

During the overall video and audio editing process, pay attention to basic cuts. Essentially, get rid of unwanted pauses, awkward silences, or any minor mistakes captured during recording.

You also want to keep transitions smooth between video clips, slides, or audio segments to maintain a professional and engaging flow. 

– Basic Video Editing Techniques

 5. Publish and promote video podcast

Now that your podcast is good to go, you may proceed to distribute and publish it. 

For publishing, consider major podcast platforms like Spotify and Apple Podcasts. You can also use popular video hosting platforms like YouTube or Vimeo, or simply upload it to your website. 

But before choosing any of it, ensure that you’ve familiarized yourself with their specifications. For instance, Spotify only supports .MP4 and .MOV files and recommends a minimum resolution of 1080. It also doesn’t support multi-channel audio. These are all important details to keep in mind.

After uploading your podcast, the next step is promoting it. Social media platforms can be your best friend here.

You can share short snippets of engaging content from your video podcast on your social channels to grab attention. 

You can even consider investing in paid social media promotions to broaden your podcast’s reach. With paid ads, you get to target specific demographics and interests, ensuring your promotion hits the right audience.

Another effective strategy is to collaborate with other podcasters in your niche. 

By cross-promoting each other’s content, you can tap into new audiences and expand your listener base.  Below is an example of a podcast collaboration between Web3 Unlocked and the Push Protocol:

On a final note, don’t forget your email list, if you maintain one. You can broadcast your podcast episode links to keep your subscribers in the loop. 

With these promotion tactics in your toolkit, your podcast is sure to gain traction and find its audience.

– How to Choose the Right Video Hosting Platform

Use video podcasts to improve your online courses

Video podcasts have been gaining traction recently because of how personal and engaging they can be. Want to jump on the video podcasting bandwagon? Just follow the essential recording tips mentioned in this article. 

Simply choose the right format, record your video and audio, and design a thumbnail. Don’t forget to edit the podcast and insert an intro and outro. Finally, promote it!

Implement these tips to kickstart your video podcasting journey. You’ll soon reap the benefits of your newest content. 

Producing a video podcast is also a perfect way to record more dynamic and interactive lessons for your online course.

Elearning platform (LMS), Coursify.me has all the necessary features for you to import and integrate content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos into any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website and take advantage of all the features of our platform to create and sell quality online courses.

The post Beginner’s Guide to Video Podcast Recording and Launch appeared first on Blog Coursify.me.

Why are videos important?

Videos are everywhere. In social networks, websites, blogs, it is basically impossible to browse the internet and not see a variety of them.

With 55% of people watching videos every day, this has become a communication tool hard to ignore.

To get an idea, only on Facebook one hundred million hours of video are consumed daily.

On YouTube, video hosting platform that remains as top preference of the public, more than 1 million hours of videos are watched every day.

Inbound Marketing tool of high value, understand why knowing where to publish your videos is as important as producing them.  

How to Choose the Right Video Hosting Platform

In order for you to choose a video hosting platform that meets your needs, let us first answer a few fundamental questions.

Why use video?

Before you start recording, it is important to define the purpose of your video marketing strategy.

– How to Sell Online Courses Using Video Marketing

Without this, you could end up spending a lot of time trying out a video hosting platform that will not help you achieve your goals.

You can use videos to educate your audience about an important topic, create tutorials, record lessons, talk about your services or products, conduct interviews, conduct online seminars, and more.

The possibilities are endless, just define what type of content best suits your goals.

How do your customers interact with video?

To answer this question you need to know your target audience.

Are your ideal customers more likely to watch a video if they can do it anytime they want, with no rush and commitment?

Or do they prefer to watch a live video to interact with others who are watching and asking questions?

Your audience preferences should dictate the chosen video hosting platform and its format.

How much time do you have?

Although you do not have to spend all day recording, it is important to understand how much time you have available in your calendar to consistently create video content.

If you think you have only four hours a month to devote to producing this material, make a planning of what you are going to address and divide the content into more than one video, leaving it ready for publication.

– Tips for using video lessons on your online course

No matter what your current schedule is, with dedication and planning there will be an opportunity to add video production in it.

What is your budget?

Fortunately, you can start making videos with little or no budget.

Some of the most popular YouTubers started with basic tools and still created fun and high quality content.

–  Learn How to Record Videos at Home

When you’re ready to invest, start by buying a good camera, tripod, microphone, headphones, and proper lighting to help your videos stand out in a positive way.

Top Free Video Hosting Platforms

Choosing a video hosting platform is one of the most important decisions you should take.

See below the pros and cons of the two most popular options that are freely available on the internet.

YouTube

Video hosting platform most widely used, YouTube has more than 1.5 billion active users a month.

Second largest search engine today, losing only to Google, the potential SEO value of optimized videos makes this platform extremely attractive.

Pros:

• Visibility: YouTube videos appear at the top of Google search results pages;
• Integration: You can easily embed YouTube videos on your website or landing page;
• Sharing: Easy sharing of video on other social media platforms;
• Community: YouTube has an integrated community where people can subscribe to your channel to receive updates.

Cons:

• Security: Be careful with possible copyright infringement with images, music, etc;
• Upload: Some videos take time to be stored or uploaded;
• Ads: The platform displays ads before uploading some videos.

In a general analysis, YouTube is quite simple to use, effective and reaches a large audience, which is perfect especially for beginner entrepreneurs.

For those who create online courses, this video hosting platform is an excellent solution to make classes, tutorials and other promotional videos available.

– How to Get More Views for Your Lessons on Youtube

Vimeo

If you want a more professional video hosting platform, Vimeo may be the best choice.

– Why Vimeo to Record Quality Videos

Although there are limits to the volume of video you can send, it is a candidate because of its powerful analysis, personalization and community tools.

Pros:

• Duration: Unlimited video duration on paid accounts, making it perfect for course creators or for holding conferences and online meetings;
• Quality: Better video delivery than YouTube and other platforms, especially full-screen;
• Ad free: there are no ads or pop-ups on Vimeo;
• Professionalism: Due to its quality of display, Vimeo has become quite popular among professionals of various specialties;
• Analytics: Advanced video analytics.

Cons:

• Visibility: Less traceability and exposure than YouTube;
• Investment: To take advantage of all the features of Vimeo, you must invest in a paid account with monthly fee;
• Limit: No package includes unlimited video uploads, so if you do not want file size limits, Vimeo is not for you.

Although there is Vimeo Basic, which is a free plan to use this video hosting platform, it does not include many features and offers maximum uploads of only 500MB/file.

However, if you want a better plan, the initial investment does not have to be that heavy.

The Plus account, for example, costs $ 7 per month and offers 5GB per week.

Top Social Media Video Hosting Platform

Although Youtube and Vimeo are great options for longer live broadcasts and pre recorded videos, social media allows you to connect with your audience more casually.

– 5 Tips for Selling Courses Using Social Networks

With the increase in videos recorded with smartphones, social networking has made video creation accessible to everyone.

See below for a summary of the most popular platforms.

Facebook Live

Facebook allows you to upload videos at any time for easy sharing.

If you want to stream live, Facebook Live makes it possible for you to talk to your followers live in a matter of seconds.

To optimize your results, you can create a custom video description and share a link on your page.

With so many people active on Facebook, this is an excellent hosting video platform on social media.

Instagram Live and Stories

Like Facebook Live, Instagram Live is a great way to engage your followers within the platform.

Remember that users are often too lazy to access external links when they are browsing a social network, so making videos available on the platform itself can bring better results.

In addition to Instagram Live, which shows videos made live for 24 hours before deleting them, another very popular feature is the Instagram Stories.

With Stories you create videos of up to ten seconds that are also available for only 24 hours.

The tool even allows you to insert filters, texts, gifs and images to make content more attractive and fun.

With this easy-to-use and affordable feature, business owners can create content quickly and personally, showing their audience a little more from their day to day.

This helps you create a connection and develop a relationship with your target audience, increasing their loyalty.

– How to Retain Customers

Instagram Live and Instagram Stories are great places for innovative ideas, so start thinking about how you can use these social media platforms for your business.

Snapchat

When it comes to Snapchat, the opinions and reactions are quite varied.

Application that was already successful due to its feature of disappearance of photos, now the Snapchat has turned into a video consumption hotspot.

So, there’s the question: is this video hosting platform good for your business?

Sixty percent of Snapchat users are under 25 years old, making it an obvious choice for brands that want to engage with younger audiences.

Snapchatters also watch more than 10 billion videos every day.

This social media became famous for its Stories feature (created before the Instagram Stories), and for comic-picture filters.

If your business caters to younger audiences and has a fun and playful tone, Snapchat can be a good communication channel.

If not, Instagram Stories or similar platforms may be a better option.

Best Video Hosting Platform for Online Courses

All video hosting platforms cited have their pros and cons and, most importantly, their ideal audience.

– Learn What Your Buyer Personas Want and Attract Leads

So before deciding which one to use, evaluate well your target audience profile to know where they are and what tool is most effective to reach them.

Producing videos is a perfect way to record more dynamic and interactive lessons for your online course.

Elearning platform (LMS), Coursify.me has all the necessary features for you to import and integrate content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos into any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website and take advantage of all the features of our platform to create and sell quality online courses.

The post Video Hosting Platform: Know What are the Best Websites for Your Business appeared first on Blog Coursify.me.

In today’s world, where more than 300 hours of video are uploaded to YouTube every minute, this is certainly a good idea. 

Tips for using video lessons in online courses

With the advancement and popularization of technology, the barriers to creating videos are falling. 

Almost all modern computers come with built-in webcams and microphones, and software options for capturing and editing images and audio are multiplying.

But despite the relative ease of producing videos without leaving your home, creating effective videos still requires careful planning and elaboration, with attention to various details, such as scenery and lighting.

–  Learn how to record videos at home

It is also necessary to consider that not all videos are created in the same way, especially with regard to their pedagogical effectiveness, a necessity in the case of video lessons. 

To achieve this goal and deliver the best result to your students, see five great reasons and ways to use videos in your online course.

1. To create a sense of presence

When compared to classroom education, taking an online course can be a lonely experience.

To minimize this effect, video lessons help bring life to the course, showing the image of a teacher with which students can connect and relate.

If you’re not familiar with video production, start by creating smaller videos as supporting material.

– How to create videos for online courses

Train until you feel secure enough to record longer videos, with all the content that you would pass in a classroom, for example.

Here are some ideas of what you can do:

• Include a short presentation video, in which you talk a little about yourself, your training and professional experience.
• Provide individual feedback on video, commenting on the student’s performance on the course.
• Create a video for the start of each new module, covering the goals of the module and what students can expect.
• At the end of each module, publish a video commenting on what the student must have learned and how it relates to the next stage of the course.
• Submit a video response commenting on the general results of a test or activity, discussing common mistakes and providing guidance.

2. Provide a unique perspective

For hundreds of years, the written word has been the primary means of sharing information in more depth.

Even if they are just words on a paper, the personality and knowledge of each author is transmitted through reading.

In the same way, the video emerged as a new way for a person to convey his/her unique perspective, which can be seen by the appearance of the so-called Youtubers, who constitute real fortunes by making videos in which they pass on their personal opinions on different subjects.

The increasing demand for this type of content shows how a single perspective is easily communicated by video, making this resource a practical way to attract and win over the viewer.

In fact, every instructor brings something unique to each class they teach, having a much better chance of communicating it through video lessons.

Let the camera capture not just your words, but your ideas, personality and passion for what you do.

– Tips for speaking well on video

This gives students a greater perception that you are the instructor and that the course is not just a list of materials to be consumed and assessments to be completed. 

This unique approach to the course material presents you as an attentive specialist in your field. However, this does not mean that you cannot use other people’s video lessons to enrich your online course.

Sometimes, third-party videos can more clearly and deeply communicate concepts that you try to teach, such as TED lectures, clips from scientific programs, etc. 

Ideas on how to use the video to provide a unique perspective:

• Synthesize or contrast the arguments of various authors based on your own research.
• Tell a personal story that involves the lessons in question.
• Launch your point of view on a concept and invite the class to a debate, where each one should write his / her opinion.
• Include a link to a convincing TED Talk.

3. Demonstrate a process 

In the absence of the proximity that a classroom provides, recording videos is the best way to demonstrate steps in a process.

Video lessons serve to make complex processes more readable for many students, as they allow step-by-step monitoring of problem solving.

It is important to note that videos involving demonstrations raise significant accessibility concerns. 

Consider a student with a visual disability who encounters a software walkthrough.

If you are just moving your mouse and clicking buttons, that student will not necessarily be able to understand what is going on.

– Meet the best free screen recorders

So when doing demonstrations on the camera, remember to dictate all the steps of what you do. It may seem tiring, but your video will be more accessible.

Ideas on how to use video to demonstrate processes:

• Move the camera closer to what you are doing and perform the task slowly, showing and explaining how to do each process.
• Use the screen capture software to record a detailed tutorial.

– Record tutorial videos: tips to get the best result

4. Increase engagement

Every teacher tries to engage his students, so that they enjoy their classes and sign up for more.

Engagement means interaction: interaction between students, students and course content and students and teacher. 

It is logical that a video containing dialogue can help bring some ideas to life in a more engaging way than simply reading a text.

In addition, as mentioned above, students benefit from hearing what experts think. 

Are there colleagues, professionals, researchers or authors in your field who would be willing to discuss a topic in front of the camera?

Perhaps you can organize a debate. The more voices you can bring to your video lessons, the more value it will bring to your students.

Ideas on how to use video to present intellectual exchanges and facilitate interaction:

• Record a video call with colleagues who have (and defend) their perspectives on the issues covered in the course.
• Contact the author of any publication you asked students to read and ask if you can record an interview.
• Promote a webinar or other type of live presentation, in which more people can participate and discuss a specific issue.

– Webinar: advantages for your online course

5. Create connections with the real world

When it comes to teaching, one of the advantages of including visual aids is that it can make knowledge more “sticky” in students’ brains.

Even non-visual students can benefit when images (static or moving) accompany explanations or definitions to make them clearer.

In addition, research on motivation suggests that illustrations, graphics and other images related to the course content increase the sense of relevance of the material.

Students want to know that what they are studying has just that, relevance. So if you are thinking of taking video lessons, consider whether there are places you can visit with a camera to help bring what is being said and taught to life.

Ideas on how to use video to provide connections to the real world:

• For each principle taught in a class, film a demonstration of the practical application of that principle. 
• Film a scene that relates to what will be taught, as an introduction to the material.  
• Can’t you do a demonstration on your own? Share a third-party video where something related happens and start your explanation from what was seen. 

– Basic Video Editing Techniques

How to make your video lessons available online

You can use videos in a variety of ways in online courses and they can play a valuable role in helping your students achieve their learning goals.

Video classes also serve to fulfill important secondary goals, such as increasing motivation, creating a community and establishing a presence. 

Even if you are not an expert in video production, the wide availability of technology allows you to easily immerse yourself in the creation of this material.

If it is your presentation on camera that concerns you, keep in mind that viewers prefer more personal videos than those with a highly rehearsed presentation and advertising aspect.

Be authentic, train and do your best. If you like what you do, it will be easily captured by the camera and the viewer, increasing their interest in what is being presented.

Video recorded, ask some friends for feedback, make the necessary improvements and when everything is perfect, upload it to video platforms or direct to your online school on Coursify.me.

– How to Choose the Right Video Hosting Platform

Learning Management System (LMS), Coursify.me has all the necessary features for you to integrate and import content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos lessons in any of these channels on their page on Coursify.me.

To know more, visit our website, make a test and take advantage of all the features of our platform to create quality online courses.

The post Video lessons: how to use videos in your online course appeared first on Blog Coursify.me.

Of course, for a good result, turn the phone’s camera to your face and start talking is not enough. But with proper planning, you can create better videos than you think.

Why you should create videos for online courses?

First of all, video content is a general preference of the public.

According to a survey by the IAB Interactive Advertising Bureau, 1 in 5 people consume audiovisual content on their mobile phones while watching TV.

According to the same survey, 36% of respondents said they watch videos lasting five minutes or more.

The second most accessed platform in the world, YouTube, played an important role in this massive video distribution and certainly continues to contribute to this scenario.  

– How to promote your business on YouTube

Over 1 billion users view hundreds of millions of hours of video content daily on YouTube.

Secondly, video lessons are presented in a very instructive manner, which makes it easier for the viewer to absorb the content. 

By uniting images and sounds, it is possible to approach students and make them more interested in what is being taught.

And thirdly, today you can create videos with few resources.

Newer smartphones can now capture HD video images needed to create a professional online course.

– Step by Step to Create Online Courses

6 Tips for Creating Attractive Videos to Sell Online Courses

If you are already familiar with the universe of online courses, you know that video is one of the most effective ways to teach and engage students.

As this is a material that people will pay to watch, it is imperative to make a great work.

That’s why, in addition to delivering great content, you also need to deliver a great user experience, which means putting effort of video production.

See a step by step to create videos.

1. Plan the content and format of your classes

Let’s consider that you have already chosen the right niche and subject for your online course, okay?

– 10 Best Niches for Online Courses in 2019

Now grab your content and write a lesson plan, subdividing it into topics for each video lesson.

How many episodes will it take to teach all the content without making the classes too long or tiring?

This script will also help you maintain a coherent line of thought when creating videos so that there is an understandable continuity between your classes. 

– 7 Tips for Creating a Video Script

Also plan how you will approach content according to the subject and audience you want to reach.

If the goal of your lessons is to provide entrepreneurship tips, for example, and you want to reach a young crowd, being formal and using complex vocabulary may not be the ideal way.

This is why you need to make the message format appropriate for the people you want to reach.

2. Make your best in speech and presentation

To make good videos, it’s important to be comfortable on camera.

Of course, this is not a skill that everyone is born with, but there are techniques to help you talk well in video.

– Tips for speaking well on video

A lot of practice and speaking techniques will be your allies. 

You can also ask a friend to watch you and tell you what needs improvement.

And remember that the more you master the subject, the more natural your speech and posture will be.

Students will realize if you are confident or not, so you need to study hard and be fully prepared to create videos for your online courses.

Here are some tips to keep your presentation going:

• Don’t move your arms and hands too much to avoid distracting students.
• If you have a strong accent, try reducing it to avoid compromising understanding.
• Warm up your voice and stretch before recording.
• Wear comfortable, neutral clothing. You must express your personality, of course, as long as it does not distract students.  
• Watch videos of people whose presentation you admire and see what you can learn from them.

3. Set the scene

You don’t have to go to a professional studio, but you need a place that suits your video class needs.

The fewer objects in the scene and the brighter the environment, the better. 

Arrange the scene in which you will record so that it looks professional, organized and neutral, to attract the public’s attention to you and your content, not to the unusual decor around you.

Sitting or standing, you should be as comfortable as possible.

Choose a noise-free environment as possible, remember that any noise can interfere with audio quality and damage the end result.

–  Learn how to record videos at home

4. Prepare the necessary equipment

To create videos, you will need video equipment (a memory card and camera), audio equipment (microphone ), possibly a tripod and good lighting.

– 4 Great Voice Recorders for your Business

If you don’t have the necessary equipment, you can rent it or borrow it from someone.

Editing is a big help in improving the bottom line, but the better done your video, the less work for you and the better quality for your material.

If your budget allows, hire a professional. You may have a friend with knowledge in this area who may help to reduce some costs.

5. Edit the video

As anxious as you are to begin your course, take some time to edit as it plays a crucial role in the final outcome of your material.

– Basic Video Editing Techniques

If you can, hire an editor, someone who knows how to edit a video and can include features that will make the material look even more professional.

But if this is not possible, do not despair. You can find a lot of free video editor online that makes editing a lot easier.

In that case, the best thing to do is to research the available tools to see which one best fits your needs.

We recommend some tools, such as Windows Movie Maker, which comes with the Windows operating system and iMovie for Mac computers.

– Meet the best free screen recorders

Creating tutorial videos is also a good choice for novice instructors, very simple to produce and with a good learning outcome. 

– Record video tutorials: tips for getting the best result

Other visual aids such as gifs, icons, subtitles and more can add value to your video lessons.

This supplemental media helps keep students focused and makes your material more fun.

You can also use a soundtrack, but make sure the music doesn’t compete with your voice.

6. Host Your Online Course

Once you have completed the course, it is time to put it up for sale.

You should pay close attention to this step as it is important to choose an elearning platform with all the necessary resources to support your business.

– ELearning platform: what is it?

You will basically need:

• Customization: Easy customization of the visual identity of your online courses.
• Online payment system: For all the transactions accept integration with different credit card companies and are made automatically.
• Automatic delivery of content: Once payment has been confirmed, the client should have access to the course to start classes.
• Growth charts: Charts that show the number of sales and give you a clear picture of how your online course is growing.
• Support: It is important that the platform you choose to provide customer support if you have any questions.
• Student management: It is important to track each student’s progress and performance in real time.
• Discussion forum: A space where your students can communicate and you can answer questions and contribute to the discussion.

These are some of the features you should consider when choosing a platform, especially if you want to build a professional business from the start.

Video Lessons With Coursify.me

You now know what you need to create videos compelling, professional-looking.

Remember that proper planning will help you to reduce costs and develop high quality material.

Ready-made material, get feedback from some friends, make the necessary improvements and when everything is perfect, upload it to video platforms or go straight to your online school at Coursify.me.

– How to Choose the Right Video Hosting Platform

ELearning platform (LMS), Coursify.me has all the necessary features for you to integrate and import content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos in any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website and take advantage of all the features of our platform to make tutorial videos and create quality online courses.

The post How to Create Videos for Online Courses  appeared first on Blog Coursify.me.

The video classes are one of the main teaching resources in the distance education. Effective tool, use video classes in  distance learning is a clear and dynamic way to teach , and usually very pleasing to students.

Video classes consist in video recording of educational content. Increasingly used in online educational institutions and in companies that work the corporate education, the quality level of this material has increased considerably.

Why create video classes in distance learning

Today, 20% of the digital time of Brazilians is to watch videos. In 2020, it is estimated that 75% of data traffic on the internet will be for videos. Only in Facebook, daily are assisted 100 million hours of videos.

There are over 1 billion active users on YouTube, and every minute about 400 hours of video content are loaded on this platform. Mobile devices contribute with these numbers, via mobile, the average time spent on YouTube is 40 minutes.

This is proof that videos have a great appeal, attract the user’s attention and are preferably among the other types of media.

The segment of online education recognizes the great advantage of using video classes in distance learning, indicating as a method of interactive learning and a trend that should not be overlooked by those who produce online courses.

If you still have doubts, here are some good reasons why use video classes in distance learning:

• Videos are more efficient in capturing and keeping the attention of the student than reading materials, for example;
•  Through demonstration, this tool is able to make easier the comprehension of a complex concept;
• Creates a greater commitment on the part of the student, contributing to the debate and assimilation of the content;
• Through the use of image and sound, vide classes contribute to building a better relationship between teacher and students.

The use of video classes in distance learning, offers many benefits for the student and contribute to an effective learning. In addition, video is a trend and will continue for years to come, along with other resources such as the micro learning, storytelling and games.

Tips to create video classes in distance learning

Video production requires certain knowledge and skill. If you are not confident in doing alone and have condition to pay a professional help, better, otherwise, study and make attempts until achieve a satisfactory result. To help, check out some tips on how to produce good video classes in distance learning:

Give preference to short videos

As well as any class of long duration, long videos tend to become dull and lose the attention of the student. The assimilation of the information becomes easier when the video is less than five minutes in length.

Long videos should be more interactive

If you need a long video to explain the content properly, try to make it as interactive as possible. Bet on activities among the lessons, propose questions that encourage the reasoning and debate, offer quick summaries and if possible divide the content into modules so that the student can organize rest breaks between lessons.

Use a transcription

One of the advantages that online courses and  video classes in distance learning offer is the possibility of being fully inclusive. In addition to not require that the student move, using subtitles, audio and images, it is possible to meet people with limitations and different abilities.

Be careful with the size of the file

Watch out to not to lose the interest of the student for the waiting time required for your video upload. Consider the creation of a separate version to play at low bandwidths. The material should also be the most responsive as possible, adaptable to any type of device.

Well produced, a video classes in distance learning has great appeal and can be the difference that makes the student chooses your online course. Along with video classes  offer materials that complement what the student has seen in the videos.

Using the Coursify.me to host your online course, you can upload your content directly from platforms like Vimeo and YouTube into our platform. Give a hello to us via e-mail help@coursify.me and learn why we are the best option to host your online course.

The post Advantages of using video classes in distance learning appeared first on Blog Coursify.me.

In short, the Snapchat is an application that allows users to share their photos and videos, keeping them visible for no more than 10 seconds – after that, the image or the film disappears and cannot be seen again.

Seems silly? Well, the application has more than 100 million active users daily, with a mark of 10 billion video views every day. Regardless of what you think about the apps function, these certainly are not data that can simply be ignored by your company.

How to use Snapchat to promote your brand and attract customers

To begin, download the application on your smartphone (remembering that the app is only available for iOS and Android so far). Yes, The Snapchat can only be used through a smartphone.

Sign up using your e-mail and creating a password. Remember not to choose a personal password if you are going to share the use of the application with more people from your team.

Then add a photo/image for your avatar and adjust the privacy settings. As an avatar photo choose an image that represents your business, as the company logo. This is important so that your customers recognize your brand quickly.

Time to add your friends and contacts. Be sure to search for people who enjoy your product and are aligned with the persona set for your business. You can search for users of the Snapchat by their register name, Snapcode or even for location.

Everything set, the time has come to start creating content! The Snapchat allows the division of everything that is produced in two main categories: Snaps and Stories.

Snaps

Snaps are messages containing videos or pictures, which will auto destroy after being viewed by certain users. The main difference compared  to the Stories is that the Snaps sent may not be viewed by all your followers, only by those you select, allowing only an one time view.

To send a Snap, simply take your picture, or record your video, using the center button on the camera display on the phone. To leave the game more fun, the application offers several features that can be applied both in the images and videos, such as lenses, filters, legends, stickers, geofilters (more information below) and drafts. Just select what you prefer, apply, and so that your image is ready, click in the bottom on the left corner and select the users you want to receive that snap in particular.

Ten seconds that can never be visualized again is a great way to let someone curious and very aware of what is being displayed. Want to send a teaser of a product and leave the user interested? The Snap is perfect for this!

Stories

The Stories allow you to send pictures or videos to a mini-timeline that is tied to your user. Unlike the Snaps, messages sent to Stories are available for 24 hours and can be viewed countless times.

Do you realize the great value of this tool? Through short videos, recorded and released without costs, you can show your company’s products, their features, a little of your everyday life, work environment and other content that helps to create a relationship with your audience. 

Everyone loves a good story and with a little creativity you can transform your Stories into a true addiction for the buyer persona of your business. Another tip: nowadays many companies use the Stories to make coupons valid for only 24 hours. Imagine the conversion rate!

Geofilters

The Geofilter, or geographic filter, is a filter defined by the location of your GPS. The cell phone reads your coordinates as soon as you open the Snapchat, carrying the preexisting local filters.

Did not understand? Make an attempt: take a picture with the GPS active, and swipe your finger to the side of the image. Filters with the name of the city, and even in the neighborhood, may be chosen for your photo.

This is a great resource to be used in events, because the Snapchat accepts the submission of custom filters for your company or event, which can be used by clients that are nearby the venue.

But having a custom geofilter has a cost. If you are interested, you need to prepare an art by following the guidelines of the Snapchat and submit for evaluation. The prices for the inclusion of custom geofilter will vary depending on the scope and time in which it will be available. But, for events, is a excellent option, after all, the more people use, the greater will be the extent of your brand.

And this is just a little of what Snapchat can do for the disclosure of your brand. Stay tuned, soon we’ll teach some ways to improve the use of this application as a strategy of digital marketing.

If you are client of Coursify.me and are looking for a simple and free way to disclose your online courses, attract and engage students, Snapchat is your solution. If you are still in the phase of finding an online platform to host your school, Coursify.me is your solution. Send an email to hello@coursify.me, it will be a pleasure to have you with us.

The post Snapchat for business: create content and attract customers appeared first on Blog Coursify.me.