In this guide we will outline the basic steps you need to follow to create a course that makes sense and that has real chances to attract students, so read on.

How to create music lessons that sell

To create music lessons and put together a course, it’s necessary to start with the basics, like to really get your audience, know what they are struggling with. 

There is also the tech side you cannot ignore. These days, if you are not showing up on TikTok or sliding into someone’s DMs with your promo, you are basically invisible. 

Knowing the stuff that actually matters, from making music lessons that are not just another boring PowerPoint, to using your fanbase to hype your course up, makes a whole difference in your game. 

On the next topics we will cover all this on a deeper level.

– How to use TikTok to sell online courses

Understand Your Ideal Student

Nobody will buy your music course if it does not actually speak to them. So, get to know your people. 

Who is drooling over your lessons? Are they beginners fumbling their way through basic chords? Mid-level folks who get cold sweats when you mention music theory? Or are they bedroom producers trying to make their mixes not sound cheap?

Get super clear on their pain points. Someone desperate to stop writing lyrics probably needs bite-sized songwriting drills, not a lecture on mic placement. Meanwhile, the gearheads want slick recording hacks or mixing wizardry.

Do not just guess; go where they hang out, whether it is Reddit, Instagram, or some guitar nerd forum. 

That is where you will see what keeps them up at night. Grab those real questions and use them to shape your music lessons.

Make your stuff sound like it was made just for them. If your students feel like you get them, they are way more likely to invest. 

– How to know what my audience wants and attract leads

Craft a Clear and Focused Curriculum

Knowing your ideal student shapes how you structure your course. 

A cluttered or overwhelming curriculum will send them running, so aim for simplicity and clarity. 

One lesson = one goal. Do not dump three months’ worth of knowledge into a single video. That is just cruel.

A newbie guitar player does not care about jazz theory; they just wanna know how not to mangle simple songs. For beginners, you can think in a structure like that:

• Music Fundamentals: Notes and Pitches; Rhythms; Clefs; Time Signatures and Meter

• Instrument Technique: Posture; Hand Position; Basic Exercises

• Reading and Playing Music: Simple songs; Dynamics; Phrasing

In short, slice it up. Tiny pieces. Snack-sized. Anything longer than ten minutes and attention spans evaporate, and they are back doomscrolling on TikTok. Also, make it make sense.

You would not teach someone to shred before they even know what a chord is. If the course flows instead of being a brain-melting trivia dump, folks might stick around.

– Checklist to Create Online Course: Development Guide 

Prioritize High-Quality Audio and Video Production

You could have the greatest curriculum in the world, but if your audio is crap or the video looks cheap, nobody will be sticking around for that. 

Students actually want to hear what you are saying and will bounce fast if your sound sucks, especially when we are talking about music lessons. 

Pay attention to lighting. If your face is half in the dark, or you have your messy laundry make a cameo behind you, no one will be listening to the lesson.

Get a decent mic and light from Amazon or other online platforms. You do not need Hollywood gear, just enough so people can see and hear you without squinting.

Editing does not have to be pro-level, either. A few jump cuts, some text when you need it, are enough, but do not let your transitions be amateur-level either. 

Clean and simple does the trick. When your stuff looks pro, people feel like they paid for something legit.

So, in short you have to think about three things:

• Sound: get a mic and how we are talking about music lessons, think about the acoustic of the space in where you will be playing or singing.

• Light: a simple light ring can do the trick.

• Edit: there are several softwares to help you with that, including AI that really can make this part easier.

– 9 Tips for Creating Professional-Looking Videos

Teach Real-World Skills Students Can Apply Immediately

Flashy production will grab eyeballs for some time. But if you really want students to stick around, you have to give them stuff they can actually use.

For example, do not just toss theory at them; show them how to make it work in real life. Say you are running a course on songwriting. Show them how to format their tracks according to industry standards. 

If you have got a bunch of future artists tuning in, do not leave them guessing about how to release music digitally by breaking down the steps for releasing tracks on the right platforms.

Show them how those platforms work with Spotify, Apple Music, all the big names. That is the stuff people remember.

Bottom line: When students walk away from a lesson and immediately pull off something new, that is when you know you have nailed it. 

Makes them way more likely, actually, to finish your course and maybe even hype it up to their friends.

– Ways to Improve Online Education to Meet Modern Learners Needs

Leverage Your Existing Audience to Promote the Course

If you want people to take you seriously as a teacher, you gotta show them right off the bat that you have actually got something useful for them. Otherwise, they will just leave.

Once they see that value, they will start trusting you. Lean on your core crowd: the folks already on your email list, following you on socials, or those die-hard fans who never miss a gig. These are your MVPs.

Do not wait till the last minute to talk about your course. Start dropping little breadcrumbs early. 

Maybe post a quick video of you working on the music lessons, or share a screenshot of your course outline, letting people peek behind the curtain. 

Connect it back to your music, too. Like, “Remember that riff from my last track? Here’s how I break it down in the course.” This way, you create instant relevance.

Use your platforms like you mean it. Pin a promo post to the top of your feed. Fire up an Instagram countdown (people love a good countdown). Toss out a poll to see what they are actually itching to learn. 

Folks want to feel like they are part of the process, not just wallets waiting to be emptied. Get them hyped and involved, and watch how much easier it is to sell.

– 6 Ways to Sell on Social Networks and Boost Your Online Business

Use Pre-Launch Strategies to Build Excitement

Once you have your audience tuned into what you are doing, it is time to spark some serious anticipation. 

People need a reason to be excited about your course before it even drops. Here are some ideas:

• Create an exclusivity offer for first subscribers;

• Show sneak peeks of the music lessons, like a short clip from a module;

• Organize a live event with a free lesson to give your followers a taste of the value they can expect. 

Also, throw in some early bird perks, limited-time discounts, and free goodies for pre-orders; make them feel like they are getting in on a secret before everyone else stumbles in.

Lastly, talk to your people. Get on a livestream, do a Q&A, mess around with a quick tutorial, whatever gets them hyped and reminds them you are a real human. 

Stir up that buzz so when you finally launch, your audience is just waiting to hit the buy button.

– How to Pre-Launch Online Courses

Set the Right Price for Your Course

After you have hyped everyone up with your slick pre-launch moves, next comes the part that trips people up: putting a price tag on your course. 

Go too cheap, and folks start thinking it must be of low quality. Shoot for the moon, and you scare some potential students. 

Your price must be determined by who you are selling to. If you are pitching songwriting basics to newbies, they will probably be cool with dropping fifty bucks. But those seasoned audio wizards you are serving up advanced mixing secrets could cough up $200 without blinking. People pay for stuff that moves the needle for them.

Do not offer a single flat price. Throw in some tiers. The starter pack may be just the video lessons, while the top-shelf version includes live Q&As or a little one-on-one magic. 

This approach gives everyone options, you make more cash, and nobody feels shortchanged. 

– How to Price Online Courses

Stay Consistent With Post-Launch Support

To wrap it all up, the real secret to a successful music course is what happens after the launch. 

That is just the opening act, honestly. The real deal is what you do after everyone has signed up and the hype settles.

You cannot just cash out and ghost your students, expecting five-star reviews to rain down from the sky. Nope.

People wanna feel like you are actually in their corner, cheering them on while they fumble through scales or try to make sense of music theory. 

Shoot them a quick email, maybe drop a surprise video, or hop on a live call now and then. 

Set up a chill hangout spot on Discord, Facebook, whatever, so everyone can swap stories, freak out about progress, or just complain about finger cramps together.

Do this, and your students will stick around, probably finish the course, and then they will tell their friends how awesome you are. 

It is the secret handshake to turning your course into a word-of-mouth legend.

Create Great Music Lessons And Sell It Online

Your music course is not just about ticking boxes or handing out sheet music. 

It is about actually connecting with people, like sparking that little “aha!” moment when someone finally nails their first chord or drops their song online for the world to hear. 

Every bit counts, even the messy stuff. Dive in, get your hands dirty, and you will be surprised at the magic that starts to unfold.

As soon as you have your music lessons ready, all you need is to host them on an eLearning platform like Coursify.me.

Complete Learning Management System, Coursify.me has all the features you need to create and sell courses on the internet.

– What is a Learning Management System (LMS)

To know more, visit our site, test the platform and understand why we are the best option for your online course.

The post Music lessons: Steps to Build a Music Course That Sells  appeared first on Blog Coursify.me.

A teaching method highly appreciated by those seeking Distance Education, investing in video production is a good way to create more interactive online classes and attract students.

In this article, we will show you a complete step-by-step guide with tips for producing video classes, even on a limited budget. 

Read on and find out how to transform your knowledge into engaging and professional lessons.

Why invest in producing video lessons?

With the growth of elearning market, video lessons have become the preferred format for many students. 

They are practical, visual and allow students to follow the content at their own pace more easily.

Furthermore, producing video classes offers advantages such as:

• Increase the reach and scalability of your course;

• Improved content retention;

• Creation of a durable and reusable material;

• Easy adaptation to different platforms;

• It makes it easier to connect with the teacher.
  

Even if you’re starting out with few resources, with the right strategies you can produce video lessons that will make you proud.

Well produced videos increase student engagement, reinforce your authority as an expert and make the content more dynamic and accessible.

– 5 ways to sell online courses using videos

Step by step to produce video lessons

To produce video lessons you need a greater investment of time and resources, especially if you are looking for a professional-looking result.

But don’t worry, with a little creativity and the right tools, you can produce excellent video classes while spending little.

After all, the popularization of high-quality amateur videos posted on YouTube and social media these days proves that anyone with a smartphone and the right editing app can get the job done.

So, the first thing you should keep in mind is that making videos is possible.

There are great free recording apps on the internet, including AI features that make everything even simpler and faster.

Producing video classes brings several advantages to your online course and is worth the investment.

To help, we have listed a simple step-by-step that you can check out to guide you on this task.

– 8 AI Tools for Video Creation

Planning: the basis of success

Before you hit the “record” button, define a clear script for your video lessons.

Create a script, structure your class into topics and organize the content logically, with a beginning, middle and end.

This avoids unnecessary improvisation and makes the video class more objective and engaging.

SEO Tip: Use keywords related to the topic of the class in the script as well — this will help if the video is published on platforms like YouTube.

– 7 tips for creating a quality video script

Image: light and stability

The image quality depends on the camera, but you probably already have that, considering that the vast majority of smartphones sold today records videos in high definition (HD or Full HD).

However, pay attention to the lighting in the room, because if there is little light, the camera reduces the video quality to compensate, which can make your recording “grainy”.

Basically, the secret to a good image is in the lighting and stability. That’s why:

• Use a tripod or improvise a firm support for your cell phone.

• Always shoot with a clean lens.

• Position the camera at eye level.

– How to choose the right camera for recording videos

Lighting: the secret to sharp video

Lighting directly impacts the visual quality of video lessons, so, pay attention to this aspect.

Dark environments can make the recording look grainy or blurry, that’s why it’s best to record during the day, with natural light coming from the front.

If you must use artificial light, position lamps or fixtures so that they illuminate your face without casting harsh shadows.

Yes, strategically placed household lamps can do the trick. Just arrange them so that they project spotlights onto items that are part of the scene.

When in doubt, do tests and check the result until you get it right.

Avoid backlighting (against the camera) as this will darken your image.

– How to set up a studio to record videos at home

Scenario: is all about credibility

The setting (everything that appears in the video) is important to convey a professional image.

One organized scenario consistent with the theme of the class gives you more credibility.

You don’t need to rent any special rooms, but be careful of your surroundings.

• Remove personal items and clutter from the background.

• Add elements related to the subject (books, painting, discreet plant).

• Opt for neutral backgrounds, such as a light wall or plain curtain.

When in doubt, opt for a decoration that resembles a clean and well-lit classroom, nice to see.

Remember that the environment in which you will produce video lessons also has a direct impact on the sound quality. 

Look for a place where there is the least possible noise, away from the constant flow of people.

It is important to note that very empty environments generate echoes, another reason to think carefully about decoration.

Audio: consider using a microphone

Considered by many to be an aspect even more important than the image, the audio makes all the difference in creating quality video lessons.

Bad sound, with noise or low volume, can make the student give up on the class even if what he sees is good.

Therefore, avoid using only the internal microphone of your cell phone. Despite having good cameras, smartphones are not made for a professional audio capture.

For your message to reach your student clearly, the ideal is to invest in a lapel microphone, which costs little and greatly improves capture.

Plus, most of these devices can be connected directly to your smartphone, saving you from having to worry about syncing audio when editing.

Other than that, always remember to record in as quiet an environment as possible, without echo and away from noise distractions such as traffic or the TV on.

– 8 Common Problems When Recording Audio and How to Fix Them

Editing: final polishing of the video lesson

Video editing helps make your online class “round”.

At this stage, you can correct errors and insert visual elements that make the content more dynamic and professional-looking, such as transitions, intros and captions.

Even without experience, you can use simple editors how:

• CapCut (free and easy to use);

• iMovie (for Apple users);
  

• Shotcut or DaVinci Resolve (more advanced and free).
  

When editing, take the opportunity to:

• Cut long breaks;

• Insert captions and titles;

• Add your vignette, branding or other elements of your visual identity.

Those effects add to teaching and “stamp” your video classes with your personal brand.

– Basic Video Editing Techniques

Hosting and Publishing: choose the right platform

Content ready, it’s time to publish and share your video lessons, for this, the next step is to choose where it will be hosted.

The ideal is to use a secure and complete elearning platform, like Coursify.me, which offers features such as:

• HD video hosting;

• Student area with login and password;

• Integrated payment options;

• Customizing your course page.

Coursify.me allows you to create, host and sell your online courses with complete autonomy.

You can use your own domain, set up your virtual school and advertise your classes in a professional manner.

– How to Choose the Right Video Hosting Platform

Produce video lessons and boost your online courses

To know how to produce video lessons is essential for anyone who wants to create competitive and attractive online courses.

And, as you’ve seen, it’s completely possible to start with just a few resources, as long as you pay attention to details like audio, lighting and content organization.

Remember: the key to success is delivering clear, educational and well-presented material.

Give your students a great learning experience and the results will come.

Video lessons ready, just upload them to an e-learning platform, where your students can purchase your online course and watch your classes.

Elearning platform (LMS), Coursify.me has all the necessary features for you to import and integrate content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos into any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website, take a test and enjoy all the features of our platform fo rcreate and sell quality online courses.

The post How to Produce Video Lessons: A Practical Guide for Beginners appeared first on Blog Coursify.me.

Despite being widely used, you may be wondering, with smartphones capable of performing this function, why invest in an exclusive device for recording voice? That’s what we’re going to answer in this post.

Main features of a voice recorder

Digital audio recorders are capable of capturing and recording sounds with greater precision, fidelity and quality.

This is due to a series of features that give these devices unique characteristics, such as high-fidelity audio capture.

High-fidelity sound devices use the minimalist concept, in which it is believed that the fewer stages there are between the sound captured, recorded, reproduced and amplified, the less interference it will have in relation to the original.

Furthermore, what you need to know is that audio fidelity largely depends on sample rate, bit depth, and whether the voice recorder records in mono or stereo.

– Recording audio: common problems and how to avoid them

Sampling rate

The sampling rate is the number of times per second that audio is recorded.

The higher the sampling rate, the more measurements of the signal will be taken in the same period of time, therefore, the less loss there will be in the digital representation of the sound.

Most digital voice recorders record at a rate of 44.1 kHz or 48 kHz. For example, 44.1 kHz is the standard sample rate for:

• Audio CDs
• Record podcasts
• Base for professional recordings
• Lots of entry-level audio interfaces

48 kHz is standard for:

• Audio linked to video 
• Many Bluetooth devices 
• Professional audio projects 
• Uploading files for music streaming 

As we mentioned, the higher the sampling rate, the more detail is captured, but it is very difficult to notice the difference between 41 and 48 kHz. 

The most powerful recorders can record at 96 kHz, however, humans cannot process sample rates higher than 50 kHz in any meaningful way, which makes 96 kHz overkill in most situations.

Bit depth

Bit depth is a measure of the bits of information in each sample. 

The higher the number of bits, the higher the audio quality.

For example, audio recorded on a CD has a depth of 16-bits per sample, which is the same as most voice recorders.

Smartphones usually record audio at 8 bits per sample, while a higher fidelity voice recorder has 24-bit depth.

Mono or Stereo

Portable digital recorders record in mono or stereo.

Mono recordings are made on one track, typically with one microphone. This means that when you listen to the track with headphones, you hear the same sound on both sides.

Devices that record in stereo have two microphones. 

The difference between the two types of engraving is depth.

Stereo sound more closely resembles reality because it is how our ears are designed to hear, similar to how two eyes reach a depth that just one cannot.

For example, if your teacher walks around the classroom during the explanation, with a stereo voice recorder you can identify where he is in the room. With a mono recorder you would only be able to hear the fluctuations in the volume of the teacher’s voice as he moved away from and closer to the device.

– How to Write a Great Audio Script for Online Courses

Why invest in a voice recorder

The answer to this question depends on what you intend to record and how often you perform this activity.

For example, if you only need a voice recorder for less formal recordings, such as school work or a hobby, a smartphone is perfectly capable of meeting your needs.

But if you need to record audio periodically for professional purposes, the recommendation is to use the best audio quality and additional features offered by a digital voice recorder.

Another advantage of audio recorders is that they usually come with built-in microphones. So, depending on the style of your video, just the recorder on top of the camera may be enough, eliminating the cost of purchasing a microphone.

By the way, to make the difference clear, a microphone is a device that captures sound, while a voice recorder saves that sound for playback or editing. They are often used together in a variety of audio production scenarios.

There are several voice recorder models on the market, and choosing between them requires good research.

Check out the devices, separated by use categories, that are among the favorites of 2025.

Voice recorder for students

Students generally don’t have a lot of money to spend, so if the goal is just to record some classes and use them for academic work, there’s no need to choose a top-of-the-line voice recorder.

To serve this audience, the recorder only needs to capture the speaker’s voice without overloading the audio with ambient noise, such as students whispering, pages being flipped, etc.

Based on a price range up to $100, available features, and online popularity, the following voice recorder model received the most votes: 

Sony ICD-PX470

Popular, affordable and simple enough for anyone to use, the device has two microphones with a decent stereo sound.

Sony ICD-PX470 It is extremely easy to use. Just turn it on and press record and, when finished, press play to play back what was captured. 

The menu is not overloaded with superfluous features that you will never use. 

There are some pre-recording options and some post-audio options, and that’s it. A student does not need to study a manual to use the recorder.

Its main features are:

• 4GB internal memory
• USB port
• Noise cancellation
• Voice activated recording
• Supports micro-SDHC memory cards 
• It has a microphone input and a headphone output.

The battery is powered by AAA alkaline batteries, providing up to 55 hours of recording time.

Its storage, battery, filters, and recording options make it a good choice for any student looking for a simple but effective voice recorder.

– See which are the best screen recorders

Voice recorder for business professionals

Many business owners use voice recorders often enough to justify investing in a model with high-fidelity audio and a more extensive list of features.

Executives often use the device to record conferences, trainings, meetings, lectures and more.

When you regularly record hours of content, it means you’ll have to listen to hours of it later.

Therefore, the audio quality needs to be really good, otherwise it will soon be irritating your ears.

With this in mind, and based on price and features, the TASCAM DR-05X is the choice of many business professionals.

– 5 Ways to Improve Your Sales Training

Tascam DR-05X 

The Tascam DR-05X is one of the most popular portable audio recorders on the market, suitable for recording voice, music and sound effects.

Its main advantage is its ease of use and handling. Furthermore, records high-end audio beautifully and at a fraction of the cost of other digital recorders.

This portable recorder comes with two omnidirectional stereo condenser microphones, which provide wide stereo depth.

That’s great for meetings and interviews as it provides audible separation between voices.

It is powered via USB or two AA batteries that last approximately 17.5 hours.

Its main features are:

• Audio recording in MP3 and WAV formats
• USB connection and microphone input
• Support for micro-SD, micro-SDHC and microSDXC memory cards

The microphones record in CD-quality 16 or 24-bit linear PCM audio with sampling up to 96kHz. You can adjust playback in WAV, BWF and MP3 file formats.

It is also one of the most popular models in online stores like Amazon.

Voice recorder for creative professionals

The biggest difference between all these recorders is their purpose. As a creative professional, you want to capture audio head on.

An audience will hear what you are recording, which means you’ll need a voice recorder equipped with the best.

The best portable recorders for creative professionals, based on popularity and available features, are the Zoom H8 and Tascam Portacapture X8.

Both devices allow you to connect external microphones and additional instruments to record live music, for example.

You can also mix tracks, connect devices to video cameras, and sync audio for filming.

These recorders require more technical knowledge to use, but the audio quality matches that of professional equipment that you find in recording studios.

– How to Record and Release a Videocast

Zoom H8

Although both devices are highly rated, the Zoom H8 is, for most, the best digital voice recorder for creative professionals.

Equipped with high-fidelity microphones, the recorder is exceptionally versatile. 

One of its advantages, for example, is the possibility of changing microphones to match your recording situation.

Furthermore, it has pre-recording, automatic recording and backup recording modes.

Among its main characteristics, the following stand out:

• Podcast/Music/Field recording modes
• 4 XLR microphone inputs with pads and +48 V
• 2 XLR-1/4″ Mic/Line/Hi-Z inputs
• Intuitive color touchscreen
• 3.5mm line and headphone outputs
• Onboard compressor and low cut filter
• Powered by batteries, AC or USB
• Supports SDXC cards up to 512 GB

Compared to previous versions, the Zoom H8 is lighter and easier to handle, while maintaining its robust construction that makes it durable and resistant.

For audience-focused professionals, such as musicians, sound engineers, online course instructors, podcasters and many others, the Zoom H8 is the ideal choice.

– How to set up an online course

Best voice recording apps

If you are unable to purchase a voice recorder at the moment, know that there are several recording applications available on the internet.

These apps use the microphone built into your cell phone to capture interviews, lectures, meetings and other types of audio you want to record.

– 12 apps to record quality video

Technically speaking, the best smartphones can record audio at a sampling rate of 44.1 kHz, which puts them on par with CD quality.

The microphone setup, which usually consists of one or two small microphones, isn’t ideal for recording in stereo, but if you’re just interested in recording a voice, that’s not a huge concern.

One downside is that because smartphones are designed specifically to record voices, many have exceptionally sensitive microphones that pick up your breathing and various other noises.

However, smartphones usually come with dual microphone noise canceling systems and noise-cutting filters.

It’s worth testing an app on your cell phone before purchasing a digital voice recorder.

Among the many options available, we have listed 3 apps that are most popular and have free versions.

Otter.ai (Android / iOS / Web)

It does real-time automatic transcription, ideal for interviews, meetings and classes.

• Automatic transcription 
• Multiple speaker recognition
• Free with monthly minutes limit

Easy Voice Recorder (Android / iOS)

Very simple to use, records with quality and allows you to save to Google Drive or Dropbox.

• Great for daily use
• Record even when the screen is locked
• Functional free version

Anchor by Spotify (iOS / Android / Web)

Ideal for podcasts and longer recordings, Anchor record, edit and publish podcasts directly from the app.

Now called Spotify for Podcasters, is excellent for beginners.

• Records with quality and allows you to publish directly
• Editing and monetization tools
• 100% free

– 10 Excellent Strategies for Marketing Your Podcast 

Voice recorder for online courses

To record your online course, depending on the result you want to achieve, any of the voice recorder options presented are valid.

If you’re in doubt, start by testing an app on your smartphone. 

If the audio is not to your liking, try the simplest recorder option and so on, until you reach the level you consider ideal.

Remember that the important thing is to present well-designed content that answers questions and meets the needs of your target audience.

There are several tools you can use to create quality and engaging online courses, such as videos, presentations, audio, and more.

– How to Create Multimedia Content for ELearning

Material ready, the next step is host it on a complete elearning platform (LMS) as Coursify.me.

– Whats is a Learning Management System

Attending companies and professionals in more than 60 countries, Coursify.me is the ideal solution for those who want to create, sell and publish courses on the Internet.

Visit our website, test the platform and see how easy it is to profit by doing what you like.

The post Voice recorder: discover the best models for your business appeared first on Blog Coursify.me.

A resource widely used to create tutorial videos, presentations and training, in this post we will explore the 6 best free screen recorders for PC.

Why use videos in e-Learning courses

Videos are quickly becoming the most used format for transmitting information online.

According to the latest online video consumption statistics, 91.8% of internet users in the world watch digital videos every week. 

This refers to a variety of video types — from music and tutorials to gaming and influencer videos. See the table below:

Note that more than a quarter (25.5%) of global consumers watch educational videos online every week. They are followed by tutorials or how-to videos, at 25%.

What justifies all this hype? Well, the video is the pinnacle of “show don’t tell”. A combination of audio and visual elements that work together in a magical way to engage people, with different tastes, and interest them in new topics.

For distance learning, videos function as a way for people to absorb information through various stimuli, including visual, auditory, written and kinesthetic.

Some prefer a combination of visual and auditory instruction, others learn best when they read, and then there are those who like to be more active in the learning process.

Now, the best thing about video is that it encompasses elements of all of these learning styles into a single tool. This explains why a screen recorder is one of the coolest features of elearning teaching.

And you can bet, the public is expecting more than monologues and handouts in online courses. They are looking for highly engaging content.

Meeting these expectations may seem difficult, but it is also a great opportunity to insert movement into your online classes, making your course more interesting.

–  Learn how to record videos at home

What are the best screen recorder options for PC 

There are several options for free screen recorders for PC on the internet.

The most basic software simply captures what’s on the screen and saves it in AVI format, but more advanced tools also enable editing, picture-in-picture, live streaming and optimization.

However, you need to be careful, many free recorders add watermarks to the screen and allow you to record a set number of videos before they start demanding payment.

Therefore, it is important to research the options and choose the right software before you start recording.

To help you select the best screen recorder, we analyzed six of the most used free software today.

1. OBS Studio

OBS Studio is an excellent screen recorder to capture or live stream of what happens on your computer.

Compatible with Windows, macOS and Linux operating systems, among its main characteristics, we can mention:

• HD streaming and recording  (720p, 1080p), 4K, and higher frame rates (120 FPS, depending on hardware);
• There are no restrictions on the length of the video;
• Filters for video sources;
• Real-time video/audio capture and mixing;
• Intuitive audio mixer with filters per source.

For gamers, OBS Studio is one of the best options, offering a wide range of advanced features.

Open source screen recorder, supports both streaming and recording in high definition, with no limitations on the number or length of your creations.

– Advantages of live streaming your classes

You can live stream to Twitch, YouTube, Facebook Live, among others, save your scene settings to reuse them in future broadcasts, or encode your images in FLV format and save them locally.

OBS Studio is capable of capturing videos in full screen mode, with customizable hotkeys to control recording.

The software can also make full use of multi-core CPUs to improve performance and can record at 60FPS (or even higher).

It may take a while to get it set up exactly how you want, but OBS Studio is by far one of the best and most powerful screen recorders for gamers and online video creators.

Download OBS Studio

2. FlashBack Express

With multiple features, FlashBack Express is ideal for creating seminars, demonstrations or training materials, allowing you to add text, sound, comments and a wide variety of functions with high quality.

– How to Encourage Your Employees to Complete Online Training

Main features:

• Well-designed interface;
• Built-in video editor;
• Allows you to take notes during recording quickly and easily;
• Allows you to start and stop recording at set times or when applications are run and closed;
• Simultaneous screen and audio capture through microphone, speakers or other sources.

Despite being a free version of a paid program, FlashBack Express does not place watermarks or impose time limits, in addition to coming equipped with features and tools that compete with many premium programs.

Its interface is less intimidating than OBS Studio, so if you’ve never used a screen recorder before, this is an excellent choice.

The software allows you to record the entire screen, a window, a selected area or a webcam.

Once finished, the recording will appear in a simple editor, where you can cut and edit as you prefer and then export the footage to YouTube, an FTP server, or your computer.

In addition to these features, the recorder can automatically darken entered passwords that appear on the screen, replace your wallpaper with a plain one, hide desktop icons, and highlight the mouse pointer so that the viewer can follow it more easily.

There is no length limit on your recordings unless you decide to set one yourself, which can be useful if there’s a chance you’ll accidentally leave the recorder on.

It is also possible to split long recordings into chunks, perfect for when files are very large and heavy, as can be the case with online classes.

A latest version, v7.2, was released on February 27, 2025, and introduced several significant improvements, such as:​

• Generation of subtitles in multiple languages.
• Interface adjustments during recording: The recorder control bar can be repositioned and resized while recording, allowing the notes panel to appear outside the recording area if space is available.
• Improved webcam window resizing: The webcam window can be repositioned and resized during recording, offering greater flexibility to the user. ​

This free screen recorder for Windows PC lets you save videos to AVI, MP4, WMV.

Download Flashback Express

3. Apowersoft

Free, web-based screen recorder for PC and Mac, it’s perfect for recording a presentation, demonstration or tutorial.

Among its advantages, we highlight:

• No time limits for recordings and watermarks;
• Possible export to MP4, WMV, AVI, ASF, FLV, MPEG, VOB and GIF;
• Allows audio and video capture simultaneously;
• Allows recording multiple webcam videos side-by-side using chat services such as Skype, GoToMeeting and others;
• You can add lines, texts, information, highlights and more easily and quickly;
• Allows you to add colors, shapes, notes, icons and arrows while recording.

The first time you use this screen recorder, the program will ask you to download a small application.

After installation, you will receive a control bar with more options than you find in most software of this type.

The program allows capturing images from the desktop or a webcam, and recording audio from your PC, microphone, both, or neither.

You can record the entire screen, select an area manually, or choose one of the preset resolutions, which is ideal if you’re recording a video for YouTube, for example, and don’t want to use a separate editor to resize it later.

– How to get more views for your classes on Youtube

Apowersoft also offers customizable keyboard shortcuts for greater speed and convenience.

You can choose whether or not to include the cursor in the recording and even add annotations during the capture.

Once the material is ready, the user can save the recording as a video or GIF file, upload it directly to YouTube, Vimeo, Google Drive or Dropbox.

– Why use Vimeo to record quality videos

If you wish to edit the video you will have to download an additional component, Apowersoft Video Editor, which allows you to make simple adjustments before exporting.

Download Apowersoft

4. CamStudio

CamStudio is a PC screen recorder that allows you to create videos in AVI and MP4 format.

Main advantages:

• Screen viewing options give the user flexibility and control;
• Produces videos in lightweight and popular formats;
• Option to use custom cursors;
• Allows you to record audio.

The program allows you to record the entire screen or just a section of it, in addition to reducing or increasing the quality depending on the type of material you want to create.

You can also record audio exclusively from the selected window, eliminating distracting system sounds.

Without its own editing feature, if necessary, the video generated in AVI format can be edited later using other programs.

At the end of recording, CamStudio starts an automatic compaction process, which makes it easier if you have little space to store or want greater speed in publishing, sending or sharing the video.

Download CamStudio

5. SRecorder

Convenient and secure Windows software which allows you to capture video in high quality, with or without sound.

Recorder features:

• No time restriction;
• Lightweight and easy-to-use program;
• Intuitive interface;
• Allows simultaneous screen and audio recording;
• Allows you to share the created video on social networks;
• High quality audio capture.

The program operates from a single window, displaying the main functions in button form for ease of use.

Perfect for creating presentations and tutorials, with SRecorder you can narrate the explanation while demonstrating on the screen what is to be done.

The SRecorder interface is very intuitive. There are no advanced options or hidden menus.

It allows you to record the entire screen or just a selected area and, when finished, the file can be saved in MP4.

As it is light and does not consume many computer resources, it is recommended for those who do not have a lot of space or memory on their machine.

Download SRecorder

6. ShareX

ShareX is one of the most versatile and complete free screen recorders available for Windows. 

It not only allows you to record the screen but also offers a robust set of tools for image capture, editing and sharing. 

Open-source software, it is constantly updated and improved by the community, making it a reliable choice for both casual and professional users.

Among its main features we highlight:

• Allows you to record the entire screen, a specific window or a customized area;
• Supports audio and webcam recording simultaneously;
• Enables the capture of animated GIFs, making it ideal for creating small tutorials or quick demonstrations without requiring further editing;
• It has an advanced screenshot feature that offers multiple options such as auto-scroll to capture entire pages, specific region capture, and even automatic window detection;
• It has a built-in editor, allowing you to annotate, blur or highlight parts of the image immediately after capture, without needing an external program.

A big advantage of ShareX is its integration with online services. It allows you to automatically upload your recordings or screenshots to platforms like Google Drive, Dropbox, Twitter, YouTube and many others.

Another positive point of this screen recorder is that it does not add watermarks or limit recording time, something common in many free software. 

Furthermore, it offers several export options, allowing save videos in different formats and configure quality and frame rate as needed.

As it is a lightweight and highly customizable program, ShareX is an excellent choice for those looking for a free, efficient and full-featured tool for recording videos and capturing images. 

Download ShareX

Record videos and improve your online courses

These are some free screen recorder options that can help you record or stream professional-quality video from your computer.

Ideal tool for recording more dynamic and interactive classes for your online course, choose the program that best suits your needs.

Elearning platform (LMS), the Coursify.me has all the necessary features for our customers to integrate and import content from sites like Vimeo, YouTube and Dropbox.

– Whats is a Learning Management System

Instructors can embed videos hosted in any of these platforms in their Coursify.me page, creating even better and more complete online courses.

Visit our website and enjoy all our features to create and sell quality online courses.

The post Screen Recorder: Best 6 Free Softwares to Record Videos from PC appeared first on Blog Coursify.me.

Even with many video-focused software on the market, the “little push” of artificial intelligence certainly makes things easier, and that’s what we’re going to talk about in this article.

Why use AI to create your online course?

The controversy surrounding the use of Artificial Intelligence continues to grow, as does the number of tools that use this technology

Although there are certainly aspects that call for more severe restrictions and monitoring, it is undeniable that it has proven to be quite useful for content creators.

Great for optimizing workflows, automating repetitive tasks and even generating ideas, the use of artificial intelligence speeds up processes, enhancing productivity in less time, which equals money savings for professionals and companies.  

For these and other reasons, research reveals that around 19% of companies already use AI tools to generate content, a number that reaches 75% when we talk about marketing.

There are many advantages that the use of AI brings to business, such as the benefits we list below.

Time saving

An AI tool won’t write a perfect blog post for you, but it will definitely speed up research time, gathering information and even briefing ideas for new topics. 

All these content creation processes take considerable time, which AI helps you save.

– 5 Tips for Writing SEO-Optimized Blog Posts

Greater productivity

With basic tasks, such as brainstorming, research, script writing, video editing and writing CTAs, carried out by the machine, there is more time for you to dedicate yourself to the creative part and improving your content, which increases your efficiency and productivity. 

With simple tasks resolved quickly, you can increase your scalability, since you can produce more in less time.

Cost reduction

Time is money and using AI saves hours of work, that is, costs are already starting to fall.

Use AI for video creation, write emails, make social media posts, optimize your website, think of ideas for articles and so many other tasks that would demand more labor or more of your time, which equals more money. 

– Tips for getting started with AI in content marketing

AI for Video Creation: 9 tools you must meet 

At the moment, video is the type of media with the greatest engagement power. 

For online courses, video classes not only facilitate teaching and learning, but also help the student create a greater connection with the teacher.

Using AI for video creation makes this task much easier, especially the editing part, which is why we have listed 9 tools that have been standing out in the online world. Check it out! 

1. Adobe Premiere Pro with Adobe Sensei

Adobe Sensei is the Adobe artificial intelligence which came to improve the already famous Adobe Premiere Pro, one of the most complete video editing tools on the market. 

This partnership between software and AI for video creation is capable of simplifying complex tasks, making life easier for beginner creators and increasing the productivity of experienced ones. 

Quite complete, it offers features that automate tasks such as color adjustment, audio synchronization and image stabilization.

Another valuable resource is the Auto Reframe, which automatically resizes videos to different formats (such as 16:9 or 9:16) without losing the main focus of the scene. 

This is ideal for creators who need to adapt content for platforms like YouTube, Instagram and TikTok, making creating shorts videos much easier for promoting online courses, for example.

Want to know a little more about how this AI works? Take a look at the video below:

Strengths:

• Automation of simple tasks
• Auto reframe
• Easy shorts videos creation

– How to sell online courses on YouTube

2. Submagic

Submagic is an all-in-one Ai video editor that transforms the long form videos in the engaging short form clips within seconds and in a few clicks only.

Designed specifically for the short form content creators, it is an AI caption generator to create the dynamic captions in 100 languages with 99% accuracy and full caption style customization.

Some of the powerful features of Submagic include creation of magic clips, Ai video translator that helps you translate your captions in different global languages.

You can also add images and GIFs to your videos depending on your needs. So if you are a course creator, you can create different short form videos and add images and GIFs to your videos to make them more engaging.

With the B-roll generator, you can generate the b-rolls footage within seconds. AI transitions allow you to add transitions to your videos to make them more engaging and boost the video engagement by over 50%.

Submagic also offers collaboration tools that are available on the paid plans for the teams to share the projects and templates.

Overall, the software delivers a fast, beginner-friendly workflow for turning talking-head footage into scroll-stopping shorts —ideal for creators, coaches, marketers, and agencies.

Strengths:

• Create dynamic captions in 100 languages
• Turn long form videos into short form clips
• AI video translator to translate the captions in global languages

3. Pictory

Pictory is an artificial intelligence tool designed to facilitate video creation and editing, being especially useful for content creators, educators and marketers. 

The platform uses AI to transform texts, blogs, scripts and other written content into short videos.

Just enter text and AI automatically selects images, video clips, and music that complement the content. 

This feature is ideal for creators who want to turn blog posts into videos for platforms like YouTube and other social networks, for example.

Pictory also makes life easier for everyone by automatically adding subtitles to videos, ensuring accessibility on platforms where audio is not always heard, such as Instagram or LinkedIn.

Another interesting feature of the tool is the ability to identify the most important parts of a long video and create visual summaries for sharing on social networks or as complementary materials.

Strengths:

• Converting texts to videos
• Automatic addition of subtitles
• Creating visual summaries

– 6 ways to become an internet content creator

4. Runway ML

Runway ML is an open source tool that uses AI to simplify complex video editing tasks.

Designed for content creators, artists, and professionals in the audiovisual industry, it offers a range of features aimed at editing, image creation and creative projects based on AI.

The tool allows performing advanced edits like real-time background removal, replacing objects and applying special effects without the need for traditional tools such as chroma key. 

Using styling algorithms, Runway ML can transform images and videos, applying artistic effects or changing tone and appearance to suit different purposes.

The platform also automates time-consuming tasks, such as rotoscoping, segmentation, and layer editing.

Despite its various features aimed at audiovisual production, it serves online course creators well, as it has an intuitive interface and performs simpler functions such as creating videos from text or images.

Strengths:

• Possibility of customization
• Real-time background removal
• Artistic effects

5. Colossyan

Colossyan is a video creation AI specialized in generating videos from text. 

The tool uses text-to-speech and deep learning technology to animate a library of AI avatars, allowing you to create engaging videos with an on-screen presenter.

With realistic avatars (which is especially useful for those who don’t like to appear), Colossyan makes it possible for users to turn written scripts into high-quality videos quickly and efficiently. 

Among its main features are the possibility of choosing between different avatars that present the content in a natural way, support for multiple languages ​​and the ability to add interactivity to videos, such as quizzes and training scenarios.

These features make the platform versatile for various applications, including corporate training, online courses and internal communications.

For a more detailed analysis of Colossyan, watch the following video:

Strengths:

• Realistic avatars
• Support over 70 languages
• Allows you to add interactive elements to videos

– How to create multimedia content for online courses

6. Descript

This AI for video creation combines audio and video editing with AI-based transcriptions. 

Descript allows you to edit videos as if they were texts, cutting or rearranging sections just by manipulating the transcription.

As for audio, it is capable of easily removing background noise, improving speech clarity, and adding studio-quality effects like compression and equalization.

Another powerful feature is the overdubbing generation, which recreates the narrator’s voice to adjust or add sentences without the need for re-recording, which is especially useful for quick corrections or last-minute adjustments.

With robust AI capabilities, the tool can remove filler words and segments of silence with a single click. 

Its intuitive interface simplifies media editing tasks, allowing users to effortlessly transform raw media into quality content.

Icing on the cake, Descript facilitates teamwork by enabling real-time collaboration across projects, meaning multiple editors can work on the same video at the same time.

Strengths:

• Just touch the text to edit the video
• Audio edits made easy
• Enables collaborative work

7. InVideo AI

InVideo AI is an AI for video creation that has a rich library of customizable templates, editing tools, and social media-specific features.

Made to speed up your work, simply insert a description or script that the platform automatically generates a complete video, including script, media, narration and subtitles.

The tool allows users to edit videos using simple text commands, such as changing the background music, modifying the narration or adjusting subtitles.

In addition to customizable templates, it also offers access to a vast collection of images and video clips, making it easy to create varied content adapted to different platforms.

By using artificial intelligence to generate narrations in different languages ​​and accents, it provides a more natural and immersive listening experience.

InVideo AI integrates seamlessly with popular social media platforms, allowing you to schedule and publish your videos directly from the platform.

Beyond basic video creation for social media, the tool brings features like smart resizing for different formats, stock media integration, custom branding options, and team collaboration tools for more complex projects.

Strengths:

• Customizable Templates
• Narrations in different languages
• Advanced features for social media

– 10 ideas for creating content for social media

8. Deepbrain AI

DeepBrain AI is capable of creating videos from text in a few minutes.

The platform has a diverse library of avatars, making it perfect for creating quick explanatory videos, social media content or educational materials. 

With ready-made and customizable avatar templates covering a range of ages, ethnicities and roles, it also supports multiple languages ​​with natural-sounding voices, which is great for creating personalized content for training and online courses, for example.

Its integration with ChatGPT improves the creation process, allowing the generation of scripts, brainstorming ideas, checking grammar and even translating texts directly on the platform. 

Additionally, DeepBrain AI offers services such as virtual guides for customer service in multiple languages.

For a hands-on demonstration of how to create your own video avatar with DeepBrain AI, check out the following video:

Strengths:

• Ready-made and customizable avatars
• Fast video generation
• Integration with ChatGPT 

– How to use Chat GPT to create quality content

9. Sora

Sora is an innovative tool developed by OpenAI which allows the creation of realistic videos from existing textual commands, images or videos.

Unlike tools that focus on the use of avatars, Sora stands out in creating detailed environments and character actions, making it an excellent AI for creating more elaborate video concepts, illustrating stories, or adding unique visuals to your content.

The platform can handle multiple text prompt formats, allowing you to provide specific details about camera angles, character movement, and even the overall style of the video (realistic, cartoon-style, etc).

The tool also includes features such as “Remix”, which allows you to edit videos by adding new elements via text commands; and “Storyboard”, to organize and edit video sequences on a personalized timeline.

It is important to note that to promote responsible use, videos generated by Sora have visible watermarks and metadata that indicate their creation by AI. 

For a more detailed analysis about Sora, you can watch the following video:

Strengths:

• Ultra realistic videos
• Generates characters in actions that align with the narrative
• Accepts multiple prompt formats

– 9 Tips for Recording Professional-Looking Videos

Use AI for video creation and improve your online courses

All AI for video creation tools listed above make video production easier, more efficient and creative, catering to both experienced professionals and beginners. 

The ideal choice depends on the specific needs of each business, such as rapid creation, advanced customization or quality improvement.

Despite the various options already available, we know that this is just the beginning and new solutions and even better versions will arrive faster and faster.

Path of no return, make AI your ally to optimize your online courses, achieving more incredible and engaging results in less time.

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving companies and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

To find out more, visit our website, test the platform and understand why we are the best option for your business.

The post AI for Video Creation: Best tools for creating online courses appeared first on Blog Coursify.me.

Platform with high engagement power, learn how to get more views for your videos and increase your online sales.

14 Strategies to get more views on YouTube 

The second most accessed platform in the world, second only to Google, YouTube is a channel widely used to entertain and educate the public, being a great income generator for many businesses.

Several successful professionals work exclusively through the platform, posting videos of physical activities to do at home, recipe preparation, digital marketing, and much more.

– How to use YouTube to promote your business

Currently, YouTube receives more than 10 billion monthly visits, which explains why it is so attractive to anyone looking to gain an audience on the internet.

However, getting views on YouTube, among so many thousands of videos and people covering the same topic, is not the fastest task, especially if you want to achieve this without investing in paid advertising.

Like any marketing strategy focused on organic traffic, it takes time and effort to pay off. But if you do it correctly and consistently, results will come.

Want to know how to get more views on YouTube? See the 14 best strategies we’ve gathered below.

1. Define keywords and craft optimized descriptions

Just like Google, YouTube has its own algorithms used to show users the best and most relevant videos, so here SEO is also important.

Start with keyword research to define the most relevant ones for the video you want to promote.

Use the words defined in the video title and description to optimize your content and let search engines and users know exactly what you are talking about.

This helps increase your YouTube views and hence your click-through rate.

Try to stand out and stay generic; you should capture interest while still trying to rank for short-tail keywords. 

– A Practical Guide to SEO and Copywriting

2. Use tags

YouTube video tags help to further distinguish your content, both for the audience and for the platform’s algorithm. 

These tags, along with your description and title, should reflect the essence of your video’s subject matter. Think of short-tail SEO again.

3. Optimize your thumbnail image 

Your video thumbnail can do wonders to increase your views on YouTube, whether on the organic results page, suggested videos section, or appearing on social media.

Even though it’s a thumbnail, use high quality images, preferably close-ups of your face or another image that is relevant to your brand or video.  

4. Provide quality content

Your video content must add value to the viewer; whether teaching them to do or understand something, or simply keeping them engaged and entertained. 

If you sell online courses, create a video that shows why you are an authority on the subject. Teach a free class, educate your audience as you build your reputation while getting more views on YouTube. 

When people find your content valuable, they come back for more.

– 5 Ways to Sell Online Courses Using Videos

5. Take a ride on viral trends 

Running out of ideas to create a new video? Want to do something with an entertainment focus to shake your channel? See what’s going viral out there and adapt it to your content.

This isn’t always easy to do, but if you find a creative way to link your content to current trends, you can increase your YouTube views significantly. 

6. Bring in guests 

Guest YouTubers and industry influencers who already have their own audience can do wonders to increase your views. 

Similar to influencer marketing, the guest, in addition to making your content richer and more differentiated, helps to promote your video, which is often a foolproof strategy to gain new subscribers.

Return the “favor” by providing a link to a video or channel of your guest in the description of your video.

7. Take advantage of the “suggested videos” section

Here comes the famous phrase, “nothing is created, everything is copied”. Of course, we’re not talking about plagiarism, it can even bring your channel down, but an incredible source of inspiration to increase your views on YouTube comes from the “Suggested Videos” section that appears in the sidebar and in a grid after a video is completed. 

The content displayed at the end of a watched video is similar to the content that was just viewed.

By optimizing your video to be relevant to other popular videos, you increase your chances of having your content suggested when someone else watches it.  

Look at the videos that YouTube suggests that are in the same niche as yours, create similar content, use similar keywords and descriptions, and you have material with a high chance of success. 

–  Learn how to record videos at home

8. Use cards

Friend of content creators, YouTube provides some resources to help you promote your videos on the platform. 

One of them are the so-called “cards”, which are those types of banners that appear during your video.

In fact, these cards work like CTAs and you can use them for a variety of purposes, such as: 

• Promoting other video content
• Get more subscribers to your channel
• Send traffic to your website
• Encouraging users to participate in a poll

A tip is to use these cards to encourage users to visit less watched videos on your channel. 

To find out where in the video to put this feature, you can use another very useful YouTube tool, the behavioral analysis of your visitors, which is on your channel’s Video Analytics page.

With the data provided, you can see at what point users stop watching your video, which gives you the chance to implement the card in advance to ensure it is seen by more viewers.

9. Create end screens

Surely you’ve seen, at the end of a video you’ve watched on YouTube, those several smaller screens that start to “pop” on top of the video.

This is the “final card” of producers to increase their views on youtube, showing various other content that may interest the viewer.

While it looks like a professional editor, adding these screens to your video is pretty easy.

Access the Video Manager, click on the video you want to edit, go to the “details” option and click on End Screen. From there, you can add any additional features you want.

This is your chance to create your own “suggested videos”, before youtube comes in with others that drive people away from your channel.

10. Create playlists

In case you didn’t already know this, you can create your own playlists, organizing your videos so viewers can watch them back-to-back. 

The beauty of this feature is that the user only needs to click on one video. At the end of this one, all the others you put on your list are played automatically, until the person decides to stop.

Excellent strategy to increase your views on YouTube, you can embed playlists, post them on your channel and encourage your users to share.

The tip is: assemble your playlist in a relevant order and have a coherent and user-friendly flow. 

11. Collaborate with your community 

The internet is a collaborative environment, so if you want people watching and interacting with your videos, do the same with theirs. 

Comment on other videos, offer feedback, leave useful information, in short, try to add as much as possible so that people realize your value and reciprocate by viewing your videos as well. 

12. Share your content

Another thing you can do to increase your views on YouTube is to share your content on different pages. But attention, we are not telling you to leave your link in other people’s posts, that old spam tactic that only makes people dislike you.

There are a wide variety of places where you can share your content, such as your own social networks and platforms like Reddit or Quora, where people naturally seek out information and educational content. 

By driving traffic from your profiles on other channels to YouTube, you please the algorithms as the sessions started on your video show that it is bringing users to the platform.

This improves your organic ranking and increases your appearances in the views suggestion sections.

– How to use social media to sell courses 

13. Incorporate subscription plugins into your blog

Have a blog? Take the opportunity to make your content richer while generating more traffic to your youtube channel.

Embedding your video in an article, for example, will already help you gain more views, but providing a subscribe button for your channel is extremely valuable in the long run. 

More than half of a video’s views come from those who are already subscribed to your channel, so increasing your subscribers will give you a nice boost in views on youtube.

To install the subscription plugin, follow these YouTube instructions and use it on your blog pages with your embedded video.

– How to use your blog as a marketing tool

14. Promote offers in links embedded in your video description

Offering discounts and freebies is an old and always effective tactic, since everyone loves to win something.

A good digital marketing strategy involves having several channels of communication with your audience, because in addition to increasing your means of dissemination and relationship, one helps to promote the other.

Posting about a promotion or giveaway on social media and telling your followers that the link to participate is in your video description will direct users to the video’s page, resulting in an increase in views.

The Secret to Getting More Views on YouTube: Patience and Consistency

Getting lots of YouTube views takes time. The platform has its own checks to ensure that quality content reaches users.

Focus on building an active subscriber base, and they will be the biggest part of your views.

Elearning platform (LMS), Coursify.me has all the necessary features for you to integrate and import content from sites like Vimeo and YouTube.

– Whats is a Learning Management System (LMS)

Instructors can embed their videos hosted on any of these channels on their page on Coursify.me, making their classes even better and more complete.

To know more, visit our website, test it out and enjoy all the features of our platform to create and sell quality online courses. If you need any help, let us know!

The post How to get more views on YouTube for free appeared first on Blog Coursify.me.

The options are numerous and to help you select which ones are the best, we have made a list of the top 12 of the year.

Why record videos for your business?

A few years ago, video consumption entered a continuous growth curve. In 2019, users spent an average of six hours and 48 minutes a week watching videos online – a 59% increase from just three years ago (Limelight, 2019).

In 2020, 96% of consumers increased their consumption of online videos and 9 out of 10 viewers said they wanted to see more videos from brands and companies. In fact, starting in 2022, the average person is predicted to spend 100 minutes a day watching videos on the internet.

– 5 ways to sell online courses using videos

The easy access brought by the use of mobile devices and the amount of material available online, considering that more and more companies and professionals produce content in this media format to interact with the public, justifies this accelerated growth.

Just to give you an idea, a survey by Statista shows that by 2021, 3.8 billion people were using a smartphone.

According to Strategy Analytics CEO Neil Mawston, by 2030 around 5 billion people will use smartphones worldwide.

Do you understand why recording videos is essential for your business?

Now, if you’ve never done this before, don’t despair, we’ve put together a list of 12 video recording apps to help you make this task easier.

12 quality video recording apps

The numerous video recording apps that exist in the market differ mainly by the functionalities they offer.

We’ve made a selection of 12 apps that are among the most used (and approved) today to produce professional-quality content, without you needing to be an expert on the subject. Check out!

1. Adobe Premiere Rush

One of the favorites among those who work with video creation and editing Premiere Rush is a robust and very complete tool.

This program aims at agility, and for that it has a very intuitive interface. Getting started is very simple, like any other application, select the file you want to work with from your computer, Dropbox, etc. 

The app’s professional camera allows you to make high quality videos and immediate editing. Add music and titles, apply effects, organize videos, audios, graphics and photos by drag and drop. Its tools also allow you to cut videos, use speed controls to adjust time, adjust audio, enhance colors with presets and customization.

Additionally, the app includes a powerful photo editor that allows you to apply filters, crop, adjust brightness and contrast, and add text to your images.

• Available for Android, iOS, Mac and Windows
• Free with option of paid plans 

2. Apowersoft

One of the most popular video recording apps, Apowersoft is a great solution for recording games and making tutorials. 

– Recording tutorial videos: tips to get the best result

Easy to operate, just shake the screen to start and shake again to stop recording. It supports screen recording with internal sound and audio via phone speaker.

The app allows you to display your phone’s screen on your PC; It allows you to share the recorded video clips through other apps and comes with the “Privacy Protection” function, to prevent private information from leaking while recording.

• Available for Android 
• Free with option of paid plans 

3. Movavi Screen Recorder

Movavi Screen Recorder can capture video from screen and webcam and capture multiple video and audio streams simultaneously. It also has a recording scheduler, so that you never miss an important event to capture.

To create video instructions and broadcast with a desktop demonstration, it is convenient to use the indicator of keystrokes, cursor, and the function of drawing on top of the picture. After recording, you can open the video in the built-in editor to cut out unnecessary parts.

The resulting video can be converted to any format and saved in Full HD or 4K quality. You can also upload your recording to YouTube and Google Drive directly from this screen recorder for Mac and Windows.

• Available for Android, iOS, Mac and Windows
• Free trial version

4. iMovie

We can say that one of the only drawbacks of this app is that it is developed exclusively for use with Apple products, such as iPhone, iPad and Mac.

If you are the happy owner of one of these devices, know that iMovie lets you add solid backgrounds, gradients and standard colors to movies; slow down or speed up any clip; use PIP, green screen and split screen effects; select from over 80 soundtracks that automatically adjust to the length of the video; add sound effects, your own narration; between others.

Want more? The app allows you to share your creations on social media without the slightest effort, the integration is beautiful to see.

• Available for iOS
• Free

5. EZ Screen Recorder

Another celebrity among video recording apps, the EZ allows you to record what happens on your device’s screen easily and smoothly. 

Just one tap to take a screenshot. You can set different video resolutions, frame rates and automatically choose the best settings for your device.

When the video recording or screenshot is finished, you can easily share the content with other apps like Facebook, YouTube, Instagram and Twitter.

– How to promote your business on YouTube

• Available for Android
• Free

6. ProCam 8

We don’t want to exclude anyone, but we need to talk about ProCam 8, even if it also only works on iPhones, as it brings DSLR camera level features.

Easy to use in the world of the video recording apps, it has features that appear when you tap the settings icon. A single touch gives you manual control over focus and exposure. And it’s easy to change video formats or add a grid overlay before shooting.

Although paid, its cost is low (around 10 dollars) and as you evolve in the use of the application, you can buy new features to get even better results.

• Available for iOS
• Paid 

7. VideoShow

Want to record full videos, create different, fun and unique content for your social networks, online courses and much more? VideoShow is your app!

The program offers more than 50 themes designed to generate a music video, hundreds of background music, various text styles and fonts for subtitles, filters, gifs, memes, emojis, as well as advanced editing functions. 

– Basic Video Editing Techniques

Perfect for making creative videos, you can find the app at  App Store and on Play Store.

• Available for Android and iOS
• Free 

8. Open Camera

Open Camera brings features from the world of professional video production and editing to the palm of your hand, unless you have an iPhone, because this open source application is only for Android.

Its great advantage is that it has an extensive list of features to leave your images with good quality, even if your cell phone doesn’t have an excellent camera.

The app has several exposure-related features such as focus, color effects, white balance, ISO, exposure compensation/lock, face detection, torch and antibanding. It also has an inverted view option for use with attachable lenses, support for external microphones, among others.

• Available for Android
• Free

9. AZ Screen Recorder

Easy to use, the AZ screen recorder allows you to record your screen in FullHD and QHD videos, and is the only screencast app on the market that can be paused and resumed while recording.  

Excellent for making tutorials, this application allows you to configure the video resolution, screen orientation, share or delete recorded videos, does not have a watermark and time limit and even offers the option of live streaming to social networks. 

– Live video streaming: 5 ways to make money

To improve, the app does not display ads and does not require root access. 

• Available for Android
• Free

10. Movie Pro

A solution that cares about your pocket, Movie Pro offers robust features without making you pay what they’re really worth.

Among the features that the app offers, shout out to recording videos with time lapse; capture photos while recording; zoom speed control; MultiCam recording; automatic white balance and much more.

The app is currently priced at $9,99.00 on the App Store (yes, we’re talking about an Apple-exclusive product again), and it’s perfect for anyone who wants even more impressive results.

• Available for iOS
• Paid

11. MAVIS

We can’t deny that Apple is very friendly with those who want to record videos. Another option for branded devices, MAVIS  has numerous advanced features and allows recording in HD, 2K and 4K.

It provides professional grade filming tools including focus peaking, waveform monitor, vectorscope, false colors and zebras.

The app also offers audio controls, audio metering, custom resolutions, frame rates and recording formats. Features natural interface to provide full flexible manual control while shooting.

• Available for iOS
• Free

12. DU Recorder – Screen Recorder 

DU Recorder is a high quality screen recorder that can be downloaded for free. 

Simple to use and packed with cool features, you can enable the front camera, record external sound, make cuts, combine your videos, add background music, make animated GIFs, and even share the content as a live stream on major video platforms. 

When finished, you can save the video to your smartphone’s memory or share it directly on any social network.

• Available for Android, iOS, Mac and Windows
• Free

– Meet the best free screen recorders

BONUS Tips for Online Course Creators

Camtasia Studio

Well-known application, we cannot say that Camtasia is the simplest option to use, nor the cheapest, but it is certainly among the most complete.

With Camtasia, you can record virtually anything on your computer screen, such as websites, software, video calls, or PowerPoint presentations. Also, it has a built-in editor so you don’t have to export your videos to other software for editing.

Among the video recording apps, this is one of the favorites of online courses creators, thanks to its numerous features that facilitate the development of teaching material, such as turning presentations into videos, including captions, quizzes, arrows and annotations to highlight important points, and much more.

When finished, the app lets you instantly upload your video to YouTube, Vimeo, Screencast or your online course.

• Available for Android, iOS, Mac and Windows
• Paid 

FiLMic Pro

FiLMic Pro is another favorite one between the video recording apps, for its high performance and ease of use. With well-designed screens and buttons, it’s easy to feel like an expert when recording videos.

Features standard, manual, and hybrid shooting modes; portrait or landscape shooting orientations; variable zoom speed; slow and fast motion special effects options; adjustable time-lapse recording; etc.

Recorded video, you can even adjust settings (exposure, contrast, saturation, hue, color temperature) and save presets. 

• Available for Android and iOS
• Paid

Final tips for recording quality videos  

Choosing between video recording apps is already a big part of the way, but to record video with quality you need to think about a few more factors that influence the final result.

To begin, take a good look at your surroundings. Think of the need to prepare your movie set or, in other words, set up a home recording studio.

–  Learn how to record videos at home

Make sure you organize the environment around you, so that you show the identity of your business and convey to your audience the image you want. 

In any image work, lighting is everything, so pay extra attention on this, making the most of natural light and making sure there aren’t any shadows cast over you or whatever the “star” of the shot is.

As we’ve talked about numerous times here before, invest in a microphone. This is not an expensive piece of equipment and makes all the difference in audio quality.

– Meet 4 Voice Recorder Models for your Business

Use a tripod to give your smartphone better stability and always record with the back camera. These simple precautions will save you many hours of editing.

Video ready, all you need to do now is select a platform to host your content in order to make it available to the students of your online course.

You can then add the video to your website or LMS without slowing down page load times.

– How to Choose the Right Video Hosting Platform

Elearning platform (LMS), the Coursify.me has all the necessary features for you to integrate and import content from sites like Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their videos hosted on any of these channels on their page on Coursify.me, making their classes even better and more complete.

To know more, visit our website, test it out and take advantage of all the features of our platform to create and sell quality online courses. If you need any help, let us know!

The post 12 best video recording apps [+ BONUS tips] appeared first on Blog Coursify.me.

How to use digital marketing to sell more

A great advantage that the internet and digital marketing have brought to beginning entrepreneurs, is being able to compete on a better level of equality with large companies.

The online release of a brand, product or service costs much less than the dissemination via traditional media, and with the right strategy, you can achieve excellent results and reach a large number of people.

At the present time, increasing sales with digital marketing is the best choice. To a lesser or greater degree, your persona is probably online. Although there is no exact manual on how to do this, there is a list of actions and strategies that are fundamental. Check out!

– How to create buyer personas for my business

1. Transform likes into sales with Instagram Shopping 

Instagram Shopping is a feature that allows brands to create a virtual showcase within the social network, where followers can explore and even buy products without leaving the channel.

After setting up a business profile on Instagram and uploading a product catalog on Facebook (Instagram’s parent company), you are eligible to tag your products in your feed and stories. Thus, users who view your content and are interested, no longer need to browse to your website if they want to make a purchase; instead, they can simply click on the product to be directed to the sales page corresponding.

Basically, what makes social selling such a strong digital marketing tactic is the elimination of friction. By allowing your followers to make effortless purchases, Instagram effectively brought the power of search to social media.

– 6 ways to sell on social networks

2. Optimize your website based on SEO

A website has to be attractive and informative, since these are basic requirements to involve the user. However, to generate traffic, it is necessary to work on optimization based on SEO standards. 

This work aims to make adjustments that make a website more suited to what search engine algorithms – such as Google – require. As a result, you will get a better ranking, with your website appearing at the top of the SERPs.

Everyone knows that when doing a search on Google, it is natural that we are more likely to visit sites that appear on the first page, especially those at the top. In general, 75% of users do not access the second page of results.

An optimized website has a better ranking, appears on this first page and is more visible to the eyes of those who did the research. The chances of receiving clicks are greater, generating more traffic and conversion.

– 12 practical SEO tips for beginners

3. Start a content marketing strategy

Developing a Content Marketing strategy  is an excellent way to increase sales with digital marketing.

Blog posts have a great ability to generate traffic to a website, increase consumer interest and engage. But in order to achieve this, you need to produce high quality content that is relevant to your target audience.

– How to use your Blog as a marketing tool

Users are interested in educational posts, but not too generalist. Many of these people also want to know more about a particular product or service. Therefore, a content strategy must provide posts for all levels of the sales funnel.

– Understand How the Sales Funnel Works

In addition to blog posts, you can use periodic communication through newsletter and social networks. And don’t forget the videos! Launching video content via the YouTube channel, posting stories and making live streams are an excellent way to engage audiences today.

Optimized for SEO, these posts can attract the right leads, educate them and generate the knowledge needed to make a purchase decision.

4. Bet on customer reviews

You started using Instagram Shopping, made sponsored ads on Google and Facebook, invested in content and things are going well, in the sense that they are driving a substantial amount of traffic to your site, but they’re also doing poorly, in the sense that views aren’t converting at a high rate. 

This is the time to bet on social proof, or, in other words, on comments made by customers.

Online consumers tend to be more cautious before closing a purchase, as they are not seeing the product / service and have no proof that it really works. Therefore, the opinion of others is so important that it ends up becoming an important digital marketing action.

Putting reviews and comments on your sales pages is a simple and proven way to turn more visitors into customers.

– Tips to get more Reviews for your course

5. Use the referral marketing

Referral marketing can turn the enthusiasm of your most loyal customers in a steady stream of new business.

The idea is to identify satisfied and loyal customers to your brand and, through some type of reward, encourage them to recommend your business to their own network of relationships.

The triumph of this strategy is that your potential customers are much more likely to trust referrals from friends and family than ads. 

This digital marketing tactic is very similar to using customer testimonials; the main difference is that it is more direct, since it is the famous mouth-to-mouth marketing.  

6. Automate and track your email marketing campaigns 

Email marketing is one of the most effective digital marketing methods, and also one of the simplest. Email messages result in 66% of consumers making a purchase.

These emails should contain information about products, discounts, content offers, discount coupons, among other things. The idea is to bring your brand closer to the customer and create a lasting relationship with them.

Automation is the feature that allows you to send emails to a wide base of contacts, standardizing messages and increasing your chances of reaching them. It also makes it possible to track the reception and how the leads were engaged.

From this strategy, it is possible to feed these leads and take them to the most advanced stages of the sales funnel. In this way, the results are, in addition to engagement, the increase in conversions.

An important fact to note is that email marketing is not used for the primary purpose of generating new leads. Your real mission is to nurture leads that have already shown some interest in your brand. 

– How to create an email marketing campaign

7. Join an affiliate program

One of the great advantages of digital marketing is the possibility of scaling sales in a way that was previously unimaginable. And it is in this aspect that an Affiliate Program is unique.

Affiliate marketing is the process by which an affiliate earns a commission to advertise products of another person or company. To do this, the affiliate simply looks for a product / service he likes, makes it known, and gets a share of the profit from each sale he makes or leads won. Sales are tracked through affiliate links from one website to another.

This is an excellent tool to boost the sale of online courses, since hundreds of people start to publicize your course without you having to set aside a budget to pay for it and, as in referral marketing, a product recommended by someone else has a greater chance of conversion.

Working in partnership with affiliates, making your product attractive, with good commissions and awards to provide to your Top Affiliate base, your chances of increasing sales are much greater, because, in addition to applying all sales strategies to your product, you will also have other experts doing the same.

– How to use Affiliate Marketing

8. Increase your sales game with pop-ups

Another way to boost your digital marketing strategy is with pop-ups: the windows that temporarily occupy the screens of websites to present offers or news.

You can use pop-ups to attract a potential buyer with a discount offer, launch notice or to indicate a product complementary to what he is buying.

Pop-ups do not have the best reputation in the world, but there is a reason they are still in use today: they work! Especially when used to present legitimately relevant offers to people, such as a limited time discount, a pre-sale with unmissable conditions, etc.

Use them correctly and they can generate a ton of additional revenue for your business.

– Tips for organizing the pre-sale of your online course

Sell ​​more online courses using digital marketing

No online business can succeed in a scenario in which the competition is increasingly fierce without innovative ideas for marketing and a well-designed and implemented dissemination strategy. 

Digital marketing is the marketing of the present and the future. In addition to all the benefits it brings to your business, you can track the results of your efforts with incredible precision, which means that it is easy to see which strategies are producing profitable results and which need revision.

Tools like Google Analytics allow you to check these results in detail. In addition, many marketing automation software can also help you.

– How to use Google Analytics

For those who create online courses, this is an excellent way to attract and retain students.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

With perfect integration with the main social networks and content platforms, with Coursify.me you are already halfway through the job of positioning yourself well in search engines and attracting customers.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

To know more, visit our website, test the platform and see how easy it is to profit by doing what you love.

The post 8 digital marketing tips to sell more on the internet appeared first on Blog Coursify.me.

10 tips for producing quality video lessons

The possibility of seeing and listening to the teacher, gives the class a more dynamic character and makes it easier for the student to create a bond with the instructor. 

Many people testify that they are easier to learn by listening than just reading, and feel more confident when a teacher is present.

Thanks to the numerous video and audio editing programs available on the internet today, recording video lessons is not a difficult task, and with a few simple tips you can get a very high quality material.

– How to create videos for online courses

Check out 10 tips that we have prepared to help take your online course to another level and, thus, attract more students.

1. Set realistic expectations 

Before you start shooting, consider the tools you have to use and the results you want to achieve. For example, shooting in 4K will create images of incredible quality, but this can be at the expense of the frame rate, and the resolution will be very demanding on your editing hardware, which can make the process frustrating if you don’t have the right computer.  

On the other hand, a 1080p video and low resolution can end up damaging your message and the image of your course. Therefore, assess the strength of your hardware and software and define specific requirements for the final product.

Our suggestion is that you do small recording tests to determine the result that you like, before worrying too much about it and investing in equipment that is not so necessary.

–  Learn how to record videos at home

2. Obey rule 321

Saving your project frequently is essential. But, what happens if your hard drive gives up and your recording is lost forever? 

Backup experts determine rule 321 to be followed: three copies, in at least two different places, one of which is outside the workplace. Ok, it may seem a little to much, but don’t give up saving your video lessons in at least two physical units and send your project regularly to the backup location.

An online service like Google Drive can be that location, although you will probably need to invest a little to have more space, considering the size of most videos.

3. Choose the right tools

When choosing a video editor, it all comes down to what you want to do. Do you need something simple that allows you to join just a few clips and add subtitles? IMovie,Windows Movie Maker or YouTube video editor make the job.

However, if you want something a little more elaborate, that allows you to create layers of videos, insert effects and other visual and sound details, options like Adobe Premiere Pro, Camtasia, Final Cut Pro and Movavi Software are better choices. 

However, remember that there is a learning curve for these editors. Sometimes, it is good to start with a simpler tool first and, as you gain experience, move on to more sophisticated software. 

– Basic Video Editing Techniques

4. Simplicity is your friend

Effects and transitions are exciting, right? Well, not always. Before you get too excited and feel like Steven Spielberg, think about the viewer and what kind of content you’re trying to present. 

If you are skipping between classes, there is generally no need for a transition, when a simple cut would be sufficient.

Use the effects when they really make sense. A dissolution of the image can mean the passage of time or a change of location, while a fade to black (or even white) is a good way to end a scene definitively. 

5. Record the ambient sound

To record video lessons with quality you need a peaceful environment and the most noise free as possible. Even so, it is important to keep in mind that no matter how controlled this space is, there will still be sounds almost imperceptible to your ears, but which are easily picked up by the microphone. 

For this reason, before starting, capture 30 to 60 seconds of “ambient sound”, or the basic sound of the room. Just plug in the microphone and let it record.

This sound will be used in the audio editing process to fill in gaps and smooth the transitions from one track to the next.

If you are looking to add a bit more atmosphere to your recordings, you can find great options of background audio and videos online, to give your video lessons a more calming and immersive feel, for example.

6. Use a second source to capture sound

You will always get clearer audio with equipment other than the camera. If possible, record audio with a good microphone and separate recording system. 

Find a microphone (such as a lapel) that can be connected directly to the camera. This is a quick fix for a better result.

If you have access to someone who makes live sound, ask them to record the audio separately and synchronize with the video later. Adobe Premiere CC currently offers a very good synchronization function.

– 4 Great Voice Recorders for your Business

7. Keep your mouse still

Tip especially important when recording a screencast.

For those unfamiliar with the term, screencasts are videos shot from the computer screen. It is a very effective method of producing tutorial-style video lessons for a very low cost, without the need for any type of studio or special equipment.

– Meet the best free screen recorders

But be aware, if you are going to record a screencast, it is important to remember to leave the mouse immobile between the various steps in the lesson. This makes it much easier to cut and edit frames, since the cursor will always be at the same location on the screen when a scene change occurs.

– Record video tutorials: tips for getting the best result

8. Make smooth audio transitions with Cross-Fading

Sometimes there may be a transition between scenes in your video lessons where there will be no need for a complete break, just a slight transition from one image to another. 

For this break not to occur also in the audio, which would require filling with ambient sound, use a feature called crossfading, or gradual transition.

Most video editing programs allow you to do this in one or two ways:

• Drag the beginning / end of a scene over the end / beginning of another.
• Align two scenes and then apply the gradual transition effect.

9. Vary your angles

Another important thing to consider when editing video lessons is to keep the content visually interesting.

Instead of using the same still image for the entire video, try to shake things up at more interesting angles. This can be done as simply as recording your lesson with two cameras and switching between them.

However, it is important to use these cuts sparingly. Do not do this every two seconds. A good rule of thumb to keep in mind is to make cuts based on the different subjects covered during a class or during breaks, such as to answer questions or propose exercises.

10. Compress your video files after exporting them to HD

The reason for this tip is obvious: the higher the resolution, the larger the file size and the better the connection has to be for those who want to watch or download the material in a reasonable time period.

To make life easier for your future students without giving up the quality of your video lessons, export your file in the highest resolution possible and then compress it. This means that the download will be done in much less time.

There are several free programs to compress files available on the internet, just choose yours.

Video lessons for online courses on Coursify.me

Now, on Coursify.me, you can upload files up to 5GB. 

Thanks to this new resource, you have space to publish video classes with a much higher resolution and duration, guaranteeing the joy of your students and the quality of your material.

Each Coursify.me plan has an individual file upload limit, which are as follows:

• Starter Plan: File upload up to 300 MB
• Pro Plan: File upload up to 1GB
• Business Plan: File upload up to 5GB

This means that each file sent to the platform can be at most the size mentioned above, according to your subscription plan.

You can also upload your video file in .mp4, .webm or .ogv formats. Our system makes the immediate optimization so that it works well on any type of device.

This solution adapts the video to the viewer’s internet speed, allowing him to watch the content with the best possible resolution. 

If the student is browsing on a 3G network, for example, with a weak internet signal, we can reduce the image quality automatically, so that he can watch the video in the best way.

It also means that if a student is browsing with a very good internet, we can present your video in 4K quality.

Elearning platform, Coursify.me has all the necessary features for you to integrate and import content from channels such as Vimeo and YouTube.

– How to Choose the Right Video Hosting Platform

Instructors can embed their hosted videos in any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website and take advantage of all the features of our platform to make tutorial videos and create quality online courses.

The post Tips to make editing video lessons easier appeared first on Blog Coursify.me.

Why are videos important?

Videos are everywhere. In social networks, websites, blogs, it is basically impossible to browse the internet and not see a variety of them.

With 55% of people watching videos every day, this has become a communication tool hard to ignore.

To get an idea, only on Facebook one hundred million hours of video are consumed daily.

On YouTube, video hosting platform that remains as top preference of the public, more than 1 million hours of videos are watched every day.

Inbound Marketing tool of high value, understand why knowing where to publish your videos is as important as producing them.  

How to Choose the Right Video Hosting Platform

In order for you to choose a video hosting platform that meets your needs, let us first answer a few fundamental questions.

Why use video?

Before you start recording, it is important to define the purpose of your video marketing strategy.

– How to Sell Online Courses Using Video Marketing

Without this, you could end up spending a lot of time trying out a video hosting platform that will not help you achieve your goals.

You can use videos to educate your audience about an important topic, create tutorials, record lessons, talk about your services or products, conduct interviews, conduct online seminars, and more.

The possibilities are endless, just define what type of content best suits your goals.

How do your customers interact with video?

To answer this question you need to know your target audience.

Are your ideal customers more likely to watch a video if they can do it anytime they want, with no rush and commitment?

Or do they prefer to watch a live video to interact with others who are watching and asking questions?

Your audience preferences should dictate the chosen video hosting platform and its format.

How much time do you have?

Although you do not have to spend all day recording, it is important to understand how much time you have available in your calendar to consistently create video content.

If you think you have only four hours a month to devote to producing this material, make a planning of what you are going to address and divide the content into more than one video, leaving it ready for publication.

– Tips for using video lessons on your online course

No matter what your current schedule is, with dedication and planning there will be an opportunity to add video production in it.

What is your budget?

Fortunately, you can start making videos with little or no budget.

Some of the most popular YouTubers started with basic tools and still created fun and high quality content.

–  Learn How to Record Videos at Home

When you’re ready to invest, start by buying a good camera, tripod, microphone, headphones, and proper lighting to help your videos stand out in a positive way.

Top Free Video Hosting Platforms

Choosing a video hosting platform is one of the most important decisions you should take.

See below the pros and cons of the two most popular options that are freely available on the internet.

YouTube

Video hosting platform most widely used, YouTube has more than 1.5 billion active users a month.

Second largest search engine today, losing only to Google, the potential SEO value of optimized videos makes this platform extremely attractive.

Pros:

• Visibility: YouTube videos appear at the top of Google search results pages;
• Integration: You can easily embed YouTube videos on your website or landing page;
• Sharing: Easy sharing of video on other social media platforms;
• Community: YouTube has an integrated community where people can subscribe to your channel to receive updates.

Cons:

• Security: Be careful with possible copyright infringement with images, music, etc;
• Upload: Some videos take time to be stored or uploaded;
• Ads: The platform displays ads before uploading some videos.

In a general analysis, YouTube is quite simple to use, effective and reaches a large audience, which is perfect especially for beginner entrepreneurs.

For those who create online courses, this video hosting platform is an excellent solution to make classes, tutorials and other promotional videos available.

– How to Get More Views for Your Lessons on Youtube

Vimeo

If you want a more professional video hosting platform, Vimeo may be the best choice.

– Why Vimeo to Record Quality Videos

Although there are limits to the volume of video you can send, it is a candidate because of its powerful analysis, personalization and community tools.

Pros:

• Duration: Unlimited video duration on paid accounts, making it perfect for course creators or for holding conferences and online meetings;
• Quality: Better video delivery than YouTube and other platforms, especially full-screen;
• Ad free: there are no ads or pop-ups on Vimeo;
• Professionalism: Due to its quality of display, Vimeo has become quite popular among professionals of various specialties;
• Analytics: Advanced video analytics.

Cons:

• Visibility: Less traceability and exposure than YouTube;
• Investment: To take advantage of all the features of Vimeo, you must invest in a paid account with monthly fee;
• Limit: No package includes unlimited video uploads, so if you do not want file size limits, Vimeo is not for you.

Although there is Vimeo Basic, which is a free plan to use this video hosting platform, it does not include many features and offers maximum uploads of only 500MB/file.

However, if you want a better plan, the initial investment does not have to be that heavy.

The Plus account, for example, costs $ 7 per month and offers 5GB per week.

Top Social Media Video Hosting Platform

Although Youtube and Vimeo are great options for longer live broadcasts and pre recorded videos, social media allows you to connect with your audience more casually.

– 5 Tips for Selling Courses Using Social Networks

With the increase in videos recorded with smartphones, social networking has made video creation accessible to everyone.

See below for a summary of the most popular platforms.

Facebook Live

Facebook allows you to upload videos at any time for easy sharing.

If you want to stream live, Facebook Live makes it possible for you to talk to your followers live in a matter of seconds.

To optimize your results, you can create a custom video description and share a link on your page.

With so many people active on Facebook, this is an excellent hosting video platform on social media.

Instagram Live and Stories

Like Facebook Live, Instagram Live is a great way to engage your followers within the platform.

Remember that users are often too lazy to access external links when they are browsing a social network, so making videos available on the platform itself can bring better results.

In addition to Instagram Live, which shows videos made live for 24 hours before deleting them, another very popular feature is the Instagram Stories.

With Stories you create videos of up to ten seconds that are also available for only 24 hours.

The tool even allows you to insert filters, texts, gifs and images to make content more attractive and fun.

With this easy-to-use and affordable feature, business owners can create content quickly and personally, showing their audience a little more from their day to day.

This helps you create a connection and develop a relationship with your target audience, increasing their loyalty.

– How to Retain Customers

Instagram Live and Instagram Stories are great places for innovative ideas, so start thinking about how you can use these social media platforms for your business.

Snapchat

When it comes to Snapchat, the opinions and reactions are quite varied.

Application that was already successful due to its feature of disappearance of photos, now the Snapchat has turned into a video consumption hotspot.

So, there’s the question: is this video hosting platform good for your business?

Sixty percent of Snapchat users are under 25 years old, making it an obvious choice for brands that want to engage with younger audiences.

Snapchatters also watch more than 10 billion videos every day.

This social media became famous for its Stories feature (created before the Instagram Stories), and for comic-picture filters.

If your business caters to younger audiences and has a fun and playful tone, Snapchat can be a good communication channel.

If not, Instagram Stories or similar platforms may be a better option.

Best Video Hosting Platform for Online Courses

All video hosting platforms cited have their pros and cons and, most importantly, their ideal audience.

– Learn What Your Buyer Personas Want and Attract Leads

So before deciding which one to use, evaluate well your target audience profile to know where they are and what tool is most effective to reach them.

Producing videos is a perfect way to record more dynamic and interactive lessons for your online course.

Elearning platform (LMS), Coursify.me has all the necessary features for you to import and integrate content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos into any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website and take advantage of all the features of our platform to create and sell quality online courses.

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