The long-awaited dream of home office has become something achievable for specialists in various fields, without them needing to change professions.

Teachers, consultants, artisans, trainers, and many other professionals are discovering that the internet allows them to take their knowledge and services far beyond geographical limitations.

Online business: how to transform your work into an online venture

The first thing to make clear is that you don’t necessarily have to quit your regular job to have your own online business.

Depending on your goals, there are a few options to consider:

• Working exclusively with an online product/service;
• Having an online and offline business at the same time;
• Transition your work from offline to online gradually.

Define your goal.This is the first step in launching your online business.

Before taking any action, conduct a brief assessment.

Start by making a list of what you already own that can help build your online business. For example:

• Website
• Social media pages
• Email list
• Online audience

If you already have all or some of these resources, you’re off to a good start.

TIP: To create your audience in the virtual world you can also take advantage of the customer base you already have from your offline work.

The next step is to list exactly what you need to have an online business that delivers results.

– How to build an email list for your business

1. Start by creating a product

The first thing you need to decide is what will sell. What knowledge do you have that you would like to share with others?

Think about what you are really good at and what you would enjoy teaching to others.

Don’t get attached to a topic just because you THINK it will sell more. Nobody is truly excellent at what they don’t enjoy.

Next, think about how you can “package” this knowledge to offer it to someone.

There are several types of digital products:

• E-book
• Online course
• Live online group classes
• Consultancy
• Services

To begin, choose a product that is simpler to implement, where you can test your idea.

For example, if you are a painter and want to teach residential painting, you could start by offering a one-hour online workshop covering all the necessary materials to get started and the basic principles of good painting.

If this material has good adhesion, you can think about organizing a course to explain more advanced painting techniques, such as painting on metal, wood, textured surfaces, and so on.

Notice that even the work of a painter, which is essentially in-person, can be transformed into an online business.

The biggest challenge when it comes to transform your area of ​​expertise into a digital product it’s narrowing down your ideas to a specific topic and deciding between the different formats you can explore.

– 7 Types of Infoproducts to Increase Your Online Sales

2. Choose an idea and test it

Here’s a very important tip: Don’t start creating a complex product without first testing whether your idea is well-received.

To do this, talk to people who are interested in the topic you want to discuss.

Talk to acquaintances, join communities and forums focused on the topic, search online for similar content.

Ask questions. You want to understand what people want to know, what difficulties they face, what interests them.

Once you get those answers, then it’s time to make a sketch of your product.and start selling.

That’s right, sell before you have the product ready.

Creating an online course or even an e-book can take considerable time and effort, so you want to make sure you have an idea with good sales potential before creating the full version of your product.

– 3 ways to validate your idea before creating online courses

3. Launch your product

For those starting a business, this part is, initially, more important than having the complete product.

This is the stage of idea validation.

If your plan is to have an online course, for example, start with a simple live event.

With this event you will be able to obtain valuable information, such as:

• Validate your idea obtaining confirmation that there are people interested in what you have to offer.

• You will likely answer questions, which will help you understand what your audience wants to know.

• These questions can give you new content ideas that can then be included in the full version of your product.

• You’ll be able to get an idea of ​​the value you’re delivering, which helps you to price your product.

You can even offer a free initial workshop to help grow your audience a little, but you should sell the next one.

This is where marketing strategies start to take action, and our main tip is, if you don’t have a large audience, don’t invest in mass marketing strategies, invest in personalized approaches.

The reason is that mass marketing converts leads into paying customers at only about 0.5%. This means you would need 200 interested people to get a single paying customer.

However, it’s normal for those who are starting out to have a small audience, so you should also start small.

Focus on being personal. Make it a point to talk to each person in your network. This approach usually has conversion rates of 10% and 50%!

Therefore, while mass marketing may generate one or no sales, personalized marketing can reach 5, 10, or even more people, depending on how many you manage to approach.

– 5 marketing tips for beginners

4. Sell your product

Okay, now that you’ve agreed that personalized marketing is the best strategy, let’s see how you can sell your live event.

To do this, let’s go back to the list of everyone you know. Use your email list, social media followers, friends — basically everyone you can reach.

So, divide these people into two categories:

• People who might be interested in your product: Contact them in person and extend an invitation, such as “Hi! I’m giving a painting class and I know you’re interested in the subject. Would you like to participate?”

• People who are not interested in your product:Talk to them too, but change the subject to something like, “Oh, I’m going to give a painting class, do you know anyone who might be interested in participating?”

Remember that asking questions doesn’t offend anyone, and when done this way, there’s no pressure at all.

Moreover, people love to help, so even if they don’t remember anyone at first, they’ll keep your offer in mind as soon as they find someone who might be interested.

5. Automate your online business

The final step in this process is to create the complete version of your product and automate your online business.

The automation aspect encompasses two parts: product and marketing.

Automating a product means making it ready to be sold at any time, not depending on your interference.

When you create an e-book or an online course, for example, they are ready to be purchased at any time.

Automating your marketing means moving away from a personal approach (or hiring a team to handle those interactions) to a system that promotes your business for you. Again, it doesn’t depend on your direct intervention.

Don’t try to do both at the same time – if you do, it probably won’t work well. Focus on automating one at a time.

Popular automated systems include email marketing, sponsored ads, recorded videos, etc.

Regardless of how you automate, your goal is to guide people to discover your product, learn more about it, and buy it without you needing to be heavily involved in each step of the process.

– How does automated email sending work?

Create your online business and expand your opportunities

Having an online business is a great opportunity to make a living doing what you love and helping people at the same time.

If you can easily solve someone’s problem, that person will want what you have to offer, and believe me, this applies to the most diverse (and unthinkable) areas of work.

As a house painter that can now sell his skills online, several professions have already found a new way to operate in the virtual world. Simply teach what you know how to do very well.

And it doesn’t even have to be a profession; any knowledge can be transformed into an online business.

Here in Coursify.me we host successful online courses that cover a wide variety of topics. We have courses on folk dances, religious studies, plasma jets, and even how to win at Playstation games.

See, even if your idea doesn’t seem to have an audience, don’t give up before testing and proving it.

If you find a market niche with very low competition, even if at first glance it seems like there aren’t many people interested, it can end up becoming a great online business.

Take that first step! In a year, you’ll look back and regret not having started.

A complete e-learning platform, Coursify.me is the ideal solution for those who want to create, sell and promote courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Learning Management System: What is it?

To learn more, visit our website, try the platform and start changing your future.

The post How to turn your work into an online business appeared first on Blog Coursify.me.

To help, in this post we are going to talk about 5 free programs to record videos straight from your computer screen.

Find out which are the best free apps to record videos

There are several methods for you to record videos and produce quality material for your online classes.

You can use DSLR cameras, video cameras, your cell phone camera or even hiring help from a professional video maker.

But for those who are starting and prefer to go simple, there is the option of recording videos straight from your computer screen, a method widely used to create tutorials and online courses in general.

– Record tutorial videos: tips to get the best result

For that, you just need a good screen capture program. Check out five options of free apps that can help you in this mission.

1. Ezvid

Ezvid is a screen recording program that comes with a built-in video editor, with which you can split recordings and add texts between two clips.

This application has been on the market for a long time and is considered by many to be the best free software screen capture, video editing and slideshow maker for Windows. 

Among its features, we can highlight:

• Screen recording: allows you to easily record your computer screen, including microphone and system audio.

• Video editing: includes some basic video editing tools, such as trimming clips, adding text and images, and adjusting playback speed.

• Integration with YouTube: makes it easy to export the video to YouTube and offers some options to adjust video settings before uploading.

• Background music: comes with a free background music library that you can use when recording videos.

• Screenshot in games: Ezvid is one of the few free screen capture software options that supports full screen game recording without losing its quality.

As a negative point, Ezvid doesn’t offer as many features as other screen capture software options, and some functionality, such as advanced audio and video editing, is not available.

– 14 Strategies to get views on YouTube

2. FlashBack Express Recorder

Quite popular, the FlashBack Express it’s a software often used to create video tutorials, software demos, training videos, online courses, presentations and more.

Its ‘capture driver’ technology puts it ahead of other free screen recorders and is capable to record videos with high quality without affecting PC performance (exclusive to Windows), even on less powerful computers.

In terms of features, it offers several options:

• Screen recording: allows you to capture screenshots of full screen, selected areas and more.

• Video editing: you can add texts, arrows, shapes, highlights, audio and soundtracks.

• Webcam: allows you to record your webcam to add a personal layer to your videos.

• Zoom and Pan: allows you to zoom and pan your screenshots to highlight specific areas.

• Easy sharing: makes it simple to share your screenshots and videos on social media sites, YouTube, Vimeo and other services.

Overall, FlashBack Express is a solid option for anyone looking for free, easy-to-use screen recording software.

However, if you need advanced video editing features, then you will have to look for a more robust option.

– 5 Tips to Make Editing Your Video Easier

3. Apowersoft Free Online Screen Recorder

The great beauty of Apowersoft Free Online Screen Recorder is that it is a web application that allows you to record videos straight from your computer screen without having to download the software.

To make it clearer, it is possible to download the app, but if this is a one-time project or you are in a hurry, just hit record and start.

Practical and easy to use, some of its main features are:

• Screen recording: allows you to record your computer’s full screen or just a specific part.

• Audio recording: allows you to record sound from your browser, applications or microphone.

• Webcam: enables recording your webcam while recording your computer screen.

• Output formats: supports multiple formats including MP4, WMV, AVI, FLV, MPEG, VOB and ASF.

• Video editing: you can add texts, arrows and other shapes, as well as cut unnecessary parts.

• Sharing: allows you to share your recording directly on platforms such as YouTube, Vimeo and Google Drive.

• No time limit: the app does not impose a time limit on recording.

It is important to remember that, being a free web application, it may have some limitations compared to paid software.

However, for those who are starting to record videos and have little experience, this is certainly an excellent option to develop their skills and achieve faster results.

4. DVDVideoSoft Free Screen Recorder

One more app that is quite simple to use, Free Screen Recorder it presents nine icons.

The first four are for capturing the screen, the next four are for organizing your screen and the last icon brings the main settings.

The program provides four types of capture to record videos and features a built-in editor for you to make some adjustments to the image before saving it.

Look some of its features:

• Screen recording: allows you to capture the entire screen or just a selected part.

• Video formats: allows you to record your screen in different video formats, including AVI, MP4, MKV, FLV and others.

• Advanced settings: allows you to configure many advanced recording options, such as frame rate, video quality, screen resolution, and more.

• Editing tools: includes basic editing features like adding texts, images and lines.

• Webcam recording: is it possible to record the webcam simultaneously with the screen.

• Scheduling of recordings: enables scheduling the start and end of a recording at specific times.

• Easy sharing: allows you to easily share the recorded videos on social media sites and other services.

Another positive point of this app is that it enables you to include in the file name the specific date and time the video was recorded. This feature facilitates the organization of material.

Overall, DVDVideoSoft Free Screen Video Recorder is a good option for anyone who needs basic screen capture and video recording features, but doesn’t offer as much functionality as other similar programs.

– 9 tips for recording professional-looking videos

5. Krut Computer Recorder

Open source screen recorder easy to use, Krut was developed in Java and it has a very simple interface.

The software presents the “Follow Mouse” option that causes only a small area around the mouse to be recorded, making the rest of the desktop not appear.

It’s possible to export files in MOV format, an excellent choice for presentations, demonstrations and other materials with educational purposes.

Here are some of the features offered by Krut Computer Recorder:

• Screen recording: allows you to capture the entire screen or a selected area, including audio and video.

• Video edition: does not include built-in video editing features, but allows you to export the recorded videos in different file formats so that they can be edited later in other programs.

• Audio recording: allows you to record system or microphone audio for adding narration to your videos.

• Advanced settings: the software allows you to configure various recording options such as frame rate, video quality and screen resolution.

• Video formats: enables you to record videos in different formats, including MOV, OGG and AVI.

• Zoom and Pan: you can zoom and pan your screenshots to highlight specific areas.

• Easy sharing: you can easily share the screenshots and videos on social media sites and other services.

In short, Krut Computer Recorder is a free and complete option to record videos, with several configuration options.

Record videos and start selling online courses 

These five programs, in addition to being free, are quite simple to use, excellent for those who are starting to record videos and have no experience in the matter.

If you are looking for more robust and complete options, Movavi Screen Recorder and Camtasia are good choices. Both software are paid but offer a free trial period.

Our advice is that you study a little more about their interfaces and test at least two softwares to find out which best suits your needs.

Once your recording is done, just upload the video to our elearning platform and that’s it, your students will have immediately access to the material.

Platform for hosting online courses (LMS), Coursify.me has all the features you need to import content from your computer and from sites like Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their videos hosted on any of these channels on their page on Coursify.me, making their classes even better and more complete.

Visit our site, take a test and enjoy all the features of our platform to create and sell quality online courses. If you have any doubts, just get in touch!

The post 5 free apps to record videos straight from your computer screen appeared first on Blog Coursify.me.

Whether it’s in support materials, handouts, tests or your class summaries, written content will show up and, to create clear and effective communication with the student, your writing needs to be the best it can be.

Tips for creating texts for your online school

When creating an online school, care with writing in the production of textual material is fundamental.

Even if you opt for a course whose classes are on video, you will still need to prepare a basic script to organize what will be presented, not to mention that it is highly recommended that you use subtitles to make the content more accessible.

Another very common way to create online courses nowadays is to deliver the material in eBook, handouts and powerpoint or PDF presentations. Needless to say that in these cases the writing must be excellent.

Any grammatical or concordance error gives the image of amateurism and can cost the client’s trust, who will hardly recommend your course. In addition, poorly worded sentences hinder understanding and impair learning.

Adopting good written language when developing an online school is a prerequisite for creating a motivating and engaging elearning experience.

In order not to fail in this regard, we have prepared some tips to guide you in the development of well-crafted and easy-to-understand texts.

– 7 Strategies to Build a Successful eLearning Course 

Make a plan

Everything that is previously planned is easier to execute. If you are going to write a text, the first thing to do is define the theme. 

When the subject to be addressed is clear, the next step is to research, gather ideas, classify them according to their importance to what you want to say and finally put them in order. 

It is from this planning that you will develop your text and, believe me, it will be much easier.

Know who you are writing for

If you are writing texts for the content of your online school or to promote it, one thing is for sure, you need to know who you are writing for.

Knowing your target audience is your main mission. When you know your audience it becomes much simpler to write for them, once you know their pains and desires, what they are looking for, how they communicate, etc. 

Producing content focused on your prospects is one of the best ways to grab their attention and not waste your marketing efforts.

– Content marketing to sell online courses

Avoid redundancy and information overload

The motto, “less is more”, also applies in the production of good written content. 

Avoid stuffing words, you don’t need to fill in a certain number of lines and you won’t even earn more points for that, quite the contrary, a convoluted and redundant text loses the reader’s attention quickly, in addition to making learning difficult. 

To create a well-organized text for your online school, do the following:

• Use short, relevant headings to provide the main information about each chapter, this helps the student to stay organized and keep a train of thought. 
• Keep the content concise, online course students will usually access the classes in the little time they have off from other day to day activities, so get straight to the point.
• Images that represent something being taught are important to facilitate understanding and give a pause in the reading process, but be careful with the excess of purely decorative images, which add nothing to the content.

Organize information correctly

An informative text is composed of a introduction in which the topic to be addressed, the development of the idea and the conclusion are described. But other than that, there are means to organize the way information is presented to the reader, considering that he will be reading the material on a screen.

Studies of neuroscience applied to virtual education/graphical interfaces suggest that Instructional Designers arrange information in an “F” shape, as they show that this is how we read online. 

Use this quadrant to diagram information so that the most relevant information is well positioned.

Divide the content into topics, offer the information in chunks. This helps the student more easily retain what he has learned. Put what matters most first.

An online school can offer content in different formats, which helps to make everything more interesting for the student.

If there is a subject that is more difficult to understand or that deserves more emphasis, use images, audio, video and infographics to support the written material and explain it better.

– How to apply Instructional Design principles in your course

Be original

Produce your own content. Of course, you can reference materials from other authors, but your online school must have original content, something that students value a lot, even more so if they are paying for it. So, you would need to avoid plagiarism in your written content to maintain its originality.

Look for new ways to teach. Even if your content is largely theoretical, there is always a way to deliver it in a more engaging and entertaining way. 

A procedural text may work best with a series of visual steps, for example, and different concepts can be explained through tutorials.

Materials that can be studied offline are also very important, as they allow the student to absorb the information at their own pace. Develop reading content or activities such as quizzes to help them test their knowledge.

Bear in mind that writing is not just a resource used to produce texts. It helps you to organize your thinking, create scripts for your lessons and support your videos through the captions and slides shown in parallel.

Writing is a powerful tool and whoever knows how to use it in the best way will be able to communicate effectively and will achieve better results.

– Record video tutorials: tips for getting the best result

Promote an enjoyable reading

Informing does not necessarily mean being serious and pragmatic. 

If there’s one thing people like to do on the Internet it’s interact, give their opinion. Perhaps for this reason most of the texts we found are written as if it were an informal chat with the reader, instigating interaction. 

With a little detachment and creativity you can create content that, more than informing, will also entertain your readers and make them more enthusiastic about your online school.

And remember, never ignore comments and observations made, respond to everyone and show that you are attentive to your audience.

If you are hosting your courses on Coursify.me, you can use the Student Area chat to promote interaction between your students and answer questions.

A support group is one of the most important things for effective learning. It gives your students the opportunity to ask questions, get feedback, and share their big and small wins.

In these groups, people will want to interact with you and this is a great way to show your knowledge, help, build a relationship and build student loyalty.

– 5 tips to retain students

BONUS TIP: Understand a bit of SEO and Copywriting

When promoting your online school you will probably have to deliver free content as a way to attract an audience, which can be done through blog posts and social networks , for example.

When it comes to producing texts that need to stand out online, some extra factors are added to attract the attention of search engines and improve the positioning of your page, such as the use internal links, images, sharing buttons, among others.

These are the so-called SEO (Search Engine Optimization) techniques, a group of strategies applied to the text that are fundamental to gain relevance in search results and increase your chances of visualization.

Google itself has already released several strategies that can be used to get a good position in search engines, such as the use of keywords, titles and subtitles, and much more.  

Another thing you should study, especially when producing texts to promote and sell your online school is copywriting.

Copywriting is about producing texts for sales, that is, with persuasive appeal. Understanding and applying a little copy makes a big difference when it comes to attracting the user’s attention and believe, it brings good results.

– Practical guide to SEO and Copywriting for online sales

Promote your online school with Coursify.me

Knowing how to write is very important for anyone who has an online school, which in addition to having written content, will have advertisements on websites, blogs and social networks as its main means of dissemination. 

We hope that the tips we’ve gathered above will help make this process easier, or at the very least serve as a guide for you to start improving your writing.

Another very important tip for those who have difficulty producing texts is: read more. Reading is the main means of vocabulary formation, the first step in creating a quality text.

Course ready, the next step is to create your online school on Coursify.me and start selling it.

Complete eLearning platform, Coursify.me has all the resources you need to create and sell online courses, like the ability to upload content from channels such as YouTube, Vimeo and Dropbox and integration with payment gateways such as PayPal.

– How to sell online course

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

To learn more, visit our website, test the platform and start creating your online school right now.

The post How to write great content for your online school appeared first on Blog Coursify.me.

But, if you want to get a slice of this pie, you need to find a niche that people are looking for. In other words, it is necessary to find out if there is a market for your course.

What you need to define before start creating online courses

You have an excellent idea for creating online courses, you’re ready to start developing the content, but the question arises: is there a market for this product?

How do you know if your idea will be a huge success or a big failure?

The answer is simple: do market research.

Researching whether there is an audience interested in your online course before creating it is very important.

Unfortunately, most people find this part too complicated and end up “going blind”, which tends to go wrong. Write it down: planning is the first step to success.

– Simple guide to create and sell online courses

The good news is that it is quite simple to validate your idea for ​​an online course. There are several online tools that facilitate market research.

But first of all, start by answering the following questions:

1. Is there a demand for your course topic?

Naturally, you want to invest your money, time and effort in something that is in high demand. Otherwise, creating online courses and building a distance education business will be a complete waste of time.

To find out if a topic is in demand, here are some tips:

Ask people 

Ask friends, family and people who fit your target audience, that is, have a relationship with the area and theme you intend to teach. Find out what their difficulties are and what they would like to learn. 

You can use social media, email, join groups and discussion forums, among other channels, to get as many responses as possible.

Check the competition

This survey can give you an idea if the topic you intend to address has a demand and if enough people are already trying to solve it. Search Google, Amazon, popular podcasts and other online education-related platforms. Take the opportunity to use your competitors as inspiration to create successful online courses.

But be aware, if there is little or no competition, this is a bad sign. It probably means that there is little or no demand for your idea.

Do a keyword research 

Google is a powerful tool that you can use to analyze the demand of their course. Use the keyword planner to find out what people are searching for and what topics are most searched for. 

Another great keyword tool is Answer The Public. Just select keywords related to the course topic and see how many questions arise. The more questions there are, the greater the interest in the subject.

– How to define and search for keywords

2. Do you have a specific target audience?

Many people who start creating online courses make the mistake of assuming that their course is perfect for everyone. However, those who do not focus on a specific group, end up reaching anyone.

It may seem counterintuitive to restrict your course audience, but it is proven that courses have sold best when created with a specific target audience in mind.

To define who your client is, answer the following questions:

• Do you know someone who would be interested in taking your course? If so, what do you know about this or these people?
• What is the age group of your target audience? Genre? Economic status? Profession? You must have specific demographics in mind.
• What are the problems of this audience?
• What do they want to achieve? What would be the ideal outcome that your course could offer?
• How much are they willing to pay to get the desired result? 

The answers to these questions will help you define your buyer persona, that is, your ideal customer.

– How to create a buyer persona

Keeping that persona in mind is essential to learn how to create online courses that meet the expectations of the audience you intend to reach.

3. Do you have a powerful goal?

Of course, one of your goals when creating online courses is to make money, but that should not be your only reason to dive into this endeavor. In addition to increasing your income, you need to have a greater motivation when it comes to teaching.

Without a real passion for your topic, you will not be as enthusiastic as your competitors, and your potential students are sure to notice, which will result in less sales. 

Many professionals create a course just for the purpose of winning and forget that the most important thing is to serve your audience.

The result? Low sales rate.

So, be sincere and answer yourself what your goal is. What is your motivation to teach on this topic?

Perhaps you have had an experience that has taught you some valuable lesson, and now you are inspired to share what you have learned.

Perhaps you love your profession or some other subject with all your heart, and the idea of ​​passing on your knowledge is wonderful.

Or maybe a friend or loved one has inspired you to share something you know, that has made all the difference in his life.

Doing an internal search is just as important as external search. If you have no motivation other than money, you may need to rethink your idea of ​​creating online courses.

3 ways to validate your idea before creating online courses

Thanks to technology, you have several simple and free tools online to validate your course idea.

Conducting a survey is important to assess whether there is a market for your course and to give you more security before you start.

There are different channels for making this query and Coursify.me has listed three that you can test before creating online courses.

Google

Go to Google and start with the obvious, do a search for keywords and phrases related to the topic of your course.

Think about how your potential audience could search for that topic on the internet and don’t necessarily include the word “online course”. Pay attention to these results:

• How relevant is your idea of ​​an online course to searchers? In what position does it appear?
• Videos appear on the first page?
• Are there any paid ads related to the topic?
• Are courses on the same topic already available?

If these items appear in your search, contrary to what may look, this is a good sign. It means that there are other professionals or companies that agree that it is possible to profit from this idea.

When creating online courses, you want to address a niche where people are spending money.

– 10 profitable niches for online courses

If no competition appears, you need to think about why no one is investing in it.

BuzzSumo

BuzzSumo is a powerful SEO tool that evaluates shares on social networks such as Facebook, Twitter, Linkedin, Pinterest and Instagram.

Just type a topic or keyword in the search field and the program will show you which sites are gaining the most likes, shares and links related to the subject.

These results provide a good sense of how popular a topic is and on which channel it attracted the most attention.

This not only helps to validate your idea before you start creating online courses, but it also shows you where it’s most interesting to start promoting it.

It is also possible to know what engagement it has and how your competition is doing.

Amazon

You may be wondering what Amazon has to do with creating online courses, and the answer is: nothing. But don’t forget that the focus here is market research.

Website where we can find everything today, let’s remember that this is only possible thanks to a powerful search engine.

The Amazon Kindle Store area is particularly valuable for course creators. It contains a large number of eBooks on various subjects.

Through Amazon’s search engine you can find out if there are books on the topic you want to address and if they sell well.

Enter your search terms in the search bar and select “Kindle Store” from the side menu.

If you see several results related to your course topic, and if any of them are on Amazon’s Best Sellers list, this is a good indication that you are on the right track.

As simple as it may be, this market research is very effective in helping to validate your idea before finally starting to create your course.

Create and sell online courses with Coursify.me

Determining whether there is a market for your course is as important as creating and selling it. 

Remember that you don’t have to have tons of experience or qualifications to teach on your chosen topic.

What you need is a passion for the subject, a willingness to teach and a determination to create well-made and effective online courses that stand out from the competition.

And, most importantly, you must strive to create a course that meets the needs of your target audience. Do this and the money will follow.

In addition, all you need is a Learning Management System (LMS) where you can host your courses and that is easy and interesting for your students to access.

– Whats is a Learning Management System

Elearning platform, Coursify.me has integration with other content platforms, such as YouTube and Vimeo. In addition, the user can upload videos, texts, images, audios and any other material that is hosted on Dropbox or on his own computer.

Attending schools, companies and professionals in more than 60 countries, Coursify.me is a dynamic Learning Management System, ready to serve you. 

To learn more, visit our website, test the platform and start creating online courses right now.

The post Creating online courses: how to validate my course idea appeared first on Blog Coursify.me.

Webinar: what it is

A webinar is an online video seminar, which can be recorded or broadcast live. 

Currently, the main Webinar platforms are Youtube Live, Google Hangouts, WebinarJam and GoToWebinar.

Through one of these ready-made and easy-to-access platforms, instructors can teach classes in real time, with the possibility for viewers to interact through a chat.

If used correctly, the webinar can also act as a powerful marketing and lead generation tool.

– How to generate leads

This is because the resource facilitates direct communication with your target audience, through which you have the opportunity to demonstrate your authority on the subject and create a relationship with the customer.

Those who want to advertise and sell courses online can use webinars at different stages of the sales funnel, such as:

• Top of the funnel: addressing a general theme, related to your content, to attract and generate leads;
• Middle of the funnel: addressing a specific topic, related to your content, to advance your leads through the sales funnel;
• Bottom of the funnel: run a live demo of your product to convert advanced leads into customers.

– Understand how the sales funnel works

Another possibility is to use the webinar periodically to offer qualified and interesting content to your customers, for the purpose of relationship and retention. 

The step by step to organize and launch a Webinar is simple: 

• Create a Landing Page for subscription;
• Promote the Landing Page by email and social media;
• On the day scheduled for the Webinar to happen, create the event on Hangouts (or another platform of your choice);
• Email the event link to those who signed up.

The tool also brings several benefits for the audience, since it acts as a quick and practical means of learning and allows the exchange of experience with professionals.

Webinar: advantages for your online course

Webinars are a great idea for online course creators for two main reasons:

• It is a good way to engage and communicate with your audience when you have little time to blog and / or produce another type of content;
• It’s content that can be reused to make another rich materials, such as: eBooks, blog posts, infographics, presentations, podcasts etc.

– How to use your Blog as a marketing tool

– How to use podcast to sell online courses

For those who are starting to create online courses and need to build a strategy to attract customers and promote your product, the webinar can serve as a facilitator in several aspects:

Increase your mailing list

Creating an email list is essential to start your strategy of capturing and converting leads. 

The webinar is a good channel for getting contact information from potential customers, as people need to register to participate, using an email address. 

This guarantees the opportunity to contact your audience even before the broadcast, and the address is recorded regardless of whether the person is present at the time of the seminar or not.

– How to create an email marketing campaign

Attract qualified leads

If the user registered to watch your presentation, he is already a lead, that is, a potential customer. 

After all, only those who are interested in the content covered, which is directly related to the product you are offering, will perform this action. 

Take this opportunity to show authority on the subject and give a sample of what the customer will gain by registering for your online course. A good presentation is your best advertising.  

Create a relationship

Using a webinar to teach online classes or even to offer an explanation that complements what has already been taught, is an effective way to simulate the interaction that occurs in a classroom and develop a relationship with the student.

Through live broadcasts the student has the chance to view his instructor, which makes it easier for him to create a connection. 

Communication is possible due to a platform feature that allows you to answer questions sent by chat during or after your presentation.

Reach a wider audience

First, you don’t need to hire anyone to help you host a webinar. Most webinar hosting tools are easy to use, which means you can learn to use in no time. 

Second, the platform offers the main advantages of an online course: it can be accessed by anyone anywhere in the world, without the need for mobility.

Third, several webinars support 1,000 participations or more at the same time, which means that even if the price of the course is low, you still have the possibility to earn good money by reaching more people. 

We know that your goal is to sell courses online, but a good tip is to use the webinar to share (quality!) content for free with the public before publicizing your course and pricing it.

One of the best ways to sell a product or service is to offer support before asking whether the person wants to buy or not. 

When you deliver something for free, it attracts attention and increases the chances of someone being interested in purchasing your material.

– Free online courses as a strategy to attract students

5 tips for selling online courses with Webinar

Selling courses can be the most challenging part for those starting out in the e-Learning market.

Most professionals love to teach what they know and record their classes, but when it comes to advertising and talking about sales they feel nervous and lose confidence, which is perceived by the client.

– Learn how to sell online courses

A webinar is an excellent opportunity to present your material, talk a little about the content and, finally, sell the course.

So that the discomfort does not appear at that moment, remember that you are inviting the viewer to learn from your course and not imposing an obligation.

To improve your sales strategy during the webinar, check out some tips:

1. Offer a guarantee

After presenting the price of your online course, offer a satisfaction guarantee, such as the 15-day money-back offer if the customer doesn’t be satisfied with the material.

This guarantee represents a small risk, as some people can take advantage and ask for a refund after they have already taken the course, but it is quite common for more people to buy their course for having this security, which ends up yielding a positive balance.

2. Make it easy to access the sales page

After you finish your presentation and go to the Q&A session with your viewers, make sure to leave the slide that shows the link to your sales page shown on the screen.

Some people will decide to buy your course during this chat, so make sure they know exactly where to go and what to do.

– How to create a sales page

3. Offer a limited time bonus

An effective way to sell courses and still encourage people to attend your webinar is to offer a limited time available bonus to participants.

You can offer a private call to answer questions, discounts on course fees, support materials, among others. Whatever it is, it is important to honor this offer and make it available only to those who have fulfilled its conditions, otherwise you will lose credibility.

4. Provide varied payment options

In many cases, there will be people who attended the webinar, watched your sales presentation and want to buy your online course, but are unable to pay the full amount at once.

For this reason, it is important to provide plans with different payment methods, offering the customer a choice between paying for the entire course in advance or paying a monthly fee, for example.

– How to price online courses

5. Record your webinar

Considering that a significant portion of your course sales come from people who have watched your webinar, it is very important to remember to record it and make it available for others to attend when they can.

This increases your likelihood of selling courses and creates good material to send to your potential customers and attract new leads. That is, after your webinar is over, send the link by email to your contacts and publish on your social networks.

The Coursify.me is the perfect platform for those who want to create and sell courses with quality, allowing you to upload content from platforms like YouTube, Vimeo and Dropbox.

With all the functionality you need to provide the best online learning experience for your customers,  Coursify.me also provides integration with major payment platforms, enabling you to charge your students the way and in the currency you prefer.

Complete Elearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet without having to invest to start their own business.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

We have three choices of plans for you to decide which best suits your needs, and the good news is that the Beginner Plan is free!

Visit our website, test the platform and start selling online courses right now.

The post Webinar: How to use it to sell online courses  appeared first on Blog Coursify.me.

Why retain customers is better than acquiring new ones?

Although the focus of a company always seems to be on winning new customers, the truth is that keeping the current ones returning results in a higher ROI and costs 5 to 25X less.

But how do you create a customer retention program that keeps your current customers engaged and happy?

We analyzed six strategies focused on building customer loyalty that the major brands are currently using.

From improving convenience to prioritizing customization, these are ideas that any successful team can realize and test today.

Strategies to retain customers

A customer retention program is a specific initiative or set of initiatives designed to enhance the customer and encourage them to buy again with your company.

If you don’t know where to start, here is a list of customer loyalty programs that you can implement in your business. 

1. Onboarding

Onboarding is a program that aims to teach new customers how to use your product or service. 

Instead of learning on their own, customers are taught by a company representative who customizes training to their needs. 

When buyers use your product for the first time, they can become frustrated if they don’t understand how to use it quickly and end up giving up on your brand.

An onboarding program ensures that customers know how to use your products or services so that they can complete their goals in the shortest possible time. 

Widely used in companies to train and retain employees, organizations can apply this strategy through online training, making the process more efficient and economical.

– Benefits of Online Corporate Training 

Online courses that teach you how to use certain products and tools are also on the rise, proving that people often look for tutorial videos.

– Record tutorial videos: tips for getting the best result

2. Feedback 

It is difficult to improve your business if you don’t know what your customers think about it.

To know what direction to take in order to improve your product, you need to get feedback from those who consume it. 

There are a few ways to achieve this, such as asking your audience to take surveys, leave reviews and participate in user tests and focus groups. 

– How to Get More Reviews for Your Business

After collecting the data, you should analyze the results looking for trends in customer behavior and problem points where you need to improve the user experience. 

Then, share this information with the professionals needed to resolve the issues raised. 

For example, comments regarding your site’s navigation should be passed on to the developer and web designer who created the page.

In the case of online courses, any comments regarding the content or the way the classes are organized should be analyzed carefully, especially if more people have highlighted the same subject.

– To do list to create online courses

Both aspects mentioned are very important for the satisfaction of your client and can cause a loss if they are not resolved soon.

By collecting and analyzing customer reviews, your company can efficiently handle criticism and improve the user experience. 

3. Communication calendar

Even if your customers are not giving you feedback, your team must be proactive in communicating. 

If your customers haven’t interacted with your brand in a while, you should contact them and reestablish your relationship. 

Consider adopting a calendar to manage this communication, scheduling special dates and creating opportunities to sell more.

A communication calendar is a schedule that tracks customer interaction. 

It informs the last time a certain consumer contacted your company and alerts you when existing customers do not interact for a certain period of time.

This facilitates the launch of promotional offers and proactive customer service resources.

– 10 Tips To Improve Your Customer Service 

For example, if a student’s subscription is about to expire, you can send an email stating that he needs to renew it, taking the opportunity to talk about a new module you are about to launch.

Recurring students should hear about you frequently, whether to alert them about a launch, promotion or just to wish someone a happy birthday.

Remember: to retain customers, you need to show that you care about them.   

4. Loyalty program 

While it is important to focus on customers who are at risk of turnover, you cannot forget your loyal customers. 

After all, nothing generates more dissatisfaction in a consumer than seeing several offers and concessions being made to new customers, while he, who values ​​and invests in your product, earns nothing.

A loyalty program aims to reward customers for their continued loyalty. 

The more they buy and interact with your business, the more they are rewarded, which can translate into discounts, special packages, free courses and more.

– Free online courses as a strategy to attract students

This strategy to retain customers is highly effective because it benefits both parties at the same time. 

As long as you encourage them to continue making new purchases, your audience remains satisfied because they are enjoying the experience more than just your product or service. 

And because your top 10% of customers spend three times as much as the rest of your buyer base, you want to make sure they’re more than happy. 

– 5 steps to create a loyalty program

5. Corporate Social Responsibility Program 

In an era marked by the need for social and sustainable actions, consumer concern with the behavior of the brands he buys grows.

In this scenario, your company needs to be more than just a product or service. 

Customers analyze everything you buy, sell and advertise to your target audience. 

If they feel any inconsistency between your brand’s messages and your actions, all of the authority and morale built by your brand can go down the drain.

Think about your core values ​​and create a Corporate Social Responsibility program that focuses on a moral objective. 

For example, if you create online courses in an academic discipline, such as mathematics, you can commit to offering a free course to students from a poor community or who face other situations that hinder their educational opportunity.

The same goes for any training course that can teach people of low income and education some profession.

No matter the “size” of your initiative, dedicating yourself to a goal bigger than your pocket is an excellent way to show that you are more than a product.

6. Newsletter

A company newsletter is a simple and economical way to retain customers. 

You can use email automation to send updates and topics of interest to your audience to all your customers at once. 

Although the purpose of the newsletter is not to sell, all content must be followed by a call-to-action with a link that will send the user to something related to the subject in question.

In addition, you can send the email using an RSS feed at a designated frequency, so you don’t have to update the content manually. 

Although simple, newsletters remind your customers about your brand whenever they open their inbox. 

Another essential factor for the success of this retention program is to maintain the frequency. 

This helps your audience to get used to your messages and contributes to building a lasting relationship.

– How to create email campaigns with MailChimp

5 tips to retain customers and profit more

Most professionals have realized that building customer loyalty is much more profitable and less costly than attracting new consumers.

Therefore, in addition to the retention programs mentioned above, there are other practices related mainly to the relationship with the customer that you can adopt.

1 – Customer Service

Your customer service must be your differential. Other professionals can launch online courses similar to yours, any product can be reproduced by the competition, so the way you deal with your customers must be special. 

To achieve this, it is important to know how to put yourself in the customer’s shoes. Pick up the signals he goes through, listen carefully, understand his needs and preferences and offer what’s best for him, don’t try to push something he doesn’t need to profit more.

2 – Focused Strategy

To retain customers, it is necessary to know exactly who they are. Do not embrace the world, know who your audience is and outline a well-focused sales strategy. 

To define your audience, answer questions like: Who are my potential customers? Where are they? What do they expect from my products or services? Having this information well defined is essential to direct your business strategy.

– How to create a Customer Journey Map

3 – Delivery

Sold? Exceed customer expectations. Don’t just deliver what he expects, that’s the basics, the best way to retain customers is to provide a high quality service with benefits he didn’t expect.

In addition to impressing, this creates a feeling of gratitude and debt, and makes the buyer want to repay in some way, either by pointing out your service to others or staying true to your company.

4 – VIP Treatment

As we pointed out earlier, it is common for companies to offer promotions and other bonuses to people who are not yet customers, as a way of attracting them. Meanwhile, loyal customers receive nothing. 

Big mistake! Give those who are already your students VIP treatment. Contemplate the main responsible for your billing with special actions, such as personalized content, discount on new modules of your course, early access to launches and offers, among others.

5 – Follow-up

All actions you have taken to retain customers must be registered and monitored. For this, the ideal is to have a good CRM (Customer Relationship Management) and a team focused on results.

This monitoring allows you to identify strengths and weaknesses in your strategy and to get to know your audience better and better, which favors the development of more effective actions, achieving positive results in less time.

With a well-planned retention campaign, your online course can become a steady and recurring source of income in less time.

– How to sell online course

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

Coursify.me offers three plan options for you to decide which best suits your needs and the good news is that the Beginner Plan is free!

To learn more, visit our website, test the platform and understand why we are the best choice for your online course.

The post How to retain customers for your online courses appeared first on Blog Coursify.me.

3 practices for the students retention

The students retention is, first of all, the result of a quality online learning and a positive teaching experience, whether in a classroom or in a virtual environment.

More important than getting new registrations, take actions focused on the student satisfaction is essential to ensure his permanence and signature in future modules of your course.

Check out some simple actions that can be performed to help with the students retention:

Give attention to the customer

Monitor the student that is registered in your online course and watch for possible interactions, either to ask questions or give feedback.

At the time of enrollment, make contact to thank and show willingness to provide any information about the material. Schedule chats to discuss the content and answer questions, send support materials, etc.

Use varied resources

Currently a key to the students retention, use different resources to create more dynamic and interesting classes.

Online courses hosted in a complete platform as the Coursify.me, for example, may provide content for your students in a variety of formats, such as videos, tutorials, presentations, audio, among others. In addition, it provides a Student Area where students and teachers can chat.

Highlight good results

Recognize the positive performance of someone is critical to encourage their formation and the search for even better results.

Way beyond giving a high note, the recognition of students who stand out can be done through rewards. In the case of online courses, the instructor can send books to those who complete the course above the average, offer a private chat to deepen the content, certificates, among others.

As simple as they might seem, actions that demonstrate recognition contribute to increase the involvement and satisfaction of the student, collaborating with the students retention.

With the goal of providing the best eLearning experience to our customers, the Coursify.me offers a complete platform for those who want to host, sell and make quality online courses.

Present in 60 countries, the Coursify.me already attend more than 1440 customers and meets with pride its goal to serve as a means to ensure that education has not barriers.

If you are a professional or company that wants to have an eLearning platform (LMS) at your disposal, visit the Coursify.me website and see all the advantages and features that we have to offer.

The post Students retention: tips for not losing students of your online courses appeared first on Blog Coursify.me.

Sell goes far beyond just announce something, it is necessary that the product offered to stand in the midst of competition and that the customer is convinced to buy it. For this reason, there are some persuasion techniques that are applied with success in sales strategies.

Sell Online Courses: 6 Laws of Persuasion that you should apply

Sell online courses using persuasion techniques is to guide the consumer to think in a certain way, make the decision that you want to. After all, persuasion is nothing more than the ability to convince someone.

Many people think that being persuasive is a gift, but, on the contrary, this is a quality that can be developed, studying and realizing how the human mind works.

The psychologist Robert Cialdini has released a book called Influence: The Psychology of Persuasion.

He explores what he described as the Six Laws of Persuasion, which would be the following:

1. Reciprocity

This principle defines that people are more willing to agree to a request when something have been “given” to them in the first place.

To sell online courses according to this law, you can offer special discounts on the first purchase, facilitate the payment conditions, offer interesting content such as ebooks, handouts with summary of what was taught, a first free module of the course, among others.

2. Commitment and Consistency

People are more willing to act in a certain way if seeing this as being consistent with their previous behavior. Once we commit ourselves publicly with something or someone, we are much more likely to comply with this commitment.

Ask your customer to commit to something small, without cost, like to fill out a form, answer a satisfaction survey, create an account, etc. This increases the likelihood that your visitors see themselves as customers and end up buying your course.

3. Authority

The authority or perceived expertise of the communicator is an important factor for people to feel willing to agree or do something.

When it comes to sell online courses, this strategy must be built before, through content that proves the seller knowledge on the subject. This can be done through posts in blog, websites, social networks and other communication channels.

4. Social Proof

The more “popular” is perceived to be a behavior, the greater the tendency for someone to behave the same way. This fill the need of the human being to know that he is not alone.

Show number of subscribers, number of visits to the site, students registered in the course, testimonies of students and any other data that helps to create credibility and trust.

5. Scarcity

The attractiveness of a product/service/situation is inversely proportional to their availability. Feeling that we are going to lose something leads us to act with more emotion than reason.

Make an offer for a limited time, or pointing out that there is only X number of vacancies available is a great strategy to sell online courses.

6. Liking

People are more willing to help or agree with those from whom they like, have a relationship of friendship, for whom they feel attracted or consider to be similar to themselves.

Create a relationship with your audience. There are several ways to do this, like by having chats to talk with your audience, to find common ground between you and exploit them to gain attention and generate trust and affection.

Anyway, these are some techniques that you can apply to sell online courses and attract more students to your course.

To help you can count with the Coursify.me. Elearning platform  (LMS), Coursify.me has all the features you need to create and sell online courses with quality.

Please visit our website, learn more about the resources we offer, register your course and start profiting by doing what you like right now.

The post Persuasion techniques to sell online courses appeared first on Blog Coursify.me.

Learn how to create online courses with professional looking

To create online courses that have a professional look and ensure more credibility for your course, nothing better than to learn from those who mastered it.

So we invite Interface Designer, Nathalia Schoen Munhoz, to tell how it is to create templates, record and edit videos, and give tips for you to do the same, without hiring help.

Check out the interview below and learn to create online courses beautiful and well designed .

1 – What programs do you usually use to create templates and presentations?

I use programs such as Axure to create the skeleton of the screens when necessary. Then I create the layouts and do image editing in Photoshop and use Illustrator when I need to draw something or do some illustration. But I also use a lot the good old pencil and paper to organize ideas and make sketches before starting a job.

2 – What is important in a good layout?

The interface design work begins in the planning and organization of information, on paper. For your layout to be good it is first necessary that the information is well organized and categorized. After that, use a grid to arrange the information on the screen the best possible way. It is important that all information is easily found by the user and the interface is intuitive. A good design is one that you do not need to train the user, because he can find everything by himself.

3 – Some design tips for beginners?

Search for many references and base your work on that. If you do not know how to start, the starting point is research. Look for projects  similar to yours and styles you like, to see how the professionals who work with it solve every interface problem. You will learn a lot, and it serves to any area. Try to make each job has a challenge, even if small, because that way you will always learn something new. And remember that you will not learn everything from morning to night, it is a process, you advance a little every new day, every new job. Respect your learning time.

4 – How do you record home videos? What tools you use?

Depends on the type of video. When is a video talking about something that needs more information, I do a search, I write down the most important information and mount a script with the topics that I need to talk. Then I use this script to guide me in time to record.

When is a tutorial video is more complicated, because I have to plan more before start, separate the materials and make sure I have everything I need. At the time of recording, I need to make sure that the steps I’m following are being captured by the camera so the person watching understand what I was doing. With every step of the tutorial recorded, I need also to record an introduction and conclusion for this video.

With the raw material filmed, I edit all video joining introduction, the tutorial itself and conclusion. And after all that I still need to add text on the screen when necessary, and record the narration on top of the tutorial, so that who is watching is also able to fully understand each step.

For recording I use a semi professional camera, a tripod and prefer to use natural lighting (record during the day is the best), but if I can not I add an indoor lamp through a filter that I made of tissue paper to have more diffuse light, like a lightbox. I also have a unidirectional microphone that I use for stories, and that’s basically it.

5 – How do you edit videos? It’s difficult?

I use Adobe Premiere to edit my videos, but in general all the editing tools are relatively similar, and you can use the one you prefer to create online courses. The basics of video editing is cut what is unnecessary. I create a folder for each video and put the videos, photos and music that will be used in it. Then import these files into the program and start to join them, edit. In general I put the raw video on the timeline, start to watch and make the cuts. After the cuts has the color correction and audio, the transitions of image and audio between each section and the application of the effects, titles and subtitles when needed. It is easy but it is time consuming, because you’ll need watch the same video multiple times to make sure that what you’re talking will make sense on the edition.

6 –  For those who will record their first video, what do you recommend?

First of all, know your first video will hardly be good. But it’s okay. Create online courses is like anything in life, you will only learn with time and practice. My first videos were horrible, but if it were not for them I would not have gotten the point that I am today, and I will improve a lot yet. Another thing is that to talk to the camera can be much harder than it looks. So keep in mind what you will talk, write a script on paper and practice in front of the mirror if you need before start recording.

At the time of recording, always try to think about the edition. If you stuttered or said something wrong, no problems, repeat the phrase until the way you want, because you can cut in editing later and no one will see what you missed. In fact, it is always good to think about the edition at the time of recording, so you can make strategic breaks for cuts, for example. These are things you will learn naturally after that you get used to record and edit. If you feel unsure, start recording something to test and to watch, so you can see your mistakes and correct what is needed. But most importantly, do not be afraid to start! It’s all up to you.

Create online courses requires a bit of time, practice and perseverance, but once you get the hang, all the effort worth it.

Course done, sign up on Coursify.me and start to promote and sell it to your audience. Complete eLearning platform (LMS), visit the Coursify.me website and learn how we can help you work with what you like.

The post Create Online Courses: Design and Video Editing Tips appeared first on Blog Coursify.me.

For anyone who is in doubt about create online courses, nothing better than hearing about how was the experience of those who ventured on this journey.

Luckily, we have a lot examples, and we invite Patrick Espake, creator of the Escola de Código, to talk a little about why he decided to create online courses and how was the process.

Create online courses – Interview with Patrick Espake

Check out what Patrick has to say about the experience of building an online school:

What is your profession?

I am a Senior Software Developer.

Why have you decided to create online courses? What is your main objective with the project?

I am passionate about technology and innovation. I created the Escola de Código to share my knowledge of technology and help people who have an interest in the area.

In Brazil there is still a very large gap in this area, we import a lot of software and we have hired many tools from the USA. I created the Escola de Código with the aim of fostering the learning and development of technology in Brazil.

For our country to grow and become a strong economy we need technological advancement. Only with excellent technology we can make the Brazil a great country. Independent of governments, education is a duty of every individual and today, thanks to the internet, learning opportunities are available to all. In this scenario, gain prominence who is more keen and dedicated.

How the Escola de Código will work? It will be a class only, several modules, will be released new material on a regular basis?

At the moment we are creating the first course called “What is Programming?”, whose goal is to provide an overview of what is programming. Thus, people interested in the subject will be able to immerse themselves in this universe easily.

In the future we will have courses focused on specific technologies. The goal is to launch a course per month.

What is the teaching method adopted? Videos, brochures, tutorials?

How-to-do videos, well animated and fun.

You had already created online courses previously? What were the biggest challenges?

I had never created an online course before. I can say that this is not an easy task, it is necessary many skills that i am still developing. As the visual part of the videos, the roadmap of the lessons and the way of interaction with the students. 

Is being a learning experience very interesting and despite the difficulty I’m liking to create my first online course.

The school already has a student?

Yes, the school has 245 students from various parts of Brazil! I am very excited to see so many people interested.

What did you think of the experience and results?

The results are very promising, the students are attending enough and besides teaching I am gaining new friends.

Would you advise someone else to create online courses?

Free courses are the future. Today education is no longer limited to schools and universities. Everybody can teach and learn. The internet came to democratize the teaching throughout the world and has plenty of space for all who want to teach and learn.

The people who start now with certainty will be the big names of education in the future, I have no doubt that.

I am very accomplished for having built the http://coursify.me, that is the platform where is hosted the Escola de Código. In addition to creating this startup, now I’m seeing the other side, much more real, of the owner of a school. Surely all this knowledge will also help the Escola de Código and the http://coursify.me to become the great pioneers in the segment of Distance Education in Brazil.

Want to make your enrollment in the Escola de Código? Click at the address below, vacancies are limited!

https://escoladecodigo.coursify.me/

If you also want to undertake, have your own business and conquer a new source of income by teaching what you like, the Coursify.me is at your disposal.

Free platform for hosting online courses, the Coursify.me has all the features you need to create online courses, put your school on the air, and with your own domain.

Browse our site to see all the tools that are at your disposal, register your school and start to promote your course and conquer students.

If you have any questions or need help with something just send an e-mail to help@coursify.me, we have a full team ready to help you.

Start to create online courses right now and join one of the fastest growing markets in the world. It’s your chance to profit by teaching what you already know!

The post How to create online courses: Case Escola de Código appeared first on Blog Coursify.me.