In this post, we’ve put together simple tips on text, formatting and slide design to help you start your course with a great presentation. Check it out!

Creating Slides: Tips for getting your presentation right

Creating slides is a practical way to organize educational content and a great option for those who want to create visual and didactic material quickly.

It is very likely that you have already used PowerPoint or Keynote at some point, and that’s all you need to create slides. 

Both programs provide features that allow the use of text and images to develop well-organized and visually attractive lessons.

Furthermore, it is possible to integrate other media into your presentation, such as videos and audios, making it even richer.

You can also turn your slides into videos, adding audio with explanations to reinforce the written content. 

– 7 tips for speaking well on video

PowerPoint itself allows this to be done or you can even use free software, such as Windows Movie Maker.

Don’t worry about creating slides with sophisticated design, your main goal should be to convey information clearly. In these cases, the “less is more” rule is worth a lot.

Check out some tips on how to prepare a pleasant and efficient material for your online courses. 

Create slides: Design

Let’s start with the look of your presentation.

A simple but well-designed design can improve your message and make it easier to understand.

When creating slides, try to use a maximum of 3 or 4 colors that generate a harmonious combination, preferably in your brand colors (if you have one).

To make this easier, you can consider using the best AI presentation makers to design slides with cohesive colors.

But let’s start from the beginning:

Theme

Choose one design that complements the content. For example, a presentation about technology could have a modern, minimalist design, while one about sustainability could use shades of green and natural elements.

Be careful not to overload your presentation and your student’s mind. Choose clean, clear backgrounds that highlight the text and images. 

PowerPoint offers several ready-made themes and you can create yours directly within the platform.

There are also paid or free template options on specialized websites such as SlideCarnival, Envato Elements, or Canva. 

These templates are made by professional designers and save time.

Color palette

If you don’t already have a brand with defined colors to maintain the same pattern on your slides, don’t worry. 

Select two to three colors: one dark and one light, because the contrast helps the image stand out, and a third complementary color to emphasize elements. 

If you need help choosing the best combination, there are sites like Colour Lovers, Adobe Color and Coolors to assist you in this mission.

– Step by step to build a brand for your business

Graphics

If your presentation contains a lot of data, use graphics to support the text and convey some ideas more clearly.

You can, of course, use ready-made graphs from other materials and sources, but this can break the pattern of your presentation in a visually unpleasant way.

Our suggestion is that, if it is a simple graphic, you use the PPT tools or other software you are using to draw it. 

This way, you’ll have control over colors, typography, and more, creating a consistent, more professional presentation.

PowerPoint provides a wide range of charts which are perfect to help you with this task.

If you want something more elaborate, you can use the SmartArt, an internal tool that allows you to create infographics in a wide variety of models, such as cycles, hierarchies, and pyramids.

Videos

First tip, videos are always a good choice for online courses, and if you like the idea of ​​creating one with your slides, start by making sure they are in the correct format. 

For example, if you are going to make the video with aspect ratio 16:9, set your slides to the same format to ensure no information is cut off.

Overall, it’s super easy to insert video into Keynote and Powerpoint — just insert the file as you would an image.

It may be a good idea to set the video so that you have to click to play, preventing it from starting automatically when you are moving through the slides.

This way, you have more predictable control over when the video starts and prevent it from taking a long time to load and ending up freezing and skipping to the next slide.

– Tips for using videos in online courses

Images

Images help make your slides more dynamic and less tiring, in addition to offering visual support to what is being explained.

You can use photos that relate to the concept you are talking about and, ideally, are not complex in terms of composition. 

Your photo can be a metaphor or something more literal, but it should be clear why the audience is looking at it.

We are in the age of memes and GIFs and yes, you can use them to break the ice or explain your ideas in a less formal way, if the subject and target audience allow it. 

Whatever your options, be consistent. Using different image styles in the same presentation can distract your audience and make the overall look chaotic.

– Best Ways to Include Images in Your Online Course

Transitions

Use, but don’t abuse, transitions to “bring life” to the presentation. Here is another time when the “less is more” rule applies.

Although both the PPT and Keynote offer a variety of transitions, users often find its excessive use quite distracting and unsophisticated. 

A simple “fade” effect between slides is more than effective and, most importantly, sufficient.

BONUS TIP: Choose just one transition effect, a very soft one, preferably, and use it on all slides.

Create slides: Text formatting

Texts for slides must be brief and get straight to the point. 

Avoid long paragraphs, ideally organize the text into topics and short sentences.

As a reference, you can follow the 6×6 rule: arrange up to 6 lines of text on each slide, each with a maximum of 6 words per line.

Think about topic transitions. You don’t want every slide to look exactly the same, so create one style for slides that discuss the same idea and another when the topic changes.

For example, if your slides have a dark background with light text, when changing topics you can use a light background with dark text. This way, your presentation gains texture and your slides still look like part of the same family, but the audience gets a visual cue that we’re moving to a new question.

Another valuable tip is to use white space well (i.e. space without color, text and other elements). Using it correctly helps direct the viewer’s focus. 

You can freshen up your presentation by adding extra margins, breaking up long paragraphs, and trying to use no more than half the slide for placing objects.

Font style

To create easy-to-read slides, opt for a classic font (avoiding decorative and cursive formats), such as Verdana, Arial, Calibri and Helvetica.

These fonts, in addition to being very readable, are common to all computers, which will prevent PowerPoint from substituting a random one if the person does not have the font used installed on their computer.

Important to highlight: There are several font options that can be downloaded for free on the internet, but remember that if it is little known, the person opening your file on another computer must have the same font installed to be able to view it.

– How to Create a Great PowerPoint Presentation

Font size

The size of the font used is a very important factor when creating slides.

The text must be well readable, but it should not take up too much space to avoid creating a confusing look and to support the use of images and graphs, when necessary.

We recommended the following:

• headers with at least 20pt.
• body text up to 18pt.

These sizes will provide students with a comfortable viewing experience and will ensure readability across multiple devices, such as laptops, smartphones, tablets and TVs.

BONUS TIP: To create slides more easily use the Slide Master feature to organize headings and subheadings. You can also use it to customize color schemes and add logos.

Create slides to improve your online courses

In online courses, you can create slides like study support material or as support for audio or video explanation.

This is an excellent resource to start structuring your classes in a simpler way that gives you greater confidence, since we are all familiar with PPT presentations.

Think about your main message, structure your topics, review your cadence and consistency, and then start thinking about your slides.

A presentation needs to be independent; Slides are just something you put on top of it to improve the student experience. 

In addition to enriching your online courses, you can share this content on SlideShare to increase your authority and attract more audience.

– How to use SlideShare to promote your business

Now that you have the necessary tips to create beautiful and well-organized slides, there are no more excuses for leaving your online course to tomorrow. 

– Design tips for creating professional presentations

Create your course, upload it on Coursify.me and start making money doing what you like.

Complete eLearning platform, Coursify.me has all the features you need to customize your school page, integrate and import content from your computer and sites like Vimeo and YouTube, and more.

Visit our website, take a test and start now create slides and sell quality online courses. 

– Practical guide to creating and selling online courses

If you have any questions, just get in touch!

The post How to create slides for online courses appeared first on Blog Coursify.me.

That said, there are several paid ways to attract a greater number of people to your website, such as ads and sponsored links, but for sustainable growth, the ideal is to be able to increase organic traffic, that is, attract visitors in a spontaneous way.

As social networks are important channels of marketing and relationship with the public, in this article we will focus on how to increase your organic traffic on Facebook in order to generate more sales for your business.

Why does Facebook deserve your attention?

Creating a relationship with the public should be the main strategy of any online business that wants to stand out and, to leverage this mission, nothing better than making use of social media.

For years holding the title of the world’s largest social network, Facebook continues to be an attractive online marketing channel for many brands. 

Just to give you an idea, the network attracts 2.29 billion daily active users and hosts around 40 million small business pages. 

If that doesn’t convince you, take a look at the data below:

• Facebook Messenger has over a billion active users
• Facebook is the social media that sends more traffic to websites
• The average user spends about 50 minutes a day on Facebook
• 38.6 % of the world’s population uses Facebook
• 500,000 new users are added to Facebook every day (6 new profiles per second)

These (pretty impressive) numbers are why you should invest time and effort into driving more organic traffic to your Facebook page.

There are several marketing tactics and types of content you can create to grow your audience, such as:

• Posts with text, photo or video content
• Short videos on Stories and Reels
• Create groups 
• Conduct prize draws and giveaways
• Use chatbots or autoresponders of Facebook Messenger to attend customers
• Close partnerships with influencers
• Go live

– How to create Facebook groups

Tips to understand Facebook and increase your organic traffic

To increase organic traffic to your website, blog or page, you need a digital marketing strategy, focusing on content marketing. In other words, it is necessary to generate content that interests and attracts the user.

Millions of unique users access social media platforms across multiple devices every day for a significant amount of time.

A giant in the middle, Facebook is the social network with the highest number of hits and, despite having been launched for a long time, it continues to grow and conquer new users. 

However, achieving results through Facebook is not an easy task as it may seem. In addition to the need for updating with qualified content, which takes time and work, the organic reach of business pages has dropped a lot.

– Benefits of Content Marketing for your company

It happens that in recent years, Facebook has undergone a series of changes in its algorithm (a factor that determines the content that will be viewed by each user) and in its policies for positioning news on the users feed. 

The platform started to offer more options for paid advertising and started to limit the space and organic reach of companies. 

One way out of this is to try to understand which factors the algorithm considers relevant and try to apply this in your publications.

The only problem is that, as with Google, no one knows exactly how the social network determines what is relevant to its users and what is not. 

What we currently know comes from the experience of several companies that use Facebook. It was based on this knowledge that we have listed the following tips to help improve your organic traffic on the platform. 

Post quality content

We’re all tired of saying this, but as a first fundamental rule, it’s always important to repeat. 

Pages that publish qualified information and add some value to people’s lives, teaching, informing or even entertaining, gain a greater chance of appearing on the users’ news feed.

When in doubt, follow the rule of thirds: one third of your content is your ideas/stories, one third is direct interaction with your audience, and the last third is promotional content.

Don’t overdo it

Keep your page updated, but be moderate. Nobody likes companies that overwhelm their audience with information and ads and end up hogging their feed. 

Especially when the content is promotional, it irritates both the user and Facebook, and can end up taking down your organic traffic for good. 

While there aren’t an exact number of posts that would be interesting to do, many social media professionalsdo n’t recommend more than three a day in the feed. If you want to go beyond that, opt for quick posts in Stories.

– How to Create Promotional Videos for Your Online Course

Post during off-peak hours

It sounds strange, but the logic is simple: on off-peak times you’ll get less competition. With fewer people posting, your content is more likely to stand out. 

It is also important to do an analysis via the Audience Insights about the times that your audience usually accesses your publications. 

To further improve your performance, run tests and establish a publication schedule based on your audience’s browsing routine.

Use and abuse of Facebook Insights

As mentioned above, Facebook Insights is an excellent tool created by Facebook itself that allows you to monitor and evaluate the results of your work.

Through a simple analysis it is possible to verify what is working, which posts your audience likes the most and thus change your strategy and actions to achieve more effective results.

Go live 

Facebook has made a big investment in its live video tool, encouraging and giving greater visibility to pages that use this feature.

Live video gets 4-7 times more engagement than other Facebook posts. Many brands have already registered up to 10 times the engagement.

Q&A is one of the most effective live video formats for B2B companies. For B2B and B2C, try demo videos, introducing and explaining how to use your product.

– Streaming Live Video: 5 Ways to Monetize

Use compelling images

Having visually compelling content is essential to standing out in people’s increasingly crowded feeds. 

Research has already shown that Facebook posts with images get 2-3 times more engagement than those without images. This is important because the more engagement, the more the algorithm understands that content is relevant and favors organic traffic to the page that publishes it.

However, posting low quality images and videos can make you look unprofessional and end up discouraging the visitor, so be careful with your Facebook post template.

Install Meta Pixel (formerly Facebook Pixel)

Meta Pixel is a small code installed on your website to enable tracking, testing, targeting and analysis of Facebook and Instagram posts. 

This analytics tool lets you measure the effectiveness of your ads based on the actions people take on your site.

At Coursify.me you can add Facebook Pixel to your account on Google Tag Manager and then register the Google Tag Manager container ID in the Resources -> Integrations -> Google Tag Manager menu and it will work. See how easy it is:

https://support.coursify.me/hc/en-us/articles/360016206819–How-do-I-add-the-Facebook-Pixel-javascript-on-Coursify-me-

You only need to configure it once per site.

Mix your post formats

Audiences like novelty, so give it to them in as many ways as you can, including varying the type of media used in your posts. 

If you mainly post images and your reach is low, try creating some videos and see if that changes the amount of organic traffic your page has been getting. 

Experimenting with new types of media will keep your content stream fresh and engaging for your audience. Also, you may find that there are post formats that perform better than the ones you usually use.

Importantly, while Facebook has never officially confirmed it, many marketers believe that prioritizing posts in new formats in the news feed results in more reach. 

Experimenting with newly invented post types like 360 ​​video or Facebook Stories can add benefit to your organic traffic if the algorithm prefers new formats.

– 10 Ideas for Creating Content for Social Media

Increase your organic traffic and sell more

Organic traffic for brands on Facebook is like water in the desert: it’s essential, but it’s hard to get.

There are no wrong answers here. Apply the tips above and track reach metrics to understand what is working best.

Keep trying new tactics, testing your strategy and putting out great content, and you’ll see the results show. 

The important thing is to maintain consistency and a good publication schedule.

Complete and optimized eLearning platform for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

With perfect integration with the main social networks and content platforms, with Coursify.me you are already halfway through the work of positioning yourself well in search engines and attracting customers.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post How to grow your organic traffic on Facebook appeared first on Blog Coursify.me.

Currently, an increasing number of organizations take the initiative regarding the qualification of their professionals, resorting to online courses to make this process simpler and more economical.

Corporate Education and Online Teaching

Reflecting a generation more connected and comfortable with the virtual environment, entrepreneurs are realizing that using the internet to carry out corporate education is the best option for everyone.

In addition to representing significant savings in infrastructure, the employees themselves prefer to escape conventional training methods, opting to use the technology and flexibility it offers.

Factor that has accelerated the growth of online corporate education, Covid-19 pandemic has served as a “turning point” for many companies, as it has accelerated the trend of migrating from classroom to virtual learning environments. 

– Whats is a Learning Management System

According to the survey “Training Panorama in Brazil: Indicators and Trends in Management and T&D 2020/2021”, carried out by Brazilian Association of Training and Development (ABTD), one of the consequences of the pandemic was a 21% drop in face-to-face training compared to 2019, representing 56% of the training hours applied in 2020.

On the other hand, corporate online courses accounted for 37% of the hours invested in training and development, with recorded increase of:

• 19% in online training, not live (self-training);
• 18% in online training, distance learning, with a live teacher (highest).

The other 7% of the training hours took place without the use of technology, through handouts and manuals, for example.

Another important piece of data from the survey, which interviewed 318 respondents, representatives of the industry, services, commerce and public administration sectors, is that companies invested 20% more in Training and Development (T&D), compared to the previous year.

Not even the economic crisis caused by the pandemic prevented an increase between 30% and 40% in the annual investment in training per employee.

– Benefits of Online Corporate Training for Companies

For Roberta Casare, a specialist in the Human Resources area at Compuware, distance learning, aimed at staff training, is beginning to be part of the work routine of many professionals.

“Lower costs, standardization of training and the end of geographic and time barriers are among the factors that make distance training an important qualification tool for companies today”, emphasizes Roberta.

Corporate University: What is it?

After the concept of corporate education popularized in the business world, a new subject has been gaining prominence within companies: the so-called Corporate University.

Many entrepreneurs and Human Resources professionals have already realized that to achieve better results it is necessary to generate greater engagement on the part of employees in relation to the company’s goals.

With this objective, corporate education presents itself as a valuable resource for valuing professionals and their intellectual capital. From this principle came the idea of ​​the Corporate University.

In a simplified way, corporate university is a set of tools and methodologies that aim to develop the technical knowledge and skills of professionals.

Its goal is to provide all the necessary resources for employees to become more qualified to carry out their activities and prepare for the demands of the market.

For this, the Corporate University is an online environment that hosts courses, training, rich materials and specialized content.

Advantages of the Corporate University in business education

The Corporate University emerged as a way of contributing to the training and retention of professionals, where they develop, are educated and valued for that.

In addition to helping the employee to develop new skills and abilities, this corporate education tool helps to spread the corporate culture. 

The idea is to make the entire team incorporate concepts such as mission, vision, values ​​and corporate goals.

If there are still doubts about the usefulness and benefits of a Corporate University for your business, check out the advantages listed below:

Focused Training

The Corporate University unifies the objectives of managers and the company in a focused education, presenting better results when compared to the conventional training, since it organizes the content and centralizes the learning solutions according to the needs identified by the company.

Intellectual Development

Basically, Corporate Universities are distinguished from training courses by their analysis and strategic vision. More than training in the operational scope, its teaching stimulates the development of the intellect, which results in a team that is better prepared to solve problems and seek new solutions.

Flexible Teaching

The vast majority of courses and training offered at a Corporate University take place in a virtual environment, which allows employees to have control over their time and pace of learning and access the course from anywhere through computers and mobile devices.

– eLearning platforms and corporate education

Apart from all that, we can still cite as advantages: it has a complete learning structure, focus on results management, skills development, corporate culture and learning paths.

Corporate University – Case of the company Azul

A model company when it comes to Corporate Education, in 2013, Azul created its own corporate university, the UniAzul.

A reference in teaching excellence in the sector, UniAzul provided around 72,000 training courses in 2020 and another 19,000 by March 2021.

The idea for creating this virtual learning environment arose from a problem identified by the company: the excessive time that its crew were away from their tasks and families because of the training carried out in São Paulo.

The way out was to resort to distance education. After adapting the training to the virtual environment, today UniAzul offers more than 400 course options, including for aircraft maintenance and cargo management (which require a good dose of practice), but also for sustainability and immersion in the company’s culture.  

“With this methodology, the class material arrives at the locations in an agile, standardized way and with the same consistency as the training given in person”, says the vice president of clients Sami Foguel, responsible for the human resources area.

This is an example that makes clear the advantages that technology brings to Corporate Education, and why most companies should not delay adopting this training method.

How to create a Corporate University

With the appropriate assistance, any company can find strategic management, procedure and production solutions for the creation of a Corporate University.

Entrepreneurs must keep in mind that constituting a CU can produce a series of positive results if the process is carried out with good organization. 

For this, it is important, first of all, to identify the problems of your company, clearly structuring which strategies should be used to solve such difficulties.

– Corporate Education in Companies

Considered one of the main minds behind the future of work, Jeanne Meister outlined, in an article in The Knowledge Management Yearbook, the ten steps she considers essential to create a Corporate University. Check it out:

Form a governing system

The chances of success are greater when there is support from the top management. A governance system is essential to define roles and responsibilities, given that a CU is quite different from a training department – ​​behind this, there are very different roles and return expectations between them.

Forge a vision

Visualizing a picture of the company’s future stage transforms the vision of where you want to go with the initiative. Ideally, the vision is the result of a collaborative effort that is both memorable and attainable.

Define a resource strategy

One cannot forget the resources that will support the Corporate University. In general, the direct allocation of resources by the company is usually the largest share of the capital that sustains a UC. But it is also possible to support it by offering courses for suppliers and other partners at modest costs, as well as selling training packages.

Determine the scope

A very common question: “does having a CU mean putting all training under the same umbrella?”. For reasons of efficiency and cost centralization, many training courses and courses must gain synergy; but there are others that don’t need to be under the same structure.

Identify target audiences and their needs

One of the differences between a Corporate University and traditional training is precisely the breadth of the audience they serve. In a UC, the target audience usually reaches a certain value chain, from suppliers and internal collaborators to, in some cases, external consumers. The essential thing is to define the needs of the business in relation to the knowledge aimed at these audiences.

Develop products and services

Once the company clearly knows what it needs in terms of skills, knowledge and competences from its employees, the next step is to develop a matrix of these solutions. This matrix should work as a template to be adapted, updated and rearranged according to the strategic needs of the business and individuals.

– 7 benefits that a good LMS offers for companies and professionals 

Select learning partners

With the template, it will be possible to find learning partners. They can be groups of consultants, higher education institutions, the company’s own key suppliers and other schools. The secret, in this aspect, is to seek complementarity of knowledge and prestige, in addition to greater possibilities for innovation, fostered by the exchange with other mindsets.

Design a technology strategy

This step is not about deciding whether all content will be e-learning. The question to ask is: “how to train more people, more often, with cost savings and with measurement of results?” A mix of tools and technologies can be the way out. More important, however, is to be open to constant updating, as the speed with which technology advances is increasing.

Imagine a measurement system

The first and greatest objective of creating a Corporate University is to be able to measure the outputs, the results, of the knowledge applied in people’s daily lives. But measurement only appears as the ninth step because, before it, it is necessary to understand what is sought. This is the only way to select the key indicators to compare these lessons learned over time.

– How to measure the effectiveness of your online business training

Always communicate 

Always share information, values, results and everything else that involves CU. This is important because it generates involvement on the part of the company’s employees, increasing interest and openness to such programs.

Present in more than 60 countries, Coursify.me is the perfect solution for hosting online training.

Developed for companies, with the Business Plan you customize your own domain and remove the Coursify.me all your pages and courses.

With focus on corporate education, Coursify.me prepares to fully support corporate training environments. 

To learn more, visit our website, test the platform and understand why we are the right solution for your business.

The post Corporate Education: Advantages of Corporate University for companies  appeared first on Blog Coursify.me.

There are a number of advertising channels on the internet that you can (and should) use to accomplish this, but if qualified and organic traffic is your goal, start a blog as soon as possible.

Importance of Blogging to Drive Traffic to Your Website

Depending on your business niche, it is true that a blog can take time to deliver results, since online competition is high and other competing websites may have been producing content much longer than you. But producing content is critical.

For those who do not remember, Google and other search engines are not able to read images, so they rely on the textual content of a site to determine its relevance to user search.

What does this mean? Quality written content is critical to drive traffic to any web page today. And considering that you can’t keep stuffing your site homepage with text, what is the best channel for hosting this content? That’s right, a blog!

Powerful inbound marketing tool, blogs are an effective way to increase your online visibility and build relationships with your target audience. 

By consistently publishing quality content related to your business, you provide more value for leads and consumers, which leads to customer conversion and retention. Also, a blog can become a source of income over time.

– Content marketing to sell online courses

The truth is that people like reading blogs as part of their daily routine. 

Whether learning how to solve a specific problem, figuring out how to do something, or just keeping track of a particular topic, digital age consumers find blog content valuable, which makes it a great tool to drive traffic and increase sales for businesses.

Don’t believe us? Take a look at the following statistics:

• According to SEO Tribunal, there are 409 million monthly readers of over 2.2 billion blog posts.
• Marketers who prioritize blog updates are 13 times more likely to earn a positive ROI. (HubSpot, 2018)
• 66% of marketers surveyed use blogs in their social media content. (Social Media Examiner, 2019)
• 43% of B2B marketers say blogging is their most important content channel. (Social Marketing Industry Report, 2017) 
• 43% of people admit to skimming blog posts. (HubSpot, 2018) 

With so many social networks and other online attractions, it’s significant that many users spend time every month reading their favorite blogs. This suggests that consumers find published content useful and get some value from what they read.

– Step-by-Step to Creating a Blog

If you want your blog content to add value to readers and help generate consistent, qualified traffic to your site, you need to make sure your content is well written and reliable. 

How Blogging Can Influence Conversions

The key to influencing conversions through your blog content is to know your audience. This means your business should write about topics that your target consumers find most valuable. 

For example, if you sell a programming course, your customers are interested in technology, so create theme-related publications, subject-specific content, and related news. 

You must define different types of texts, for although your ultimate goal is to drive traffic to your website, you need to engage customers at every stage of the sales funnel, if you want them to go from visitor to lead and then to client.

– Understand How the Sales Funnel Works

Here’s a brief description of what this means for your content strategy:

• Top of the funnel: Content should focus on your target audience’s pain points and work to help them to realize what their biggest challenges are.
• Middle of the funnel: Content needs to focus on helping consumers understand possible solutions to their problems.
• Bottom of the funnel: Final push for conversion, focusing on why your product/service is the best option to help consumers solve their biggest challenges.

If you want to leverage your blog to drive more conversions, you’ll need to be consistent with your updates. 

In fact, research shows that the frequency of publications can affect customer acquisition rates.

That’s because, in addition to pleasing the consumer, the more posts you create, the more pages of quality content you’ll have for search engines to index.

While there are paid strategies that can help you do this, such as Google’s adsense and adwords, the goal is to generate organic (free) traffic. This is especially important for small businesses that work with limited digital marketing budgets.

Each time you create a new blog post for your company, it adds to the number of indexed pages your site has. 

– SEO: Complete Guide for Your Website to Have More Online Visibility

This basically means that you are creating another opportunity for your brand to appear on search engines and have a higher ranking on the search engine results page (SERP).

It’s important to note that not all of your blogs generate constant traffic over time. However, according to WordStream, 1 in 10 blogs is composed. This means that the organic search traffic from these blogs keeps increasing over time. 

The more quality content your business publishes over time, the more likely you are to create a composite publication.

To maximize your blog’s potential, be sure to monitor analytics to see which posts are most popular and generate more engagement over time. 

Use Your Blog to Make a Difference

The main reason why blogging is such an effective relationship building tool is that your content has the ability to provide real value to consumers. Unlike traditional marketing, which tells consumers directly to buy something, blogging helps users understand why they need your product or service.

In addition to drive traffic to your website, by promoting quality content on your blog you prove that you are an authority on the subject, thus attracting a qualified audience interested in what you are offering. 

Take a look at a few simple tips to turn your blog into an efficient marketing tool.

– Copywriting tips

Update It Regularly

Schedule to make a new post at least once a week. This demonstrates commitment, seriousness and loyalty to the audience. 

It can even be helpful to determine an exact day and time for the post, so your audience will always know when a new post is online. 

Many companies that already embrace content production as a marketing tactic attest that by doubling the number of updates from one to two weekly, they also doubled the number of traffic to their site and return on leads. 

– How to generate leads

Learn from Comments

Don’t disable comments for fear. Produce quality content and trust your work. 

Different opinions will always exist and serve as a good way to learn and understand your audience. 

Stay tuned for all comments, both positive and negative repercussions can say a lot about your product or service.

 Always Answer

Comments also serve for the customer or future customer to leave their suggestions, criticisms, compliments or ask for information. 

Whatever the option, always answer. Constantly monitor to not to miss the chance to answer any questions that may result in a new customer. 

Appreciate the compliments and respond politely, always offering some response or satisfaction, it is better to be aware of criticism and have a chance to defend yourself than to let them circulate in word of mouth. In the end, they can also turn into new opportunities.

 Generate Interest

Getting the interest of people who identify with your business is the key to success. 

Create posts on topics related to your course, the better the content, the more you will gain credibility and drive traffic to your website. And once again, keep an eye on comments and views. If posts that are very relevant to your course have not had a good audience, think of more interesting ways to approach them. 

Always remember that the greater the variety of subjects, the greater the chance of being found in search results. 

It takes time to become an authority in your industry through blog posts. But the reward is significant. 

The more reliable and useful information you post to your blog, the more likely your audience is to trust your business and contact you when they are finally ready to make a purchase.

When you help consumers better understand their challenges and needs through quality content, it encourages them to speak directly to your brand when they need a solution. 

Increase Your Traffic and Sell More Online Courses

Blogs are a great way to improve your online reach and build lasting relationships with your customers. 

The more content you produce over time, the more opportunities you’ll have to reach new leads and influence more conversions. 

While blogs take time to do their magic, they get rewarded in the end, helping your business to increase sales over time.

With a well-planned and consistent posting schedule, you’ll be able to improve your site’s search engine rankings and drive traffic to your page.

– Digital Marketing: 5 trends you need to know

Coursify.me is a completely dynamic and customizable hosting platform that supports and provides resources for those who want to create, promote and sell online courses.

Present in more than 60 countries, Coursify.me is the perfect solution for you to have your own business.

– Learn how to sell online courses

Visit our website, test the platform and know why we are the best option for you.

The post How to Drive Traffic to Your Website Using a Blog appeared first on Blog Coursify.me.

However, despite having the same purpose, these two marketing strategies work quite differently, which can raise the question: which is more efficient? Which one is the right option for my business?

To try to reach a conclusion, let’s first understand the differences between them.

What is SEO?

SEO involves optimizing your website and content so that it appears in a top position on the search engine results page (SERP). It is a set of techniques that aim to make your website more attractive to search engines. 

Despite being a more time-consuming job, when applying SEO techniques to your page, you make it more relevant to searches, which improves its positioning in organic results, that is, you don’t pay to reach a better position.

To help your page rank better you should use optimization techniques such as keyword usage and internal links. The better ranked, the more will be seen, which means more conversions and sales for your business.

Google determines your ranking based on a variety of factors, including:

• Keywords: To help your business rank in the correct search results, you need to choose keywords relevant to your business. For example, if you offer an online math course, think about terms your customers would search for you, like math course, math for beginners, etc. 

– How to define keywords for your SEO strategy

• Quality of content: Google aims to direct users to a page that offers high quality content on the subject they are looking for, so when your site offers informative content, it is more likely to get better rankings. Likewise, quality content will keep users on your site longer, increasing engagement and sending Google positive signals about your page.

• Site Security: The security and privacy of personal information is a growing concern for users, and Google knows it, so it ranks sites better SSL certified. 

• User experience (UX): Search engines promote sites that offer a positive visitor experience. Some features that improve usability include easy navigation, titles and bookmarks in content, and attractive images and videos.

• Mobile compatibility: Due to the increase in mobile browsing, responsive design has become paramount. A few years ago, Google switched to an indexing system that prioritizes mobile devices, so it’s important to have a mobile-friendly website to rank well in search results.

• Page speed: users want fast information; therefore, if you have a slow loading site, you won’t rank as well. Your site needs to load quickly, or users will likely leave your page before you have a chance to convince them to stay.

An SEO campaign allows you to increase your webpage’s experience, authority and trust through content creation, optimization and improved user experience.

– 12 practical SEO tips for beginners

What is Google Ads?

Google AdWords, known as Google Ads, is pay-per-click (PPC) advertising that allows marketers to reach leads faster.

PPC ads appear in a variety of ways, including:

• Search ads: These text ads appear at the top of SERPs, above organic listings. While these ads are similar to organic search listings, they are tagged “ad” to help differentiate them from other results displayed.

• Google Shopping ads: These ads are displayed in a carousel format at the top of SERPs with images of products from different brands. These lists also include prices so users can compare values.

• Local service ads: These are for service companies, such as plumbers and electricians, who want to attract more local leads. These ads are similar to the Shopping ads with the carousel format, but list the company’s service information.

With PPC, you only pay when users click your ad, which makes Google Ads a more cost-effective option than most traditional advertising methods such as radio, television or newspaper.

PPC ads operate on a bidding system. You set bids for keywords you want to use and the bid amount you want to pay when someone clicks your ad.

When you bid for a keyword, your ad appears in the search results for that keyword. Its placement is influenced by your bid amount and quality score, while how often your ad appears depends on your budget.

– How to reduce costs with Google Ads

SEO X Google Ads: which offers the most benefits for my business?

SEO and Google Ads focus on helping you increase relevant traffic to your website and gain more leads that convert.

In spite of these two tools having their general mechanism of very different operation, the motor of the two is the same: keywords. 

In Google Ads, the rule of thumb for your ad to appear is to win a keyword auction. In SEO, the way to make your website more attractive to search engines is through the use of keywords.

You might be asking yourself: if both strategies are based on the right choice of keywords, then what else serves as a parameter to differentiate the two tools and tell me which one is best for my business? Well, we can mention a few more differences to help:

Scope:

• SEO: placement only in search results.
• Google Ads: your ads are displayed on Google and partner platforms. They may also appear within partner sites.

Durability

• SEO: generate traffic continuously.
• Google Ads: generate traffic only for the duration of the campaign.

Keyword 

• SEO: works for short and long tail keywords.
• Google Ads: works for short and long tail keywords.

Costs

• SEO: cost of the team involved in planning, implementing and maintaining the strategy. Or, just cost personal time for content development and publishing.
• Google Ads: team cost plus the cost of each ad campaign (cost per ad click).

Results

• SEO: it takes time to generate qualified traffic and attract leads to your company’s website. 
• Google Ads: brings faster results.

Metrics

• SEO: Tracking and ROI analysis take time. More elements to consider when measuring results.
• Google Ads: track analytics and ROI instantly.

Ultimately, we can say that Google Ads works best for companies that focus on leads and sales. This strategy is ideal for those who want to see quick results and be able to monitor them as soon as a campaign is launched.

SEO works best if you want to generate a steady stream of traffic over time or increase brand recognition. This strategy helps more people find your business and learn about it. 

– Copywriting tips

How do SEO and Google Ads work together?

While SEO X PPC often generates heated debate when it comes to deciding which is best for the business, the truth is, it’s better to use both strategies together.

Both methods increase your visibility in SERP’s, so use them in your digital marketing strategy to maximize the online potential of your brand.

By using SEO and PPC ads together, you can:

• Increase your brand’s visibility: Combining organic and paid results helps increase your page’s visibility and, consequently, the number of opportunities users have to find it.

• Increase traffic: Google Ads helps you quickly gain traffic by attracting leads as soon as your ad is launched. By adding SEO you will start to attract long term traffic. Using both strategies allows you to win either way.

• Use PPC Keywords to Optimize SEO: Using Google Ads to bid on the same keywords you target with SEO means more exposure for your site. Also, testing keywords using PPC ads can help you figure out which ones will be most effective for your SEO campaign.

Still have questions about which tool is more efficient? This is normal, because both are essential for any business that wants to leverage its results on search engines. 

Our tip: start investing in your website’s SEO, making it more relevant through qualified content, and then start an Adwords campaign to leverage your image on the internet.

In addition, selecting a platform optimized for SEO to host your business is certainly halfway there to a good positioning in search engines.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and promote courses on the internet. With complete optimization for SEO, allows integration with your social networks and content platforms like Vimeo and Youtube, all to improve the visibility of your page.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

To learn more, visit our website, take a test and understand why we are the best option for your online course.

The post SEO X GOOGLE ADS: WHAT is the BEST strategy for my business? appeared first on Blog Coursify.me.

How to start to create online courses leaves many people confused, therefore, nothing better than to follow a to-do list to gain more confidence.

Simple guide to create online courses

Not everyone has the same needs when they are just getting started to create online courses.

Some people know exactly what will be the topic of their course, others not yet, but already have an interested audience.

Therefore, the sequence of actions of a to-do list may not work the same for everyone.

You have to identify where you are in the process and go to the part that is most valuable to you.

Win each step, on your own rhythm, and before you know it your course will be ready.

Course Idea

You have millions of ideas but can not decide which one to pursuit?

Try to find one that meets the following three factors:

• Your knowledge
• Your passion
• A profitable niche

The first two points are quite obvious, since you need to master the subject that you will teach and enjoy talking about it, after all you can spend years doing this.

The third point refers to profitability of your business.

Find a specific niche can help you get more revenue than address a very broad topic.

– 10 Best Niches for Online Courses

Idea Validation

Once you have an idea for your course, it is important for you assess market demand before you invest any time or money to create it.

The good news is that the internet has made it extremely easy to validate your business idea before you start to create online.

– Check three ways to validate your course idea

Simple methods to find out if there is a demand for your course are:

• Make a survey through your social networks;
• Join forums related to the topic of your course and see if people comment on the subject (pay attention to what they are talking about);
• Post related content on your blog and pay attention to which posts attract the most visitors;
• Conduct interviews with people who fit your target audience profile to learn more about their challenges and desires.

When you finish this step you will know if it is worth continuing with your idea or you need to find another niche

Course Creation

Until a few years ago, creating quality online courses required expensive equipment and professional help.

Currently, you can make your course with tools you already own and free software available on the internet.

Start by outlining your course content to get a complete curriculum for your course, organized into sections and lectures.

Our most successful courses include video lessons, so you should consider using this feature.

–  Learn how to record videos at home

To create online courses that are attractive to the students, more differentiated resources you employ better.

Vary your classes using slides, videos, tutorials, quizzes and everything else you find interesting.

5 simple tips to create online courses

Have you already cleared up your ideas a little? If you still don’t know exactly how to start, don’t worry, we’ve prepared 5 more practical tips for you.

1. Use what you already have

If you are going to teach about something, it’s a sign that the subject interests you a lot, so you probably already have enough material about it.

Time to dig through drawers and folders on your computer. From material from other courses, to printed content such as books, magazines, articles written by you or third parties, videos, among others, everything can be used to help format the content of your course.

But don’t forget, all reused content must be adapted to the digital environment and the context of your course. 

Think about language, design and other relevant points for building a didactic material. 

2. Opt for tools available online

Thanks to technology you no longer need expensive or complex tools to create online courses. There are several simple and free software on the internet to help you develop a course.

Those who are just starting out and want to test possibilities, can choose the classic PowerPoint to create presentations, or record simple tutorial videos using the camera and the resources of the computer itself.

– Record video tutorials: tips for getting the best result

There are also excellent exclusive tools to create online courses at an affordable cost, such as Adobe Captivate and iSpring. Search, test, find the best option for you.

3. Take advantage of ready templates

Another wonder of the internet for those who want to create online courses: beautiful ready-made templates. 

You don’t need to be a designer or hire one to give your course a nice professional look.

Most of the tools already have ready-made templates, with layout, color palette and other elements related to creation. Everything already pre-established for you to insert your content.

Of course, investing in a personalized design is always a good option. But if there is no money in the beginning, don’t worry, the templates are easy to update and a hosting platform like Coursify.me provides resources for you to customize your page as you prefer.

– Design and Video Editing Tips

4. Create support materials

Support materials tend to attract students and take a lot less work to produce than you think. 

They are a good option to create more interactive and attractive online courses.

Storytelling is a great strategy to engage your students and offer a differentiator for your course. Through a simple narration that can be recorded by yourself, the content is explained through a story.

In addition, you can also create infographics using simple and fun tools like Canva, create a forum for discussion and even suggest links to research sources and other materials related to the topic of your course. 

5. Use screenshot to make tutorials

If all you have to start is a computer, great, you started well! Videos are a big favorite of online learning and it is possible to create one easily using screen capture programs.

– Meet the best free screen recorders

Want to teach your students how to do something? Nothing better than recording a video tutorial in which you show the process step by step.

With tools like Screenr and CamStudio, you can record everything that is happening on your screen, making learning easier and enriching your online course.

Following these five basic tips you have everything you need to create online courses.

Why hosting your online course at Coursify.me

Course ready, you will need an E-learning platform to host it and make it available to your audience.

– E-Learning platform: what is it?

An online teaching platform is software like Coursify.me, configured to host your material and act as a virtual classroom for your students.

Complete platform for hosting online courses (LMS), Coursify.me has all the necessary resources for you to integrate and import content from channels like Vimeo, YouTube and Dropbox.

– Whats is a Learning Management System

It is very simple to upload your material to the platform and, through it, you can also chat with your students, manage enrollments, receive payments, make disclosure through social networks and more.

Visit Coursify.me, try it out and take advantage of all the features of our platform to create and sell quality online courses.

The post To do list to create online courses appeared first on Blog Coursify.me.

What is the Customer Journey Map ?

The Customer Journey Map is a visual representation of the user’s journey, that is, the history of their relationship with the company, service, product or brand throughout the time.

Developed by Design Thinkers Academy, this map serves to investigate, analyze and innovate the user experience. 

It helps companies and professionals deepen their perception of the needs and motivations of their customers and target audience. 

A customer journey map “illustrates” the process a potential customer goes through to take action with your business.

With the help of this map, you can get a clearer, more objective picture of your customers’ motivations – their needs and pain points.

Most customer journey maps begin as Excel spreadsheets that describe key events, customer motivations, and areas of friction in the user experience.

This information is then combined into a comprehensive diagram that describes what the average customer experience with the company in question looks like.

By understanding how this relationship works, you can find out how to structure your touch points to create a more effective and satisfying process for your customers. 

Today, with the many existing media channels, the customer journey can no longer be represented linearly, as buyers often take a cyclical journey using multiple channels.

That’s why savvy business people use a variety of ways to represent this journey, from annotations on a meeting room wall to Excel spreadsheets and infographics.

However, before you can start building your customer journey map, you need to collect data from your customers and prospects. 

The process of creating an effective map is extensive but valuable.

How to Create a Customer Journey Map

Check out some tips we worked to create a Customer Journey Map Client with our partners on Envixo:

1. Draw your personas and set your goals

The best way to know exactly what your audience wants, is through surveys, ie by asking them directly. 

To get this valuable customer information, invest in questionnaires and testimonials.

– 10 free softwares for creating online surveys

Focus on addressing only leads or real customers. You want feedback from people who are really interested in buying your products and services and who have interacted with your business before or plan to do so.

Some good questions to ask:

• How did you hear about our company?
• What attracted you to our website?
• What are the goals you want to achieve with our company? 
• Have you made a purchase with us? If so, what was your deciding factor?
• Have you interacted with our site with the intention of making a purchase but decided not to? If so, what led you to this decision?
• On a scale of 1 to 10, how easy is it for you to browse our site?
• Is there any way to help you further?

Complement the responses you get with comments and ratings left by customers on your site or social networks, and you’ll have a good idea who your persona is and what they are looking for.

– How to get more Reviews to your business

2. Define your personas 

After learning about the different personas that interact with your business, you will need to narrow your focus to one or two of them. 

Remember, a customer journey map tracks the experience of a type of customer who is following a very specific path with your business. If you group many personas on one journey, your map will not accurately reflect your customers’ experience. 

If you are creating your first map, it is best to choose the most common customer persona and consider the path they would normally follow when interacting with your business for the first time. 

Don’t worry about the ones you leave out, because you can always come back and create a new map specific to them. 

3. List all touchpoints 

Touchpoints are all channels through which your customers can interact with you. 

Based on your research, you should list all the touchpoints your leads and buyers are currently using, as well as those you believe they should use.

This is an important step in creating a customer journey map, as it provides insight into the actions your audience is taking. 

You need to look at all the ways your customers can find you online. This may include:

• Social Channels
• Paid Ads
• Email Marketing
• Third Party Sites or Mentions 

Do a quick Google search on your brand to see all the pages that mention you. 

Narrow your list to the most common touchpoints and most likely to see an action associated with them.

– How to Create an Email Marketing Campaign

4. Identify the elements you want your map to show

There are four types of customer journey maps, each with its benefits. Depending on the specific purpose you have for the map, you should choose from them, which are:

Current State

Most used type. They visualize the actions, thoughts, and emotions your customers experience while interacting with your business. They are used to continually improve the customer journey.

Day in Life

These customer journey maps visualize the actions, thoughts, and emotions your customers experience in every activity they participate in daily, regardless of whether or not your business. This type gives you a broader view of your customers’ lives and what their real-life pain points are. They are used to uncover unmet customer needs.

Future Status

This option is intended to visualize what you believe will be the actions, thoughts, and emotions your customers will experience in future interactions with your company. Based on current experience, you map where you want to go. They are used to illustrate your vision and set a clear goal.

Service Blueprint

Model that begins with a simplified version of one of the map styles above. It then addresses the factors responsible for providing this experience, including people, policies, technologies, and processes. It is most often used to identify the root causes of the customer’s current journeys or to identify the steps required to achieve the desired future journeys.

5. Determine the resources you own and what you need 

Your customer journey map will cover almost every part of your business. This will show you all the resources you need to create the customer experience you want to deliver.

Therefore, it is important to take stock of the resources you have and those needed to improve this process. 

For example, your map may highlight some flaws in your customer service offering, and you find that your team does not have the tools to properly follow up after an interaction. 

Using your map, you can advise management to invest in customer service tools that will help your staff better manage this demand.

– 10 Tips To Improve Your Customer Service 

6. Analyze the results

How many people are opening and closing your site before making a purchase? How can you better support customers? These are some of the questions you should answer with your finished map.

Analyzing results can show you where customer needs are not being met, and the best way to find out is by following the steps on your map yourself. 

For each of your personas, follow the journey they take in their social media interactions, reading their emails, searching online, and so on.

7. Make the necessary changes

With this data analysis in hand, make the necessary changes to correct what is not working well and achieve your goals. 

You may need to create more attractive CTAs or perhaps write more complete descriptions of your products and services.

No matter how big or small the changes are, they will be effective as they are directly correlated with what customers listed as pain points. 

Your map should be a constant work in progress. The monthly or quarterly review will help you identify gaps and opportunities to further optimize the customer journey map. 

Conclusion

There is no defined model for developing this map, it can be adapted to the reality and goals of your business. 

You can create a simpler one, for example by focusing only on touch points and drawing an empathy map. Or choose to design the complete experience, from first customer contact to after sales. Here are two examples below:

The important thing is to use the tool to find opportunities for relationship innovation. 

Now that you know how to improve your customer relationship, it’s time to focus on delivering the best solution possible. 

If you are here because you want to sell online courses, we have the perfect solution for you.

– How to sell online course

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

Coursify.me offers three plan options for you to decide which best suits your needs and the good news is that the Beginner Plan is free!

To learn more, visit our website, test the platform and understand why we are the best choice for your online course.

The post Customer Journey Map: How to use this tool to sell more appeared first on Blog Coursify.me.

If as the vast majority of people, your answer is “yes”, this post is for you.

Work at home: digital entrepreneurship

Tired of spend most of the day in a company with little chance for professional growth, more and more people feed the dream of work at home.

Young entrepreneurs, parents who want to have more time with their children, professionals who crave new challenges, the profile of those seeking ways to open your own business is broad and diverse.

For this reason, the famous “home office” is growing in popularity and no longer has the bad reputation of long ago.

Many startups start in a room, garage or corner in the living room, and soon take up more space or multiple spaces with professionals working remotely for the same business.

With good planning and determination, anyone can work at home and make as successful as if worked in a large company.

This search for flexibility, convenience and willingness to invest time and effort into an activity made with joy, it became easier as the digital entrepreneurship took shape.

The internet offers tools and resources that make it possible to conduct any business, like blockbusters as Amazon and Etsy.

With a little knowledge and investment, you can create your brand and occupation, working from home.

In summary, digital entrepreneurship is the act of creating an online business that works mainly on the Internet.

Great idea for anyone who wants to work at home, a digital company has the technology and innovation as basis and applies to any area of activity.

Work at home: why being a digital entrepreneur

Unlike starting an offline business, a digital venture usually requires little investment and physical structure.

But at the same time, the digital market does not differ in practice of the physical market, because in the same way people buy, sell and exchange goods and services.

Among the advantages that an online venture offers, include:

1. Growth of the digital market and online shopping habits

Economic crisis or not, the outlook is optimistic for the digital world.

A Google search shows that e-commerce is expected to double its share in retail sales by 2021, growing at an average 12.4% per year.  

According to IBGE, at the end of 2016, 63.6% of Brazilian households had Internet access and the expectation is that this percentage will continue to rise.

This number is justified largely by the use of mobile devices, especially smartphones.

All this has made the online shopping also increased, and today market experts already point that buy on the Internet has become a Brazilian habit.

A study by the Credit Protection Service (SPC Brazil) and the National Confederation of Shopkeepers (CNDL) in the 27 capitals of the country, showed that 89% of Internet users made at least one online purchase in the last 12 months prior to the survey.

We can conclude that the increase of internet access makes the virtual environment ideal to the development and consolidation of fully digital business.

2. Business without barriers

Another advantage of this business model that makes it so attractive for those who want to work at home is the way it facilitates in conducting commercial transactions.

Without geographical barriers, you can promote and sell a product/service for those interested in any part of the globe, especially when we talk about distance education.

Even though there is a language barrier, we can not forget that there are people living in foreign countries, for example, who benefit from online learning.

With intelligent translation tools, other digital product, you can also translate and caption classes, which is why several prestigious universities are offering online classes, taking quality knowledge to those interested in learning.

This business model has also given rise to teleworking, hiring method adopted by many companies today.

Numerous positions do not require the professional being present at a particular location and allow he acts remotely, using digital resources to communicate with the contractor and deliver the job done.

It’s fast, simple and dynamic, advantages that benefit both the company and customers.

For home-based entrepreneurs collaborating with freelancers or remote staff, using a PSA-integrated platform to manage projects on cloud centralizes tasks, time tracking, flexible billing, and budget visibility so you maintain profitability as you scale.

3. Disclosure facility

If a few years ago it was necessary to spend thousands on advertising to get your business be seen, today we can say that the internet has changed this radically.

The online disclosure is more economical and created more equality between small and large companies at the time to disclose its product.

– Digital marketing to promote online courses

It is true that you still need to invest if you want to get results, especially fast results, but on the Internet creativity speaks loud and may end up bringing more profit than direct investment.

To begin, the communication channels are available to all, often for free.

Platforms that have a huge number of users and visitors, such as Facebook, Instagram and YouTube, allow you register and publish content for free.

– 5 tips to sell courses using social media

It will certainly be necessary apply time and effort to create content and start attracting an audience.

This applies particularly to the organic search results, in another words, be in much wanted first Google search pages.

Get these results can take time, so it is best to start as soon as possible with an integrated strategy with social networks and other platforms that are relevant to your target audience.

Still, the digital marketing allows various approaches to the customer and is the best option for those who want to work at home and spread your business on the Internet.

4. Reduced costs

This is certainly one of the great advantages of having an online enterprise and work at home.

One of the biggest expenses for those who will start a business is to build a physical structure.

Since the purchase or lease of a space, spending on electronics, furniture, cleaning staff, energy bill, among others, the list of costs only increases.

You will work at home? You only need two things to get started: computer and internet access.

Of course, the material needed depends on the type business you want to create, but whatever it is, the costs will be minimal compared to assemble an entire company.

Another advantage is that if you need help, your staff can also be composed of employees working remotely.

Thus, you pay only the manpower, and has no concerns about the equipment they use, the energy it consumes, the coffee range, etc.

Additionally, managing payroll for any remote employees is made hassle-free by the ability to generate pay stubs online, ensuring that financial documentation is straightforward and professional. This digital approach complements the efficiency and cost-effectiveness of operating your business from home.

Remember that when you work at home you will not waste time with displacement, restaurants, clothing and many other expenses that you have when you need to leave the house.

Of course you may need to meet with clients, but even that can be done online.

Work at home and succeed

So far we talked about the advantages and facilities to work at home, but remember, there is no success without planning and dedication.

An online business may require less investment but demand much research and market analysis as any other enterprise.

Before taking your idea of the paper, you need to plan, assess the feasibility of the project, define how the operation will work and finally drawing a marketing and sales strategy.

Each step is vital for the success of your business and should be thought out carefully.

1. Choose a niche market

Define the segment in which you want to work is the first step.

The ideal is to be in an area that you’ve worked on and that you have good knowledge about it.

Within this segment, identify a problem and think about how you can fix it.

Do not forget to make a competition research to make sure that you are not entering a very competitive and even saturated market.

– How to validate my idea

Set the working field and the product/service that you will offer, determine who is your target audience.

Study their habits and desires is essential to polish your idea, offering the most assertive solution.

2. Develop a business plan

Next step, find out how you are going to take this next step.

Time to put your head to work. Do a search on the internet for similar business models for ideas and a sense of what works or not.

Start setting your goals in detail, noting and organizing each step it takes to achieve your goals.

– 5 steps to keep your goal and start to create courses

You need to have a clear idea of how your business will work and support itself, as well as the risks it runs.

Learn about entrepreneurship, fill out a canvas or hire help to make a complete business plan.

This will help you to see the potential and possible failure of your venture, making clear what are your weak points and what needs to be adjusted.   

3. Monetize

Time to define how you will make money.

Even if you are already happy to work at home and do not think of profit large sums, you need to think about how your business will be sustained.

– How to sell courses

Every beginner company has an investment phase and lots of work before start to see the scale balance.

This is normal, but profit should always be the goal, so you need to draw a strategy and do the math on how it will happen.

Will sell a product or service? How it will be done? It will be a single purchase scheme? Subscription plan? What amount will be charged? There will be different values?  What is the financial forecast?

– How to make money

It is important to set all this before putting your business online, otherwise its life can be short.

Why online courses are a good option for those who want to work at home

We have already pointed out here the continued growth of elearning market in Brazil and worldwide.

What is not surprising, after all, we can easily list some of its advantages:

• It does not require displacement;
• It enables students to adjust their hours of study to the rest of their routine;
• Enables learning at your own pace;
• It allows learning diverse contents;
• Facilitates specialization and professional development;
• Eliminates distances;
• With discipline and dedication, ensures a quality education with less cost and greater flexibility.

Analyzing all these points, it is easy to understand why online courses are much sought a solution for people who want to improve and expand their knowledge.

Nowadays, flexible hours, place and learning time are reasons that make a big difference for those who choose the distance learning.

Online Courses and Corporate Training

Factor that has great impact on the growth of the elearning market, the search for online courses by companies that want to empower their employees is increasing.

Several companies have already discovered the advantages of online training and are using this feature to qualify and update their employees.

– Elearning and Corporate Training

A great benefit that this type of education provides is the ease of updating content.

Simply and quickly you can change, delete or insert new material on the hosting platform.

There are no printing costs, lost time, overtime and unnecessary displacement.

– Business Training in Companies

Through a simple email everyone is aware of updates and can access the material, without causing any disruption in their routine work.

A skilled and knowledgeable staff is more productive and deliver better results, which makes your company more competitive.

Coursify.me: Elearning platform

In fast lines, an elearning platform is a software (LMS), a program that hosts your content and allows you to share it with anyone.

– Learning Management System: what is

System practical, safe and easy to use, is exactly the solution that Coursify.me offers for those who want to create and sell online courses.

With Coursify.me you upload your content through your computer or other platforms like Dropbox and Vimeo and done, your classes are ready to be assisted.

You give access password only to those that you want and still be entitled to several benefits, such as:

• 100% Web system in the cloud;
• Responsive system with support for desktop, tablets and mobile;
• Easy customization of the visual identity of the school and online courses;
• Creation of courses with video, audio, images, text and files;
• Integration with Dropbox, YouTube, Vimeo, Paypal and PagSeguro;
• Receiving payments via Paypal and PagSeguro;
• Discussion forum for students broaden their knowledge and networking;
• Management of students and enrollment in courses;
• Creation of courses organized in modules;
• School and courses optimized for SEO (Search Engine Optimization);
• Promote courses on social networks like Facebook, Twitter and others.

By hosting your course in Coursify.me you have access to a complete platform, with all the resources needed to create, sell and promote your content.

Visit the Coursify.me, test the platform and understand why we are the best option for your business and for those who want to work at home.

The post Work at home: how to achieve this goal appeared first on Blog Coursify.me.

Black Friday Coursify.me is your chance to have your own business

The Black Friday Coursify.me is your chance to profit without investing anything.

From Thursday to Sunday (11/26), new customers will win a super discount on tuition fee at the signing of the Pro and Business plans.

• Pro or Business monthly plan: 6 months free monthly fee
• Pro or Business annual plan: 70% discount on monthly fee

By signing these plans you have access to all standard Coursify.me features and some exclusive ones, such as custom domain in the Business plan.

This is a unique opportunity to create and sell your online course into a complete online learning platform.

To know all the resources to which you will have access, visit our website:

http://coursify.me/

If you are looking for an extra income, or even start your own business, this is the time to create your online course and invest in your future.

Business owners can also take advantage of this unique opportunity and start training their employees in a practical and economical way. Without spending with displacement, overtime and classes material.

Anticipate your new year projects and enter 2018 with more money on your pocket, and the best, doing what you love.

The offer begins today (11/23) and runs till 23:59 pm on Sunday (11/26), enjoy!

In case of doubts consult our regulation or contact us, our team is at your disposal.

We look forward to have you with us.

Regulation:

1 – Black Friday Offer valid from 23 to 26 November 2017.

2 – Discounts do not apply to 4% charge (Pro Plan) and 2% charge (Business Plan) of the total value of sales.

3 – Offer valid for new subscribers or to an upgrade on the current plan.

The post Black Friday Coursify.me – Big discounts to create online courses appeared first on Blog Coursify.me.

Coursify.me begins July bringing news and updates that everyone was waiting for.

Now, in addition to our plan Starter (free), we are launching the plans Pro and Business, with new features to make your online course even better.

Check the advantages that you will have by signing  each plan:

The new features were developed on request of our customers and users, and allow a complete adaptation of the platform to assume their own identity, without being tied to the Coursify.me brand.

In other words, with that your company has its own platform, with all resources developed by us and without worrying about the cost of support and maintenance.

Complete eLearning platform (LMS), Coursify.me already operates in 60 countries and meets 1477 customers.Platform intuitive, enjoyable and easy to navigate, tested and approved by our users, the Coursify.me has all the resources necessary to deliver the best distance learning experience, and has everything that you and your company need to create quality online courses.

And the good news do not end there! We are always listening to our customers and we like innovation, then expect frequent updates and lots of new stuff ahead.

Access the Coursify.me website right now, upgrade your plan and enjoy the full experience of having a elearning platform at your disposal to create and sell online courses.

The post Launch of Coursify.me New Plans  appeared first on Blog Coursify.me.