Benefits of applying a satisfaction survey in online courses 

The satisfaction survey is an excellent tool for anyone who creates and sells online courses. 

– Learn how to sell courses online

By discovering what your students think and expect from your courses, you can develop more focused teaching material, correct errors and make adjustments based on concrete data.

A good online course meets your students’ expectations, which is good. But, an excellent online course exceeds students’ expectations, and that’s great. 

After all, when something offers an above average result, people tend to comment about it and this is the most economical and effective form of advertising that exists.

A well-qualified course is also an excellent business opportunity. 

If your material pleased, you can take the opportunity to offer complementary courses to the same students who have already had a good experience with your brand and will certainly feel more secure and interested in purchasing another product of yours.

– Benefits of Recurring Payment for Online Courses

Then the question arises: how to identify the level of satisfaction of my students? Very simple: ask them! 

Conducting a satisfaction survey is relatively simple, as long as it is applied correctly, with well-defined purposes and committed to improving services, aiming at the real satisfaction of your customers.

For a satisfaction survey to bring results, it does not need to start from a complex, full of elaborate and time-consuming analyzes. Even because it needs to be easy to understand.

Keep in mind that no one will want to take a few minutes to complete your survey if it is long and, moreover, complex.

If you’re asking someone for something, do your best to make that person’s life easier.

Ways to apply a satisfaction survey

The next question that often arises is: how to apply a satisfaction survey?

Where to find people interesting for your business and willing to respond? Well, we can say that the Internet makes this task a little simpler today, considering that a few years ago it was necessary to go to the streets to approach people.

The social networks, for example, facilitate the meeting between consumers and businesses.

– 6 ways to sell on social networks

It is also quite simple to send questionnaires by email, WhatsApp, SMS, websites, forums, chats and other online media, so that your students can respond when they can, stressing that the purpose of the research is to improve the quality of the course.

Net Promoter Score

A very efficient methodology used as a student satisfaction survey is the Net Promoter Score (NPS). 

– NPS as a marketing strategy for online courses

This methodology is based on a simple question: 

“On a scale of 0 to 10, how much would you recommend this course to a friend?”

This single question allows you to quickly measure the customer’s feeling towards the company, after all, there is no greater indication of satisfaction for a company than being indicated.

Since the customer shows a high possibility of referencing your business, he certainly trusts the structure offered by your company and the way it delivers the product or service.

For the calculation of the NPS, passive assessments are disregarded (score 7 or 8). Then take the percentage of promoting customers (score 9 or 10) and subtract the percentage of detrimental customers (score 0 to 6).

The formula for calculation is as follows:

% PROMOTING CLIENTS – % DETRACTING CLIENTS = NPS

The result is a number that ranges from -100 to 100. For example, if you get 20 responses, 12 promoters (60% of the response, or 0.6) 4 liabilities and 4 detractors (20% of the answer, or 0.2), for the account we have:

0.6 – 0.2 = 0.4 (40%)

If your score is low, it means that you have many detrimental clients / liabilities, indicating that improvements are needed in your course. 

Among the various benefits of NPS, the following stand out:

• Simplicity
• Agility in analysis
• Planning tool
• Long-term measurement
• Increase in the number of students

The success of any business depends on the satisfaction of its customers. Offer your students the best possible course and stay tuned to what they have to say. 

Use feedback positive and negative in favor of your business, always improving.

4 Tips to prepare a satisfaction survey for online courses

A satisfaction survey is a direct and efficient channel of communication with your audience. 

This tool offers an opportunity for the student to leave his opinion, express his dissatisfaction with something that did not meet his expectations and also praise what exceeded.

Some of the information that a satisfaction survey for online courses can offer are:

• Understanding the audience’s perception of the classes;
• Collect suggestions for improvements, comments and opinions;
• Assess the quality of the material / content.

Important tool for the instructor to improve his courses more and more, and in this way to retain students, check out some tips for developing an effective satisfaction survey:

– Strategies for retaining students

General evaluation

Brief and effective method of evaluation, request a general note for your course. Remember that no one likes to spend a lot of time answering questions, so to make it easier, use a numerical scale for the guest to determine the overall score. For example, from 1 to 5, with 5 being the maximum score.

Evaluation of the main aspects of the course

Determine the main aspects of your online course and ask questions for the participants to evaluate each one of them separately. It is important to maintain the same scoring mode, so if you have already used the numerical scale method, continue with it. In addition to making it easier for the interviewee, it is easier to compare the items and understand what they liked more and less.

Open questions

Always leave a space for the interviewee to write whatever they want. Compliments, suggestions or complaints, all of these explanations are important and can help you obtain relevant information to improve your online course.

Indication

Here we return to the Net Promoter Score method. An excellent way to measure satisfaction with the course is to ask if the person would refer you to others and if they would do a next module, for example. These are recurring questions in satisfaction surveys and will also indicate whether customers were satisfied with your course or not.

Analysis of results

To assess the result of your satisfaction survey, analyze the overall score and the number of people who said they would refer you and return to the next module. 

If most of the answers are negative, it is necessary to review the evaluation of each item individually and find out what is not pleasing. 

However, if the vast majority of responses are positive, it means that your online course has had good results and you are on the right track.

The analysis of the results of each question can be done by adding the positive results and the negative results. Questions that have a greater number of negative responses need more attention.

Finally, prepare a report with all the results obtained to guide you during the planning of the next classes, ensuring that your quality is even higher.

Use the right platform to improve your students’ satisfaction

There are many different resources you can use to make your online courses a sales success.

But, for that, you need to host your content on a platform that provides all the tools necessary for virtual learning.

Elearning platform, Coursify.me has integration with content platforms such as YouTube and Vimeo. In addition, the user can upload videos, texts, images, audios and any other material that is hosted on Dropbox or on his own computer.

Soon, Coursify.me will launch a new feature, which will allow the creation of questionnaires, quizzes and tests. 

– New features of Coursify.me

This new resource will help in the development of even better and more complete online courses, and may even contribute to the application of a satisfaction survey.

Attending schools, companies and professionals in more than 60 countries, Coursify.me is a dynamic Learning Management System, ready to serve you. 

– Whats is a Learning Management System

To learn more, visit our website, test the platform and start now to create and sell online courses.

The post How to make a satisfaction survey for online courses appeared first on Blog Coursify.me.

Current scenario of online education in schools

The crisis generated by COVID-19, which caused the closure of schools and put the world in quarantine, launched a new look at the digital market and distance education.

Projections prior to the crisis already showed that spending on e-learning initiatives was already on track to reach $ 325 billion in the next five years, as educators seek to leverage the growing impact of digital education.

– E-Learning Market Growth

What has changed is the inclusion of elementary and high schools in this scenario, since distance learning was more concentrated in universities and free courses.

The coronavirus crisis is expected to be an opportunity to bring more technology to the classroom, just as it has been in China, where around 200 million students have started using distance learning since February 9 and only will return to the classrooms in early April.

“It will be a meeting of a generation of children and teenagers who are already very digital with teachers who are still stuck in an analog teaching model,” says Mário Ghio, CEO of Somos, in an exclusive interview with EXAME magazine.

The biggest concern of schools is trying to avoid losing the school year, considering that they usually have a mandatory number of teaching days to complete.

For schools that are beginning their journey towards digital learning initiatives, there is no rule that describes the ideal processes for implementing and adopting this method of education. Which makes the challenge even greater, as significant planning and preparation are required to ensure that online education is effective.

“We are seeing a great commitment from everyone who works with education to face this crisis. Everyone will leave with a different mentality of this experience.” says Mário Ghio.

Online education as mean to provide a deeper learning 

The crisis of the new coronavirus has affected the entire world almost simultaneously, which is why online education in schools is being debated by the vast majority of countries, who present their impressions and experiences.

According to the North Carolina e-Learning educational initiative, E-learning is “utilizing electronic technologies to access educational curriculum outside of a traditional classroom”.

“I have real faith and confidence in the future of electronic education,” says Jessica Millstone, co-organizer of the New York EdTech MeetUp, which facilitates industry discussion about what’s working and what needs work in education. “It’s useful for our entire lives, and there’s going to be a hybrid moment where all the technology we’re developing for consumer and business experience will become part of e-learning as well.”

But, Millstone notes, “the most successful versions of e-learning revolve around a split classroom. While some assignments are completed online, there’s also a certain amount of content acquisition — teachers then explore it more deeply in the classroom.”

– Blended learning: how your school can combine online and offline teaching

The result? Online education in schools is not a single service model. Instead, it is a dual-purpose approach that offers:

• Problem solving: Physical school infrastructure is not always accessible. As a result, some schools adopt digital learning days to allow instruction to continue during adverse weather conditions or amid serious disease outbreaks.
• Practical supplementation: Emerging technologies, such as augmented and virtual reality, “provide a trajectory in which e-learning is integrating real-world experiences to provide deeper and more concrete learning,” says Millstone. With proper technological support, classrooms can be “incredible labs” that complement digital learning initiatives.

Millstone points to the advantage of a multimodal approach. In her experience, “the least effective model is to tell students ‘go learn this by yourself’.” Instead, she suggests starting with an independent technology platform, like Coursify.me, which allows teachers to connect with students inside and outside the school’s walls.

– What is an e-Learning platform

Advantages and difficulties of online education 

Both in online education as teaching in conventional classrooms, there are two types of students: assets, focused on learning as much as possible, and liabilities that do not show so much concentration or enthusiasm.

In both classes the task of promoting some change in this passive behavior and arousing the student’s attention and interest is largely up to the teacher. 

– Content for online courses

The good news is that when it comes to online education, there are several tools that can be used to achieve this goal.

– Tips for using eLearning in school education

To help make your online classes more interesting, we have listed four strategies that can make all the difference:

• Create an interactive virtual environment: create a forum or group on any social network that can be accessed by all the students. This generates a feeling of “class” that encourages interaction and helps teaching in a more relaxed way, eliminating that “obligation” character of the classroom.
• Allow the student to control his learning time: use tools that allow the student to pause the lesson and resume it from the same point whenever he wants. Providing flexibility for the user to access the material at the time that is most convenient for them is a great advantage of online education.
• Show that you are present: the figure of a teacher is very important for the student to feel supported and confident in learning something new. Make use of recorded videos or live streaming so that your students can see you and continue the relationship they have in the classroom.
• Encourage evolution: create a competition, a scoring system for those who finish each stage of the online class. Build a ranking. By transforming the learning process into something similar to going through the stages of a game, you make your lessons more fun and attractive.

Many people believe that when it comes to gamification in education, it is related to the complex task of developing a game. 

In fact, it is much more about taking advantage of some elements of this universe and applying them in the learning process, such as:

• Establishing missions and challenges;
• Scoring for each phase won;
• Ranking according to the score;
• Prizes: both at the end and throughout the game.

– How to implement gamification in eLearning

Currently, it is easy to connect the school to the universe of young people, as they are used to systems of ranking and distribution of rewards, present in the environment of games and digital media.

By promoting experiences that involve students, gamification helps to gain greater engagement compared to traditional teaching models.

Barriers to online education

For online education to happen, administrators need to think about the types of systems and devices needed for virtual learning.

It is essential to analyze and consider whether the student has the necessary technological infrastructure. For example, if not everyone has good access to the internet, schools may be better served by resources that have offline components or that require minimal connective bandwidth.

It is also necessary to verify that everyone has computers through which they can access classes, so as not to hinder the progress of any student.

Importance of the Online Education Platform

In order to effectively offer the benefits of online education to students, it is important that digital learning technologies work every time students try to access them.

“Reliability is as important as relevance,” Millstone says. “Teachers will try something once, and if it doesn’t work, they won’t try it again. A great product isn’t enough if it doesn’t work properly.”

For schools that want to successfully implement e-learning initiatives and learning management systems, this means carefully evaluating potential suppliers and products before closing any partnership.

Ask the following questions: Are they reliable? Do they have all the features I need? What kind of support do they offer? How quickly do they respond?

Attending schools, businesses and professionals in more than 60 countries, the Coursify.me is a dynamic Learning Management System, ready to serve you.

– Whats is a Learning Management System

With all the necessary resources to enable and facilitate online learning, the platform has a friendly and fully customizable interface, allowing each school to maintain its visual identity, facilitating recognition by part of the student.

The Coursify.me features integration with other content platforms such as YouTube and Vimeo, which is ideal for teachers who want to provide lessons in videos.

–  Learn how to record videos at home

In addition, users can upload videos, texts, images, audios and any other material that is hosted on Dropbox or on their own computer.

There is no limit on the number of students allowed, and the school has full control over who has access to the classes, being able to monitor each student, to find out who registered, attended the classes and fulfilled the activities sent.

Visit our website, test the platform and bet on online education to continue teaching your students in the best possible way. 

The post How online education can support classroom education appeared first on Blog Coursify.me.

Webinar: what it is

A webinar is an online video seminar, which can be recorded or broadcast live. 

Currently, the main Webinar platforms are Youtube Live, Google Hangouts, WebinarJam and GoToWebinar.

Through one of these ready-made and easy-to-access platforms, instructors can teach classes in real time, with the possibility for viewers to interact through a chat.

If used correctly, the webinar can also act as a powerful marketing and lead generation tool.

– How to generate leads

This is because the resource facilitates direct communication with your target audience, through which you have the opportunity to demonstrate your authority on the subject and create a relationship with the customer.

Those who want to advertise and sell courses online can use webinars at different stages of the sales funnel, such as:

• Top of the funnel: addressing a general theme, related to your content, to attract and generate leads;
• Middle of the funnel: addressing a specific topic, related to your content, to advance your leads through the sales funnel;
• Bottom of the funnel: run a live demo of your product to convert advanced leads into customers.

– Understand how the sales funnel works

Another possibility is to use the webinar periodically to offer qualified and interesting content to your customers, for the purpose of relationship and retention. 

The step by step to organize and launch a Webinar is simple: 

• Create a Landing Page for subscription;
• Promote the Landing Page by email and social media;
• On the day scheduled for the Webinar to happen, create the event on Hangouts (or another platform of your choice);
• Email the event link to those who signed up.

The tool also brings several benefits for the audience, since it acts as a quick and practical means of learning and allows the exchange of experience with professionals.

Webinar: advantages for your online course

Webinars are a great idea for online course creators for two main reasons:

• It is a good way to engage and communicate with your audience when you have little time to blog and / or produce another type of content;
• It’s content that can be reused to make another rich materials, such as: eBooks, blog posts, infographics, presentations, podcasts etc.

– How to use your Blog as a marketing tool

– How to use podcast to sell online courses

For those who are starting to create online courses and need to build a strategy to attract customers and promote your product, the webinar can serve as a facilitator in several aspects:

Increase your mailing list

Creating an email list is essential to start your strategy of capturing and converting leads. 

The webinar is a good channel for getting contact information from potential customers, as people need to register to participate, using an email address. 

This guarantees the opportunity to contact your audience even before the broadcast, and the address is recorded regardless of whether the person is present at the time of the seminar or not.

– How to create an email marketing campaign

Attract qualified leads

If the user registered to watch your presentation, he is already a lead, that is, a potential customer. 

After all, only those who are interested in the content covered, which is directly related to the product you are offering, will perform this action. 

Take this opportunity to show authority on the subject and give a sample of what the customer will gain by registering for your online course. A good presentation is your best advertising.  

Create a relationship

Using a webinar to teach online classes or even to offer an explanation that complements what has already been taught, is an effective way to simulate the interaction that occurs in a classroom and develop a relationship with the student.

Through live broadcasts the student has the chance to view his instructor, which makes it easier for him to create a connection. 

Communication is possible due to a platform feature that allows you to answer questions sent by chat during or after your presentation.

Reach a wider audience

First, you don’t need to hire anyone to help you host a webinar. Most webinar hosting tools are easy to use, which means you can learn to use in no time. 

Second, the platform offers the main advantages of an online course: it can be accessed by anyone anywhere in the world, without the need for mobility.

Third, several webinars support 1,000 participations or more at the same time, which means that even if the price of the course is low, you still have the possibility to earn good money by reaching more people. 

We know that your goal is to sell courses online, but a good tip is to use the webinar to share (quality!) content for free with the public before publicizing your course and pricing it.

One of the best ways to sell a product or service is to offer support before asking whether the person wants to buy or not. 

When you deliver something for free, it attracts attention and increases the chances of someone being interested in purchasing your material.

– Free online courses as a strategy to attract students

5 tips for selling online courses with Webinar

Selling courses can be the most challenging part for those starting out in the e-Learning market.

Most professionals love to teach what they know and record their classes, but when it comes to advertising and talking about sales they feel nervous and lose confidence, which is perceived by the client.

– Learn how to sell online courses

A webinar is an excellent opportunity to present your material, talk a little about the content and, finally, sell the course.

So that the discomfort does not appear at that moment, remember that you are inviting the viewer to learn from your course and not imposing an obligation.

To improve your sales strategy during the webinar, check out some tips:

1. Offer a guarantee

After presenting the price of your online course, offer a satisfaction guarantee, such as the 15-day money-back offer if the customer doesn’t be satisfied with the material.

This guarantee represents a small risk, as some people can take advantage and ask for a refund after they have already taken the course, but it is quite common for more people to buy their course for having this security, which ends up yielding a positive balance.

2. Make it easy to access the sales page

After you finish your presentation and go to the Q&A session with your viewers, make sure to leave the slide that shows the link to your sales page shown on the screen.

Some people will decide to buy your course during this chat, so make sure they know exactly where to go and what to do.

– How to create a sales page

3. Offer a limited time bonus

An effective way to sell courses and still encourage people to attend your webinar is to offer a limited time available bonus to participants.

You can offer a private call to answer questions, discounts on course fees, support materials, among others. Whatever it is, it is important to honor this offer and make it available only to those who have fulfilled its conditions, otherwise you will lose credibility.

4. Provide varied payment options

In many cases, there will be people who attended the webinar, watched your sales presentation and want to buy your online course, but are unable to pay the full amount at once.

For this reason, it is important to provide plans with different payment methods, offering the customer a choice between paying for the entire course in advance or paying a monthly fee, for example.

– How to price online courses

5. Record your webinar

Considering that a significant portion of your course sales come from people who have watched your webinar, it is very important to remember to record it and make it available for others to attend when they can.

This increases your likelihood of selling courses and creates good material to send to your potential customers and attract new leads. That is, after your webinar is over, send the link by email to your contacts and publish on your social networks.

The Coursify.me is the perfect platform for those who want to create and sell courses with quality, allowing you to upload content from platforms like YouTube, Vimeo and Dropbox.

With all the functionality you need to provide the best online learning experience for your customers,  Coursify.me also provides integration with major payment platforms, enabling you to charge your students the way and in the currency you prefer.

Complete Elearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet without having to invest to start their own business.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

We have three choices of plans for you to decide which best suits your needs, and the good news is that the Beginner Plan is free!

Visit our website, test the platform and start selling online courses right now.

The post Webinar: How to use it to sell online courses  appeared first on Blog Coursify.me.

How to start to create online courses leaves many people confused, therefore, nothing better than to follow a to-do list to gain more confidence.

Simple guide to create online courses

Not everyone has the same needs when they are just getting started to create online courses.

Some people know exactly what will be the topic of their course, others not yet, but already have an interested audience.

Therefore, the sequence of actions of a to-do list may not work the same for everyone.

You have to identify where you are in the process and go to the part that is most valuable to you.

Win each step, on your own rhythm, and before you know it your course will be ready.

Course Idea

You have millions of ideas but can not decide which one to pursuit?

Try to find one that meets the following three factors:

• Your knowledge
• Your passion
• A profitable niche

The first two points are quite obvious, since you need to master the subject that you will teach and enjoy talking about it, after all you can spend years doing this.

The third point refers to profitability of your business.

Find a specific niche can help you get more revenue than address a very broad topic.

– 10 Best Niches for Online Courses

Idea Validation

Once you have an idea for your course, it is important for you assess market demand before you invest any time or money to create it.

The good news is that the internet has made it extremely easy to validate your business idea before you start to create online.

– Check three ways to validate your course idea

Simple methods to find out if there is a demand for your course are:

• Make a survey through your social networks;
• Join forums related to the topic of your course and see if people comment on the subject (pay attention to what they are talking about);
• Post related content on your blog and pay attention to which posts attract the most visitors;
• Conduct interviews with people who fit your target audience profile to learn more about their challenges and desires.

When you finish this step you will know if it is worth continuing with your idea or you need to find another niche

Course Creation

Until a few years ago, creating quality online courses required expensive equipment and professional help.

Currently, you can make your course with tools you already own and free software available on the internet.

Start by outlining your course content to get a complete curriculum for your course, organized into sections and lectures.

Our most successful courses include video lessons, so you should consider using this feature.

–  Learn how to record videos at home

To create online courses that are attractive to the students, more differentiated resources you employ better.

Vary your classes using slides, videos, tutorials, quizzes and everything else you find interesting.

5 simple tips to create online courses

Have you already cleared up your ideas a little? If you still don’t know exactly how to start, don’t worry, we’ve prepared 5 more practical tips for you.

1. Use what you already have

If you are going to teach about something, it’s a sign that the subject interests you a lot, so you probably already have enough material about it.

Time to dig through drawers and folders on your computer. From material from other courses, to printed content such as books, magazines, articles written by you or third parties, videos, among others, everything can be used to help format the content of your course.

But don’t forget, all reused content must be adapted to the digital environment and the context of your course. 

Think about language, design and other relevant points for building a didactic material. 

2. Opt for tools available online

Thanks to technology you no longer need expensive or complex tools to create online courses. There are several simple and free software on the internet to help you develop a course.

Those who are just starting out and want to test possibilities, can choose the classic PowerPoint to create presentations, or record simple tutorial videos using the camera and the resources of the computer itself.

– Record video tutorials: tips for getting the best result

There are also excellent exclusive tools to create online courses at an affordable cost, such as Adobe Captivate and iSpring. Search, test, find the best option for you.

3. Take advantage of ready templates

Another wonder of the internet for those who want to create online courses: beautiful ready-made templates. 

You don’t need to be a designer or hire one to give your course a nice professional look.

Most of the tools already have ready-made templates, with layout, color palette and other elements related to creation. Everything already pre-established for you to insert your content.

Of course, investing in a personalized design is always a good option. But if there is no money in the beginning, don’t worry, the templates are easy to update and a hosting platform like Coursify.me provides resources for you to customize your page as you prefer.

– Design and Video Editing Tips

4. Create support materials

Support materials tend to attract students and take a lot less work to produce than you think. 

They are a good option to create more interactive and attractive online courses.

Storytelling is a great strategy to engage your students and offer a differentiator for your course. Through a simple narration that can be recorded by yourself, the content is explained through a story.

In addition, you can also create infographics using simple and fun tools like Canva, create a forum for discussion and even suggest links to research sources and other materials related to the topic of your course. 

5. Use screenshot to make tutorials

If all you have to start is a computer, great, you started well! Videos are a big favorite of online learning and it is possible to create one easily using screen capture programs.

– Meet the best free screen recorders

Want to teach your students how to do something? Nothing better than recording a video tutorial in which you show the process step by step.

With tools like Screenr and CamStudio, you can record everything that is happening on your screen, making learning easier and enriching your online course.

Following these five basic tips you have everything you need to create online courses.

Why hosting your online course at Coursify.me

Course ready, you will need an E-learning platform to host it and make it available to your audience.

– E-Learning platform: what is it?

An online teaching platform is software like Coursify.me, configured to host your material and act as a virtual classroom for your students.

Complete platform for hosting online courses (LMS), Coursify.me has all the necessary resources for you to integrate and import content from channels like Vimeo, YouTube and Dropbox.

– Whats is a Learning Management System

It is very simple to upload your material to the platform and, through it, you can also chat with your students, manage enrollments, receive payments, make disclosure through social networks and more.

Visit Coursify.me, try it out and take advantage of all the features of our platform to create and sell quality online courses.

The post To do list to create online courses appeared first on Blog Coursify.me.

Why retain customers is better than acquiring new ones?

Although the focus of a company always seems to be on winning new customers, the truth is that keeping the current ones returning results in a higher ROI and costs 5 to 25X less.

But how do you create a customer retention program that keeps your current customers engaged and happy?

We analyzed six strategies focused on building customer loyalty that the major brands are currently using.

From improving convenience to prioritizing customization, these are ideas that any successful team can realize and test today.

Strategies to retain customers

A customer retention program is a specific initiative or set of initiatives designed to enhance the customer and encourage them to buy again with your company.

If you don’t know where to start, here is a list of customer loyalty programs that you can implement in your business. 

1. Onboarding

Onboarding is a program that aims to teach new customers how to use your product or service. 

Instead of learning on their own, customers are taught by a company representative who customizes training to their needs. 

When buyers use your product for the first time, they can become frustrated if they don’t understand how to use it quickly and end up giving up on your brand.

An onboarding program ensures that customers know how to use your products or services so that they can complete their goals in the shortest possible time. 

Widely used in companies to train and retain employees, organizations can apply this strategy through online training, making the process more efficient and economical.

– Benefits of Online Corporate Training 

Online courses that teach you how to use certain products and tools are also on the rise, proving that people often look for tutorial videos.

– Record tutorial videos: tips for getting the best result

2. Feedback 

It is difficult to improve your business if you don’t know what your customers think about it.

To know what direction to take in order to improve your product, you need to get feedback from those who consume it. 

There are a few ways to achieve this, such as asking your audience to take surveys, leave reviews and participate in user tests and focus groups. 

– How to Get More Reviews for Your Business

After collecting the data, you should analyze the results looking for trends in customer behavior and problem points where you need to improve the user experience. 

Then, share this information with the professionals needed to resolve the issues raised. 

For example, comments regarding your site’s navigation should be passed on to the developer and web designer who created the page.

In the case of online courses, any comments regarding the content or the way the classes are organized should be analyzed carefully, especially if more people have highlighted the same subject.

– To do list to create online courses

Both aspects mentioned are very important for the satisfaction of your client and can cause a loss if they are not resolved soon.

By collecting and analyzing customer reviews, your company can efficiently handle criticism and improve the user experience. 

3. Communication calendar

Even if your customers are not giving you feedback, your team must be proactive in communicating. 

If your customers haven’t interacted with your brand in a while, you should contact them and reestablish your relationship. 

Consider adopting a calendar to manage this communication, scheduling special dates and creating opportunities to sell more.

A communication calendar is a schedule that tracks customer interaction. 

It informs the last time a certain consumer contacted your company and alerts you when existing customers do not interact for a certain period of time.

This facilitates the launch of promotional offers and proactive customer service resources.

– 10 Tips To Improve Your Customer Service 

For example, if a student’s subscription is about to expire, you can send an email stating that he needs to renew it, taking the opportunity to talk about a new module you are about to launch.

Recurring students should hear about you frequently, whether to alert them about a launch, promotion or just to wish someone a happy birthday.

Remember: to retain customers, you need to show that you care about them.   

4. Loyalty program 

While it is important to focus on customers who are at risk of turnover, you cannot forget your loyal customers. 

After all, nothing generates more dissatisfaction in a consumer than seeing several offers and concessions being made to new customers, while he, who values ​​and invests in your product, earns nothing.

A loyalty program aims to reward customers for their continued loyalty. 

The more they buy and interact with your business, the more they are rewarded, which can translate into discounts, special packages, free courses and more.

– Free online courses as a strategy to attract students

This strategy to retain customers is highly effective because it benefits both parties at the same time. 

As long as you encourage them to continue making new purchases, your audience remains satisfied because they are enjoying the experience more than just your product or service. 

And because your top 10% of customers spend three times as much as the rest of your buyer base, you want to make sure they’re more than happy. 

– 5 steps to create a loyalty program

5. Corporate Social Responsibility Program 

In an era marked by the need for social and sustainable actions, consumer concern with the behavior of the brands he buys grows.

In this scenario, your company needs to be more than just a product or service. 

Customers analyze everything you buy, sell and advertise to your target audience. 

If they feel any inconsistency between your brand’s messages and your actions, all of the authority and morale built by your brand can go down the drain.

Think about your core values ​​and create a Corporate Social Responsibility program that focuses on a moral objective. 

For example, if you create online courses in an academic discipline, such as mathematics, you can commit to offering a free course to students from a poor community or who face other situations that hinder their educational opportunity.

The same goes for any training course that can teach people of low income and education some profession.

No matter the “size” of your initiative, dedicating yourself to a goal bigger than your pocket is an excellent way to show that you are more than a product.

6. Newsletter

A company newsletter is a simple and economical way to retain customers. 

You can use email automation to send updates and topics of interest to your audience to all your customers at once. 

Although the purpose of the newsletter is not to sell, all content must be followed by a call-to-action with a link that will send the user to something related to the subject in question.

In addition, you can send the email using an RSS feed at a designated frequency, so you don’t have to update the content manually. 

Although simple, newsletters remind your customers about your brand whenever they open their inbox. 

Another essential factor for the success of this retention program is to maintain the frequency. 

This helps your audience to get used to your messages and contributes to building a lasting relationship.

– How to create email campaigns with MailChimp

5 tips to retain customers and profit more

Most professionals have realized that building customer loyalty is much more profitable and less costly than attracting new consumers.

Therefore, in addition to the retention programs mentioned above, there are other practices related mainly to the relationship with the customer that you can adopt.

1 – Customer Service

Your customer service must be your differential. Other professionals can launch online courses similar to yours, any product can be reproduced by the competition, so the way you deal with your customers must be special. 

To achieve this, it is important to know how to put yourself in the customer’s shoes. Pick up the signals he goes through, listen carefully, understand his needs and preferences and offer what’s best for him, don’t try to push something he doesn’t need to profit more.

2 – Focused Strategy

To retain customers, it is necessary to know exactly who they are. Do not embrace the world, know who your audience is and outline a well-focused sales strategy. 

To define your audience, answer questions like: Who are my potential customers? Where are they? What do they expect from my products or services? Having this information well defined is essential to direct your business strategy.

– How to create a Customer Journey Map

3 – Delivery

Sold? Exceed customer expectations. Don’t just deliver what he expects, that’s the basics, the best way to retain customers is to provide a high quality service with benefits he didn’t expect.

In addition to impressing, this creates a feeling of gratitude and debt, and makes the buyer want to repay in some way, either by pointing out your service to others or staying true to your company.

4 – VIP Treatment

As we pointed out earlier, it is common for companies to offer promotions and other bonuses to people who are not yet customers, as a way of attracting them. Meanwhile, loyal customers receive nothing. 

Big mistake! Give those who are already your students VIP treatment. Contemplate the main responsible for your billing with special actions, such as personalized content, discount on new modules of your course, early access to launches and offers, among others.

5 – Follow-up

All actions you have taken to retain customers must be registered and monitored. For this, the ideal is to have a good CRM (Customer Relationship Management) and a team focused on results.

This monitoring allows you to identify strengths and weaknesses in your strategy and to get to know your audience better and better, which favors the development of more effective actions, achieving positive results in less time.

With a well-planned retention campaign, your online course can become a steady and recurring source of income in less time.

– How to sell online course

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

Coursify.me offers three plan options for you to decide which best suits your needs and the good news is that the Beginner Plan is free!

To learn more, visit our website, test the platform and understand why we are the best choice for your online course.

The post How to retain customers for your online courses appeared first on Blog Coursify.me.

Many professionals question that, and the truth is that there are still restrictions on the market about having online courses in the curriculum.

In an interview made by Exame.com with some recruiters, they said this happens mainly due to lack of knowledge and information about the quality of online courses.

Aware of this pre-established thinking, headhunters work to show managers that the achieved results matter more than how knowledge was acquired.

Check the reviews of 5 headhunters of the largest recruitment consultants of the country on online courses in the curriculum:

1. Marcelo Cuellar, Manager of Michael Page in Rio de Janeiro

   

“If it’s a course that brings learning and causes the person to have a best performance is valid, “he says. The rejection of the companies, according to him, is initial, and the results that the professional brings after making the course is what matters. “I believe in the combination of online and classroom education,” he concludes.

2. Jacqueline Resch, managing partner of Resch Human Resources

“Online courses are not as valued by the market, but I believe this is the result of ignorance, prejudice and certain resistance against the new,” says Jacqueline Resch. For her, the tendency is for this mode of education to be assimilated by the market as the offer has grown every day. “I would never discriminate against a candidate for using the technology to expand their knowledge and skills. It would be utter nonsense in the digital age, “says Jacqueline.

3. Jorge Martins, Robert Half headhunter

   

“We do not distinguish whether a course is in person or online,” says Jorge Martins, from Robert Half. Also to him what is worth is the identification with the course and the learning achieved. “Now, professional should know that the distance education demands greater dedication,” he says. In his opinion the content is the same, what changes is the interaction. So the courses that bring together students on certain dates are the most suitable as they allow to have more exchanges.

4. Sthaell Ramos, managing partner of People on Time consulting

   

“Although this is not a new form of education, there is this idea that is new and for that reason there is some kind of prejudice,” says Sthaell Ramos. For her, the receptivity will increase from the moment you begin to understand the gains from distance learning. “Prejudice comes from lack of knowledge and to adapt to change, I think it will gain more strong, since we are in the era of technology,” says the expert.

5. Joseph Teperman, headhunter and partner of FLOW Executive Finders

   

“Distance learning is a wonderful solution for those outside the major centers,” says Joseph Teperman. However, he confirms that eLearning is considered with caution by the market. “As everything is new, online courses are still viewed with reservation by the labor market,” he says. Therefore, the “pioneers” (ie those who opted for this mode) will have some difficulty in being well accepted, he said. However, his view is that matters more what one learns than how she does it, whether at home or in the presence of peers and teachers.

We can see that online courses in the curriculum are no longer news and are being well accepted by recruiters, who for their part, work to change the view of the market as to distance learning.

ELearning platform (LMS), the Coursify.me already operates in more than sixty countries, bringing knowledge and quality education for all.

If you want to host, sell or take courses, visit the Coursify.me website and know all the features and options we have for you.

The post Online courses in the curriculum: what the market thinks about it appeared first on Blog Coursify.me.

3 practices for the students retention

The students retention is, first of all, the result of a quality online learning and a positive teaching experience, whether in a classroom or in a virtual environment.

More important than getting new registrations, take actions focused on the student satisfaction is essential to ensure his permanence and signature in future modules of your course.

Check out some simple actions that can be performed to help with the students retention:

Give attention to the customer

Monitor the student that is registered in your online course and watch for possible interactions, either to ask questions or give feedback.

At the time of enrollment, make contact to thank and show willingness to provide any information about the material. Schedule chats to discuss the content and answer questions, send support materials, etc.

Use varied resources

Currently a key to the students retention, use different resources to create more dynamic and interesting classes.

Online courses hosted in a complete platform as the Coursify.me, for example, may provide content for your students in a variety of formats, such as videos, tutorials, presentations, audio, among others. In addition, it provides a Student Area where students and teachers can chat.

Highlight good results

Recognize the positive performance of someone is critical to encourage their formation and the search for even better results.

Way beyond giving a high note, the recognition of students who stand out can be done through rewards. In the case of online courses, the instructor can send books to those who complete the course above the average, offer a private chat to deepen the content, certificates, among others.

As simple as they might seem, actions that demonstrate recognition contribute to increase the involvement and satisfaction of the student, collaborating with the students retention.

With the goal of providing the best eLearning experience to our customers, the Coursify.me offers a complete platform for those who want to host, sell and make quality online courses.

Present in 60 countries, the Coursify.me already attend more than 1440 customers and meets with pride its goal to serve as a means to ensure that education has not barriers.

If you are a professional or company that wants to have an eLearning platform (LMS) at your disposal, visit the Coursify.me website and see all the advantages and features that we have to offer.

The post Students retention: tips for not losing students of your online courses appeared first on Blog Coursify.me.

Sell goes far beyond just announce something, it is necessary that the product offered to stand in the midst of competition and that the customer is convinced to buy it. For this reason, there are some persuasion techniques that are applied with success in sales strategies.

Sell Online Courses: 6 Laws of Persuasion that you should apply

Sell online courses using persuasion techniques is to guide the consumer to think in a certain way, make the decision that you want to. After all, persuasion is nothing more than the ability to convince someone.

Many people think that being persuasive is a gift, but, on the contrary, this is a quality that can be developed, studying and realizing how the human mind works.

The psychologist Robert Cialdini has released a book called Influence: The Psychology of Persuasion.

He explores what he described as the Six Laws of Persuasion, which would be the following:

1. Reciprocity

This principle defines that people are more willing to agree to a request when something have been “given” to them in the first place.

To sell online courses according to this law, you can offer special discounts on the first purchase, facilitate the payment conditions, offer interesting content such as ebooks, handouts with summary of what was taught, a first free module of the course, among others.

2. Commitment and Consistency

People are more willing to act in a certain way if seeing this as being consistent with their previous behavior. Once we commit ourselves publicly with something or someone, we are much more likely to comply with this commitment.

Ask your customer to commit to something small, without cost, like to fill out a form, answer a satisfaction survey, create an account, etc. This increases the likelihood that your visitors see themselves as customers and end up buying your course.

3. Authority

The authority or perceived expertise of the communicator is an important factor for people to feel willing to agree or do something.

When it comes to sell online courses, this strategy must be built before, through content that proves the seller knowledge on the subject. This can be done through posts in blog, websites, social networks and other communication channels.

4. Social Proof

The more “popular” is perceived to be a behavior, the greater the tendency for someone to behave the same way. This fill the need of the human being to know that he is not alone.

Show number of subscribers, number of visits to the site, students registered in the course, testimonies of students and any other data that helps to create credibility and trust.

5. Scarcity

The attractiveness of a product/service/situation is inversely proportional to their availability. Feeling that we are going to lose something leads us to act with more emotion than reason.

Make an offer for a limited time, or pointing out that there is only X number of vacancies available is a great strategy to sell online courses.

6. Liking

People are more willing to help or agree with those from whom they like, have a relationship of friendship, for whom they feel attracted or consider to be similar to themselves.

Create a relationship with your audience. There are several ways to do this, like by having chats to talk with your audience, to find common ground between you and exploit them to gain attention and generate trust and affection.

Anyway, these are some techniques that you can apply to sell online courses and attract more students to your course.

To help you can count with the Coursify.me. Elearning platform  (LMS), Coursify.me has all the features you need to create and sell online courses with quality.

Please visit our website, learn more about the resources we offer, register your course and start profiting by doing what you like right now.

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Learn how to create online courses with professional looking

To create online courses that have a professional look and ensure more credibility for your course, nothing better than to learn from those who mastered it.

So we invite Interface Designer, Nathalia Schoen Munhoz, to tell how it is to create templates, record and edit videos, and give tips for you to do the same, without hiring help.

Check out the interview below and learn to create online courses beautiful and well designed .

1 – What programs do you usually use to create templates and presentations?

I use programs such as Axure to create the skeleton of the screens when necessary. Then I create the layouts and do image editing in Photoshop and use Illustrator when I need to draw something or do some illustration. But I also use a lot the good old pencil and paper to organize ideas and make sketches before starting a job.

2 – What is important in a good layout?

The interface design work begins in the planning and organization of information, on paper. For your layout to be good it is first necessary that the information is well organized and categorized. After that, use a grid to arrange the information on the screen the best possible way. It is important that all information is easily found by the user and the interface is intuitive. A good design is one that you do not need to train the user, because he can find everything by himself.

3 – Some design tips for beginners?

Search for many references and base your work on that. If you do not know how to start, the starting point is research. Look for projects  similar to yours and styles you like, to see how the professionals who work with it solve every interface problem. You will learn a lot, and it serves to any area. Try to make each job has a challenge, even if small, because that way you will always learn something new. And remember that you will not learn everything from morning to night, it is a process, you advance a little every new day, every new job. Respect your learning time.

4 – How do you record home videos? What tools you use?

Depends on the type of video. When is a video talking about something that needs more information, I do a search, I write down the most important information and mount a script with the topics that I need to talk. Then I use this script to guide me in time to record.

When is a tutorial video is more complicated, because I have to plan more before start, separate the materials and make sure I have everything I need. At the time of recording, I need to make sure that the steps I’m following are being captured by the camera so the person watching understand what I was doing. With every step of the tutorial recorded, I need also to record an introduction and conclusion for this video.

With the raw material filmed, I edit all video joining introduction, the tutorial itself and conclusion. And after all that I still need to add text on the screen when necessary, and record the narration on top of the tutorial, so that who is watching is also able to fully understand each step.

For recording I use a semi professional camera, a tripod and prefer to use natural lighting (record during the day is the best), but if I can not I add an indoor lamp through a filter that I made of tissue paper to have more diffuse light, like a lightbox. I also have a unidirectional microphone that I use for stories, and that’s basically it.

5 – How do you edit videos? It’s difficult?

I use Adobe Premiere to edit my videos, but in general all the editing tools are relatively similar, and you can use the one you prefer to create online courses. The basics of video editing is cut what is unnecessary. I create a folder for each video and put the videos, photos and music that will be used in it. Then import these files into the program and start to join them, edit. In general I put the raw video on the timeline, start to watch and make the cuts. After the cuts has the color correction and audio, the transitions of image and audio between each section and the application of the effects, titles and subtitles when needed. It is easy but it is time consuming, because you’ll need watch the same video multiple times to make sure that what you’re talking will make sense on the edition.

6 –  For those who will record their first video, what do you recommend?

First of all, know your first video will hardly be good. But it’s okay. Create online courses is like anything in life, you will only learn with time and practice. My first videos were horrible, but if it were not for them I would not have gotten the point that I am today, and I will improve a lot yet. Another thing is that to talk to the camera can be much harder than it looks. So keep in mind what you will talk, write a script on paper and practice in front of the mirror if you need before start recording.

At the time of recording, always try to think about the edition. If you stuttered or said something wrong, no problems, repeat the phrase until the way you want, because you can cut in editing later and no one will see what you missed. In fact, it is always good to think about the edition at the time of recording, so you can make strategic breaks for cuts, for example. These are things you will learn naturally after that you get used to record and edit. If you feel unsure, start recording something to test and to watch, so you can see your mistakes and correct what is needed. But most importantly, do not be afraid to start! It’s all up to you.

Create online courses requires a bit of time, practice and perseverance, but once you get the hang, all the effort worth it.

Course done, sign up on Coursify.me and start to promote and sell it to your audience. Complete eLearning platform (LMS), visit the Coursify.me website and learn how we can help you work with what you like.

The post Create Online Courses: Design and Video Editing Tips appeared first on Blog Coursify.me.

That’s right, you didn’t read wrong, the Coursify.me, an eLearning platform, now it’s free.

What does this mean? It means that you have a platform for hosting online courses (LMS) ready, with all the features you need to host and launch your online course, at your disposal for free!

ELearning platform: why use Coursify.me

The advantages that our eLearning platform offers to make your virtual school a success are numerous.

Check out some of the resources that the Coursify.me offers: 

• 100% Web system in cloud
• Hosting of your school and courses with redundancy and backup
• SLA 99.9%
• Responsive system with support for desktop, tablets and mobile
• System in English and Portuguese
• Easy customization of the visual identity of the school and online courses
• Custom domain, as: myschool.coursify.me
• Creation of courses with videos, audios, images, text and files
• Integration with Dropbox, YouTube, Vimeo and PayPal
• Payment receipt via PayPal
• Discussion forum for students to broaden their knowledge and networking
• Monitoring Panel in real time of each course
• Management of students and course enrollments
• Creation of courses organized in modules
• Support to the most popular browsers such as Google Chrome, Safari, Firefox and Internet Explorer
• School and courses optimized for SEO (Search Engine Optimization)
• Share courses in social networks such as Facebook, Twitter and other
• Payments in Dollar or Real
• Monitoring graphics of courses enrollments

And the benefits don’t stop there! We are constantly talking to our users and launched updates and new features periodically to make Coursify.me the best eLearning platform on the market.

Our goal is to make the Distance Education as efficient as the classroom teaching, not to say better! After all, distance learning courses has no geographical barriers, anyone with internet access can learn, at a time that is available, at your own pace.

In addition, studying online doesn’t mean studying alone. So that the student can has access to the teacher and count with support from both the instructor and colleagues, the Coursify.me created the Student Space, in which, through a chat, everyone can communicate, ask questions and exchange opinions.

If you want to know more about how the Student Space works, click on the link below:

http://blog.coursify.me/updates-coursify-me-student-space/

The Distance Learning market grows every year and many professionals seeking for a new source of income, or companies that want to empower their employees in a practical way, are creating courses and collaborating to that learning is increasingly accessible.

The reality is that any person who dominate a subject can teach it to anyone who wants to learn, without leaving the comfort of your home. The Coursify.me already hosts online schools that are prominent among students.

And this is only the beginning. Every day our number of courses and students increases and we look forward to improve our eLearning platform and create a better learning experience.

 Visit our website and see how easy it is to host your online school with us.

https://coursify.me/

If you have any doubt, talk to us via the online chat available on the website or send an email to help@coursify.me.

Create your online course and start profiting by teaching what you like. We are waiting for you!

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