Closely associated with PowerPoint, SlideShare is actually a free social network for content publishing. 

In this post, we will better understand how the platform works and how you can use it to promote your business and attract leads.

What is SlideShare for?

With approximately 80 million unique users per month, SlideShare is the most popular presentation sharing site out there today. 

Through this tool, the user can publish content in different formats such as PDF, PowerPoint, videos, documents, among others, in slide shape.

The history of SlideShare began in 2006 when it was created with the aim of helping professionals share PowerPoint presentations online. 

In 2010, it became one of the largest professional content sharing platforms in the world, with millions of presentations and documents available.

Thanks to this rapid growth, in 2012, LinkedIn acquired SlideShare as a strategy to integrate more professional content on its network.

SlideShare continued to grow and in 2020 it was sold to Scribd, a digital library subscription service. 

Currently, the platform continues as a separate service, operating as usual and helping to leverage Scribd’s infrastructure for content delivery.

One of the great attractions of SlideShare, responsible for attracting so many users over the years, is the possibility of uploading various file formats (e.g. PowerPoint, PDF, Keynote), as well as having tools to embed content on websites and social media platforms.

To improve, the platform also introduced analytics for users, lead generation tools for businesses, and SEO optimization features for content visibility.

All of this makes Slideshare very popular among professionals and companies looking to share information and gain knowledge in the form of presentations.

– How to Create a Great PowerPoint Presentation

How to use SlideShare to promote your business

SlideShare is an excellent platform to promote your business as it provides a space for sharing valuable content in a visually engaging format. 

Presentations, infographics, and documents can be used to explain your products or services, demonstrate authority, and showcase studies or success stories. 

With millions of professionals browsing the platform each month, your content has a high chance of reaching a large audience and attracting leads.

Such is its notoriety that if a presentation is accessed enough to gain prominence on the main page, it becomes viral, drastically increasing the visibility of the user or company that produced the content.

Compatible with mobile devices, the content you publish can be viewed and shared by anyone, which, in addition to increasing your visibility, helps generate traffic to your website.

To explain a little more about how this social network works, see below how you can use it to attract more leads to your business.

– How to generate leads

Improve the SEO of your website

Creating and publishing relevant content It’s the best way to get noticed by Google and other search engines. 

By incorporating relevant keywords into the titles, descriptions, and tags of your SlideShare content, you can attract organic traffic not only to your page within the platform, but also to your website if you include links in your presentation. 

SlideShare’s high authority makes it easier for your content to appear in search results, improving your site’s overall SEO performance.

The platform also helps generate valuable backlinks for your website, which is a crucial factor in improving domain authority.

– Link building: 5 strategies that deliver results

You can include hyperlinks to your website in your presentations, directing users to your blog and product/service pages. 

Embedding SlideShare presentations in blog posts is a great idea to make your content more interactive and keep visitors on your pages for longer.

This helps to reduce your bounce rate and improve engagement metrics, positive signals for search engines. 

In short, by consistently providing SlideShare content, you encourage users to explore your site further, improving your SEO and attracting leads.

TIP: SlideShares also appear in image search, showing the presentation header slide, which is very useful for attracting more visitors.

– SEO for Beginners

Take advantage of the content on your Blog

If you maintain a blog, all you have to do is take the content you’ve already written and organize it into a shorter, more concise form, preferably in topics. 

Start with a quick synopsis, create an index to facilitate understanding and searching, and move on to slides with topics and illustrative images. 

Keep simple, but don’t forget to put your logo and website address on each page.

– How to use your Blog as a marketing tool

Build authority and credibility

Presentations at SlideShare work as a showcase of your experience. You are sharing what you know.

This immediately provides a certain level of authority and credibility in the viewer’s mind.

Not every presentation needs to be extensive, the important thing is to share quality content consistently.

You can create a slide deck minor talking about trends in your industry, best practices, news, and so on.

Presentations that offer solutions to common problems, analyze market data or teach something position you as an authority in your niche, being a great tool for those selling online courses.

Over time, you build credibility and trust, and viewers come to associate your brand with high-quality information.

– How to sell courses online

Take care of your presentations

Well-produced material conveys professionalism.

Use images related to the content and a clear and informative title.

Include a description short and concise with your main keywords to assist SEO. 

Use tags to assist in searches. Put links that lead to pages on your website with related content. 

Include calls to actions (CTAs) in your presentations, driving viewers to visit your website, sign up for your email list, or download a resource.

Finally, an important tip: create a visual identity for your SlideShare presentations. This helps establish your brand and makes you easily recognized.

– 5 steps to create a visual identity for your brand

Attract more followers on social media

The more links to your website and blog within the presentation, the better, and the more publicity of the presentation through your website, blog and social networks, even better. 

SlideShare presentations can be easily shared on social media platforms and even embedded into blogs. 

Furthermore, SlideShare integrates directly with LinkedIn, allowing users to seamlessly share presentations with their professional network. 

There are a few main ways your SlideShares can help you build a following on social media:

• Place links to your social networks at the end of your presentations.  
• Put your username next to your domain or logo on your slides so people can search for it. 
• Share your SlideShares on social media to attract more audience.

Share every presentation you create several times to attract as much attention as possible and convert social media followers (low value) into leads you can communicate with directly (high value).

Create content for YouTube

SlideShare presentations can be easily transformed into videos for YouTube.

Some ways to do this are:

• Record your screen while you add narration to your presentation.
• Record a video of yourself explaining the content of the presentation. 
• Use the content of the slides as a script for recording videos.

– 14 Strategies to get views on YouTube 

Use SlideShare to grow your business

Using SlideShare to attract more leads to your business involves sharing valuable content.

Focus on producing presentations, infographics, or documents that offer insights, tips, or solutions to your target audience’s problems. 

Make your content educational, data-driven, and visually compelling to capture and maintain attention. 

When viewers see the depth and relevance of your content, they are more likely to trust your brand and purchase what you are offering.

Very easy to use, SlideShare is an excellent marketing tool to help promote your company and drive more traffic to your website.

As a bonus, you can use this material to enrich your online course, in addition to being able to use material from the course itself to produce content for the slides.

Complete eLearning platform, Coursify.me It is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving companies and professionals in more than 60 countries, Coursify.me is a Learning Management System (LMS) dynamic, intuitive and customizable.

– Whats is a Learning Management System (LMS)

To learn more, visit our website, test the platform and see why we are the best option for your online courses.

The post What is SlideShare? appeared first on Blog Coursify.me.

But exactly what does “in the cloud” mean and why does it bring great advantages, including economic ones, for companies and professionals? That’s what we’re going to see in this post.

What is cloud storage?

Cloud Storage It is a way of storing data on remote servers that are accessible over the internet, rather than storing it locally on physical devices such as hard drives or USB sticks.

This way, you can access this information anywhere, all you need is a computer, tablet or electronic device with internet access.

Cloud storage emerged as a result of several technological innovations over time. However, some companies were fundamental to its development.

One of the first implementations of technology that predates cloud storage was made by companies like Salesforce, which, in 1999, launched its software as a service (SaaS). 

However, the term “cloud computing” became popular with the launch of Amazon Web Services (AWS) in 2006, which included cloud storage services such as Amazon S3.

Nowadays, there are several companies that provide this type of service, such as:

• Google Drive
• Dropbox
• Amazon S3
• Microsoft OneDrive

These services vary in terms of features, prices and capabilities, catering to different needs, from individual users to large enterprises.

Academic institutions and teachers from different areas have already realized the value of this resource for education and online training.

With this technology available, all they need to do is host their content on SaaS teaching platforms, as Coursify.me, to ensure an adequate and safe online learning environment for its students. 

– ELearning and Corporate Education Platforms

5 Advantages of Moving Your Online Training to the Cloud

The great thing about cloud storage is that it eliminates the need for interconnected computers and any peripherals to record, transport and transmit information to more people at the same time. 

Hosting your files on a server or online platform you have access to them from anywhere, with the advantage of having a much larger space and being able to share them easily.

If the academic world has already realized its enormous advantage for education, this technology has certainly not gone unnoticed by business people, who are increasingly taking advantage of its possibilities to train their employees.

Below we list five reasons why companies choose to store their content in the cloud to offer online training for their collaborators.

Lower cost

Forget about large infrastructure expenses, employee displacement and overtime payments. 

Learning Management Systems (LMS) SaaS-based are servers or online platforms that offer solutions for a low monthly cost, paid as a monthly fee that you can easily cancel.

The great advantage of these platforms is that they are ready to use with all the resources necessary for virtual teaching and learning.

These eLearning platforms are designed to offer all the necessary functionalities to store educational content, whether in video, audio and/or text, and make it accessible in an easy, safe and efficient way.

All of this for a much lower cost than investing in physical structure or developing your own software, in addition to allowing you to pay only for what you need. 

Furthermore, they eliminate the need for local hardware and associated maintenance, all of which are costs incurred by the provider platform.

– How much does it cost to build an eLearning platform?

Fast implementation

If any change or implementation of new corporate software usually takes months to be carried out in your company, know that this does not happen when you use a SaaS.

There is no need to purchase new hardware or new software, with a SaaS-based LMS, the new training system can be installed immediately. Just upload the necessary changes and it will be ready to use.

This is also a great advantage in the case of updates to your online training. Any change only requires a simple upload to the platform and everyone will have access to the updated content.

The same happens with access permissions. With unlimited access capacity, your company does not depend on a classroom with limited seats to train employees. In the online environment there is always room for one more.

It is a flexible system which can be constantly adapted, as your business grows, your LMS grows.

Flexibility

As we highlighted above, the content passed during online training can be constantly updated and changed as is best for the company and users.

Teaching and learning are not confined to a fixed method, it is possible to choose the teaching medium (videos, texts, etc.), order of the lessons, duration of each one and so on.

Teachers and students can shape the material as it brings more benefits to learning. And best of all, you can do it at the time and place that works best for you.

With online training hosted in the cloud, all that is needed is a device with internet access so that the user can access it whenever and wherever they prefer.

This eliminates once and for all the need for travel, overtime and infrastructure logistics necessary to receive a large number of people for in-person classes.

Everyone can study, exchange information, ask questions and even take tests when it’s best for them. 

Students and educators can share and work on documents and projects simultaneously, regardless of geographic location.

This also allows managers to monitor their employees’ performance, their engagement and where they need more help or stand out.

– How do I track my students’ progress in my online course?

Security

A very common concern nowadays, online security is an important factor to consider. 

Aware of the risks and need to ensure the confidentiality and integrity of the sensitive material and data they store, such as financial data, SaaS solution providers strive to offer all security features to their users. 

There are standards in place to ensure the highest levels of security compliance, and in addition, providers such as Coursify.me  offer robust security measures such as encryption and automatic backups.

Another big advantage is that you don’t need to worry about having an IT team or updated software to guarantee security, the hosting platform takes care of all this for you.

– 5 Security Tips for Online Courses

Mobile and Web Access

In a reality marked by the constant use of mobile devices with internet access, an update to internet protocols, HTML5, standardizes much of the browser experience across devices. 

This makes it much easier for servers and online platforms to make their content available to electronic devices.

Nowadays, mobile apps access the same data as browsers, and in some cases they can even offer additional features not available through the browser.

With more and more people preferring to resolve everything via cell phone, ensuring that your online training is mobile friendly is imperative.

In this sense, another great advantage of cloud storage is that it allows content to be viewed on any device, simply by having an internet connection.

Furthermore, cloud storage offers automatic file synchronization. When you edit a document on your mobile device, changes are instantly reflected on other connected devices, such as laptops and desktops.

– How to create a mobile friendly online course

Host your online training on Coursify.me 

There is no shortage of reasons to use cloud storage technology and take advantage of all the advantages it has to offer for your business. 

By adopting cloud-based online training, your employees will benefit from more accessible learning experiences, which helps improve productivity and retention.

Online training also promotes standardization and personalization of learning. 

Companies can develop consistent training modules that ensure all employees receive the same information and quality of instruction. 

– Benefits of Online Corporate Training for Companies

At the same time, online platforms can offer personalized learning paths, allowing employees to advance at their own pace and focus on the areas they need to develop most. 

This combination of standardization and personalization results in a more effective and engaging learning environment, which can lead to greater retention of knowledge and practical application in everyday life.

As a complete LMS, the Coursify.me offers solutions for companies and professionals who want to host their online training in a SaaS.  

Our platform is ready for you to upload your lessons and even offers the possibility of creating a fully personalized page for your business.

Developed for companies, with the Business Plan you customize your own domain and remove the brand Coursify.me from all your pages and courses.

– 7 frequently asked questions about SaaS

Furthermore, we have an online support team ready to assist you and help with any difficulties.

To learn more, visit our website, test the platform and understand why we are the best option for your online training.

The post Why transfer your online training for cloud storage appeared first on Blog Coursify.me.

Best way to communicate with your audience, email campaigns are a powerful marketing strategy.

What is email marketing?

Email marketing is an email sent from a company to one or more potential customers.

While everything in the digital world seems to change fast, the use of email remains unwavering.

An article on why email marketing isn’t dead reveals that 90% of adults and 74% of teenagers still use email regularly.

This makes email marketing the perfect tool for creating a customer relationship, generating leads, and increasing sales.

– How to Generate Leads

But before you run a successful email marketing campaign, you need planning and preparation. Here’s a step-by-step guide on how to do this.

1. Define your Goals

The first thing to do is set goals.

To get started, think about what you want to achieve with your emails, such as:

• Getting new subscribers to generate leads;
• Nurture existing leads by providing something they value;
• Convince inactive customers to buy with you again;
• Target your audience so you can send more focused and assertive proposals and offers.

An email marketing campaign is usually conducted in stages, with different content, but the ultimate goal is always the conversion.

2. Know the Different Types of Email

It is important to know what types of email you can send.

The most common, with which we are all familiar, are the promotional emails, which talk about offers, products and services.

Then there are relationship emails that focus on giving something of value to the subscriber, such as a newsletter, a gift, relevant information they can use, and so on.

– How to create a newsletter that converts

There are also transactional emails, which include:

• Subscriber registration confirmation;
• Welcome message;
• Confirmation of purchase;
• Request for review;
• Validation of changes to subscriber information.

Generally, transactional emails are triggered automatically by the actions of users subscribed to your website.

3. Use Technology Wisely

The best email marketing services are implemented through tools developed for this function, such as MailChimp.

– How to create email campaigns with MailChimp

When choosing a software to create your campaign, see if it offers features like:

• Easy creation and automation of campaigns, including templates and workflows.
• Integrations with software you already use, such as WordPress and OptinMonster.
• Ways to segment your audience.
• Performance analysis tools.

Features like the MailChimp automations illustrated below will help you schedule transactional emails, blog-driven updates, respond quickly to customers, and create and deliver promotional and relational emails.

4. Create Great Optins

In summary, “Optins” is the necessary authorization, given by an individual, to receive e-mail communications from a particular company.

For this to happen, you’ll need to create attractive, attention-grabbing signature forms, and encourage people to sign up.

Try different types of forms on different parts of your site, including:

• Welcome pop-up, which appear when people arrive at your site.
• Pop-ups that can appear on any page and temporarily blank out the rest of the content to focus on optin.
• Banners on the sides of the site.
• Exit intent pop-ups, which appear when people are about to leave the site.

For best results, place optins in multiple places and determine rules for them to appear and targeting criteria.

This reduces the level of annoyance while maintaining effectiveness.

5. Plan a Schedule

Many companies receive new subscribers with a small series of emails to help them get to know your products and services.

This sequence is usually as follows:

1. Welcome.
2. Products/services that the company offers.
3. Company news.
4. Some offer or advantage to encourage the reader to take action.

Do not overload your subscribers by sending emails too often. This will send them directly to the spam box.

Inserting a button so the user can unsubscribe, if desired, is also important as it demonstrates respect for the customer and builds trust.

Once you outline your email marketing plan, it’s time to start writing.

6. Make your Best in Subject Line

The subject line plays a crucial role in getting people to open and click on your emails.

As the title of a blog post, the subject of the email needs to draw attention so people want to go further.

Data Campaign Monitor show that the subject lines that most converts have between 41 to 50 characters.

Some tips for creating good topics are:

• Telling people what they will receive when they open your email;
• Add personalization, such as including people’s names in the subject line;
• Avoid spam trigger words so your emails make it to the inbox.

7. Prepare the Copywriting

It’s finally time to write the text of your email marketing. Time to create an engaging and effective copywriting.

– Copywriting Tips

For best results, in the beginning, keep the text short, clear and avoid launching your offer too soon. You want people to feel comfortable first.

Greet subscribers by name. Personalized emails are more successful.

Other ideas for improving your copywriting are:

• Develop a personal story. This makes the reader create an emotional connection with your brand.
• Offer something of value to your readers. It can be content, some useful information or special offer.
• The use of GIF or video keeps readers more involved.
• Create attention-grabbing signature.

Lastly, the last part of your email marketing copywriting is the call to action (CTA).

Your CTA is what you want people to do when they read your email and it can appear more than once during the text.

8. Focus on Design

The layout is a fundamental part of a successful email marketing campaign.

It reflects the image of your company and therefore determines the impression your reader will have of your brand.

With more people than ever reading emails on mobile devices, it ‘s important to use a responsive template so your email is automatically resized.

Another factor to watch out for is that, while images are more attractive, many people turn off their viewing in emails.

For this reason, it is important to invest more in the text than in the use of images.

Our tip: Remember to use alt tags to describe the images used, so the people who disabled them will know what’s there.

9. Test and Follow Up

And when you think that now you just have to send it, it’s not really so easy.

This is only the first step, the first test.

To create a truly effective email marketing campaign, you need to test and collect data.

That means sending and seeing how everything works: design, copywriting, subject lines, and calls-to-action.

You’ll also need to monitor email analytics from your service provider relating to opens, clicks, unsubscribes and forwards.

This will allow you to discover what is working and what is not.

Another problem to be monitored is your sender reputation, which affects email deliverability.

Use the Sender’s Score to see if there are red signs that might prevent your emails from reaching your subscribers’ inboxes.

Finally, manage your subscriber list by trying to reengage inactive subscribers and removing them if your attempts fail.

It is best for email marketers to have higher opening and clickthrough rates with fewer active subscribers, than keeping a large number of inactive ones.

Why use MailChimp in your Email Marketing Campaign

Excellent resource for promoting online business, MailChimp is an extremely attractive option for anyone who is starting their email marketing strategy.  

Developed to enable sending email to thousands of addresses at the same time, the tool allows free sending to up to 2000 subscribers.

Easy to use, you can create HTML email templates without any coding. And to improve, the service integrates nicely with various platforms, such as WordPress.

Among the features and advantages that MailChimp offers, we can mention:

• Sending email to an unlimited number of recipients at once;
• Higher deliverability;
• Privacy laws;
• Professional layout;
• Compatible with multiple readers and devices;
• Seamless integration with other applications and services;
• Performance analysis.

Simple and intuitive, those who create online courses and do not understand anything about design do not have to worry.

Just choose a template and then define the layout and text using the drag-and-drop resource.

The software provides a variety of basic templates to get you started.

MailChimp also allows you to easily organize your subscribers through lists, which are the basis of every email marketing campaign.

That way you can get in touch and develop a relationship with your students by maintaining a professional look and a sending schedule, which strengthens your Inbound strategy.

– How to use Inbound Marketing

With a well-planned and aligned email marketing campaign, you will soon have your first students.

– 5 Tips to Attract Students

Coursify.me is a completely dynamic and customizable eLearning platform that assists and makes available features that make it even easier for those who want to sell online courses.

Present in over 60 countries, Coursify.me is the perfect solution for anyone who wants to own their own business without having to invest anything to get started.

Visit our website, test the platform and know why we are the best option for you.

The post Email Marketing: How to Create a Successful Email Campaign appeared first on Blog Coursify.me.

After all, if you put together a whole marketing strategy for your online course, dedicate yourself, invest time updating blog and social networks, you need to know if your efforts are working or if you need to try something else.

7 Marketing Metrics You Must Follow

When it comes to defining and tracking performance indicators (KPIs), many professionals end up falling into standard analyzes that do not fit the specific needs of their business.

Or they end up with that common analysis, while there are several other marketing metrics you can follow to run a more successful campaign.

By tracking the right marketing KPIs, your business can make adjustments to various strategies and budgets. 

Otherwise, you can make decisions based on misleading information.

Check out 7 relevant marketing metrics to measure the progress of your disclosure strategy. 

– Content Marketing to Sell Online Courses

1. Sales Revenue

For more accurate analysis, it is important to define all types of marketing actions being taken, from paid Google ads to weekly blog updates.

– How to reduce costs with Google Ads

These actions can usually be divided into two types: Inbound and Outbound Marketing.

To determine the revenue generated by each type of activity, you must first understand the difference between the two.

In general, we can say that while Inbound Marketing seeks to inform and attract the customer, Outbound is based on traditional direct selling through product advertising.

See the illustration below to understand it better.

You can calculate your sales revenue with Inbound Marketing using a very simple formula:

(Total sales for the year) – (Total revenue from customers acquired through inbound marketing)

It is important to understand your sales revenue to know how effective your Inbound campaign is and, if necessary, to reformulate it. 

Remember that these inbound strategies focus on providing qualified content to attract the customer. This is usually done through blog posts, video tutorials, webinars, among others.

– How to Create a Blog to Promote Your Business

The same applies to your Outbound strategy. It’s no use investing in paid ads if they aren’t attracting the qualified leads you expect, for example. Or, if your conversion is low, it might be time to try other channels or other ad formats.

Determining the amount of revenue generated by each set of strategies is one of the best marketing metrics to begin measuring the effectiveness of your campaign.

2. Cost per Lead

New question: How much does it cost to acquire a customer through Inbound Marketing vs. Outbound Marketing?

To make it easy to calculate Customer Acquisition Costs (CAC), you should automate the process by integrating your marketing automation platform and CRM (Customer Relationship Management) software.

But don’t worry, especially if your business is just starting up, this calculation will be much simpler to do.

In calculating Inbound Marketing’s CAC, relevant costs include:

• Human Resources (creative and technical)
• Technology and software
• Working Time

Calculating Outbound Marketing CAC, relevant costs include:

• Advertising
• Human Resources (sales and marketing)
• Working Time

The next step is to sum all the costs that each set of actions generated in a time period and how many customers were resulting from those actions in that time.

For example, suppose your Inbound Marketing spend was $ 5,000 over a two-month period and this resulted in 10 new customers.

This would give you an average of $ 2,500 spent and 5 customers earned per month, meaning your CAC would be $ 500. From there you can see if the value found is acceptable or not.

Once you use these marketing metrics to calculate the costs associated with both strategies, you can allocate specific budgets for each campaign.

If your business is primarily using Inbound Marketing, you can look more closely at the success and profit of each activity to measure what yields the best results and deserves the most investment.

– How to generate leads

3. LTV – Lifetime Value

LTV basically consists of predicting how much money you should make on average with each customer for the time they buy from you.

You can calculate the Lifetime Value of your customers’ using the following calculation:

(Average sale per customer) x (Average number of times a customer buys per year) x (Average retention time in months or years for a typical customer)

Assuming that your average ticket is $ 150.00, the customer usually makes 3 purchases per year and their length of stay is 12 months, we have the following calculation:

150 x 3 x 12 = $ 5,400 (LTV)

A great way to increase the Lifetime Value of your customers’ is to develop campaigns that focus on your existing customers.

It’s important to maintain rapport and communication with your buyers by delivering information that interests them, letting them know about new services and products, offers or simply showing that you remember them by sending a happy birthday email. 

– How to create an email marketing campaign

An email marketing campaign and a loyalty program are quite effective actions to help maintain this relationship, keeping your business alive in consumers’ memory.

– 5 Steps to Creating a Loyalty Program

4. Return On Investment (ROI)

Every business wants to see return on investment, and in fact we can say that among marketing metrics, this is the main one. After all, the goal of every business is to profit.

Calculating the return on investment for your marketing campaign is crucial in helping to gauge your monthly and annual performance. 

Equally important is the ability to start planning strategies and budgets for the coming year.

The formula to make this calculation is simple:

ROI = Revenue – Investment Cost / Investment Cost

For example: Suppose you spent $ 7,000 on your marketing strategy, and you had $ 10,000 in revenue, the account is:

ROI = 10,000 – 7,000 / 7,000

ROI = 0.42

Your return in this case would be 0.42 (or 42%) on the amount invested.

Here you can again choose to calculate each set of marketing actions (Inbound and Outbound), for each activity or considering the total amount invested in marketing.

It all depends on what works best and is most relevant to your business specifically.

If you are starting sales of your online course, for example, and your outreach campaign is recent and focused mostly on Inbound Marketing, there is no need to do separate calculations.

Use marketing metrics according to the reality of your business. 

5. Landing Page Conversion Rates

Your landing page is active, beautiful, follows all best practices, but have you ever stopped to consider if it is actually converting?

– How to Create a Sales Page

The landing page is your sales page, so if it does not generate leads, it is useless, no matter how much traffic is received or how elaborate the design is.

If your landing page is getting a lot of traffic but has a low conversion rate, it’s a red flag that something is wrong and some changes need to be made.

To begin, check the basic elements, such as

• Page load time
• Copywriting
• Intuitive navigation
• Clear information about the product / service
• Quality images

If everything is right with respect to the operation of the site, do some usability changes and make tests A / B to see if the results change.

You can make the following changes to see which one has the highest conversion rate:

• Change the CTA color
• Make a better CTA text
• Make your copywriting more persuasive
• Reduce your form
• Add social evidence (testimonials, positive reviews, certificates, awards , etc).

– How to get more Reviews to sell Online Courses

6. Organic Traffic

The goal of any business using Inbound Marketing is to get most of the traffic from organic search.

High organic traffic means that people are finding your site on their own, minimizing the cost of paid advertising and increasing the relevance of your site to the consumer. After all, everyone knows that few people pass the second page of searches.

One of the most sought-after marketing metrics for entrepreneurs, it’s no surprise that organic traffic is directly related to your SEO strategy. 

So be sure to monitor this number (along with your keywords) and refine your SEO strategy accordingly. 

– How to Search Keywords for Your SEO Strategy

Tools like Google Analytics let you know the percentage of visitors that come to your site organically or paid.

7. Social Media Traffic (and Conversion Rates)

Many entrepreneurs often distrust the importance of social media in their marketing campaign, but over the years, the presence of companies on these channels has proven invaluable in their relationship with the public.

Marketing metrics you can use to show the importance and impact of social media on your outreach efforts include:

• Number of lead conversions generated by each social media channel
• Number of customer conversions generated through social media channel
• Traffic Percentage to Your Landing Page Associated with Social Media Channels 

With so many social networks, such as Twitter, Facebook, LinkedIn, Pinterest, and Instagram, you may not have all the time in the world to effectively use all platforms.

So you have to know what converts more to determine where to focus your efforts. 

Again, tools like Google Analytics let you know the percentage of visitors coming to your site from different channels, such as social media.

– 7 Ways to Increase Your Authority on Social Media

Use Marketing Metrics to Increase Your Online Course Sales

Marketing metrics have as primarily goal to create an effective disclosure campaign that can deliver results in the short and long term. 

Be sure to reevaluate your results at regular intervals. As your strategy develops, new data appears and others may change, which may mean that your resources should be reallocated.  

Every marketing strategy is critical to the success and growth of any business, and this applies to selling online courses.

Only through a well-structured marketing campaign will your prospective students know who you are and how you can help them.

– How to sell online course

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet without having to invest to start your own business.

Attending companies and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

In addition, we have three options for you to decide what best suits your needs and the good news is that the Beginner Plan is free!

Visit our website, test the platform and start selling online courses right now.

The post Marketing Metrics: How to Track Your Online Course’s Marketing KPIs appeared first on Blog Coursify.me.

Take a break and think: What are the most important things you can do in customer support that will really affect your profitability and keep your entire team healthy and productive?

Customer Service: 10 Key Techniques for Attracting and Retaining Consumers

Believe it or not, Brazil, a country known for its friendly, cheerful people, was second to last in a ranking on customer service that started with a smile. 

A survey by Swedish company Better Business World Wide, entitled “Smiling Report“, has revealed alarming data on the quality of customer service in Brazil.

With 1.7 million evaluations made in 69 countries in Africa, Asia, Europe, North America and South America, it was found that the Brazilian seller is one of the least friendly in the world, behind only Japan. 

– How to build customer loyalty

But let’s face it, not only Brazil has this problem. It’s quite common to see bad mood people behind counters. 

To change that, you need to consider the cumulative experience your customers have when they visit your store or website, what they think and feel, and what you can do to make this experience the best it can be.

Check out 10 simple to implement guidelines that can take your customer service to the next level.

1. Automate processes

Customer service providers know one thing: questions are constantly being repeated.

Most of the time, your customers come to you with a problem or question you’ve heard before and will probably hear again .. and again … and again …

Let’s say your support team spends four hours a week on repetitive tasks (probably more, but we don’t want to scare anyone).

By spending a few hours setting up automation in the support process and eliminating these tasks, you can save each person on your team more than 200 hours a year.

For a team of three agents, this is more than an extra 600 hours a year. That’s 600 hours your support team can spend on specific cases, improving and building meaningful relationships with customers.

The top three automations that can save you time, money and your sanity are:

• FAQ 
• Sending Automated Responses to Common Questions
• Product / Service Use Guide

Setting up these three things can be hard work, but once done, they can eliminate many repetitive tasks in your support process.

However, when it comes to automation, there is something very important to keep in mind: In customer service, you should only automate processes, not relationships.

Relationships are a deeply human thing, and trying to automate this part of your customer service can easily cause people to lose interest in your business.

Automate possible processes and let your team spend valuable time building a better relationship with your customers.

This approach not only enhances customer experiences but also helps improve call center efficiency by allowing agents to focus on more complex, value-adding tasks.

Implementing advanced call center software that integrates these automation features can significantly streamline your support processes, making it easier to manage high volumes of inquiries while maintaining a personal touch with your customers.

2. Personalization is everything 

A personalized service aims to make your customer feel as if he is doing business with a real human being, not a faceless company.

Why is it important?

Because when your customers feel they are being listened to and considered, they become better customers, which is a win for both sides.

There are many ways to make customer service more personal, such as:  

• Using names (theirs and yours);
• Send personalized “thank you” gestures;
• Know the client record with your company.

Offering “personal service” is an important and valuable concept that can help you increase retention and grow your business.

Delivering personalized support is not very difficult and can mean very positive results for your company.

– 5 Steps to Building a Loyalty Customer Program

3. Keep an eye on ROI and Support Metrics

There are two things you should always be paying attention to: your support metrics and the actual ROI of your support processes.

Metrics help you get a clear picture of how you’re really doing and make sure you have all the information you need to react quickly if things start to go wrong.

It’s also very important to measure return on investment (ROI) in support for two main reasons:

1. Positive customer experience drives sales, so if you figure out how you can improve it, your sales are likely to increase.  
2. Customer service is often overlooked and overwhelmed, and proving the value in investing in it can change that.

It can be challenging to establish strict support service metrics for the first time. However, what is measured improves.

– Learn how to use NPS to evaluate your online course performance

4. Use positive language

Positive language is a great way to avoid accidental conflicts generated by miscommunication. While the change is subtle, the effects are drastic.

Let’s say the launch of the new module of your online course will be delayed by one month and you need to pass this information on to students who have already purchased the course. Consider the following answers:

• Negative language: “The new module will not be released this month. There is no precise date for its release, I will give you more information soon.”
• Positive language: “The new module will be available soon. I am working hard to deliver the best material possible. Wait for something very good to come! ”. 

– To do list to create online courses

Redirecting communication from negative to positive places, focus the convrsation on the solution.

When the result is the star of the conversation, it reduces the chances of customers getting upset.

– How to improve communication with students

5. Proactivity is crucial 

The time when offering a decent price was enough to differentiate your business from the competition it’s definitely gone.

Now, in addition to a great product at an affordable price, the consumer also demands excellent customer service.

A big part of this excellence is putting out fires before they even start. Smart companies are ahead of problems by providing customer service proactive, rather than reactive.

A proactive support service anticipates the needs of its customers and maintains regular communication with them to identify any emerging issues.

A vital component of proactive customer service is the willingness to ask for feedback; not only when you are solving a problem, but also when positive interactions occur.

Implementing an efficient customer feedback system is crucial for capturing, analyzing, and acting upon this valuable input quickly.

6. Know how to end a conversation

Every time you are finishing a call, think of the following: You are not closing a sale, you are ending the conversation with a customer.

Leaving an issue unresolved creates unnecessary problems. 

Surveys show that only 4% of dissatisfied customers will speak up. That is, not everyone will communicate what is bothering them and it happens often because you have not made it clear that you care.

Your willingness to close a conversation correctly shows the customer three important things:

• You worry about getting it right.
• You are willing to continue until you get it right.
• You want the customer to feel satisfied.

“Is there anything else I can do for you today? I’m happy to help! “Always look for small opportunities like this.

Train your team so that everyone always strives to get to the point where the customer says, “Yes, that’s ok!”.

7. Ask for feedback

When it comes to feedback, we’re not talking about bug reports, which is nothing more than a customer saying “this product or service I’m paying for isn’t working.”

This is not feedback, it’s an emergency that needs to be fixed.

Here we are talking about the kind of feedback that will help you develop your product to its fullest, we’re talking about feature requests.

If you create online courses, you’ve probably been through this, like some students asking for extra material, a video lesson, things like that. God knows that here at Coursify.me our support team gets daily the most diverse requirements.

In general, a feature request is when a client contacts you asking to create a new feature that he would very much like to use. 

Of course it’s not always possible to fulfill all requests, some can be really mind-boggling, but make a list of what’s feasible to do and respond to your customers by thanking them for the suggestion, explaining that it will be considered by the development team, and once you have more solid position, you will get in touch.

If you start looking at trends in these requests, you can make your product or service exactly what your customers want.

– How to get more Reviews to sell Online Courses

8. Turn mistakes into opportunities

Delivering good customer service does not mean that you will be able to eliminate all errors.

Unforeseen failures will still happen, but you can take the opportunity created by a mistake to improve the customer relationship.

Disney, known for its excellent customer support, has a great approach to service recovery. 

It’s a five-step process, easily remembered with the acronym HEARD:

• Hear
• Empathize
• Apologize 
• Resolve
• Diagnose  

Following all these steps will help you turn a mistake into a new opportunity to win a client.

It’s easy to let angry consumers out the door and sometimes they’ll leave anyway, no matter what you do to try to keep them.

But successful companies know that  recovery services is one of the most important elements in customer retention.

9. Put your efforts on the channels that work for you

Companies that offer excellent customer service do so on the channels where their customers are.

If your audience is a regular email user, you’ll need to provide great email support to keep them happy.

– How to Use MailChimp to Create Email Campaigns 

If they are more active on Twitter, you will need to be accessible there.

The same goes for all channels, whether social or personal, such as email and phone.

There are probably more ways to communicate and relate to the consumer than you think. What you need to do is find out which channels work for your audience.

10. “Fire” bad customers

The overwhelming majority of customers are polite and have genuine questions, or point out problems that you really need to solve. 

These customers drive the work and when they succeed with your product or service, you feel the victory is yours too.

But among them there are always some rotten apples.

Those who constantly come up with huge and completely unreasonable requests, abuse your staff, ask for discounts every five seconds, and try to blackmail you with negative reviews.

These customers are eroding your team, costing time and money, ruining your reputation and disrupting the satisfaction of your good buyers.

There is a way to deal with these people: End the call, you don’t have to put up with it.

Politely inform that you do not have the solution they are looking for, on the terms they are looking for and therefore can no longer help them.

This will give you peace and time to focus on who really deserves attention and can positively impact your business.

Engaging customers and helping them make the most of your product will give them a reason to come back and tell others why they love your business.

So, focus on customer service, build rapport with your potential leads and who is already your student, and slowly see your online school grow and solidify.

– How to sell online course

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet without having to invest to start their own business.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

Coursify.me offers three plan options for you to decide which best suits your needs and the good news is that the Beginner Plan is free!

To learn more, visit our website, test the platform and understand why we are the best choice for your online course.

The post 10 Tips for Improving Your Customer Service appeared first on Blog Coursify.me.

So whether you’re producing videos for your YouTube channel, online courses or even a business presentation, it’s important to know how to edit the final material.

Why is video editing important?

Using video lessons is a great way to keep your students engaged. This is a rich mean to share information in an easily digestible format.

To get an idea, only on Facebook, 3 billion videos are watched daily.

By 2020, the forecast is that 75% of all mobile traffic in the world will be video content.

Aware of this public preference, companies and professionals from all areas invest in video creation, seeking to attract their target audience and stand out from the competition.

Want to know how to improve your content? Here are some basics of video editing that you can apply to your online classes.

Planning Your Video

Good planning defines the learning purpose of each video and how it will be achieved.

To begin with, ask yourself, “Where does this video fit into the course? Does it fit the entire course or a specific module? ”.

The answers to these questions will influence the length, style and content of the video.

Next, make a video roadmap of how your content will be presented to the public so that it is fully understood. 

– 7 Tips to Create a Video Script

To make your planning easier, you can take the following steps:

1. Write a script: A script serves to organize your ideas so that you are consistent and succinct in your presentation. This helps save time (it’s hard to edit ramblings) and keep your audience engaged. 
2. Ensure extra content / media: The biggest hurdle in video editing is not having enough raw material to work with. Make sure you have enough images, video and audio so you don’t have to create it later. An important step here is to collect some B-Rolls, which are extra materials you can use to vary and enhance your video.
3. Mix Sound: This step includes sound quality enhancements such as reducing noise, adding background music and extra sounds, and adjusting the volume of the various clips to make them even.
4. Edit the material: After cutting out the parts you didn’t like, it’s time to move on to fine editing. This is the final stage of the video editing process, where you make sure all your footage, audio and B-Roll fit together perfectly. 
5. Add subtitles: This is an extra feature to add when you are 100% satisfied with your final cut. Subtitles add a good level of professionalism to the video and often make it easier for the viewer to understand.

– 5 Tips to Make Video Editing Easier

Video editing software

To do the work of video editing, there are good software options on the Internet. 

The right software for you will depend on what you want to do and your budget. If you simply need to cut some fat out of a video, you can easily use free tools like Quicktime or Movie Maker. 

But if you need a little more functionality, some good options are:

• Adobe Premiere
• Camtasia
• Final Cut Pro

Most video editing software uses similar symbols for each action. This makes it relatively easy to switch from one to another if necessary.

– Screen Capture Softwares Most Used to Record Videos

Basic Video Editing Techniques

Here at Coursify.me our customers are very fond of Adobe Premiere Pro (Express version for video editing is free) and Camtasia Studio, but the steps we will list below are universal and can be applied to any software of your choice. 

Here are the basic steps for video editing:

1. Upload your media (video, images and audio) to the editing software.
2. Add these media pieces (scenes) to the workspace.
3. Cut out the scenes with the scissors tool. This allows you to remove excess material in each scene and shorten the length of the video.
4. Arrange the trimmed scenes in a sequence / order.
5. Add details like transitions, subtitles and music.

In the link below you can see an excellent video editing tutorial in Camtasia Studio.

Transition Between Scenes

Skipping from scene to scene without a transition effect will make your video look amateurish and poorly done. 

It is important to smoothly transition between scenes in a way that does not distract the viewer.  

There are numerous effects options to make this transition and you need to choose the feature that best suits your content.

Youtubers with a young crowd often wear drier cuts to shock their audience.

In film, landscapes and melodies are often in charge of making this transition. For online courses, however, it is better to opt for more discrete features.

There are two simple transitions tools that give your videos a slightly more professional and sophisticated feel, but don’t distract the viewer if they are well done. They are:

• Cross Dissolve: The first scene darkens and the second appears. This gives the effect of a gradual transition from one image to another. This is a great transition to use as it is giving the student a clear visual indication that the focus has changed. 
• Split edit: Type of transition where instead of sound and image switching simultaneously from scene A to scene B, the audience begins to hear audio from scene B while still viewing images from scene A or vice versa.

Adding Details

Once the structure of the video is in place and you are happy with how it flows, it’s time to add the latest details to add that touch of professionalism.

Lower Thirds

To help the audience identify who the person on screen is, use lower thirds. The term may not be familiar, but you sure know what it is. The lower third is the image that appears at the bottom of the screen with the interviewee or interviewer’s name, title or subject, and the broadcaster’s logo. This feature appears in the area of ​​the screen that is “not in the way” of the viewer’s gaze, ie it does not interfere with what is being shown. Tip: Be sure to use contrasting colors between the lower third and the text to make it readable. 

Ken Burns Effect

If you have still images you want to add to your video, there are two great features you can use to make them more interesting: pan and zoom. Panning and zooming an image is often called the Ken Burns effect. This serves to create a visual effect that makes the viewer think the image is not static, making these sections much more attractive. See how it works in the example below:

Audio

Adding some background audio helps reduce the sense of isolation and gives the content more dynamics.

However, you should only do this when appropriate. Any music added should match the tone of the video so that it does not distract the viewer from the video itself. Avoid melodies that are constantly changing pitch and be sure to reduce the volume of background music relative to the vocal track. 

Tip: Video editing is a task that can extend forever, so set a deadline.

– 4 Great Voice Recorders for your Business

Exporting Video

When you’re happy with your video, it’s time to export. Just joy, right? Well, it should be, but unfortunately this is a step in the process that causes the most problems for people.

Many of the terminologies and phrases are very technical, so here are the steps for exporting video on at least two software, Premiere Pro and Camtasia.

Before exporting, it’s also a good idea to double-check your bitrate settings, as this directly affects video quality and file size. If you’re unsure what bitrate to choose, you can use a simple bitrate calculator to find the right balance for your resolution and frame rate.

Exporting in Premiere Pro

1. To export a sequence as an H.264 file (the most popular option), make sure the Timeline panel is active and choose File> Export> Media or press Control + M (Windows) or Command + M (Mac OS)
2. Choose a format: H.264 is the best way to go with most use cases and choose the default: Match Source – High Bitrate
3. Choose a file name and save location (desktop, etc.)
4. Save as mp4

Exporting on Camtasia 

Camtasia’s export process is very simple.

1. Click the Share button
2. Choose Local File
3. Save as mp4 to a file destination of your choice (desktop, etc.).

Once that is done, video editing is finished and your footage is ready to be made available to your audience.

Videos for online courses 

Recording done, just choose the best platform to host your content and allow your audience to have easy access to the material.

The choice of platform, such as Youtube and Vimeo, for example, will directly influence the visibility that your video will have, so choose well.

– Why Use Vimeo to Record Quality Videos

Elearning Platform (LMS), Coursify.me has all the necessary features for you to integrate and import content from channels such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos on any of these platforms on their page on Coursify.me, making their lessons even better.

Visit our website and enjoy all the features our platform offers to create and sell quality online courses.

The post Video editing: basics to edit online courses appeared first on Blog Coursify.me.

Much used by those who create online courses, the tutorial allows the viewer to see a step-by-step on how to do something, learning in their own time and speed.

Make tutorial videos: tips for achieving the best result

A tutorial is a teaching / learning tool that helps the learning process by displaying step by step the functioning of something.

Recording tutorial videos is nothing more than presenting this step by step through a video, which can be recorded directly from your computer screen, depending on what you want to teach, or as a normal videotape recorded with a camera.

– 3 Tips for Creating More Effective Video Lessons

One of the most important online teaching methods today, video is a great way to communicate with your audience, pass information, and create bonds.

To help you make tutorial videos successfully, we’ve separated ten easy-to-understand and implement tips.

1. Choose the right tool for make your tutorial video

The type of content you intend to show will determine which tool is right for you.  

If you have an online cooking course, for example, the best option is to use a camera to record you preparing the recipe and then upload the video to the computer.

But if you want to demonstrate how to use a program, or teach something else using images as you speak, recording the direct step-by-step of your computer screen may be the best choice.

Based on what you want to create, various tools are available on the internet to help you record quality video tutorials such as screen recorders and editing software.

– Meet the best free screen recorders

2. Complement your video with narration

Tutorial videos in which the instructor narrates and explains what is being demonstrated, rather than just show, are proven to be more effective.

The principle of multimedia proves that humans gain a fuller understanding when there is a combination of video and words.

Narration is a crucial element because, in addition to providing information that is beyond the scope of visual media, it keeps the story flowing.

When recording tutorial videos, it is important to stimulate the use of the user’s visual and auditory memory in order to increase their understanding of what is being taught.

It is hard to say whether it is narration or video itself, the most important aspect of any instructional video.

– 4 Great Voice Recorders for your Business

3. Respect user speed

To make tutorial videos that are effective you must always prioritize the ease of user tracking.

The viewer must be able to get involved and understand any new information being presented.

The term “system-based pacing” is used to describe the appropriate speed used to demonstrate and explain a task, so as to enable the user to fully understand the process described.

To maintain the right speed, you should:

• Do not speak too fast;
• Maintain an active pace with tonal inflections;
• Extend natural conversation intervals for a few additional seconds.

4. Provide a preview of what will be presented

Another crucial element in the process of providing video instructions is to give a preview of the content that will be presented.

When the user has some awareness of what is to come, he feels prepared and relaxed, which increases his ability to learn.

This preparation is known as the pre-training principle, which states that users should be familiar with all components of a system before being instructed how they interact. This allows them to minimize their cognitive load.

So when writing a script for your video, start with a summary of what will be presented.

– 7 Tips for Creating a Video Script

5. Keep a conversational tone

To create a bond with the viewer and increase their engagement, the instructor should speak informally, yet professionally.

The principle of personalization (Mayer, 2005) states that the best way to present video instructions is in a conversational tone.

To fully engage the viewer, videos must be based on a first or second person sentence structure. This involves the consistent use of the pronouns “I,” “we,” and “you” throughout the narrative.

The result is that the user feels more part of the conversation than just a listener, which makes him more comfortable and interested in the content.

6. Avoid unnecessary information

Ideally, to make tutorial videos like a pro, include an explanation of important concepts in your video preview, that is, before you start with the instructions.

Most people review a “how-to-do” video to learn what it takes to complete a task.

A tutorial should primarily aim to enable the user to accomplish a task successfully and for that, all elements must be aligned in an effort to achieve that goal.

If you interrupt the instruction sequence with conceptual information, this will require the viewer to pause and reflect on this information, which acts as a distraction and a delay in your goal of completing the task.

In the case of instructional videos, the focus should be on procedural information, which simply describes the steps required to go from the beginning of the task to a successful outcome.

Conceptual information should only be provided when it is necessary to enable understanding of the content and, preferably, before beginning the instructions.

The principles of instructional design holds that the users should receive as much support and as little hindrance as possible.

7. Keep the instructions simple and clear

The concept behind this key tip for anyone who is going to make tutorial videos is that the user should receive simple instructions with complete explanations of the ways to accomplish the task.

To do this:

• Avoid any information that is not essential to completing the task.
• Keep the explanation and language as clear and simple as possible.
• Begin by presenting the purpose of the video and follow the precise steps necessary for a good result.
• Whenever possible use the active voice instead of the passive voice to give instructions. For example, instead of saying “the lid is turned clockwise,” it is better to say “turn the lid clockwise.”
• When developing the narration, make sure that the language and syntax are appropriate for your target audience.
• Extensive topics should be divided into sub topics, ideally each should require less than five steps to completion.

8. Reinforce the demonstration with practice

All effective educational approaches provide initial instruction followed by hands-on exercises.

Practicing what is taught helps the learning and proves to users that the method is effective.

The practice should incorporate exercises that establish the process from start to finish and confirm expected results.

Include an instructional phase and a practical phase in your tutorial video. The instruction phase includes the presentation of a problem and reasonable ways of solving it. The practice phase enables users to actively experiment with solutions.

9. Pay attention to feedback

One of the advantages of the video is the possibility of publication in large platforms such as Vimeo and YouTube, which facilitate access and interaction with the audience.

More than 1 billion users view hundreds of millions of hours of content daily on YouTube.

In Vimeo, the community is considerably smaller, but more qualified, which can generate valuable feedback on your content.

– Why Use Vimeo to Record Quality Videos

Hosting your videos on both platforms is a great way to get more audiences and receive reviews that can serve to improve your material.

10. Take a look at the results

The advantages of hosting your video tutorial on YouTube and Vimeo do not stop there.

Both platforms provide analytical tools that provide statistical data on the number of viewers, the number of times the video was played, comments, and geographic sources.

Being owned by Google, YouTube goes further and shows the source of your traffic, the user’s gender, the devices they use to access your video, and ways to measure retention.

– How to get more views for your lessons on Youtube

Another benefit of recording tutorial videos and hosting them on YouTube is that users can interact by clicking on annotations and hotspots that you add to your video to improve engagement.

With all this data, you can measure the effectiveness of your video and get a good idea of ​​what works and what needs to be improved.  

Make tutorial videos for online courses

The growing number of tutorial videos featured on social media and marketing platforms has grown rapidly in recent years.

Video complements and adds value to written content, which is why this type of material is increasingly used in educational institutions, companies and various other types of endeavor.

Through tutorial videos, online course creators can enrich their classes and demonstrate in a practical way the way to use a product or perform a certain task.

And the biggest advantage is that anyone can make tutorial videos without having to invest in special equipment or even leave the house.

All you need is a screen recording program, a computer, a microphone and depending on the type of video you want to record, a camera and a tripod.

Material ready, ask friends for feedback, make the necessary improvements, and when everything is perfect, upload it to video platforms or straight to your online school on Coursify.me.

– How to Choose the Right Video Hosting Platform

ELearning platform (LMS), Coursify.me has all the necessary features for you to integrate and import content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos in any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website and take advantage of all the features of our platform to make tutorial videos and create quality online courses.

The post 10 Tips for Make Tutorial Videos for Online Courses appeared first on Blog Coursify.me.

However, professionals who are not used to being in front of a camera often struggle with the best way to present themselves in a positive way.

Speaking well on video: tips for recording lessons online

When recording some video material that will be released, we all want to have the best appearance possible.

After all, in addition to instructing, the video also aims to boost the brand of our company and increase sales.

– 5 ways to sell online courses using videos

However, speaking well on video is not that simple for many people, especially those who are not used to being in front of the cameras.

That’s why many teachers, despite their excellent oratory and classroom presence, show a lower performance in recorded classes or interviews. Just as the opposite also happens.

Speaking in front of the audience is a skill that can be trained and, speak for the cameras, alone in a room, it is also.

While there is no instant magic formula, there are some strategies you can implement to improve the overall flow of your videos.

We’ve prepared 7 tips for professionals who are starting or want to improve their online classes on how speaking well on video.

1. Show Energy and Disposition

A camera may be the biggest criticism you have ever known. It tends to potentiate everything you show, including your level of enthusiasm.

So if you look tired, or keep the same tone, your videos are likely to make your students sleep.

Speaking well on video requires effort, and the first step is to make it clear that you like what you are saying.

Show enthusiasm and energy in speaking to the viewer, show pleasure in teaching.

This does not mean screaming or juggling, it means believing what you are talking about, and talking with pleasure.

In his talk for TED, Tim Urban gives a good example of how to impress emotion in the speech, letting his voice intonation change according to his speech and make it clear to the audience how he feels.

This behavior is the first step to building public interest. Smile at the camera and focus on how you can use your energy to boost your video.

2. Use Easy-to-Understand Words

It is a fact that the great flow of information that the Internet has brought into our lives has drastically reduced our attention span.

Studies show that our attention span today is only 8 seconds. So, to capture and hold the attention of your audience, you need a fast and clear message.

When writing your video script and planning your speech, avoid using slang, local expressions, or jargon.

– 7 Tips for Creating a Video Script

It is common, as we develop in our profession, we often use more jargon.

However, do not forget that your clients do not spend all day working in the same area or do not have the same level of understanding as you. Otherwise, they would not need your services.

Therefore, for speaking well on video, cut out any term that is not of general understanding, and make it easier for your potential students to understand how you can help them.

3. Remember To Smile

Curious facts: 72% of people believe that people who smile often are secure and successful.

What better way to gain the trust of your audience than by showing that you are confident about your business and services.

Video expert Sunny Lenarduzzi shows how scary it is when you do not smile or blink while you are recording a video.

Her example of what not to do when you are in front of the cameras is perfect. It addresses many of the challenges people have when filming their first video.

Want another good reason to be nice and smile more? The Wishpond conducted a test A / B for 5 weeks and found out how a smiling face increases profits 10.7%.

If you have trouble smiling at a camera or are worried that your smile will not look genuine, practice in front of a mirror.

This will help you relax when you are on camera and will also help you realize facial tics that you do not even know you have and that you do not want to show.

4. Look Directly At The Camera

As we mentioned earlier, it is not because you have experience speaking in a classroom or events, that you know how to speak well in video.

The challenge of speaking in front of a live audience is different from talking alone, to the camera, without any interaction.

First, because there is no one encouraging and creating hooks for dialogue. It’s more of a monologue and the flow of the narrative depends entirely on you.

Secondly, you can not assess the emotions of the viewer. And third, you have a more limited range of motion.

Unlike a stage, the scope of the camera lens limits the spot where you can aim to secure the audience’s attention.

For this reason, the key is to look directly at the camera lens. While it is tempting to look at yourself talking (depending on the camera in use) or focus on different points of the room throughout the video, your audience will be just ahead of you.

And remember the importance of smiling and blinking. Everyone looks scary when they keep their eyes open for a long time.

5. Grab The Attention Of The Public Early

It is never too much to repeat this statement: you have 8 seconds.

That’s why a video script is so important. You need to plan well and get your message across to the public clearly and quickly.

The better your video is; more people will watch to the end. For example, do not start by saying your name and video title. Instead, think in something appealing to your audience, such as a call or question that arouses their curiosity.

Other good starts ideas can be an anecdote, a statistic or a provocative statement.

After all, speaking well on video it’s not enough. To insure your audience, you have to instigate, arouse their interest.

Viewers need a reason to keep watching your video. You need to give this reason as soon as they press play, or they will stop watching.

–  Learn how to record videos at home

6. Plan Your Entire Presentation

Just because you know what your business is, does not mean that you know how to explain it clearly to others.

People who seem natural talking about a particular subject are those who do it regularly.

So, especially if you’ve never taught any classes before, you should plan the structure of your course first, and then create a video script.

It is necessary that you have defined how your class will develop, that is, how you will convey the information in a coherent way, so that your students can follow and develop a line of reasoning.

– To do list to create online courses

Once you have this script, practice until you get tired of hearing your own voice. And practice in front of the mirror, to train your expressions and gestures at the same time.

Start with a great introduction to capture attention and follow up with some information about the direction of the video.

People like structure, know what to expect, so they can follow your story in the video more peacefully.

Whenever possible, add images and audios to indicate and highlight different points. It’s also interesting to use captions or a text call that shows viewers that you’re moving to the next topic.

Your audience does not always pay attention to every word you speak. Therefore, it is best to use other elements to make it easier for they to follow you.

7. Dress Properly

Remember that the first impression is the one that stays. And the first impression, in the case of videos, is the visual.

Another rule of human behavior is that people make pre judgments about you immediately.

They judge you by your smile (or lack thereof), your posture, and other nonverbal cues. Lastly, your viewers will judge you based on your appearance, and this certainly includes the clothing you are wearing.

No one will ever please everyone but you can use something that suits your target audience. Which makes it clear that it does not necessarily have to be a suit.

Yes, people like Mark Zuckerberg have worn sweatshirts for years. However, even he wore a suit when he spoke in front of the Senate.

The saying is true: if you look good, you feel good. You do not have to spend all day dressing. However, you can spend some time looking for a clean, pressed shirt to wear.

Do not dress too brightly, unless it is appropriate for your audience.

Also, comb your hair and a light makeup does not hurt anyone.

We know this has nothing to do with speaking well on video, but believe me, it’s an important point of the “sales package”.

– How to Sell Online Courses

Speaking Well On Video To Sell Online Courses

After studying the tips above, you will have a better idea of ​​what you should and should not do in your next video.

If you can not implement all of these guidelines at once, start with one or two and refine until your videos become more effective.

Over time, you’ll improve your visual content and will gain credibility so your audience wants to watch more videos and learn more about your services.

Once you are speaking well on video and achieve a neat result, you can focus on other factors such as hosting and selling your online courses.

– How to Choose the Right Video Hosting Platform

ELearning platform (LMS), Coursify.me has all the necessary features for you to integrate and import content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos in any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website and take advantage of all the features of our platform to create and sell quality online courses.

The post 7 Tips for Speaking Well on Video appeared first on Blog Coursify.me.

7 Strategies to Create an Online Class Successful

There is a whole to-do list on how to create an online class, including checklists that you can follow to stay on track.

– Step by Step to Create Online Courses

But little is said about how to go further in the process of creation and develop an original course that pleases and attracts your target audience.

The truth is that there isn’t a ready formula, but some strategies you can apply to know if you are going in the right way.

So read carefully the tips we’ve listed below on how to create an online class successful, because their purpose is to help you create something your students will love.

1. Deliver Value in the Shortest Time

Recall why people take courses in the first place: learn something that will bring some change to their lives.

Whether for professional or hobby reasons, those looking for an online course seek new knowledge, something that will cause some transformation, that will add value to their lives.

Maybe they do not know Java and their work requires them to learn – you teach them. Maybe they do not know how to cook – you teach them. Maybe they do not know how to play the guitar – you teach them.

The key to a good course is that there is a transformation and, at the end of the course, someone knows something they did not know before.  

A successful course is one that functions as a short and sweet shortcut to a result.   

You simply have to guide your student to the transformation and preferably in the shortest possible time.

So whenever you have questions while you are creating your course, simply ask yourself, “Will this help my students reach the transformation or not?” If it is a yes, do so. If it’s a no, then do not worry about it.

2. Sell Your Course Before Creating All Content

Before you worry about how to create an online class and start creating multiple chapters and sections, know you should never produce all the content before you sell at least part of the course.

Why? Simple, you need feedbacks to know what you are doing right and wrong, and this will only happen after someone sees your content.

Create a first lesson and make it available as an online mini-course or teaser, or as a free course to get more people to your mailing.

– How to Create an Online Mini-Course

Anyway, put this small piece of your online course to the shows and wait. If you want, you can even ask or encourage people to leave comments.

– How to Get More Reviews for Your Business

You will be surprised. Criticism may not be about content, but technical aspects such as bad lighting, very fast speech, weak microphone, etc.

The kind of thing that you, concerned about the content, would not realize alone and that make all the difference in the final quality of the course.

In addition, you will also hear good things that can help you set up a more assertive course, such as subjects your students want to hear more information or aspects they love about your course.

With this feedback, you can tailor the remaining content to the wishes and needs of your audience.

Offering a more personalized course can be the difference, the extra value your audience is willing to pay for.

By creating this first part, you will also gain more confidence to continue, as well as having a much clearer sense of the time and effort required to create an online class and therefore how much it should cost.

3. Show Faster Results

It is common for teachers to drown their students in theory and concepts from the outset, making the learning process time consuming and ending by losing their interest.

Instead, when you are going to think about the steps of how to create an online class, make sure you take your students on a consistent journey of small wins.

For example:  

• A meditation course: Ask your students to sit and meditate for 5 minutes, no matter how many times they lose concentration. They will feel that they are doing something and will be optimistic to continue.
• A vegetarian cooking course: Ask students to prepare a different yet simple dish. They will have a small victory ready to be tasted.
• A financial education course: Help your students put together a simple spreadsheet, to control household spending, and they’ll feel they’ve already learned something useful.
• A coding course: Have students create “Hello World,” the most basic coding program you can create and run for any language. It seems progress because it is.  

4. Highlight Student Progress

Make sure you value and highlight the progress your students are making.

Every time we are asked about how to create an online class, we like to remember the following: The success of your course is directly proportional to your student’s success. So always think about what is best for him.

If you are teaching how to build a blog, celebrate each complete stage, and remind your students of everything they have learned so far, such as configuring layout, installing plugins, etc.

Set your course so that your students do not fail, even if they progress slowly, and with each new lesson, highlight what they have already achieved.

Be encouraging and positive. Make your students leave your course motivated, with a sense of what they are capable of.

5. Set Reasonable Expectations

Do not promise the world. Make it clear what will be taught throughout the course and what skills students will achieve.

This not only sets expectations, but also determines who your target audience is, or rather what level of knowledge they need to have to take your course.

After all, you do not want to fool anyone, and you want everyone to be successful.

And even if you have to approach more complex ideas at certain times, reassure your audience that in the course of the lessons they will understand better, and that they can always review the content and ask questions.

Warnings like this keep the student calm and motivated, confident that they will learn.

6. Keep Students Involved

Now, among all the tips, the secret of how to create an online class successful is basically one: keep your students interested.

Holding the student’s interest is the key so that he does not give up on the mission right at the beginning.

The more challenging and interesting your course is, and the less it seems like an obligation or work, the better.

To achieve this, a good strategy is to get small tasks (able to be carried out) after each class.

Then you can ask your students to comment or share the results of their assignments with others so they can discuss the subject.

This can be done through a chat, live streaming, online conference, whichever is easier for everyone. The important thing is that the benefits are numerous.

First, it makes students feel “perceived” and valued, part of a group.

Second, it gives them the feeling that they are actually accomplishing something and getting somewhere, acquiring a knowledge they did not have before.

When you involve your students in their own learning, you share with them the responsibility for their own evolution.  

– How to Retain Customers

7. Shorten Lecture Time

When you talk about something you like, it is very common that you end up talking too much.

It is not unusual to find online courses that tend to be overly long and time-consuming.

To avoid falling into this trap, remember the first law on how to create an online class successful: it must be a SHORTcut for a result.

People make a course to learn something quickly, not to accumulate a thousand quotations and data.

You will not earn bonus points for making the course longer than it should.

Frankly, you’re wasting your audience time and possibly losing students in the long run.

Although there are variations on what is right and always exceptions, the aim is to create lectures with less than 15 minutes.

Four to eight minutes gives enough time to talk about something without losing students’ attention.

If you are not convinced, put yourself in the student’s shoes.

Think that you (the student) are probably doing this course late at night or on the weekends. You are tired, investing your free time, and suddenly you come across a 40-minute lecture.

Even if you are compromised, we bet that after 15 minutes you will be thinking about something else and seriously considering leaving the course for later.

Now, if it’s a 5-minute lecture, well, that’s quick. There is a minimum investment of time, and if you continue, you will quickly have finished a lesson. Besides being easy to review if you have any doubts.

Try to teach only one or two main concepts in each lesson. Divide longer video recordings. Do not be wordy.

– 3 Tips for Creating More Effective Video Lessons

How to Publish Your Online Class

Course ready, it’s time to put it online and for this you will need an eLearning platform, also called Learning Management System

– Whats is a Learning Management System

A LMS, as its name implies, is basically a SaaS (software as a service) that functions as an online classroom.

Through this platform, instructors can make their online classes available.

What’s more, a LMS has a number of features your business will need, such as integration with other content platforms and ways to get paid online.

Present in more than 60 countries, Coursify.me is a complete eLearning platform, the perfect solution for you to start your own business without having to invest anything for it.

To learn more, visit our website, test the platform and understand why we are the best option for you to create an online class.

The post How to Create an Online Class Your Students Will Love appeared first on Blog Coursify.me.

While it’s hard to get the user to take a few minutes to write these reviews, with the right strategy you can achieve much better results.

Why is important to get more Reviews and Testimonials about your Business

A survey with more than 600 online shoppers has revealed that 77.3% of people say that reviews affect their decision to make a purchase.

Most companies and professionals who own an online business already understand the importance of reviews for their marketing and sales strategy.  

These customer reviews and testimonials are important to everyone as they impact directly on SEO and consequently on brand visibility.

But here’s a tip, it’s important to get more reviews and let them show on your own site, rather than just hosting them on third-party sites such as Google, Yelp, Facebook, etc.

Why? Because of SEO of course.

With this content you improve the position of your site or page in search engines, generating traffic to your business instead of other sites.

And know that review traffic is super valuable.

Yotpo data show that the review traffic is the most engaged, with customers staying for longer on the site.

This traffic also has a lower bounce rate and higher page views than traffic coming from Google, Facebook and Twitter.

Plus, owning your content ensures that you have full control over the comments.

You can protect the authenticity of your reviews, use the content in your marketing actions and respond to negative comments.

How to get more Reviews for your Business

With few people leaving testimonials, many companies end up concluding that their customers simply do not want to write reviews.

While it is true that today’s consumers have notoriously short attention spans, they want to share their experiences and if you know how to ask them correctly, you can definitely get more reviews and build a stronger relationship with your customers in the process.

Your customers want to write reviews. You’re just not asking the right way.

Check out five basic tips on how to get more reviews for your business.

1. Make it possible

It may seem obvious, but for customers to leave their comments, you need to make it possible for them to be able to do this.

That means highlighting the calls-to-action and “pointing” exactly where they should go.

If they have to search or the process is complicated, forget it. Only very disgruntled customers will care that much, and it is precisely the ones you do not want.

See how Etsy makes it easy for customers to leave their opinion, for example.

Just below the photo and description of the product are all reviews published on that item.

In addition, the valuation rate is presented as soon as the consumer opens the product sales page, showing without wasting time what those who have already bought think.

2. Ask!

Asking your client for a review is not difficult, but many companies forget to do so.

Remind your buyers to leave your comments every time they purchase a product or service.

Researches points out that the best way to get more reviews is to ask what the customer’s assessment is by email, after he has received what he has bought.

– How to Create a Successful Email Marketing Campaign

Look at how Expedia asks for reviews after customers have booked a trip.

Another common strategy is to request reviews for buyers who have had a question answered by the Customer Service.

That way, you show that your customer is a priority and you care about what he thinks.

3. Seize the right time

Many professionals wonder what is the most effective way to encourage consumers to write reviews.

The trick is to make it super easy and quick to do, no matter where people are or what they are doing.

To do this, make sure your review request process is tailored to mobile devices.

Many companies are quick to make sure that their product pages and checkouts are responsive, but they fail to make a difference when it comes to the part of testimonials.

Keep in mind that people are happy to contribute with content when you take away all their work.

Do not make them click on multiple pages and do not ask them to log in.

Customer reviews, whether positive or negative, are usually triggered by a moment of passion or inspiration.

To take advantage of this moment, make sure that the review process is not overloaded with details and multiple steps.

Many companies have more customer ratings simply because their platform make it easy to do so.

A follow-up email takes advantage of the post-purchase moment, when a customer’s opinion on the product and experience with your brand is fresh in their mind.

Tip: Make sure your message is personalized. Keep your tone warm and carefree and seize the opportunity to build a stronger relationship with your client.

4. Focus on expensive products

If someone makes a purchase of several products, on which of them should you ask for opinions?

Many brands choose to do this randomly.

However, data show that expensive products get more ratings, so it may be more advantageous to ask for reviews on the higher-cost item.

The Yotpo chart demonstrates that review rates increase as the product gets more expensive, with products that cost $ 100 or more getting the most reviews.

5. Offer rewards

If you need to get more reviews for your business, there is no more effective strategy than offering rewards.

People are more likely to participate when there is an incentive. So give that final push by offering them a reward for writing a comment.

We have found, for example, that discount coupons are really effective. You can offer one for the client to write a comment and another to share it on social networks.

– How to use Discount Coupons on your Online Business

In addition, they help you retain customer loyalty once they return to your store to use the coupon.

– How to Retain Customers

Encourage participation by creating personalized competitions and campaigns that are fueled by your customers’ ratings.

For example, post a photo of your product on Facebook with some specific questions and ask for opinions.

The easy-to-access social platform, combined with direct questions, will encourage responses from people who would otherwise not be reached.

It’s not necessarily about what you ask, but where and how you ask.

Use negative reviews in your favor

No company wants to receive an unfavorable analysis, but the good news is that the display of negative ratings actually improves customer confidence.

Negative reviews shown alongside positives emphasize their authenticity and prove to the consumer that they have not been manipulated.

Reviews also provide a unique marketing opportunity when worked properly.

– Digital marketing to promote online courses

Make sure you respond promptly to a poor review with a personalized answer that addresses the complaint directly and cite specific details so it does not look standardized.

Offer a sincere apology, propose a solution and ask for a second chance, giving the customer a unique advantage as a potential incentive for him to buy with you again.

Once the error is corrected, ask the buyer to write another review of his experience.

This will show potential customers that you are willing to go far to take care of their needs.

Use negative reviews to investigate any faults and test improvements that could make your product or service better.

Important: Unless there is inappropriate language, never delete a comment!

Deleting comments shows unpreparedness and can seriously undermine your credibility, which leads to customer loss and consequent money loss.

Use Reviews to sell more Online Courses

To get more reviews is the first step in a marketing and sales strategy focused on social proofing, a known persuasion technique.

The more popular it is perceived to be a behavior, the greater will be the tendency for someone to behave in the same way.

This supplies the human being’s need to know that he is not alone.

Selling online courses using persuasion techniques is to guide the consumer to think in a certain way, to make the decision you want.

– Learn how to sell online courses

After all, persuasion is nothing more than the ability to convince someone.

Show number of subscribers, number of visits, number of people enrolled in the course, testimonials of students and any other data that helps to create credibility and confidence.

Always post reviews that you received, as this encourages other users to also share their impressions.

It is necessary to keep this testimonials space active and updated, with answers whenever there are complaints and thanks to the positive comments.

Complete eLearning platform, Coursify.me allows you to disclose student testimonials on the page of your course.

In addition, we have the Student Area, where students can interact, sharing their doubts and impressions.

Ideal solution for those who want to create, sell and publish courses on the Internet without having to invest to start your own business, Coursify.me is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

Visit our website, test the platform and see how easy it is to profit by doing what you love.

The post How to get more Reviews for your Online Course appeared first on Blog Coursify.me.