A Learning Management System (LMS) is not just a content repository. It is the operational backbone of your education business. It affects acquisition cost, conversion rate, retention, and lifetime value. 

For professionals and decision-makers, selecting or building the right LMS is a revenue strategy, not a technical afterthought.

How a LMS Technical Architecture Influences Sales

Most course providers focus on marketing funnels and pricing. They invest in ads, webinars, and email campaigns. Yet many ignore the platform layer that processes and retains demand.

When an LMS is well designed, it reduces friction, improves trust, and creates structured upsell paths. 

When it is poorly built, marketing efforts compensate for systemic inefficiencies. The difference shows up in margins.

An LMS must handle multiple tasks at scale. It manages authentication, payments, content delivery, analytics, and progress tracking. 

If the technical foundation is unstable, growth stalls. Let’s see better how this applies:

– Quick guide to online payment systems

Front-End Performance Shapes Conversion

Online buyers evaluate platforms within seconds. Slow load times reduce trust and inconsistent interface behavior creates hesitation. Mobile instability drives abandonment.

High-performing LMS platforms rely on structured front-end architectures that support dynamic content without sacrificing speed. 

Approaches grounded in scalable component systems, such as those used in Angular development, demonstrate how modular design enables complex learning interfaces to remain responsive even as features expand. 

The practical value of this approach lies in state management consistency, predictable navigation, and maintainable growth without technical debt.

When a course catalog expands from five programs to fifty, architecture matters. Without it, each new addition increases instability.

Checkout Flow Determines Revenue

Conversion friction often hides inside payment steps. 

Redirects to external gateways, unclear confirmation messages, and delayed access reduce purchase completion.

A strong LMS integrates payment processing directly within the learning environment. 

The user moves from decision to enrollment without confusion. Confirmation appears instantly. Access begins immediately.

This continuity builds confidence that increases completion of the purchase process.

– Features of an e-Learning platform

Scalability Protects Growth

A marketing campaign can double traffic overnight. 

If the LMS cannot handle concurrent users, downtime damages reputation. Refund requests rise. Support tickets multiply.

Scalable infrastructure prevents this failure. Cloud-based deployment, load balancing, and optimized database queries support sustained growth without interruption.

Professionals evaluating LMS platforms should test performance under stress, not just under average traffic conditions.

The Importance of User Experience for Business Growth

One of the most powerful ways an LMS impacts business performance is through user experience. 

Completion is directly tied to revenue growth. User experience directly affects upsell probability. 

Learners who complete courses are more likely to purchase additional programs and recommend the experience to others.

Completion depends on engagement, and ease of use. 

When navigation feels confusing or progress tracking is unclear, abandonment increases — and so does lost revenue.

An effective LMS ensures that:

• Lessons are logically organized

• Progress is clearly visible

• Navigation feels intuitive

• Mobile access works seamlessly

Note that mobile responsiveness is especially critical. A large portion of learners access training through smartphones or tablets. 

– How to create mobile learning courses in the right way

Mobile-ready LMS = Higher Completion Rates

If an LMS is not optimized for mobile devices, engagement drops sharply. 

A responsive LMS ensures video playback, quizzes, and assignments function smoothly across devices. 

Mobile reliability expands the addressable audience and improves accessibility for global markets.

Industry data indicates that average completion rates vary significantly depending on course design and follow-up engagement: paid courses tend to perform better overall, and mobile-friendly or gamified content increases retention.

• General Online Courses (paid/average): 15% average completion rate

• Micro-courses: 25.1% completion rate

• Mobile Optimized Users (respondent preference): ~80% say mobile improves completion

Personalization = Engagement

Personalized dashboards improve retention. When learners see recommended courses, reminders, and progress summaries, engagement increases.

Data-driven personalization relies on integrated analytics. 

The LMS must track behavior, performance, and interaction patterns. These insights enable automated recommendations and cross-sell offers.

Personalization converts passive learners into repeat customers.

– How to retain customers for your online courses

Reasons Why a LMS Must Have Customer Data Analytics 

An LMS generates rich behavioral data. Decision-makers who leverage this data outperform competitors relying on intuition.

Analytics can reveal important data like which modules cause drop-off, identify high-performing instructors, show which marketing channels generate long-term customers rather than one-time buyers.

The most important LMS-driven revenue metrics include:

• Course completion rate

• Average time to completion

• Repeat purchase rate

• Drop-off point within checkout flow
  

Monitoring these metrics enables targeted optimization.

For example, if learners consistently exit during a specific module, improving that content increases overall completion and upsell potential.

If repeat purchases are low, bundled offers or structured learning paths may be required.

Automated Reporting Supports Decision-Making

Manual reporting slows strategic response. A strong LMS integrates real-time dashboards accessible to leadership teams.

Decision-makers can monitor revenue per course, cohort engagement, and performance by geography. This visibility supports faster adjustments to pricing and promotion strategy.

Data transparency shortens the feedback loop between marketing and operations.

– How to Price Online Courses

A Great LMS Supports Your Marketing Strategy 

A good LMS does not operate in isolation. It integrates with marketing automation, CRM systems, and email platforms.

Integration creates seamless transitions between acquisition and learning. 

Also, a professional LMS supports your brand through:

• Custom branding

• Landing page integration

• Cohesive and customize visual identity

• Social Networks integration

Brand consistency across landing pages, checkout, and course dashboards builds cohesion. Visual continuity reinforces professionalism.

If a prospect clicks an offer link and lands on an inconsistent interface, doubt arises.

Retargeting Based on Behavior

Behavioral segmentation improves sales efficiency. 

Learners who complete 80 percent of a course but fail to finish may respond to targeted nudges. Those who purchase introductory programs may be ready for advanced modules.

An LMS with integrated segmentation capabilities enables automated campaigns triggered by progress milestones.

This automation increases revenue without proportional increases in marketing spend.

– Email automation: how to use it in your marketing campaigns

Go For a LMS That Allows Monetization Flexibility

A strong LMS supports multiple monetization models. 

One-time purchases, subscriptions, tiered memberships, and corporate licensing all require flexible infrastructure.

Rigid platforms limit growth. Flexible platforms enable experimentation.

The e-learning industry’s revenue is distributed across different business models — showing that subscriptions and B2B/corporate training are major revenue drivers, which a good LMS must support.

Subscription Models Increase Lifetime Value

Recurring subscriptions provide predictable revenue. They require structured content release schedules and gated access systems.

An LMS must manage billing cycles, renewal notifications, and access control seamlessly.

When subscriptions operate smoothly, customer lifetime value increases significantly.

– Recurring Billing: Benefits for your Online Course

Corporate and Group Licensing

Many course providers overlook corporate training opportunities. Organizations require bulk enrollment, administrative dashboards, and reporting features.

A scalable LMS supports group management, progress tracking for teams, and downloadable performance reports.

Expanding into B2B markets increases revenue stability and reduces dependence on individual buyers.

– How to measure the effectiveness of your online business training

Community Features 

Community features also contribute to monetization.

Community elements inside an LMS increase engagement and retention. Discussion forums, peer feedback tools, and live session integration foster belonging.

Belonging increases course completion. Completion increases referrals.

Organic referrals reduce acquisition cost.

A good LMS provides structured moderation tools and scalable communication channels. 

Security and Trust Influence Purchase Decisions

Online education involves payment data, personal information, and intellectual property. Security breaches damage reputation permanently.

Professionals evaluating LMS platforms must ensure encryption, secure authentication, and compliance with relevant data protection regulations.

Visible security measures increase buyer confidence. Confidence supports higher price positioning.

Trust allows premium pricing.

A well-architected LMS reinforces that trust through performance reliability, secure transactions, and protected access to content.

– 5 Tips to Increase Online Courses Security

Well-Built LMS are a Long-Term Competitive Advantage

The online education market rewards reliability and structured growth. 

A well-architected LMS provides a sustainable advantage. It supports expansion and aligns marketing, content delivery, and analytics within a unified system.

When infrastructure supports ambition, growth compounds.

A good LMS directly impacts your ability to sell more online courses. It influences conversion through performance and checkout clarity. It improves retention through structured onboarding and personalization. It increases lifetime value through subscriptions, corporate licensing, and data-driven upsells.

– How to sell online courses

For professionals and decision-makers, the LMS should be viewed as strategic infrastructure. 

It is not merely a content management tool. It is the foundation of scalable digital education.

Content attracts learners. Infrastructure keeps them.

Complete eLearning platform (LMS), Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform offers a variety of customization options so you can create a virtual school with your “look”. 

– Step by step to build a brand for your business

With a friendly and intuitive layout, anyone can use Coursify.me, either as teacher or student, without having to understand computing for this.

We offer three plan options for you to decide which one best suits your needs.

Developed for companies, with the Business Plan you customize your own domain and remove the Coursify.me brand from all your pages and courses.

In addition, we have an online support team ready to assist you and help you with any difficulty.

To know more, visit our website, test the platform and understand why we are the best option for your company.

The post How a Good LMS Can Help You Sell More Online Courses appeared first on Blog Coursify.me.

Even with many video-focused software on the market, the “little push” of artificial intelligence certainly makes things easier, and that’s what we’re going to talk about in this article.

Why use AI to create your online course?

The controversy surrounding the use of Artificial Intelligence continues to grow, as does the number of tools that use this technology

Although there are certainly aspects that call for more severe restrictions and monitoring, it is undeniable that it has proven to be quite useful for content creators.

Great for optimizing workflows, automating repetitive tasks and even generating ideas, the use of artificial intelligence speeds up processes, enhancing productivity in less time, which equals money savings for professionals and companies.  

For these and other reasons, research reveals that around 19% of companies already use AI tools to generate content, a number that reaches 75% when we talk about marketing.

There are many advantages that the use of AI brings to business, such as the benefits we list below.

Time saving

An AI tool won’t write a perfect blog post for you, but it will definitely speed up research time, gathering information and even briefing ideas for new topics. 

All these content creation processes take considerable time, which AI helps you save.

– 5 Tips for Writing SEO-Optimized Blog Posts

Greater productivity

With basic tasks, such as brainstorming, research, script writing, video editing and writing CTAs, carried out by the machine, there is more time for you to dedicate yourself to the creative part and improving your content, which increases your efficiency and productivity. 

With simple tasks resolved quickly, you can increase your scalability, since you can produce more in less time.

Cost reduction

Time is money and using AI saves hours of work, that is, costs are already starting to fall.

Use AI for video creation, write emails, make social media posts, optimize your website, think of ideas for articles and so many other tasks that would demand more labor or more of your time, which equals more money. 

– Tips for getting started with AI in content marketing

AI for Video Creation: 9 tools you must meet 

At the moment, video is the type of media with the greatest engagement power. 

For online courses, video classes not only facilitate teaching and learning, but also help the student create a greater connection with the teacher.

Using AI for video creation makes this task much easier, especially the editing part, which is why we have listed 9 tools that have been standing out in the online world. Check it out! 

1. Adobe Premiere Pro with Adobe Sensei

Adobe Sensei is the Adobe artificial intelligence which came to improve the already famous Adobe Premiere Pro, one of the most complete video editing tools on the market. 

This partnership between software and AI for video creation is capable of simplifying complex tasks, making life easier for beginner creators and increasing the productivity of experienced ones. 

Quite complete, it offers features that automate tasks such as color adjustment, audio synchronization and image stabilization.

Another valuable resource is the Auto Reframe, which automatically resizes videos to different formats (such as 16:9 or 9:16) without losing the main focus of the scene. 

This is ideal for creators who need to adapt content for platforms like YouTube, Instagram and TikTok, making creating shorts videos much easier for promoting online courses, for example.

Want to know a little more about how this AI works? Take a look at the video below:

Strengths:

• Automation of simple tasks
• Auto reframe
• Easy shorts videos creation

– How to sell online courses on YouTube

2. Submagic

Submagic is an all-in-one Ai video editor that transforms the long form videos in the engaging short form clips within seconds and in a few clicks only.

Designed specifically for the short form content creators, it is an AI caption generator to create the dynamic captions in 100 languages with 99% accuracy and full caption style customization.

Some of the powerful features of Submagic include creation of magic clips, Ai video translator that helps you translate your captions in different global languages.

You can also add images and GIFs to your videos depending on your needs. So if you are a course creator, you can create different short form videos and add images and GIFs to your videos to make them more engaging.

With the B-roll generator, you can generate the b-rolls footage within seconds. AI transitions allow you to add transitions to your videos to make them more engaging and boost the video engagement by over 50%.

Submagic also offers collaboration tools that are available on the paid plans for the teams to share the projects and templates.

Overall, the software delivers a fast, beginner-friendly workflow for turning talking-head footage into scroll-stopping shorts —ideal for creators, coaches, marketers, and agencies.

Strengths:

• Create dynamic captions in 100 languages
• Turn long form videos into short form clips
• AI video translator to translate the captions in global languages

3. Pictory

Pictory is an artificial intelligence tool designed to facilitate video creation and editing, being especially useful for content creators, educators and marketers. 

The platform uses AI to transform texts, blogs, scripts and other written content into short videos.

Just enter text and AI automatically selects images, video clips, and music that complement the content. 

This feature is ideal for creators who want to turn blog posts into videos for platforms like YouTube and other social networks, for example.

Pictory also makes life easier for everyone by automatically adding subtitles to videos, ensuring accessibility on platforms where audio is not always heard, such as Instagram or LinkedIn.

Another interesting feature of the tool is the ability to identify the most important parts of a long video and create visual summaries for sharing on social networks or as complementary materials.

Strengths:

• Converting texts to videos
• Automatic addition of subtitles
• Creating visual summaries

– 6 ways to become an internet content creator

4. Runway ML

Runway ML is an open source tool that uses AI to simplify complex video editing tasks.

Designed for content creators, artists, and professionals in the audiovisual industry, it offers a range of features aimed at editing, image creation and creative projects based on AI.

The tool allows performing advanced edits like real-time background removal, replacing objects and applying special effects without the need for traditional tools such as chroma key. 

Using styling algorithms, Runway ML can transform images and videos, applying artistic effects or changing tone and appearance to suit different purposes.

The platform also automates time-consuming tasks, such as rotoscoping, segmentation, and layer editing.

Despite its various features aimed at audiovisual production, it serves online course creators well, as it has an intuitive interface and performs simpler functions such as creating videos from text or images.

Strengths:

• Possibility of customization
• Real-time background removal
• Artistic effects

5. Colossyan

Colossyan is a video creation AI specialized in generating videos from text. 

The tool uses text-to-speech and deep learning technology to animate a library of AI avatars, allowing you to create engaging videos with an on-screen presenter.

With realistic avatars (which is especially useful for those who don’t like to appear), Colossyan makes it possible for users to turn written scripts into high-quality videos quickly and efficiently. 

Among its main features are the possibility of choosing between different avatars that present the content in a natural way, support for multiple languages ​​and the ability to add interactivity to videos, such as quizzes and training scenarios.

These features make the platform versatile for various applications, including corporate training, online courses and internal communications.

For a more detailed analysis of Colossyan, watch the following video:

Strengths:

• Realistic avatars
• Support over 70 languages
• Allows you to add interactive elements to videos

– How to create multimedia content for online courses

6. Descript

This AI for video creation combines audio and video editing with AI-based transcriptions. 

Descript allows you to edit videos as if they were texts, cutting or rearranging sections just by manipulating the transcription.

As for audio, it is capable of easily removing background noise, improving speech clarity, and adding studio-quality effects like compression and equalization.

Another powerful feature is the overdubbing generation, which recreates the narrator’s voice to adjust or add sentences without the need for re-recording, which is especially useful for quick corrections or last-minute adjustments.

With robust AI capabilities, the tool can remove filler words and segments of silence with a single click. 

Its intuitive interface simplifies media editing tasks, allowing users to effortlessly transform raw media into quality content.

Icing on the cake, Descript facilitates teamwork by enabling real-time collaboration across projects, meaning multiple editors can work on the same video at the same time.

Strengths:

• Just touch the text to edit the video
• Audio edits made easy
• Enables collaborative work

7. InVideo AI

InVideo AI is an AI for video creation that has a rich library of customizable templates, editing tools, and social media-specific features.

Made to speed up your work, simply insert a description or script that the platform automatically generates a complete video, including script, media, narration and subtitles.

The tool allows users to edit videos using simple text commands, such as changing the background music, modifying the narration or adjusting subtitles.

In addition to customizable templates, it also offers access to a vast collection of images and video clips, making it easy to create varied content adapted to different platforms.

By using artificial intelligence to generate narrations in different languages ​​and accents, it provides a more natural and immersive listening experience.

InVideo AI integrates seamlessly with popular social media platforms, allowing you to schedule and publish your videos directly from the platform.

Beyond basic video creation for social media, the tool brings features like smart resizing for different formats, stock media integration, custom branding options, and team collaboration tools for more complex projects.

Strengths:

• Customizable Templates
• Narrations in different languages
• Advanced features for social media

– 10 ideas for creating content for social media

8. Deepbrain AI

DeepBrain AI is capable of creating videos from text in a few minutes.

The platform has a diverse library of avatars, making it perfect for creating quick explanatory videos, social media content or educational materials. 

With ready-made and customizable avatar templates covering a range of ages, ethnicities and roles, it also supports multiple languages ​​with natural-sounding voices, which is great for creating personalized content for training and online courses, for example.

Its integration with ChatGPT improves the creation process, allowing the generation of scripts, brainstorming ideas, checking grammar and even translating texts directly on the platform. 

Additionally, DeepBrain AI offers services such as virtual guides for customer service in multiple languages.

For a hands-on demonstration of how to create your own video avatar with DeepBrain AI, check out the following video:

Strengths:

• Ready-made and customizable avatars
• Fast video generation
• Integration with ChatGPT 

– How to use Chat GPT to create quality content

9. Sora

Sora is an innovative tool developed by OpenAI which allows the creation of realistic videos from existing textual commands, images or videos.

Unlike tools that focus on the use of avatars, Sora stands out in creating detailed environments and character actions, making it an excellent AI for creating more elaborate video concepts, illustrating stories, or adding unique visuals to your content.

The platform can handle multiple text prompt formats, allowing you to provide specific details about camera angles, character movement, and even the overall style of the video (realistic, cartoon-style, etc).

The tool also includes features such as “Remix”, which allows you to edit videos by adding new elements via text commands; and “Storyboard”, to organize and edit video sequences on a personalized timeline.

It is important to note that to promote responsible use, videos generated by Sora have visible watermarks and metadata that indicate their creation by AI. 

For a more detailed analysis about Sora, you can watch the following video:

Strengths:

• Ultra realistic videos
• Generates characters in actions that align with the narrative
• Accepts multiple prompt formats

– 9 Tips for Recording Professional-Looking Videos

Use AI for video creation and improve your online courses

All AI for video creation tools listed above make video production easier, more efficient and creative, catering to both experienced professionals and beginners. 

The ideal choice depends on the specific needs of each business, such as rapid creation, advanced customization or quality improvement.

Despite the various options already available, we know that this is just the beginning and new solutions and even better versions will arrive faster and faster.

Path of no return, make AI your ally to optimize your online courses, achieving more incredible and engaging results in less time.

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving companies and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

To find out more, visit our website, test the platform and understand why we are the best option for your business.

The post AI for Video Creation: Best tools for creating online courses appeared first on Blog Coursify.me.

In the context of marketing, education, entertainment and even corporate communication, storytelling is used to make information more impactful and engaging, creating an appeal that is difficult to resist.

In this post we will cover how to use this strategy in your business and in creation of online courses.

What is Storytelling?

The concept of storytelling is as old as humanity itself. 

Since prehistoric times, human beings have told stories through cave paintings, tales and legends passed down from generation to generation orally and, later, through writing.

Storytelling literally means “telling stories”. However, the term goes beyond simple narrative; it refers to a communication technique that uses stories to engage, inspire, and convey a message in a memorable way.

The term “storytelling” as a structured and conscious technique for engaging audiences began to be popularized especially in the 1970s and 1980s, when companies and communications professionals began to understand the power of stories as persuasion and marketing tools.

Over time, storytelling evolved and became adapted to different media, such as theater, literature, radio, cinema and, more recently, digital platforms.

– 8 Marketing Channels for an Effective Digital Strategy

What makes storytelling so effective?

Stories have always been used to transmit knowledge, teach lessons and strengthen social ties. 

“Storytelling is the most powerful way to put ideas into the world.” – Robert McKee

It combines several psychological, emotional and cognitive elements that capture attention and engage the public in a profound way. 

This happens mainly because, when we listen to a story, we identify with the characters and start to feel the emotions they experience. This way, we end up creating a strong connection with the message or brand, which makes the entire experience more memorable.

Among other factors that make storytelling so effective in communicating something in an impactful way, we can mention:

• Ease of Processing: Stories are naturally easier to understand and remember than isolated facts or data. Our brain is programmed to understand and store narratives, as they follow a logical structure that facilitates retention. 

• Attention: When we tell a story, we keep the audience interested because the narrative creates an emotional or intellectual “hook,” generating curiosity about what will happen next. 

• Tradition: Human beings are storytellers by nature, using them for centuries to transmit knowledge and values. This means that we are genetically predisposed to react positively to narratives, facilitating communication and understanding.

• Persuasion: Instead of simply presenting arguments, a good story can illustrate and demonstrate in a more tangible and emotional way the benefits of an idea or product. 

• Loyalty: By identifying with a story, the audience feels part of something bigger, which strengthens loyalty, trust and the bond with the message being communicated.

• Versatility: Storytelling can be used in different contexts and platforms. Whether in education, marketing, or even in the corporate environment, telling a good story is a strategy that can be adapted for different audiences and goals.

For these and other reasons, storytelling is not just a technique, but a powerful tool for connecting, engaging and persuading people in a lasting way. 

It appeals to both the rational and the emotional, creating a rich and multifaceted experience.

“Stories are memory aids, instruction manuals, and moral compasses.” – Alex Krotoski

– Tips for creating texts for your online school

5 Storytelling tactics for your business

There are several storytelling strategies that can be applied effectively, depending on the objective and context. Here are some of the main ones:

1. The Hero’s Journey

Based on the structure of classical myths, this strategy follows a overcoming narrative, where the protagonist faces challenges and, in the end, emerges transformed. Ideal for creating inspiring and motivational stories.

Start by introducing a character that the audience can identify with. This character, called a hero, is nothing more than an ordinary person facing everyday difficulties, which generates greater emotional connection.

TIP: Instead of a traditional hero, the narrative can revolve around an antihero, a flawed character who faces his or her own internal dilemmas, flaws, or challenges. This type of story can generate more empathy and connection, since the antiheroes tend to be more complex and closer to the public’s reality.

2. Conflict and Resolution

Present a problem that needs to be solved, creating tension until resolution. This keeps the audience engaged, waiting for the solution or outcome of the story.

Great stories have conflicts or challenges for the characters to overcome. These challenges help develop a structure within the narrative and make it more intriguing. 

For marketing purposes, it can be helpful to consider what might challenge consumers and create a story presenting a challenge that the audience can experience.

3. Visual and Action

Use images, videos and graphics to tell the story in a more immersive way. This is especially effective on digital platforms and social media, where attention spans are shorter.

Instead of telling your audience how a character feels or what a situation is like, demonstrate this through action using images, such as illustrations and videos. 

This approach ensures that your audience is actively involved in your narrative, experiencing events and emotions in a more concrete way.

– 7 tips for creating a quality video script

4. Testimonials and Real Stories

People connect more easily with what is genuine, so real cases are always a powerful storytelling tool.

Incorporate real stories from customers, employees or acquaintances, or even talking about your own transformative experience, is a surefire way to get your audience’s attention.

Reach out to your support team or invite existing customers (through social media, for example) to tell their story of benefits from your product/service in the real world.

5. Stories with Purpose

Focus on themes of social impact or shared values ​​to create a deeper connection with your audience. This may include stories of sustainability, innovation or social responsibility.

Showing how your brand acts as a proactive and positive force for change within the community or society at large humanizes it, creating trust and admiration, which leads to greater brand loyalty.

Explain how your company got involved with this social issue and highlight the positive results in an understandable and humble way (no one likes people bragging).

How storytelling can be used in online courses

Storytelling can transform online courses.

Incorporating narratives into content helps capture and maintain students’ attention, contextualize complex information, and create a more engaging and dynamic learning experience.

Here are some ways to apply storytelling in online courses:

Tell a relevant story

A personal story or fictional story that illustrates the course theme helps establish a connection with the content from the beginning. 

This creates empathy and engagement, as students begin to see the practical usefulness of what they will learn.

To do this, you can tell your own story or that of someone who was once your student, for example, and who faced challenges and overcame them with what you have to teach.

– 6 strategies to engage students in online teaching

Introduce a main character or “hero” of the journey

Having the figure of a main character to follow and relate to helps make learning more engaging.

This character must face challenges, learn from mistakes and grow along the way, mirroring student development.

One way to do this is by applying the Hero’s Journey structure and dividing the course into phases (call to adventure, challenges, overcoming, return with reward).

This helps to create a feeling of progress and achievements throughout the course, keeping students motivated.

– Student retention: how to retain online students

Use stories to contextualize complex concepts

Explain concepts through real or fictional stories helps the student to visualize and understand more easily what is being taught.  

For example, a marketing course might use case studies to tell the stories of brands that overcame challenges with good strategies. 

Another method is to use scenarios where a character faces dilemmas, asking students to apply the concepts taught to solve such problems in a practical way.

Engage emotionally with inspiring stories

Stories of people who applied course knowledge to achieve goals can be very inspiring. 

They help students visualize what they can achieve and make learning more motivating, increasing the course completion rate.

Stories of failure and overcoming can also be valuable, showing that mistakes are part of the learning journey.

Structure the course as a “mission” or “adventure”

Use gamification elements, transforming the course into a journey where students unlock achievements, face “challenges” or “missions”.

This type of narrative encourages the student to progress as if they were in a game, which makes everything more dynamic and fun.

Each course module can be a “chapter” of the story, keeping the pace and increasing curiosity about what comes next.

– How to use gamification in online courses

Encourage students to create their own stories

Create projects based on storytelling. Ask students to tell their own stories in relation to the content, as reflections on what they learned or how they intend to apply the knowledge they acquired.

This reinforces learning and allows for a personal connection with the content.

Going through practical exercises that simulate real situations is another way to make students apply course content to their own narratives, making learning more meaningful.

End the course with a “journey conclusion”

Don’t forget to celebrate your students’ achievements! Recognizing the journey the student has taken, highlighting what was learned and how they grew, is an important stage of the course.

This can be done by delivering a certificate or personal message, for example.

Take the opportunity to encourage the continuation of studies and practical application, even after the course ends.

– How to create a certificate for online courses

Instructors who host their courses through a Learning Management System (LMS), like Coursify.me, can issue a certificate for their students.

It is possible to create and send this document to each registered student, simply and quickly, using the platform’s own resources. 

Complete LMS, Coursify.me it’s the perfect solution for anyone who wants to create, sell and promote your courses on the internet.

– Whats is a Learning Management System

To find out more, visit Coursify.me, test the platform and understand why we are the best option for your business.

If you have any questions, just get in touch!

The post Storytelling: 5 techniques to impact your audience appeared first on Blog Coursify.me.

Onboarding transitions new hires into their new roles with a strong foundation and helps them to hit the ground running.

The Importance of Effective Onboarding

New employee onboarding is a critical process that sets the tone for the person’s experience with the organization. 

It is the first impression that the individuals have of the company and can significantly impact their engagement and productivity levels. 

This process is essential to ensure that new employees are integrated into the organization seamlessly and feel comfortable in their new roles. 

HR management system software can improve this process by automating tasks such as paperwork, benefits enrollment, and compliance training, making the onboarding experience smoother for both employees and HR teams.

First Impressions in the Workplace

The first few days of a new job can be overwhelming for employees, and a warm, well-structured onboarding experience can make all the difference. 

It’s your chance to showcase your company’s culture and values, not just in words but through the care you put into the employee training process. 

A good start can fuel motivation and job satisfaction.

Reducing Turnover Rates

Did you know a positive onboarding experience can influence an employee’s decision to stay? 

It’s true. When people feel nurtured from the start, they’re more inclined to stick around, reducing turnover and its associated costs.

On the other hand, employees who have a negative onboarding experience are more likely to leave the organization within the first year. 

This turnover can be costly to the organization in terms of time, money, and resources.

– Benefits of Online Corporate Training for Companies

Accelerating Time to Productivity

Online training can speed up the journey from newbie to productive team member, benefiting everyone involved. 

A well-designed employee training program can accelerate time to productivity. 

By providing new collaborators with the necessary knowledge, skills, and resources, they can start contributing to the organization more quickly.

The Game-Changer: Online Training for New Hires

Remember your first day at a new job? The blend of excitement and nerves? Now, imagine easing into this transition with the support of flexible, tailored online training. 

This is the gift you’re giving your new employees: the chance to learn at their pace, in their space.

Flexibility: Learning That Fits Life

Online courses are the unsung heroes for newbies adjusting to your world. They can pause, rewind, or fast-forward through material, fitting learning around life’s demands. 

This goes beyond just being convenient. You’re showing your new hires that you respect their time and individual learning styles.

Customization: Training That Makes Sense

Every organization is unique, and so are its training needs. Online employee training can be sculpted to fit your company like a glove. 

This customization ensures each new hire gets precisely what they need to thrive in their role, nothing more, nothing less.

Interactive Content: A Gateway to Active Learning

Modern Learning Management Systems (LMSs) are at the forefront of this change, offering a plethora of options for creating content that is not just seen or read, but experienced. This includes:

• Videos: Short, engaging clips that can illustrate complex concepts in simple terms or introduce new hires to the company culture and team members.
• Quizzes: Interactive quizzes serve dual purposes—they reinforce learning and provide instant feedback to learners, making the experience more rewarding.
• Simulations: These allow employees to practice real-world scenarios in a controlled environment, making the learning experience highly relevant and deeply engaging.

– Record tutorial videos: tips to get the best result

Progress Tracking: Insights into Learning Pathways

The ability to monitor progress is a critical feature to a employee training program and offers several benefits:

• Personalized Learning Paths: Tracking allows for the adjustment of learning paths based on the progress and performance of each new hire, ensuring that they are neither bored by simplicity nor overwhelmed by complexity.
• Identification of Needs: By understanding where employees excel or struggle, organizations can tailor additional training to address specific needs, enhancing overall performance.
• Motivation: Visible progress can be a significant motivational factor for new hires, encouraging them to engage more deeply with the material.

Mobile Compatibility: Learning on the Go

With the increasing prevalence of smartphones and tablets, mobile compatibility is no longer a luxury but a necessity. This feature allows employees to:

• Access Learning Anywhere: Whether on a commute or during a break, learning can happen anytime, increasing the opportunities for engagement.
• Flexible Learning: The convenience of mobile access supports a more flexible approach to learning, accommodating different lifestyles and learning preferences.

Customization: Tailoring the Experience

The power of customization cannot be overstated. A customized LMS can:

• Reflect the company’s brand, making the learning experience feel more integrated with the organization.
• Address the specific learning objectives and competency requirements of different roles within the company, ensuring relevance and effectiveness.

– ELearning platforms and corporate education

Creating a Community-Oriented Employee Training

One of the most significant factors in an employee’s long-term success and satisfaction is their sense of belonging within the organization. 

A key element of a great employee training is fostering a sense of community among new hires.

Group Orientations: Creating Connections

Organizing group orientations, either virtually or in person, allows new employees to connect with their peers who are also navigating the early stages of their careers at the company. 

This shared experience can create a support network that lasts throughout their tenure. 

These sessions should include fun and engaging activities that encourage open communication and foster a sense of camaraderie.

Team-building Exercises: Strengthening Bonds

Integrating team-building exercises into the onboarding process helps new hires understand the dynamics of their team and how they fit into the larger picture of the organization. 

These activities should be designed to not only be enjoyable but also to highlight the importance of collaboration, communication, and problem-solving within the company culture.

Buddy Systems: Personalized Support

Pairing new hires with a ‘buddy’ or a more experienced colleague can provide them with a go-to person for questions and guidance. 

This relationship offers a more personalized layer of support, helping new employees to feel welcomed and valued from day one. It also aids in quicker acclimatization to the company’s culture and workflows.

Community Platforms: Ongoing Engagement

Leveraging technology to create online community platforms can be a great way to maintain engagement beyond the initial onboarding phase. 

These platforms can host discussions, Q&A sessions, and provide better resources to employee training, enabling new hires to stay connected and engaged with their peers and the broader organization.

Unleashing Creativity in Employee Training: Beyond the Basics

When it comes to employee training in the onboarding phase, stepping outside the conventional box can make a world of difference. 

It’s about creating an experience that resonates on a personal level with new hires, making their initial journey memorable and uniquely tailored to both their personality and the company culture.

– Innovative Strategies for Engaging Students

1. The Power of Personality Tests

In the creative realm of onboarding, embarking on a journey of self-discovery forms a fundamental part. 

By introducing personality tests, you not only provide tools for understanding various work styles but also open gateways that help individuals to better understand their own personalities. 

These insights are instrumental in weaving the fabric of a stronger team. They allow you to understand and appreciate the diverse personalities within your team, fostering an environment of mutual respect and effective collaboration.

2. Interactive Onboarding Challenges

Consider organizing a scavenger hunt. This is a strategic tool that guides new hires through an exploration of the office, whether it’s a physical space or a virtual one. 

As they hunt for clues, they simultaneously uncover the rich tapestry of the company’s history and culture. 

Along the way, they meet colleagues, not just as fellow employees but as characters in the story of their new workplace, making the whole experience fun and interactive.

3. Mentorship Programs with a Twist

Stepping away from traditional mentor-mentee dynamics, you can introduce the concept of ‘reverse mentoring’ in your online employee training course.

In this setup, it’s the newer employees who take the lead, sharing their fresh perspectives and contemporary skills with the more seasoned staff. 

This approach not only empowers new hires, making them feel valued for their unique insights but also fosters an environment of mutual learning and respect across different experience levels.

Elevating Onboarding Experience and Employee Training to New Heights

The journey of enhancing onboarding experiences with an innovative employee training program is ongoing, marked by a commitment to innovation, personalization, and community building. 

As we embrace the benefits of online courses and creative strategies, let us also keep our eyes on the horizon, anticipating the needs of future generations of employees and the evolving landscape of the workplace.

– 5 Tips to Make Online Learning More Effective 

By adopting a holistic approach to onboarding, we not only elevate the initial experience of new hires but also lay the foundation for a vibrant, engaged, and dynamic workforce. 

This commitment to evolution in onboarding practices reflects a broader commitment to the growth and success of individuals and organizations alike, paving the way for a future where every employee is empowered to thrive from day one.

The Coursify.me is ready for you to enter your courses and create a fully customized page for your business.

Developed for companies, with the Business Plan you customize your own domain and remove the Coursify.me brand from all your pages and courses.

In addition, we have an online support team ready to assist you and help you with any difficulty.

To know more, visit our website, test the platform and understand why we are the best option for your company.

The post Benefits of Online Courses for New Employee Training appeared first on Blog Coursify.me.

Currently, an increasing number of organizations take the initiative regarding the qualification of their professionals, resorting to online courses to make this process simpler and more economical.

Corporate Education and Online Teaching

Reflecting a generation more connected and comfortable with the virtual environment, entrepreneurs are realizing that using the internet to carry out corporate education is the best option for everyone.

In addition to representing significant savings in infrastructure, the employees themselves prefer to escape conventional training methods, opting to use the technology and flexibility it offers.

Factor that has accelerated the growth of online corporate education, Covid-19 pandemic has served as a “turning point” for many companies, as it has accelerated the trend of migrating from classroom to virtual learning environments. 

– Whats is a Learning Management System

According to the survey “Training Panorama in Brazil: Indicators and Trends in Management and T&D 2020/2021”, carried out by Brazilian Association of Training and Development (ABTD), one of the consequences of the pandemic was a 21% drop in face-to-face training compared to 2019, representing 56% of the training hours applied in 2020.

On the other hand, corporate online courses accounted for 37% of the hours invested in training and development, with recorded increase of:

• 19% in online training, not live (self-training);
• 18% in online training, distance learning, with a live teacher (highest).

The other 7% of the training hours took place without the use of technology, through handouts and manuals, for example.

Another important piece of data from the survey, which interviewed 318 respondents, representatives of the industry, services, commerce and public administration sectors, is that companies invested 20% more in Training and Development (T&D), compared to the previous year.

Not even the economic crisis caused by the pandemic prevented an increase between 30% and 40% in the annual investment in training per employee.

– Benefits of Online Corporate Training for Companies

For Roberta Casare, a specialist in the Human Resources area at Compuware, distance learning, aimed at staff training, is beginning to be part of the work routine of many professionals.

“Lower costs, standardization of training and the end of geographic and time barriers are among the factors that make distance training an important qualification tool for companies today”, emphasizes Roberta.

Corporate University: What is it?

After the concept of corporate education popularized in the business world, a new subject has been gaining prominence within companies: the so-called Corporate University.

Many entrepreneurs and Human Resources professionals have already realized that to achieve better results it is necessary to generate greater engagement on the part of employees in relation to the company’s goals.

With this objective, corporate education presents itself as a valuable resource for valuing professionals and their intellectual capital. From this principle came the idea of ​​the Corporate University.

In a simplified way, corporate university is a set of tools and methodologies that aim to develop the technical knowledge and skills of professionals.

Its goal is to provide all the necessary resources for employees to become more qualified to carry out their activities and prepare for the demands of the market.

For this, the Corporate University is an online environment that hosts courses, training, rich materials and specialized content.

Advantages of the Corporate University in business education

The Corporate University emerged as a way of contributing to the training and retention of professionals, where they develop, are educated and valued for that.

In addition to helping the employee to develop new skills and abilities, this corporate education tool helps to spread the corporate culture. 

The idea is to make the entire team incorporate concepts such as mission, vision, values ​​and corporate goals.

If there are still doubts about the usefulness and benefits of a Corporate University for your business, check out the advantages listed below:

Focused Training

The Corporate University unifies the objectives of managers and the company in a focused education, presenting better results when compared to the conventional training, since it organizes the content and centralizes the learning solutions according to the needs identified by the company.

Intellectual Development

Basically, Corporate Universities are distinguished from training courses by their analysis and strategic vision. More than training in the operational scope, its teaching stimulates the development of the intellect, which results in a team that is better prepared to solve problems and seek new solutions.

Flexible Teaching

The vast majority of courses and training offered at a Corporate University take place in a virtual environment, which allows employees to have control over their time and pace of learning and access the course from anywhere through computers and mobile devices.

– eLearning platforms and corporate education

Apart from all that, we can still cite as advantages: it has a complete learning structure, focus on results management, skills development, corporate culture and learning paths.

Corporate University – Case of the company Azul

A model company when it comes to Corporate Education, in 2013, Azul created its own corporate university, the UniAzul.

A reference in teaching excellence in the sector, UniAzul provided around 72,000 training courses in 2020 and another 19,000 by March 2021.

The idea for creating this virtual learning environment arose from a problem identified by the company: the excessive time that its crew were away from their tasks and families because of the training carried out in São Paulo.

The way out was to resort to distance education. After adapting the training to the virtual environment, today UniAzul offers more than 400 course options, including for aircraft maintenance and cargo management (which require a good dose of practice), but also for sustainability and immersion in the company’s culture.  

“With this methodology, the class material arrives at the locations in an agile, standardized way and with the same consistency as the training given in person”, says the vice president of clients Sami Foguel, responsible for the human resources area.

This is an example that makes clear the advantages that technology brings to Corporate Education, and why most companies should not delay adopting this training method.

How to create a Corporate University

With the appropriate assistance, any company can find strategic management, procedure and production solutions for the creation of a Corporate University.

Entrepreneurs must keep in mind that constituting a CU can produce a series of positive results if the process is carried out with good organization. 

For this, it is important, first of all, to identify the problems of your company, clearly structuring which strategies should be used to solve such difficulties.

– Corporate Education in Companies

Considered one of the main minds behind the future of work, Jeanne Meister outlined, in an article in The Knowledge Management Yearbook, the ten steps she considers essential to create a Corporate University. Check it out:

Form a governing system

The chances of success are greater when there is support from the top management. A governance system is essential to define roles and responsibilities, given that a CU is quite different from a training department – ​​behind this, there are very different roles and return expectations between them.

Forge a vision

Visualizing a picture of the company’s future stage transforms the vision of where you want to go with the initiative. Ideally, the vision is the result of a collaborative effort that is both memorable and attainable.

Define a resource strategy

One cannot forget the resources that will support the Corporate University. In general, the direct allocation of resources by the company is usually the largest share of the capital that sustains a UC. But it is also possible to support it by offering courses for suppliers and other partners at modest costs, as well as selling training packages.

Determine the scope

A very common question: “does having a CU mean putting all training under the same umbrella?”. For reasons of efficiency and cost centralization, many training courses and courses must gain synergy; but there are others that don’t need to be under the same structure.

Identify target audiences and their needs

One of the differences between a Corporate University and traditional training is precisely the breadth of the audience they serve. In a UC, the target audience usually reaches a certain value chain, from suppliers and internal collaborators to, in some cases, external consumers. The essential thing is to define the needs of the business in relation to the knowledge aimed at these audiences.

Develop products and services

Once the company clearly knows what it needs in terms of skills, knowledge and competences from its employees, the next step is to develop a matrix of these solutions. This matrix should work as a template to be adapted, updated and rearranged according to the strategic needs of the business and individuals.

– 7 benefits that a good LMS offers for companies and professionals 

Select learning partners

With the template, it will be possible to find learning partners. They can be groups of consultants, higher education institutions, the company’s own key suppliers and other schools. The secret, in this aspect, is to seek complementarity of knowledge and prestige, in addition to greater possibilities for innovation, fostered by the exchange with other mindsets.

Design a technology strategy

This step is not about deciding whether all content will be e-learning. The question to ask is: “how to train more people, more often, with cost savings and with measurement of results?” A mix of tools and technologies can be the way out. More important, however, is to be open to constant updating, as the speed with which technology advances is increasing.

Imagine a measurement system

The first and greatest objective of creating a Corporate University is to be able to measure the outputs, the results, of the knowledge applied in people’s daily lives. But measurement only appears as the ninth step because, before it, it is necessary to understand what is sought. This is the only way to select the key indicators to compare these lessons learned over time.

– How to measure the effectiveness of your online business training

Always communicate 

Always share information, values, results and everything else that involves CU. This is important because it generates involvement on the part of the company’s employees, increasing interest and openness to such programs.

Present in more than 60 countries, Coursify.me is the perfect solution for hosting online training.

Developed for companies, with the Business Plan you customize your own domain and remove the Coursify.me all your pages and courses.

With focus on corporate education, Coursify.me prepares to fully support corporate training environments. 

To learn more, visit our website, test the platform and understand why we are the right solution for your business.

The post Corporate Education: Advantages of Corporate University for companies  appeared first on Blog Coursify.me.

A fact that many entrepreneurs are unaware of, is that the technology to have a teaching platform personalized already exists, is easily accessible, complete and requires low investment cost.

Functions and benefits of an LMS for your company

An LMS is a software that allows hosting of content and offers several features related to teaching and learning. 

Its main function is to host teaching material, guarantee its security and access only for authorized persons, and provide resources of a true virtual classroom.

A good LMS is developed to offer all this and more, because the more complete it is, the better it will perform as a learning tool. 

For use within a company, where it will serve to train employees, the LMS must have the following features:

Customizable platform

To maintain the corporate identity, the interface of your LMS system must be customizable, allowing you to insert logo, colors, images and all the visual elements that represent your company. In addition, it should enable the creation of distance learning courses that may change and be improved over time.

Ease of use

The tools for creating online courses must be simple to understand and use, allowing all managers to create courses and online training intuitively. The same requirements apply in the learning process. The student should have the same facility to use the platform.

– Benefits of Corporate Training for Companies

Learning objects

The software must support the use of different resources, such as texts, images, videos, audios, among others, that can be used to attract attention and facilitate the understanding of the content by the employee / student.

Processing power

LMS must be able to support the continued use of audiovisual content, hyperlinks, pictures, animations, graphics and other multimedia elements that require high processing power, storage, memory, and infrastructure / network speed.

– New features in Coursify.me

Access on mobile devices

This function allows students to access the learning platform from anywhere through mobile devices such as tablets and smartphones. Such functionality enables learning at any time and place, a great advantage of distance learning.

Communication resources

A good LMS platform offers communication resources such as chats, emails, phones, forums, integration with Skype and other technologies. Thus, it is easier for students to consult their instructors in case of doubts and for them to monitor their learning and evolution.

Assessment tools

Fundamental to any teaching method, the eLearning platform must have assessment resources. This process can be done not only through tests, but also through satisfaction surveys, quizzes and other parameters of the courses.

– 4 tips for preparing a satisfaction survey for online courses

What’s better: hiring a ready LMS or developing your own? 

The distance education market in the world has taken a leap in recent months due to the covid-19 pandemic, which made it impossible for classroom education.

Many educational institutions have been forced to improve their teaching methods and seek new technologies to continue the education of their students.

– How online education can support school education

Other than that, professionals from different areas joined online education in search of new opportunities to generate income and work from home. 

Whether selling online courses or training employees, the advantages of investing in distance learning have never been clearer.

However, when it comes to creating an online course, most people think about lesson planning and production methods, but are slow to realize that an elearning platform to host the content is needed. 

– What is an eLearning platform

This is where the first big question arises: invest time and money to develop an exclusive LMS for your company, or outsource this service, using a ready-made teaching platform?

To answer this question, let’s understand a little more about the advantages and disadvantages of each option.

Advantages and disadvantages of developing an LMS 

The idea of ​​having your own LMS platform can be very tempting and, many people who are starting in the distance education business, start looking for information on how to create their own platform.

But, the reality is that most of these people do not know how to make a correct survey regarding the advantages and disadvantages of developing and implementing their own distance learning platform.

This analysis is extremely important for the best possible investment to be made, always aiming to optimize results and maximize profits, but without compromising the quality of online courses and corporate training.

One of the great advantages of producing your own LMS is the possibility to customize it the way you prefer.

Another differential is to present your product on a platform shaped to specifically meet the needs of your business. That is, the software will be developed to provide all the functionality you have in mind.

Therefore, as main advantages, we can mention:

• Total customization of the platform according to what you want;
• Your business will have an exclusive online teaching platform.

On the contrary, one of the main disadvantages of producing a LMS concerns the high costs of software development and maintenance.

The investment required to produce the platform is high and maintenance, in addition to being costly, can be quite a headache.

You will need to invest monthly in renting servers, which are usually expensive, and to maintain an IT team to solve problems that usually happen in this type of product.

In addition, if you want to start your online course today, this is certainly not your option. Developing a complex system like an LMS, with all the necessary features and functionality, can take many months.

It is important also to remember that the model developed has not yet been tested on the market, that is, it is possible that flaws appear that may take time to be repaired, which interferes both in the functioning of your business and in the satisfaction of its users.

In this way, we can list the following disadvantages:

• High platform development costs;
• High software maintenance costs;
• Long development period;
• Model never tested on the market.

To obtain a more concrete budget, do research on what costs you will have to start the project and maintain it.

Advantages and disadvantages of hiring an LMS 

A LMS in the SaaS modality is considered today the best alternative for those who do not have many resources to develop their own system or need greater agility in the market.

– 7 frequently asked questions about SaaS

One of the biggest benefits and advantages of using a platform in the SaaS model is the low investment cost. 

All the high costs mentioned above, such as development, hosting and maintenance, do not exist, since they are borne by the company responsible for the service.

Another advantage is that most SaaS platforms offer the possibility to fully customize your virtual environment, allowing you to maintain your business identity. 

The layout and other functions are also easily configured, requiring no IT knowledge to perform such tasks, since it is all very intuitive and easy to use.

In addition, a third-party elearning platform already has a model that has been tested and approved by other institutions, so the probability that your students will not adapt is very small.

Thus, the advantages of outsourcing the hosting of your online course are:

• No investment in infrastructure, maintenance and updates;
• Teaching model tested and approved;
• Time and money savings with system developers;
• Ease of configuration of functions and layout;
• Specialized technical support.

As disadvantages of using a LMS platform in the SaaS model, we can mention the restriction to the source code and the inability to include a new functionality without first consulting the server provider.

A distance learning platform that works on the SaaS model, is a software like Coursify.me, with functions and resources for creating and selling online courses, in which you pay a monthly fee to enjoy all its features and can charge payment of your students.

– Learn how to sell courses online

This monthly fee usually varies according to your needs and your course objectives.

At Coursify.me, for example, we have three plan options: Starter, Pro and Business. 

The values ​​vary with the advanced resources that each plan has, but, to give you an idea, the Starter plan is free.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving companies and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

To know more, visit our website, test the platform and start creating online courses right now.

The post 7 features that a good LMS offers for companies and professionals appeared first on Blog Coursify.me.

Corporate Education: what it is

Corporate Education consists of a training project developed by companies, which aims to “institutionalize a culture of continuous learning, providing the acquisition of new skills linked to business strategies” (Quartiero & Cerny, 2005, p.24).

According to Jeanne Meister (1999), Corporate Education is a “strategic umbrella to develop and educate employees, customers, suppliers and the community, in order to fulfill the organization’s strategies” (p.35).

Thus, when creating a Corporate Education program, companies are interested in more complex and significant results than just training employees to perform a certain task.

– Benefits of Online Corporate Training for Companies

This involves articulating individual skills in the broader business context, seeking results such as innovation and increased competitiveness. 

Corporate education: importance for the company

With Corporate Education, the company empowers its employees not only to perform a specific function, but develops their skills so that there is greater efficiency in decision making, faster in solving tasks and potential improvement in internal communication. 

Among the numerous advantages that a well-prepared team brings to the organization, we can highlight:

• Increased productivity;
• Innovation;
• Improvement of the corporate environment;
• Decrease Employee Turnover.

In this way, corporate education offers benefits to both the company and the employee, who feel stimulated and valued, with potential for professional growth.

Corporate Education and Distance Education

New technologies have brought the possibility of online learning and have facilitated the application of an educational infrastructure in companies.

Through eLearning the “qualification of the employees is accomplished in a shorter time and with reduced costs, emphasizing that the time savings can reach 50%, and the cost to 60%, in relation to the classroom courses” (Quartiero and Cerny, 2005, p. 37).

With the use of technological tools, the worker can learn through videoconferences, courses taught over the Internet, or even through the company’s Intranet.

This makes it possible to maintain his work routine, since he can take classes without having to move, at the time that suits him best.

Another factor that means savings for the company is the fact that the managers themselves can prepare and teach the classes, with no need to hire teachers.

– 7 Strategies to Build a Successful Online Course 

Other than that, all the company needs is an online hosting platform, which can be in the SaaS model, such as Coursify.me.

Why use a SaaS for hosting corporate trainings

A Software as a Service (SaaS) is an alternative to the default installation of a software company, being the ideal solution for hosting corporate training in a practical and economical manner.

With SaaS, the company does not pay to obtain the software, it acquires an authorization to use it and pays for its use, as a monthly fee.

Advantages of SaaS to host corporate training

SaaS applications, also called web-based software, software on demand or hosted software, are the perfect solution for the company to host corporate training with little investment.

– 7 frequently asked questions about SaaS

This type of software runs on the servers of the provider companies, which have the responsibility to manage access and maintain the security structure of data, connectivity and servers required for the service.

Technology that has been calling attention in the corporate world, the use of SaaS presents several advantages for organizations, among which we can highlight:

Quick access

Unlike the traditional model, SaaS (application), is already installed and configured.

The user only accesses the application that is hosted in the cloud and in a short time it is ready to use.

This reduces the time spent on installation and configuration and frees the contractor from resolving any unforeseen events that may happen during this process, since the responsibility for its operation rests with the provider.

Reduced costs

SaaS has an expense differential, as it generally resides in a shared environment where the hardware and software license costs are low compared to the traditional model.

Another advantage is that the customer and user base can be increased at no cost, which is ideal for anyone looking to host corporate training.

This service model also allows small and medium size companies to use software that they would not otherwise be able to, due to the high cost of the license.

To help, they can add on a software asset management tool to manage the software licenses used by a business.

Scalability and Integration

Typically, SaaS are hosted in cloud environments that are scalable and integrate with other SaaS offerings.

Compared to the traditional model, users do not have to buy another server or software, they just need to enable another application.

Many providers, such as Coursify.me, also provide APIs (Application Programming Interfaces) that enable integration with existing applications.

Updates

Software updates are made by providers and made available to their customers.

The costs and effort associated with updates and new versions are less than the traditional model, which usually forces the user to purchase a package and install it, or pay for specialized services to obtain the updated environment.

That is, to host corporate training and keep the platform updated, the company does not pay any extra fees.

Easy to use and test

SaaS are easy to use, since they already come with best practices and demonstration of use within it.

Even in large environments, users can test the software before purchasing permission to use it.

In addition, many providers offer customization so that companies can meet their individual needs, such as Coursify.me.

Corporate Education with Coursify.me

Several factors contributed to corporate education gaining space in the company’s budget, such as the need to educate employees about the organization’s processes and culture, increasing production capacity and valuing its team. 

But studies show that the popularization of eLearning and the emergence of online teaching platforms in the market encouraged the acceleration of this process, making it easier and more economical for companies to train their employees. 

With six years in the eLearning market, Coursify.me has successful cases from big clients, such as Rinai, who use the software as a means to offer business training to their employees.

– How to measure the effectiveness of your online business training

Our team is always ready to answer any questions about the use and resources of the platform, but to make it easier, here are some of the most frequently asked questions we receive about using the system to business training.

1 – Is Coursify.me really free?

Our Beginner plan is free, but we also have Pro and Business plans, with extra features to make your online course even better.

Check out the benefits you will have when signing up for each plan: https://coursify.me/pricing

2 – Is there a limitation on the number of people who can take the training?

We do not charge for students. The number of people who can access business training is unlimited and controlled by the contracting company. 

3 – How is data stored and confidential?

The Coursify.me maintains confidentiality of all data that is stored safely and all the data exchange is made with SSL encryption.The data is not shared with anyone and remains the property of the company.

4 – Is it possible to insert questionnaires in business training and issue certificates?

Coming soon. We will be launching these new features later this year (2020).

5 – Is it possible to know exactly who were the people who accessed the training and if they completed the course?

Yes. Through our Student Management feature, you can track each student’s progress and performance in real time.

If you want to test our platform right now or if you have any more questions with which we can help you, please contact us. 

The Coursify.me is a Learning Management System completely dynamic and customizable, providing all the features you might need.

– Whats is a Learning Management System

Present in more than 60 countries, Coursify.me is the perfect solution for companies that want to host online training courses.

That means you do not even have to invest in building your own elearning platform.

The Coursify.me is ready for you to enter your courses and create a fully customized page for your business.

Just upload content through your computer or other platforms like Dropbox and Vimeo, and your classes will be ready to be watched.

With a friendly and intuitive layout, anyone can use Coursify.me, either as teacher or student, without having to understand computing for this.

We offer three plans options for you to decide which one best suits your needs.

Developed for companies, with the Business Plan you customize your own domain and remove the Coursify.me brand from all your pages and courses.

In addition, we have an online support team ready to assist you and help you with any difficulty.

To know more, visit our website, test the platform and understand why we are the best option for your company.

The post Corporate Education and Online Training in Companies appeared first on Blog Coursify.me.

But, if you want to get a slice of this pie, you need to find a niche that people are looking for. In other words, it is necessary to find out if there is a market for your course.

What you need to define before start creating online courses

You have an excellent idea for creating online courses, you’re ready to start developing the content, but the question arises: is there a market for this product?

How do you know if your idea will be a huge success or a big failure?

The answer is simple: do market research.

Researching whether there is an audience interested in your online course before creating it is very important.

Unfortunately, most people find this part too complicated and end up “going blind”, which tends to go wrong. Write it down: planning is the first step to success.

– Simple guide to create and sell online courses

The good news is that it is quite simple to validate your idea for ​​an online course. There are several online tools that facilitate market research.

But first of all, start by answering the following questions:

1. Is there a demand for your course topic?

Naturally, you want to invest your money, time and effort in something that is in high demand. Otherwise, creating online courses and building a distance education business will be a complete waste of time.

To find out if a topic is in demand, here are some tips:

Ask people 

Ask friends, family and people who fit your target audience, that is, have a relationship with the area and theme you intend to teach. Find out what their difficulties are and what they would like to learn. 

You can use social media, email, join groups and discussion forums, among other channels, to get as many responses as possible.

Check the competition

This survey can give you an idea if the topic you intend to address has a demand and if enough people are already trying to solve it. Search Google, Amazon, popular podcasts and other online education-related platforms. Take the opportunity to use your competitors as inspiration to create successful online courses.

But be aware, if there is little or no competition, this is a bad sign. It probably means that there is little or no demand for your idea.

Do a keyword research 

Google is a powerful tool that you can use to analyze the demand of their course. Use the keyword planner to find out what people are searching for and what topics are most searched for. 

Another great keyword tool is Answer The Public. Just select keywords related to the course topic and see how many questions arise. The more questions there are, the greater the interest in the subject.

– How to define and search for keywords

2. Do you have a specific target audience?

Many people who start creating online courses make the mistake of assuming that their course is perfect for everyone. However, those who do not focus on a specific group, end up reaching anyone.

It may seem counterintuitive to restrict your course audience, but it is proven that courses have sold best when created with a specific target audience in mind.

To define who your client is, answer the following questions:

• Do you know someone who would be interested in taking your course? If so, what do you know about this or these people?
• What is the age group of your target audience? Genre? Economic status? Profession? You must have specific demographics in mind.
• What are the problems of this audience?
• What do they want to achieve? What would be the ideal outcome that your course could offer?
• How much are they willing to pay to get the desired result? 

The answers to these questions will help you define your buyer persona, that is, your ideal customer.

– How to create a buyer persona

Keeping that persona in mind is essential to learn how to create online courses that meet the expectations of the audience you intend to reach.

3. Do you have a powerful goal?

Of course, one of your goals when creating online courses is to make money, but that should not be your only reason to dive into this endeavor. In addition to increasing your income, you need to have a greater motivation when it comes to teaching.

Without a real passion for your topic, you will not be as enthusiastic as your competitors, and your potential students are sure to notice, which will result in less sales. 

Many professionals create a course just for the purpose of winning and forget that the most important thing is to serve your audience.

The result? Low sales rate.

So, be sincere and answer yourself what your goal is. What is your motivation to teach on this topic?

Perhaps you have had an experience that has taught you some valuable lesson, and now you are inspired to share what you have learned.

Perhaps you love your profession or some other subject with all your heart, and the idea of ​​passing on your knowledge is wonderful.

Or maybe a friend or loved one has inspired you to share something you know, that has made all the difference in his life.

Doing an internal search is just as important as external search. If you have no motivation other than money, you may need to rethink your idea of ​​creating online courses.

3 ways to validate your idea before creating online courses

Thanks to technology, you have several simple and free tools online to validate your course idea.

Conducting a survey is important to assess whether there is a market for your course and to give you more security before you start.

There are different channels for making this query and Coursify.me has listed three that you can test before creating online courses.

Google

Go to Google and start with the obvious, do a search for keywords and phrases related to the topic of your course.

Think about how your potential audience could search for that topic on the internet and don’t necessarily include the word “online course”. Pay attention to these results:

• How relevant is your idea of ​​an online course to searchers? In what position does it appear?
• Videos appear on the first page?
• Are there any paid ads related to the topic?
• Are courses on the same topic already available?

If these items appear in your search, contrary to what may look, this is a good sign. It means that there are other professionals or companies that agree that it is possible to profit from this idea.

When creating online courses, you want to address a niche where people are spending money.

– 10 profitable niches for online courses

If no competition appears, you need to think about why no one is investing in it.

BuzzSumo

BuzzSumo is a powerful SEO tool that evaluates shares on social networks such as Facebook, Twitter, Linkedin, Pinterest and Instagram.

Just type a topic or keyword in the search field and the program will show you which sites are gaining the most likes, shares and links related to the subject.

These results provide a good sense of how popular a topic is and on which channel it attracted the most attention.

This not only helps to validate your idea before you start creating online courses, but it also shows you where it’s most interesting to start promoting it.

It is also possible to know what engagement it has and how your competition is doing.

Amazon

You may be wondering what Amazon has to do with creating online courses, and the answer is: nothing. But don’t forget that the focus here is market research.

Website where we can find everything today, let’s remember that this is only possible thanks to a powerful search engine.

The Amazon Kindle Store area is particularly valuable for course creators. It contains a large number of eBooks on various subjects.

Through Amazon’s search engine you can find out if there are books on the topic you want to address and if they sell well.

Enter your search terms in the search bar and select “Kindle Store” from the side menu.

If you see several results related to your course topic, and if any of them are on Amazon’s Best Sellers list, this is a good indication that you are on the right track.

As simple as it may be, this market research is very effective in helping to validate your idea before finally starting to create your course.

Create and sell online courses with Coursify.me

Determining whether there is a market for your course is as important as creating and selling it. 

Remember that you don’t have to have tons of experience or qualifications to teach on your chosen topic.

What you need is a passion for the subject, a willingness to teach and a determination to create well-made and effective online courses that stand out from the competition.

And, most importantly, you must strive to create a course that meets the needs of your target audience. Do this and the money will follow.

In addition, all you need is a Learning Management System (LMS) where you can host your courses and that is easy and interesting for your students to access.

– Whats is a Learning Management System

Elearning platform, Coursify.me has integration with other content platforms, such as YouTube and Vimeo. In addition, the user can upload videos, texts, images, audios and any other material that is hosted on Dropbox or on his own computer.

Attending schools, companies and professionals in more than 60 countries, Coursify.me is a dynamic Learning Management System, ready to serve you. 

To learn more, visit our website, test the platform and start creating online courses right now.

The post Creating online courses: how to validate my course idea appeared first on Blog Coursify.me.

In addition to speeding up the digital transformation in many schools, this period of crisis has led professionals from the most diverse areas to seek distance education as a way to continue working without leaving home.

Create online courses: discover 5 types of distance learning courses that you can produce

There are several options for those who want to create online courses and they go far beyond the theme and resources used.

Online classes for schools will follow the school schedule, of course. But, for those who want to create their own course, independently, there are some formats that can be adopted.

– Tips for using eLearning in school education

Take a look at the 5 possibilities below to get an idea of ​​which best fits your goals.

Master class 

A Master Class is a class on a specific discipline taught by a renowned specialist in the field, with a focus on the development of skills generally linked to art. 

Examples of subjects covered in a master class:

• Music
• Painting
• Culinary
• Acting
• Dance

A master class is usually held for a small class of advanced students, who want to improve their performance.

Initially, this type of class was considered one of the most effective means of musical development. Today, it is not limited only to music, but also to theater and all other types of arts and sciences.

Online courses of this type usually involve tutorials, recorded lessons and private (live) lessons with the instructor.  

It is important to note that the quality and effectiveness of a master class depends a lot on the ability of the teacher to involve the public and on the student’s willpower to improve their knowledge.

During the course, it is common for the master to test his students, placing them to perform a task in front of the others, while making corrections and comments on the execution.  

Coaching

In online coaching courses, an experienced person, called a coach, supports the student in achieving a specific goal, providing guidance for them to achieve this goal.

– How to Offer Online Coaching

Coaching works in areas such as sports, performing arts, business, education, health and relationships. 

Examples of online courses that you can create in this format are: 

• Business
• Careers
• Family and Relationship
• Mindfulness
• Personal success

The tasks proposed to achieve the desired result can take days or weeks. Coaching courses are usually delivered in modules, so that the trainer can control the flow and not overload the student.

In short, it is a course format that supports customers in any type of human enterprise. Therefore, the coach must have experience to offer advice and guidance as they learn.

MOOC 

MOOCs (Massive Open Online Course) are online courses that were first developed in 2008 and emerged as an affordable way of learning in 2012. 

– What is MOOC?

A massive open online course aims at the participation of an unlimited number of people via the web, without the requirement of any type of prerequisite.

A MOOC must offer pre-recorded courses, including tests and activities, and support in case of doubts.

Good online courses within this teaching model are:

• STEM Sciences (mathematics, physics, programming, etc.)
• Human Sciences
•  Entrepreneurship
• Technology

Among the advantages that MOOCs offer students, the following stand out:

• Easy access to higher education
• Accessible alternatives to formal education
• Sustainable development goals
• Flexible learning programs
• Online guidance

A survey by Class Central, a search platform for MOOCs, shows that the number of massive open online courses has exceeded 9,400, with 78 million users enrolled by the end of 2017.  

Corporate Training

Corporate Training is provided by companies for the purpose of educating and training employees. 

– Corporate Education in Companies

Today, organizations suffer from a lack of qualified professionals and need to invest in developing the skills necessary for the perfect performance of their tasks.

Cultivating the skills of employees and preparing them for career advancement results in a more trained and productive workforce.

– Benefits of Online Corporate Training for Companies

To offer a training program that does not require the entire infrastructure of a classroom, online courses hosted on eLearning platforms are being used more and more.

The managers themselves can prepare the training, which can involve different sectors of a company, such as:

• Customer service and support
• Manufacturing
• Administration
• Human resources and employee integration
• Marketing and sales

At the conclusion of the course, it is a good practice for companies to offer certifications to encourage performance improvement.

These certifications allow employees to obtain recognition and can be inserted in career development plans, promotions or assignments in special projects.

– How to create a certificate for online courses

In addition, online corporate training courses are for recycling, assisting employees in updating their skills.

Another way for companies to use this online education tool is to teach their customers about the use of the product / service sold.

By doing so, the organization avoids support overload and shows customers how to overcome challenges and solve problems with their product.

A software company (SaaS), for example, can create online courses to educate its customers about using the software, capture valuable leads and sell more.

Mini-course

A mini-course is a short-term online course that takes 2 hours or less to complete.

Usually used as a teaser or test for a longer course, a mini-course does not require as much effort or time to be produced and can even be assembled from other content and materials that you already have, such as blog posts, articles and tutorial videos. 

– Step by step to create an online mini course

An excellent first step for anyone thinking of entering the online course market, a short course can be used to test the public’s interest in the topic you are thinking of addressing.

It is also an incredible tool to increase your online audience. For example, you can offer a free mini-course as a lead magnet.

– Free online courses as a strategy to attract students

Mini online courses also serve to show your authority on the subject, convincing your potential customers of the quality of your content.

Create online courses: how much you can earn 

The launch of an online school or online courses can, of course, generate an income supplement or a new significant source of capital.

There is vast potential for making money through online courses.

From simple lectures to intensive training, you’ll find courses that range from a few hundred dollars to almost $ 20,000, depending on the topic.

– How to price online courses 

How much money you can earn from your online courses depends mainly on the resources available, including the value of your personal brand or company, your industry, target audience and the work you devote to creating, marketing and selling your courses. 

The more new courses you are willing to launch will also make all the difference for you to be able to build a recurring income system through the sale of tuition.

– Benefits of Recurring Payment for Online Courses

At the same time, you learn more and the quality of your online courses grows, allowing you to charge a higher price. 

Create online courses: think positive and get started

Many people are discouraged and give up before they even start. Doubts and insecurity are common in all aspects of life, but that cannot stop you, otherwise you will never accomplish anything.

Waiting for the “right time” doesn’t help either. This is just a trap of procrastination that keeps you from getting started. 

Don’t think of yourself as a person trying to start your own business. Think of yourself as a business owner.

To create online courses, you don’t need anyone else, so if you start, your company is already created, it’s already yours.

No technical skills are required to use an eLearning platform and you don’t need thousands of dollars to create a course.

All you need is a computer, a camera, internet, disposition and discipline to format your material.

–  Learn how to record videos at home

Does it take time? Generally, yes, especially if it is your first and you are figuring out how to do this. But with practice, that time is cut in half.

Remember: If you let fear of failure stop you, you are losing your real potential. 

It didn’t work the first time. No problem. Learn from your mistakes and try again.

ELearning platform for online courses

There are many different resources you can use to make your online courses a sales success.

But, for that, you need to host your content on a platform that provides all the tools necessary for virtual learning.

The good news is that SaaS platforms that work as a Learning Management System (LMS) are already prepared for this and offer a very low cost compared to the purchase and implementation of standard software.

– Whats is a Learning Management System

In addition, a platform in the SaaS model (software as a service), developed specifically for this purpose, has advantages such as a friendly interface, a responsive system and the possibility of being accessed from any device with internet access.

Elearning platform, Coursify.me features integration with content platforms such as YouTube and Vimeo. In addition, the users can upload videos, texts, images, audios and any other material they have hosted on Dropbox or on their own computer.

Attending schools, companies and professionals in more than 60 countries, Coursify.me is a dynamic Learning Management System, ready to serve you. 

To learn more, visit our website, test the platform and start now to create and sell online courses.

The post 5 types of online courses you can create appeared first on Blog Coursify.me.

Webinar: what it is

A webinar is an online video seminar, which can be recorded or broadcast live. 

Currently, the main Webinar platforms are Youtube Live, Google Hangouts, WebinarJam and GoToWebinar.

Through one of these ready-made and easy-to-access platforms, instructors can teach classes in real time, with the possibility for viewers to interact through a chat.

If used correctly, the webinar can also act as a powerful marketing and lead generation tool.

– How to generate leads

This is because the resource facilitates direct communication with your target audience, through which you have the opportunity to demonstrate your authority on the subject and create a relationship with the customer.

Those who want to advertise and sell courses online can use webinars at different stages of the sales funnel, such as:

• Top of the funnel: addressing a general theme, related to your content, to attract and generate leads;
• Middle of the funnel: addressing a specific topic, related to your content, to advance your leads through the sales funnel;
• Bottom of the funnel: run a live demo of your product to convert advanced leads into customers.

– Understand how the sales funnel works

Another possibility is to use the webinar periodically to offer qualified and interesting content to your customers, for the purpose of relationship and retention. 

The step by step to organize and launch a Webinar is simple: 

• Create a Landing Page for subscription;
• Promote the Landing Page by email and social media;
• On the day scheduled for the Webinar to happen, create the event on Hangouts (or another platform of your choice);
• Email the event link to those who signed up.

The tool also brings several benefits for the audience, since it acts as a quick and practical means of learning and allows the exchange of experience with professionals.

Webinar: advantages for your online course

Webinars are a great idea for online course creators for two main reasons:

• It is a good way to engage and communicate with your audience when you have little time to blog and / or produce another type of content;
• It’s content that can be reused to make another rich materials, such as: eBooks, blog posts, infographics, presentations, podcasts etc.

– How to use your Blog as a marketing tool

– How to use podcast to sell online courses

For those who are starting to create online courses and need to build a strategy to attract customers and promote your product, the webinar can serve as a facilitator in several aspects:

Increase your mailing list

Creating an email list is essential to start your strategy of capturing and converting leads. 

The webinar is a good channel for getting contact information from potential customers, as people need to register to participate, using an email address. 

This guarantees the opportunity to contact your audience even before the broadcast, and the address is recorded regardless of whether the person is present at the time of the seminar or not.

– How to create an email marketing campaign

Attract qualified leads

If the user registered to watch your presentation, he is already a lead, that is, a potential customer. 

After all, only those who are interested in the content covered, which is directly related to the product you are offering, will perform this action. 

Take this opportunity to show authority on the subject and give a sample of what the customer will gain by registering for your online course. A good presentation is your best advertising.  

Create a relationship

Using a webinar to teach online classes or even to offer an explanation that complements what has already been taught, is an effective way to simulate the interaction that occurs in a classroom and develop a relationship with the student.

Through live broadcasts the student has the chance to view his instructor, which makes it easier for him to create a connection. 

Communication is possible due to a platform feature that allows you to answer questions sent by chat during or after your presentation.

Reach a wider audience

First, you don’t need to hire anyone to help you host a webinar. Most webinar hosting tools are easy to use, which means you can learn to use in no time. 

Second, the platform offers the main advantages of an online course: it can be accessed by anyone anywhere in the world, without the need for mobility.

Third, several webinars support 1,000 participations or more at the same time, which means that even if the price of the course is low, you still have the possibility to earn good money by reaching more people. 

We know that your goal is to sell courses online, but a good tip is to use the webinar to share (quality!) content for free with the public before publicizing your course and pricing it.

One of the best ways to sell a product or service is to offer support before asking whether the person wants to buy or not. 

When you deliver something for free, it attracts attention and increases the chances of someone being interested in purchasing your material.

– Free online courses as a strategy to attract students

5 tips for selling online courses with Webinar

Selling courses can be the most challenging part for those starting out in the e-Learning market.

Most professionals love to teach what they know and record their classes, but when it comes to advertising and talking about sales they feel nervous and lose confidence, which is perceived by the client.

– Learn how to sell online courses

A webinar is an excellent opportunity to present your material, talk a little about the content and, finally, sell the course.

So that the discomfort does not appear at that moment, remember that you are inviting the viewer to learn from your course and not imposing an obligation.

To improve your sales strategy during the webinar, check out some tips:

1. Offer a guarantee

After presenting the price of your online course, offer a satisfaction guarantee, such as the 15-day money-back offer if the customer doesn’t be satisfied with the material.

This guarantee represents a small risk, as some people can take advantage and ask for a refund after they have already taken the course, but it is quite common for more people to buy their course for having this security, which ends up yielding a positive balance.

2. Make it easy to access the sales page

After you finish your presentation and go to the Q&A session with your viewers, make sure to leave the slide that shows the link to your sales page shown on the screen.

Some people will decide to buy your course during this chat, so make sure they know exactly where to go and what to do.

– How to create a sales page

3. Offer a limited time bonus

An effective way to sell courses and still encourage people to attend your webinar is to offer a limited time available bonus to participants.

You can offer a private call to answer questions, discounts on course fees, support materials, among others. Whatever it is, it is important to honor this offer and make it available only to those who have fulfilled its conditions, otherwise you will lose credibility.

4. Provide varied payment options

In many cases, there will be people who attended the webinar, watched your sales presentation and want to buy your online course, but are unable to pay the full amount at once.

For this reason, it is important to provide plans with different payment methods, offering the customer a choice between paying for the entire course in advance or paying a monthly fee, for example.

– How to price online courses

5. Record your webinar

Considering that a significant portion of your course sales come from people who have watched your webinar, it is very important to remember to record it and make it available for others to attend when they can.

This increases your likelihood of selling courses and creates good material to send to your potential customers and attract new leads. That is, after your webinar is over, send the link by email to your contacts and publish on your social networks.

The Coursify.me is the perfect platform for those who want to create and sell courses with quality, allowing you to upload content from platforms like YouTube, Vimeo and Dropbox.

With all the functionality you need to provide the best online learning experience for your customers,  Coursify.me also provides integration with major payment platforms, enabling you to charge your students the way and in the currency you prefer.

Complete Elearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet without having to invest to start their own business.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

We have three choices of plans for you to decide which best suits your needs, and the good news is that the Beginner Plan is free!

Visit our website, test the platform and start selling online courses right now.

The post Webinar: How to use it to sell online courses  appeared first on Blog Coursify.me.